Chapter 59 Trademark Registration

"They all applied for registered trademarks in the name of Huijia Industrial, and I will communicate with them later. ”

Hu Yang's idea is very simple, since Huijia Industry is the actual controller of Yibaijia (chain) and Snow Wolf Clothing, then register the trademark first.

As for the issue of trademark authorization, the formalities could be supplemented later.

After Wu Maosheng left, Hu Yang made a phone call to Joyna and explained the matter of registering the trademark.

Joyna disagreed, and said on the phone: "Yang Yang, what's the use of a registered trademark, we are not a manufacturer." But if you like to sign up, just sign up, I don't bother to care about you. ”

Later, he called Li Hao, and he also felt that it was not very necessary. But since Hu Yang applied in the name of Huijia Industrial, it was casual.

In this era, people's awareness of the protection of registered trademarks and product patents is not very strong. For example, the VCD player, which was born in 93, was squeezed bankrupt because the company did not apply for a patent, and there were many copycat products after it became popular.

The same is true for supermarket chains, the brand that has been cultivated with great effort is the greatest wealth of the enterprise. If you don't register now, if you are preemptively registered in the future, you won't have tears to cry.

The people introduced by Lin Xiangjun are very professional, and the price is relatively reasonable.

The application materials for the registered trademark were quickly handed over and the process began. This process takes several months, during which no one can preemptively register the two trademarks, so Populus euphratica is a matter of letting go.

......

"In October, the six stores of Yibaijia (chain) achieved a total sales revenue of 4.75 million yuan, deducting wages and other costs and taxes, and the after-tax profit was 352,800 yuan......"

At the regular financial analysis meeting in November, Fei Zhijun's tone was a little low.

At present, the 10 new stores are still in the renovation stage and will not be able to open until the end of November. The company's existing six stores have declined to a certain extent in terms of revenue and profit.

"As the vice president of the company in charge of the company's decline, I have an unshirkable responsibility. Fei Zhijun sighed and said: "Since last month, a large number of large and small convenience stores and small-scale supermarket chains have suddenly popped up in Xijiang City. This will undoubtedly grab a part of our market. Secondly, the end of the year is also the off-season for sales, and the revenue itself also has a fluctuating value. In addition, our costs have increased, which has reduced our net profit by ......"

The so-called financial analysis meeting is to use data to analyze various problems encountered in the process of business operation.

Fei Zhijun's analysis is very objective and does not mean to shirk responsibility.

Li Hao nodded and said, "I agree with Manager Fei's analysis, I think this is a normal fluctuation in the business process, and there is no need to be too harsh." However, we still have to work internal management to be as good as possible. ”

Next, Wu Maosheng also expressed his views.

He believes that the decline in corporate performance is an inevitable result. After experiencing the freshness of the early opening and the competition from competitors, the traffic will definitely decrease. To solve this problem, we have to scale up the enterprise as soon as possible.

Hu Yang nodded with a smile, stood up and said, "What you guys said is very good." Now that you've identified the problem, it's time to go back and make positive improvements. Well, I made an appointment in the afternoon, so I need to go first. That's it for today, goodbye everybody. ”

As soon as he said go, Hu Yang walked out of Jianye Building without hesitation.

"Manager Fei, Mao A, what does he mean?"

Before Li Hao could react, everyone left. Is this Populus euphratica dissatisfied with everyone's work?

Fei Zhijun also looked puzzled, shook his head, and said that he couldn't figure it out.

Wu Maosheng laughed: "You guys think too much, right? What Mr. Hu meant was the literal meaning of what he just said." Really, as long as we summarize the opinions just now, and then implement the rectification measures, the company's performance will improve rapidly. ”

Li Hao looked at Fei Zhijun and asked, "Is it like what Ah Mao said?"

Fei Zhijun was thoughtful, and only replied after a while: "It should be, right? I think they are classmates, and they must know more than we do......

Hu Yang didn't mean to take a shelf, he really had something.

After class in the morning, one of the classmates made an appointment with him, saying that he was going to visit Populus euphratica in the afternoon.

This female classmate's name is Yang Xiaoli, 27 years old, and she is currently working at Xijiang Securities Company. When Hu Yang came to the office on Education Street, Yang Xiaoli was already sitting on the sofa outside.

"Sorry to keep you waiting. I've been in a meeting since noon, and I'll be back as soon as it's over......"

Hu Yang looked at his watch, he was a little late, and explained with a smile.

Yang Xiaoli is of medium stature and average-looking, but very affinable. She stood up and said, "I also just arrived, and besides, you are a busy person, I should wait for you." ”

When Hu Yang saw the tea on the coffee table, he knew that Hanwen did not slack off others. "Sister Yang, let's go, let's go in and talk again. ”

Hu Yang's office was in the middle room, and he walked in first, followed by Yang Xiaoli.

"Sister Yang, what can you say now?"

The two sat down, and Hu Yang took the initiative to ask. When he got out of class in the morning, he asked Yang Xiaoli, but the other party had to wait until the afternoon to come to the office to say.

"That's right...... You also know that I work in a securities company, and at present, the company has assigned tasks to everyone, and I need to expand some customer resources. Of course, I don't want to encourage you to speculate in stocks, I just need your funds to go through the company's margin account, and I can complete the task. ”

In ninety-three years, the number of domestic securities companies was not very large, and the intensity of competition was far less than that of later. Therefore, Yang Xiaoli's brokerage is not to attract customers in the ordinary sense, but to attract high-quality customers.

"Well, I don't plan to trade stocks yet, but I can still do it to help you complete the task. Sister Yang, what is the threshold for your big room at present?"

In these years, you need to go to a securities company in person to speculate in stocks. On the one hand, because the vast majority of people do not have computers, and on the other hand, the Internet has not yet emerged, and the means of trading are greatly limited.

"The threshold for our company's large household is 300,000 yuan. You are my classmate, if you want to enter a large household, the capital is more than 100,000 yuan. ”

Yang Xiaoli hurriedly sold her favor, hoping that Hu Yang could help her complete the task.

Hu Yang nodded, anyway, sooner or later he would have to open a stock account. Not to mention anything else, he has one million shares of "Xijiang Friendship" in his hands. After the "Xijiang Friendship" is listed, these shares will eventually have to be sold through their own stock accounts.

"Okay, I'll open a stock account, and then I'll transfer in another 500,000 yuan, Sister Yang, do you think this is okay? Let's say okay first, 500,000 yuan can only stay in the margin account for a month, and I still have to transfer it out when I turn back." ”

For Hu Yang, the difference between whether the funds are placed in a bank account or a margin account of a securities company is not very big.