Winning the CCTV standard for two consecutive years, Qinchi Liquor has no choice in China's business community, and has the potential to become the overlord of the liquor industry for a while. Pen, fun, pavilion www. biquge。 infoIt's a pity that when he blindly believed in the magic of King Biao, Qin Chi also walked to the edge of the cliff.

Winning the CCTV bid at a sky-high price of up to 320 million, in terms of the scale of enterprise experience, it is necessary to expand production capacity and increase sales as soon as possible in order to smooth out advertising expenses. Qin Chiguang relies on his own production capacity to meet the huge demand gap, whether it is the purchase and construction of equipment plants, or the brewing of liquor, it takes a certain time cycle. In order to meet the orders of the customers in front of them, Qinchi Liquor has thought of another shortcut to solve the urgent needs while expanding the scale of production. That is, to cooperate with liquor companies in the surrounding area to brand or acquire the liquor of other companies for blending, but no matter how you do it, it is difficult for both to ensure the quality of the product.

As another hometown of liquor in China, Shuchuan Province has many high-quality liquor companies, so Qinchi Liquor Co., Ltd. purchased high-strength liquor from the province and transported it back to the distillery for blending and filling, and then sold it under its own brand. Since ancient times, China has had the rule of shooting the first bird with a gun, and Qinchi Liquor is so high-profile that it naturally offends many people. As a result, some media received a report from an informant, saying that Qinchi Liquor's products were blended with other people's liquor, which was to deceive consumers.

At the beginning of the new year, the newspaper went out on the street after careful interviews and reports, and naturally it was immediately reprinted by the national media, and the image that Qin Chi had finally created collapsed for a while. To add insult to injury, Qin Chi did not find a reasonable public relations response, because he did buy other liquor for blending, but this is actually one of the unspoken rules of the liquor industry. As long as the quality can be controlled, blending wine is not too much of a problem. At the same time, due to poor internal management, the formal use of anti-counterfeiting marks has flowed out of the market and has been used by many counterfeiting manufacturers. Suddenly, the reputation of Qinchi Liquor was bad, a large number of products were backlogged, and the Biaowang enterprise was crushed in an instant, and consumers abandoned this previously spoiled brand overnight.

Seeing him rise up and see his building collapse, Han Hao felt a chill from the failure of Qinchi Liquor. The wall fell down and everyone pushed it, and a small problem ignited the entire ammunition depot, and how to deal with unexpected problems in the product became a special focus of his attention. In case of quality problems with the products of Huaxia Factory, he has to prepare countermeasures in advance, so as not to collapse the brand under the criticism of the media.

Another thing is that the leadership of Zhehai Province has changed, the former governor Wang Zhaohui was transferred to the Central Committee to the State Civil Affairs Bureau to serve as party secretary, it seems that the election bouncing accident and the delay in opening up the situation in Zhehai Province led to a turning point in his career. Zhou Nansheng, former member of the Standing Committee and executive vice governor, was strongly recommended by Secretary Liu Shizhao to take up the post of governor. As for Liu Shizhao's plan to be transferred to the director of the provincial people's congress due to his age, he will be relegated to the second line, and the central authorities will appoint another secretary who will soon arrive at his post.

This is a great news for Han Hao, the former governor Wang Zhaohui focused on state-owned enterprises in the concept of governance, but Zhou Nansheng, as a local growth cadre in Zhejiang Province, is closer to private enterprises, and Huaxia Factory can get more leverage in the province in the future.

The factory has produced the product, and it needs to be sold through the sales channel. Unlike other factories that cooperate with the state-owned supply and marketing system to sell automobiles, Huaxia Factory intends to rely on its extensive sales network that covers most of China and sinks down to the county level. Including the city, county, and town direct sales stores, Huaxia Factory's motorcycle sales network has more than 1,000 outlets, but the stores selling motorcycles cannot be directly turned into selling cars. It is necessary to take it step by step, giving priority to the selection of pilot projects in economically developed areas, and places where the individual economy is active and have financial advantages become the sites to be considered. In addition to selling the car, you also need to consider the repair service, and you can't always find the place where the car breaks down and you can't even find a place to repair it. Therefore, Han Hao plans to select 5 provinces in the Yangtze River Delta region in the first batch and establish 200 sales stores.

Compared with motorcycles, the sale and repair of micro-surfaces are more complex and advanced. In order to become an authorized dealership of Huaxia Micro Noodles, it is necessary to ensure that there are nationally certified auto mechanics and training from the headquarters. The reputation of the first batch of cars is very important, and it is very difficult to recover it once it is broken. In addition, the factory is in a state of trial production, and the workers are also learning and doing, and the vehicle rework rate is quite high, with a monthly production capacity of about 600 units. In this case, it will take at least three months to increase production capacity to reach the 1,200 unit plan.

"Han Hao, brother-in-law, I am the first batch to submit the application, and the workers, venue and deposit are all ready early, just waiting for you to take care of them. ”

With the hot sales of Huaxia motorcycles, Pang Aiguo, as a dealer in Hushan County, made a fortune, and now Huaxia Factory has launched micro-noodles, and he is of course obliged to be the first to go on board. He has already tried the car of the new Huaxia Light, and he thinks it is better than ordinary micro-surface competitors, and if the price is right, it will definitely sell well in the market.

Frankly speaking, Pang Aiguo has achieved very good results as a dealer, and he is also enthusiastic about micro-sales, so Han Hao also pushed the boat to give him the first batch of sales agents. In the case that the dealerships in other places have not yet shown cars to the store, Pang Aiguo's store in Hushan has already opened and sold a few cars out. More refunds and less compensation, by the way, let these users who take the car in advance help test the performance of the vehicle, in the light of China has not yet officially announced the listing, in the Hushan base camp can already see the vehicle running on the road, it can be regarded as a small advertisement.

On CCTV, the car image advertisement of Huaxia Light has been unveiled, focusing on safety, large space and good looks.

"Huaxia Light has redefined the industry standard of minivans to meet your all-round travel needs. Travel safely, follow you all the way, you and your family are good partners who go to a well-off together!"

Some time ago, the light of China, which was in a uproar because of the gambling incident, finally unveiled its mystery, which made the Chinese people who are used to seeing square round bread a little unaccustomed to the current pioneer shape. But after watching it a lot, I think it's very good-looking, and it's more memorable than the cookie-cutter micro-facets before.

During the purchase of garbage advertising period, Huaxia Factory put a promotional video with a specific explanation of Huaxia Light, from why it is safer to use a pig nose shape, and then to add airbags to effectively reduce the degree of injury to the driver, and how ABS can play a life-saving auxiliary operation when the car is working, etc., so that potential consumers can understand a new product launched, and also let other people who are in a blank sheet of car knowledge get a knowledge popularization.

What's even more eye-catching is the price guessing activity of Huaxia Light, but consumers who guess the final listing price of Huaxia Light can get a cash prize of 1,000 yuan at the lowest, and a micro noodle of Huaxia Star can be obtained at the highest. This has really attracted the enthusiastic attention of a large number of fans and potential consumers, and in any case, if you send a letter to participate, you will have a chance to win a prize. Basically, there is no cost, and you can win a grand prize by paying the postage, so that the postman will directly use the sack to deliver the letter when it comes.

All of a sudden, the light of China has not yet been officially listed, and it has already built up enough momentum, and everyone is waiting for the final price to be announced on May Day.

The new governor Zhou Nansheng visited the Huaxia plant for the first time after taking office. Now the construction of the car project in Anhuai Province has started, which has touched him a lot. Anhuai Province mobilized the strength of the whole province, and even took out the small amount of foreign exchange in the province to resolutely support the car project, once the car landed, it was tens of billions of GDP growth. Although Zhehai Province has been relying on the private economy, but the light industry to create GDP is still incomparable with heavy industry, Zhou Nansheng has always hoped that the province can produce a heavy industry leading enterprises to lead the development of other light industries. Automobiles are an excellent project choice, which can drive the development of a large number of small and medium-sized enterprises.

There are also many auto parts enterprises in Zhejiang Province, and there are more than a dozen private enterprises represented by Wanxiang Group. Zhou Nansheng could not forget that the year before last, he led a delegation to Hujiang to participate in the auto exhibition with great interest, and he was able to do a great job in the provincial party committee before departure, but the reality gave him a painful lesson.

In addition to Wanxiang Group got some orders, the rest of the small and medium-sized parts enterprises did not have much gain. Because of protectionism, the orders of automobile OEMs are given priority to local or foreign partners, and there are few orders left to third parties. In China, there are several joint venture car companies such as SAIC Volkswagen, FAW Jetta, and FAW Citroen, and their own brand cars are blank, and the market capacity is not large. For example, SAIC Volkswagen gives priority to Hujiang enterprises and Volkswagen's parts partners around the world, and looks down on small and medium-sized private suppliers in Zhejiang.

Only by experiencing it firsthand can you feel a loss and frustration that cannot be described in words. Since then, Zhou Nansheng has been firmly determined to develop automobile projects in Zhejiang, effectively integrate the province's auto parts enterprises, and form an automobile industry base in Zhejiang. When he first learned that Huaxia Factory was going to make a joint venture project with Mitsubishi, he was very happy, and he personally ran several times to dredge up relations with the central ministries and commissions. I didn't expect the final project to be yellow, but now Huaxia Factory still built the car by relying on self-struggle, which made Zhou Nansheng very impressed.

When running ministries and commissions together in the capital, Zhou Nansheng became friends with Han Hao, and the two sides reached a deep consensus on the development of automobile projects. Therefore, after officially taking office, he immediately came to Hushan Huaxia Factory for research. Micro noodles are only the first step, and the car will be the main dish in the future, Zhou Nansheng knows Han Hao's intention to build a car.

"Director Xiaohan, today I send you a big gift on behalf of the province. Several listing indicators this year must have your Huaxia factory!"

This is really an unexpected joy, last year and Qianjiang factory failed to compete for a place, I didn't expect that this year it would be my turn. To put it mildly, Huaxia Factory has been profitable for three consecutive years, which is fully in line with the request for listing on the domestic stock market. If it can be listed in China, then there is no need to worry about financing at all, and the automobile project can be continuously transfused.

On May Day, Han Hao chose to hold the Huaxia Light New Car Launch Celebration Night on the shore of the beautiful West Lake, and invited major automotive media from all over the country to witness the launch of the new car.

47,800-53,800 yuan, the final price was officially announced, and it was 1,000 yuan higher than the previous pre-sale price. This is because the pre-order situation from the dealer's feedback is good, and it seems that the market is very receptive to the light of Huaxia, so Han Hao took advantage of the trend to increase the price.

Three days after the listing, more than 2,600 formal orders were accepted, and many consumers couldn't wait to make a deposit to ask for the car as soon as possible, and most of them were old users of Huaxia motorcycles. It can convert from nearly one million motorcycle users to micro-surface users, as long as there is a 1% conversion rate, it is enough for Huaxia Light to survive. Judging from the hot sales of the product, the original sales of 12,000 will not be a problem.

But soon, a problem that needed to be solved urgently was placed in front of Han Hao.