From flat-headed bread to pig's nose bread, Huaxia Factory took the lead in making a revolution in micro-noodles. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 infoThe main concept of Huaxia Light is safety, because there have always been people who criticize the safety of flat-headed van vehicles is too poor, and the driver and the front of the car are only separated by an iron sheet and glass, and personal safety is not guaranteed in case of collision. Now the pig-nosed front of the car can have a certain buffer belt in the event of a collision, and the airbag can greatly reduce the driver's personal injury in the event of a collision. The main reason is that the chassis structure design is different, the engine of the flat-top car is under the driver's seat, while the pig-nose car puts the engine in front and protrudes from the front position.

There is no practice of equipping the driver with airbags in China, in everyone's opinion, the micro surface can be opened, and the air conditioning does not need to be matched, anyway, the four wheels can go on the line. For example, the Japanese K-car is closer to the sedan, with airbags and ABS already standard, equipped with automatic transmission, and the interior is high-end and luxurious. For the first time in the country, Huaxia Light installed airbags for the driver's position, and also used the ABS system, which is the first safety among all micro-surface products. Under the premise that the power system is not brilliant, Huaxia Light can only work safety and appearance.

In terms of appearance, there is a design element extended from Huaxia motorcycles, which all originated from the ancient Chinese Ming light armor, especially the protruding pig nose grille position is impressively like two pieces of armor on the chest. Although the headlights are made of universal parts, the appearance is deliberately modeled like the scales on the armor. Compared with the almost identical competitive products in the domestic market, the whole micro-surface has unforgettable uniqueness.

Of course, Huaxia Light also has an advantage, that is, it has a lot of space, and it ranks first in terms of year-on-year size. After all, it copied Suzuki's products from the 90s, and other domestic micro-surfaces still use the old shape of the late 70s.

Originally, Han Hao's positioning of the light of China was 3000 yuan cheaper than that of competing products, after all, it is a new brand, but now the cost of using some new technologies cannot be reduced, such as airbags and ABS need to increase the cost, so the final price is actually 2000 yuan higher than Chang'an, Wuling, etc. When talking internally, everyone mentioned the light of China, although the price is high, they all feel that it is more competitive than other micro-noodles on the market.

46800-52800 yuan, this is the market price prepared by the light of China, a total of three models they will open the grade in the interior, radio, tape player, air conditioning, leather seats, etc.

Acting cautiously at the CCTV bidding conference does not mean that Han Hao does not pay attention to the promotion of TV advertising, he just can't understand that everyone is running to compete for the sky-high bid king, and ignores the time period that everyone doesn't care about. Outside of prime time, the TV station is broadcast 24 hours a day, and there are a lot of garbage hours. This time period is generally not watched, but it exists objectively. Therefore, Han Hao saw these garbage periods, and bought some advertising positions for a small fee, which can be used to play advertisements for up to 5 to 10 minutes. Generally, the advertising is about 30 seconds, 5 minutes or even 10 minutes, and the slogan-style advertising can no longer be played, but the story must be told for consumers.

This is the original words of Cheng Kai, the boss of the image promotion business of Huaxia Factory, who outsourced the brand building is not a day's work, and it takes years of subtle influence. Consumers don't understand your product just by shouting slogans, you need to tell more and tell the brand as a story.

So how Huaxia motorcycle step by step from design to manufacturing, and the process of delivering to ordinary consumers is clearly shown in the TV. There are also real after-sales interviews with car owner feedback, as well as some future imaginations, of course, these shots are processed and selected, to express the process of Huaxia brand motorcycles and Chinese people growing together.

Not to mention, the corporate promotional film, which is like a documentary telling a story, has received good feedback. Huaxia Factory tells the story of the industrial manufacturing process much better than those false advertisements that sell health products, medicines and medical treatment. Relying on the gourd to draw the scoop, soon the promotional video of the micro side of the light of China will also be filmed and broadcast, creating momentum for the official launch of the car.

Now that the light of China has been launched, it is necessary to find its own propaganda positioning. The target group of people who bought this car is individual small bosses, who not only need a car to pull people, but also be able to load a certain amount of goods to run around. The light of China is not an ordinary micro-surface, it is a little more advanced than the traditional micro-surface, and it is suitable for going out to talk about business. A safe and decent Ben Xiaokang road is a good helper, and occasionally can take the family out to visit relatives and friends. Cars are still high-end luxury goods in the eyes of Chinese, and people hope that the vehicles they spend a lot of money on can be multi-purpose and suitable for multiple purposes. Han Hao hopes that the launch of Huaxia Light can change everyone's traditional view of micro-noodles is just a tool car for pulling goods, and it is also a good companion suitable for family travel.

When the first trial production Huaxia Light was assembled, Han Hao personally stepped forward to drive this mass production car that pinned the hopes of all Huaxia people on the future.

"Tutu-"

There was a puff of ash smoke coming out of the exhaust pipe, and the carburetor engine did not control the combustion of gasoline very well, and the purchased engine was like this, Han Hao controlled the steering wheel to drive the vehicle around the factory.

The engine and gearbox work well together, after all, it is the product of Dongan Power's tuning for many years. The chassis of Huaxia Light feels much more stable than the Changan and Wuling sold on the market, and the suspension is not so hard when passing the speed bump, after all, it is Suzuki's technology in the 90s, and it is much stronger than the backward chassis that was introduced and digested before.

This No. 1 car Han Hao did not plan to sell, as the first car officially produced by the Huaxia factory, it was of great historical significance, and he decided to keep it as an exhibit. Well-known foreign automobile manufacturers such as Volkswagen and Toyota have their own automobile museums, which display the products preserved from various historical periods, and the changes of these vehicles can be seen from the changes of the times, and also highlight the heritage and culture of automobile manufacturers. The exhibition hall of Huaxia Factory should also be prepared to start construction, to record the development of Huaxia brand, and cultivate Huaxia brand's own motorcycle and automobile culture.

On the occasion of Huaxia Light's offline line, Han Hao also announced a new factory rule, that is, in the future, only Huaxia brand cars will be allowed to enter the factory area, and other vehicles will be parked in the off-site parking lot. At the same time, it is also stipulated that executives who purchase cars in the future must only choose from the products of the Huaxia Factory, especially the cadres in charge of a certain project must ride in the vehicles of their own projects. In the future, he will gradually phase out and abandon non-factory brand vehicles, and Han Hao took the initiative to replace his Santana and take the light of China micro-noodles instead.

One of the advantages of this is that you can drive and ride in your own vehicle, and you can get the most intuitive feedback at the first time. The second is to set an example, if you don't take it yourself, how can you convince other consumers to buy your products.

This factory rule is a little overbearing, but Han Hao still insists on implementing it immediately. Under his personal leadership, there were no major obstacles, because only a handful of executives were qualified to buy or afford cars.

"Santana is good, but she still sits comfortably in the car she built. ”

Yu Hang was the first to stand up in support of Han Hao's proposal, and he took the initiative to replace his Santana with the Light of Huaxia.

The landing of the light of China has of course attracted the attention of the leaders of Haizhou City and Hushan County, who have taken on huge political pressure for the project. Dedicated to the automobile industrial park, now finally see the initial results, Huaxia factory is really trustworthy.

To be a man is to be creditworthy, and the same is true for a business. Enterprises and enterprises, enterprises and governments, should pay attention to credit relations, Huaxia Factory took the lead to come up with micro-noodle products, so that Haizhou officialdom has a good impression of it. Don't underestimate this kind of trust, when the business is in difficulty for a while, the government can extend a helping hand in time to continue its life.

Seeing more than 100 mass-produced cars parked in the parking lot of Huaxia Factory, a large group of government officials in Haizhou City gathered around to visit. Today, under the leadership of Mayor Bo Dongfeng, the city organized a delegation to investigate.

"Director Xiao Han, I think your Huaxia Light is better looking than the mini van you usually see, and it feels more advanced when you sit down. ”

Mayor Bo Dongfeng said while sitting in the driver's seat.

"We have optimized it specifically for what consumers value, and the interior has also been made more upscale with reference to the characteristics of Japanese manufacturers. ”

Han Hao, who was accompanying him on the side, explained in a timely manner.

"How about the pricing of your Huaxia factory, I heard that the market competition is still very fierce? ”

Bo Dongfeng asked with a concerned face.

"The price is about the same as Chang'an and Wuling on the market now, after all, the price of micro-noodles is here. People are accustomed to buying around 50,000 yuan, and they won't accept it if the price is as high as 100,000. We are still very confident that we can be an instant hit, and from all aspects of feedback, our products are more acceptable to consumers at the same price. ”

Whether it's good or not, it depends on what the market says, everything is true in the competition, and Han Hao is still relatively optimistic.

"Huaxia factory is the pride of our Haizhou City, so the city is ready to support it. Now the city and its subordinate counties are preparing to set up taxi companies, and I talked to Secretary Lu before I came, and I am ready to give 300 taxi places to your factory. I've seen your products, which can transport goods and people, and it's good to use them as taxis. ”

Unexpectedly, the first big order was actually supported by the city, and Han Hao's heart was very warm after hearing it.

For example, Jinqi's Huali micro noodles have become the representative of taxis in the capital Tianjing, and the "yellow noodles" have become the first choice for many people in the capital. If Haizhou City takes the lead in using Huaxia Light as a taxi, it will also be beneficial to the promotion of the product. Thinking about it higher, if the province can also support it, at least one or two thousand sales will not have to worry.

"That's a big thank you for the care and support of the city, and I will be dealing with a taxi team that will take care of the taxis. In the future, there will be a special person responsible for sales, maintenance, feedback, etc., and deal with any problems as soon as possible, so as to live up to the trust of the people of Haizhou in our Huaxia factory. ”

Han Hao officially set the listing time of Huaxia Light on May Day, and there will be a series of warm-up activities in the next period of time, but before that, two major events happened that deserved his attention.