The importance of the Hujiang International Auto Show is self-evident, held every two years, it is not an exaggeration to call it the first auto show in China, the 1999 auto show attracted a large number of auto giants that have been or are ready to enter China. Pen ~ fun ~ pavilion www.biquge.info Volkswagen, General Motors, Toyota three giants will naturally not be less, Audi, Citroen, Honda, Ford, Suzuki will not be absent, plus a large number of domestic three small and three small represented by a large number of automobile groups, the scene is enough to foresee.

The only thing that makes the organizing committee unhappy is that Mercedes-Benz BMW, the representative of luxury cars, is once again absent, as the most accessible luxury brand for ordinary people, Mercedes-Benz BMW has been entering China in the mode of imported cars, and there is no willingness to set up a cabinet to participate in the international auto show.

When Han Hao was ready to lead Huaxia Industrial Group to participate in the exhibition, he took the initiative to contact the organizing committee and obtained the qualification of a 2,000-square-meter booth with a high bid in the main exhibition area that was carved up by auto giants such as Volkswagen and General Motors.

When your booth can be adjacent to an auto giant like Volkswagen, it will also get the most attention, because many visitors to the auto show will definitely see what Volkswagen Group has produced, which is the brand status of Volkswagen in China. People who are a little older don't know other brands, and when they mention cars, they will use Volkswagen to refer to them, which shows Volkswagen's huge influence in China.

In terms of booth distribution, it is not that you can get a good position if you have money, the organizing committee should put some important brands in a prominent position according to the influence, of course, international car companies are often the highest bidders, and they will occupy the best position according to the previous situation.

The booth location of international brands at auto shows often attracts the vast majority of visitors, especially many beautiful sports cars that have not entered China, which is a hot spot for people. On the other hand, in the exhibition area of domestic automobile brands, such as Xiali and Wuling, the number of visitors is sparse, and even the quality of car models is not as good as that of foreign brands, and even some companies have not prepared car models at all.

Chinese people like to watch the excitement, and they put more energy on the car model after watching the car, especially in front of the yellow-haired, blue-eyed and tall foreign model, and many tourists stop to admire. Tourists come to the auto show many times often have no time to see the car, and the time for the light to linger on the car model is not enough, which will go to the domestic brand booth to see the big and rough new car.

Cars are a luxury for many people, and they can only be regarded as novelties from afar, and it is still impossible to marry them back home for the time being. After all, now our people are only going from two wheels to two wheels, just getting off the bicycle and riding a motorcycle in a blink of an eye, and we are still far from the four-wheeled automobile society. It's not easy to come here, of course, to see the new models that you can't usually see, especially some foreign bizarre concept cars.

Huaxia Industry launched the Panda brand concept car some time ago, which is the first of domestic car companies, which can be said to have created history. This year, the auto show hall was expanded, and the 2,000-square-meter booth was in the main exhibition area, although it was not in the center, but at least it was in the same area as the international brand.

Since he participated in the auto show, he hoped to expand his influence, of course, the more people who watched it, the better, so he got a good position, and Han Hao has always been very happy in his heart. Seeing that the date of the auto show is getting closer and closer, the organizing committee has not yet called to inform that it is ready to submit the booth plan, and I didn't expect that it would be bad news as soon as I received a call from the other party.

BMW had originally said that it would not participate in the exhibition, but before the start of the auto show, it changed its tune and hoped to temporarily participate in the international auto show held in Hujiang City. Not only will the BMW 3, 5 and 7 series luxury sedans be brought together, but even the upcoming SUV BMW X5 will be brought to the exhibition, showing strong sincerity.

Originally, the organizing committee was worried that BMW would not come to the exhibition, but now BMW took the initiative to come to the door, of course, it agreed, but it was difficult to arrange the venue. The original planned location of the main exhibition area has already been booked, and now BMW wants to join, how to deal with the venue arrangement, which is a troublesome matter.

Knowing that BMW was going to participate in the exhibition, Mercedes-Benz, which has always been a competitor to each other, was not happy, and they also temporarily put forward a request to participate in the exhibition.

All of a sudden, Mercedes-Benz and BMW are required to join, which really makes the auto show organizing committee smile, the participation of these two luxury car giants, indicating that the gold content of the Hujiang International Auto Show is officially worthy of the word international. At present, all the mainstream automobile manufacturers in the world, especially the 6+3 Group, have been attending the meeting, which is the goal that the organizing committee has been pursuing for many years.

Mercedes-Benz BMW is coming, then it must be guaranteed on the field, and after looking around, I finally found a loophole, or a soft persimmon pinch.

In the camp where international brands occupy the main venue, a Huaxia industry suddenly appeared, although the company had the highest bid, but it was not so harmonious.

If the 2,000-square-meter booth of Huaxia Industrial Group is recovered, it can just meet the requirements of the two luxury car brands of Mercedes-Benz and BMW, and perfectly solve the problem of the venue.

It stands to reason that if you don't sign a contract, how can the organizing committee drive people away?

In the name of planning change, the organizing committee re-planned the venue area and set up an international pavilion, which happened to include the booth of Huaxia Industry. In addition, a domestic pavilion was established to house domestic brands, and thus it was justified in its name.

The planning change has a limited impact on other enterprises, and they have changed their positions in an area, but for Huaxia Industry, it is equivalent to withdrawing from the main exhibition area and coming to the location of the secondary exhibition area as required.

At the beginning, it took a lot of money to win the venue, but now it is said that the tune is adjusted, which is a bit too bullying. Looking at the contract, in terms of liquidated damages, it is found that the amount that the organizing committee has to bear even if it breaches the contract, and this kind of home form contract is absolutely advantageous for them.

"Lao Cheng, there are some things we can't do, the above requires the exhibition to be held beautifully, and it is not easy to come to the corner, let's not turn it away. In this exhibition, we admit that there are omissions in the work, and when we gave you the venue, it was also a fluke, which was a violation of the planning arrangement. But at this time and that time, sometimes everyone understands each other, after all, the exhibition will not only be held this time, there will be more opportunities in the future! In the domestic pavilion, we have already coordinated the location for you, and specially mobilized the original unit to take the initiative to change the position, leaving a good place for you. Preferential adjustments have also been made in terms of fees, which is already the greatest sincerity. ”

The location of the exhibition hall was changed, and Cheng Kai, who was responsible for the external publicity of Huaxia Industry, of course, did not want to suffer a dumb loss, so he came to the door to ask for an explanation. I found the organizing committee of the auto show, and the other party gave the above answer.

Compared with the original location, the domestic pavilion is now located in the lobby of another building, and the influence of the booth is far less than that of the other party.

In short, the organizing committee's intention is very strong, that is, Huaxia Industry must move out of the International Pavilion, for which they have both soft and hard. The soft one is to compensate for the position and reduce the rent fee in the domestic pavilion, and the hard one is not to let Huaxia Industry enter the market or even fight a lawsuit.

For the sake of Mercedes-Benz BMW, there is no big problem in offending a Huaxia Industrial Group, after all, everyone knows that compared with influence, Mercedes-Benz BMW is an object that a hundred Huaxia industries cannot reach. Moreover, as an international auto show, only the main engine factory has always begged to come to the exhibition, so the organizing committee is not worried about the good or bad attitude of Huaxia industry. Whether love comes or not, whether it doesn't come or your loss, in the final analysis, Huaxia Industrial Group has not been respected enough.

Cheng Kai came back with a drooping face, Hujiang is his home field, but he didn't expect to be deflated at the auto show.

"There will always be imperfections in life, and accidents are an occasional joke made by God. At this point, we can only do our best to do our part. Maybe there might be a surprise in changing positions. ”

To be honest, Han Hao was not happy in his heart, but as a leader, he had to show more positive side.

On June 15, the Hujiang International Auto Show officially opened, with more than 400 automakers, parts manufacturers and auto suppliers from 21 countries and regions participating in the exhibition. The scale of the exhibition has reached the highest level in the history of all domestic auto shows, which fully proves the influence of China's auto shows. It is reported that the organizing committee has planned to apply for the International Exhibition Alliance to certify the Hujiang Auto Show to the B-class auto show standard. In the future, it is not excluded to target the development of A-class standards, of course, it depends on the size and strength of China's auto market.

At present, the top standard of the world auto show is A-class, which is a global automobile event. Now there are "five A-class auto shows" in the world, they are: North American Auto Show, Paris Auto Show, Geneva Auto Show, Frankfurt Auto Show, Germany, and Japan A Honto-Beijing Auto Show.

It can be seen that except for Switzerland, which is a neutral foreign country, the other four major auto shows basically represent the most powerful automobile industry countries in the world today, and each automobile power has its own international A-class auto show.

If the Hujiang Auto Show wants to apply for the international A-class, it must be backed by a strong Chinese auto market, otherwise it will definitely not be selected.

Huaxia Industry's booth has a total of 2,000 square meters, with the automobile exhibition area on the left and the motorcycle exhibition area on the right.

In the motorcycle exhibition area, Huaxia Motorcycle displayed two self-designed concept cars, one is a battery-powered electric motorcycle, with a pioneering design shape, like a futuristic sci-fi motorcycle, and the other is a Huaxia brand state-guest motorcycle built for ceremonial travel, which is suitable for traffic police to ride when performing tasks and act as a pioneer in front of their cars when greeting foreign heads of state.

In addition to the concept car, Huaxia Motorcycle has also launched 10 upgraded models in three series: scooters, straddle bikes, and curved beam vehicles, and has also launched a new model of 750CC high-power in the three-wheeled vehicle market, ready to seize the new market.

In addition to using motorcycles to travel in rural areas, using tricycles to pull goods and transport is also a new hot spot in the market, tens of thousands of micro noodles can not afford to buy, 10,000 tricycles are a very good choice. In the strategy of encircling the city from the countryside, Han Hao has always implemented it very clearly. Although Huaxia motorcycles have jumped to the dominant position, but other domestic manufacturers are still catching up behind, once relaxed, it may become the next light horse, sitting on the throne soon to drive down.

In the remaining corner of the motorcycle exhibition area, Huaxia Motorcycle also launched an electric scooter that runs on batteries, which has been lightweighted in appearance, like a slightly smaller model of the princess scooter in front of people. At the beginning, the acquisition of the Thousand Paper Crane Company, after nearly two years of painstaking research, there has been a breakthrough in battery technology, and the electric scooter developed by it is about to be put on the market to test the water.

In addition, Huaxia Motorcycle also exhibited 12 motorcycle engines that have climbed from 50CC to 1000CC, as well as matching gear transmissions, showing Huaxia Motorcycle's strong reserves in core technology.

The motorcycle zone shows the matching strength of Huaxia industry's dominance of domestic motorcycles, and the automobile zone is the infinite potential of the rising star of the domestic industry.

In addition to the Panda concept car, the most eye-catching is the C1 Zhonghua sedan, which is the first time that Huaxia Industry has announced its existence to the public.

If you don't have a car in China, it is equivalent to not going to college, and you can't be qualified to become a mainstream player in the market. No matter how good your other models are, you won't be able to complete your studies without the compulsory course of sedans.

Now the hatchback and sedan models were officially announced at the auto show, sounding the call for Huaxia Industry to enter the field of sedans.

The C1 Zhonghua sedan, which imitates Toyota's Corolla, is equipped with a domestic heart and belongs to the 1.8L Pangu engine with independent intellectual property rights of Huaxia Industry, which is actually the biggest explosion point at the auto show.

There is also the B1 light minivan, which is also the first time to unveil the mystery, although it simulates the Toyota Hiace van, but in many ways uses the original design of Huaxia Automobile. It will bear the heavy responsibility of Huaxia Automobile in the field of passenger cars, FAW Xiaojiefang is said to sell a loss of an internal decision to stop production, Jin Yangyong finally succeeded in the field of light passenger car to get the FAW off the horse, Brilliance Jinbei since then. Under the premise of facing a strong pioneer, how Huaxia B1 challenges the Brilliance Gold Cup is a hot spot in the industry.

The S1 did not come, as a project it is still in the preparatory stage, the SUV market is limited in China, and Huaxia Automobile's resources cannot be invested in it for a while.

Finally, there are also QQ and Huaxia Light II generations that are currently selling in the market at the booth, according to incomplete statistics, just over half a year, they have completed the annual sales target set at the beginning of the year, and started a big stride to seize market share. In the two major cities of Tianjing and Hujiang, Huaxia Automobile is almost the dominant company in the mini car market, and its sales volume every month is staggering.

It can be said that this time Han Hao's participation in the exhibition is basically full firepower, and his own family background is basically hollowed out to show, any concept car alone will become the selling point of other manufacturers, this time Huaxia Industry has made so many concept cars unveiled at once, which is enough to be proud of the crowd.

The only regret is that as soon as the auto show opened, the flow of visitors to the Huaxia Industrial booth was sparse, and the tourists ran to the International Pavilion.

The aroma of wine was also afraid of the deep alley, and in desperation, Han Hao had no choice but to implement the predetermined plan to grab people.