In the automotive sector, Huaxia Micro Car continued to maintain its leading position.

The sales volume of micro-surface Huaxia Light exceeded 122,000 units, and the sales volume of micro-cargo Huaxia Glory reached 24,000 units, all of which showed a growth trend.

However, compared with the average growth rate of 16.1% in the industry, the year-on-year growth rate of Huaxia micro-car is in single digits, showing that the ceiling of the domestic micro-car industry is faintly visible.

In terms of cars, it presents a dual situation of ice and fire.

The micro-sedan Huaxia QQ set a record and sold 106,000 units, showing that this product suitable for the first sedan for young people is very in line with the national conditions and down-to-earth.

On the other hand, the Zhonghua "Qin" sold a total of 18,500 units throughout the year, of which 3,600 were the second-generation Zhonghua "Qin", which fell sharply compared with last year's sales.

In the fiercely competitive light passenger car market, Huaxia Scenery can no longer reproduce the glory of last year, and only after desperate promotion has achieved the sales target of 36,000 vehicles, and the profitability has plummeted.

On the contrary, it is the pickup truck market, and the market leader Great Wall pickup truck has been back and forth, although it ranks second with 28,100 units, but compared with the Great Wall, it is only more than 2,000 units behind.

Overall, the automobile segment of Zhonghua Group achieved sales of 334,600 units and sales revenue of 18.2 billion yuan, but the profit fell by 52% to only 1.09 billion yuan, due to the decline in the profitability of the sedan Zhonghua "Qin" and the light passenger car Huaxia Fengguang.

Last year, the Zhonghua "Qin" car alone brought a net profit of 900 million, but this year it only contributed 142 million. The light passenger car market collapsed in just one year, and the original profit of 220 million was only 60 million this year.

Compared with the total sales of 287,600 units in 2000, it increased by 47,000 units, but its profit plummeted, indicating that Chunghwa Group's bicycle profits continued to decline in 2001.

The Zhonghua Group worked hard to sell 334,600 cars, but it was not as much as the 1.6 billion profit earned by Guangqi Honda from selling 51,000 Accords alone, which shows the huge gap between independent enterprises and joint ventures. If you want to make money in the Chinese market, you still have to rely on high-premium cars.

In 2001, the sales volume of China's automobile market was 2.36 million units, an increase of 13.3% year-on-year, and with a good result of 334,600 units, Zhonghua Group surpassed Dongfeng Group and became the third largest force after FAW Group and SAIC Group.

However, in terms of sales revenue, the scale of 32.5 billion yuan of Zhonghua Group, including automobiles and motorcycles, is far behind the three major state-owned automobile groups, FAW ranks first with 58 billion, SAIC ranks second with 45 billion, and Dongfeng ranks third with 43 billion.

The average price of Zhonghua Group's bicycles is too low, especially in the field of micro-cars, resulting in both selling price and profit being far lower than that of the three major domestic groups. Among the three small groups, now GAC has woken up and is trying to catch up, Shouqi has just landed a joint venture with Hyundai Motor, and it is estimated that it is not an idle generation, and Tianjin Automobile is not good at relying on FAW and Toyota in the future. Chang'an in the two micro bases has a joint venture with Ford, and the first carnival will soon land, and there is also Mondeo behind it. As for the lark, it withered in the joint venture with Fuji Subaru, and the Japanese side is preparing to withdraw from China, becoming the only joint venture to fall behind.

Looking at the report in his hand, Han Hao felt a lot of pressure on his shoulders, and Zhonghua Group should break through the ceiling on its head and stride from a low-profit micro-car to a high-premium car field is the right direction of development. If you don't take the initiative to change and stick to micro-cars and motorcycles, you can only wait for death in the encirclement and suppression of Sino-foreign joint ventures.

The province is still quite satisfied with the achievements of the Zhonghua Group, because just this year, with the strength of the Zhonghua Group, Zhehai Province surpassed Suwu Province with a slight advantage of 1.2 billion yuan in industrial production value, and became the second place in China, second only to the bridgehead of reform and opening up, Bingnanyue Province.

"If we do not get rich without work, and if we do not vigorously develop heavy industries such as automobiles and iron and steel, the economy of Zhehai Province should not want to reach a higher level! Next, the province must do a good job in economic planning, and petrochemical and port ports must become the focus of the next stage.

Now that the automobile and motorcycle industry is developing, the annual demand for automobile tires alone is a big number, and we must actively introduce the petrochemical ethylene industry and attract investment from tire factories in the future. In addition, the expansion project of Dinghai deep-water port should speed up the construction period, and the development of economic infrastructure should be carried out first, and the deep-water port is very important to us in Zhejiang. In the future, automobiles, motorcycles, small commodities and other special products in the province can be easily transported to the sea to reduce logistics costs. ”

The domestic economy ranks from the third to the second, which is a real political achievement, and Zhou Nansheng is very satisfied with it.

In the past, the head of the state or the leaders of fraternal provinces came to visit and asked to visit one or two points, but the light industry in Zhehai Province was developed, and it was impossible to come up with decent large enterprises for them to visit for a while.

Now it is different, cars and motorcycles have become the new business card of Zhejiang Province, especially the China Automobile Industrial Park in Jiangzhou has become a must-visit place for official visits.

In order to cooperate with the enterprise, the Jiangzhou Municipal Government also renamed the avenue connecting the urban area to the Automobile Industrial Park as "China Avenue", showing its respect for the Zhonghua Group.

"This year we snatched the position of Suwu Province, and next year they will definitely try their best to get it back. I have heard that Suwu Province has made great efforts to attract investment, especially taking advantage of its geographical advantages to undertake many multinational factories from Hujiang City. In this regard, we in Zhehai Province should also make full use of the advantages of bordering Hujiang City to carry out targeted investment promotion activities, and we must not fall behind Suwu Province.

China has joined the TO, and now is an era of thousands of sails competing for the current, and we must take advantage of this once-in-a-lifetime opportunity to boost the economy with the attitude of bearing historical responsibility to the people of Zhehai Province!"

Zhou Nansheng has his own set of economic work, and the success of developing the automobile industry has made him full of confidence.

At the same time, the year-end economic review meeting was also held in Suwu Province.

"The success of Zhehai Province illustrates the super driving effect of automobiles on the economy. We also have automobile companies in Suwu Province, which are more numerous than them and have a longer history than them, but their sales volume is lower than theirs!"

The governor of Suwu Province knocked the table and said, showing that he was very dissatisfied with being overtaken by Zhehai Province this year.

"However, things are improving, after the unremitting efforts of the province, the central government has officially agreed to delegate the management of Nanqi to our Suwu Province, and Nanqi will become a key support of the province in the future!"

There was a lot of wind and rain outside, and now it was finally revealed from the mouth of the governor, indicating that the matter is already a certainty, and Nanqi has finally changed its door from the in-laws of the China Automobile Group to be managed by Suwu Province. A few days ago, the catalog of Nanqi Fiat sedan was approved, which was actually a dowry gift for Nanqi's marriage.

As another joint venture automobile manufacturer in the province, Yueda Kia will also be responsible for the revitalization of the province's industrial banner. In addition, Yaxing Bus, Chunlan Heavy Truck, Jincheng Motorcycle, etc. are all large industrial enterprises in the province, and the local government should vigorously support their development. ”

Counting carefully, it is true that the automobile industry resources in Suwu Province are much richer than those in Zhehai Province, and they also have a lot of strength.

"In ancient times, there were three British battles against Lu Bu, and today there are so many automobile and motorcycle companies in Suwu Province, it should be more than enough to join forces to defeat a Chinese group.

Zhejiang Province surpasses us with the automobile industry, so we are also beating them in the automobile industry and making them lose convincingly!"

Suwu Province has also established the policy of giving priority to the development of the automobile industry, in order to win back economic competition.

Due to the oppression of Huaxia Light, the first product produced by the Changhe Suzuki joint venture, the Big Dipper, sold miserably. Despite repeated claims of advanced technology imported from Japan, consumers have turned their heads to the cheaper Huaxia Light.

Li Kui couldn't beat Li Gui, Changhe Suzuki was angry, and formally sued Huaxia Automobile for infringement in the domestic court, copying Suzuki's original model for sale. He asked the court to prohibit the sale of Huaxia Light and at the same time compensate the Japanese side for the loss of 100 million yuan.

Suzuki filed a lawsuit in a Chinese court for infringement of intellectual property rights just after China officially joined the TO, and the evidence submitted seemed to be conclusive.

"Our engineers, under the witness of the notary, disassembled the Big Dipper and the Light of China, and found that the acquaintance between the two in the shape, chassis structure and interior design exceeded 90%, and even the chassis reached 100% plagiarism. As long as you pull a random ordinary person on the street and ask him to evaluate these two cars, you can come to the conclusion that they are twins.

In order to safeguard the legitimate rights and interests of the enterprise and protect the intellectual property rights, we decided to file a lawsuit with the Chinese court to demand that Huaxia Automobile stop the infringement and compensate for the economic losses caused!"

Suzuki invited a large number of reporters to hold a press conference, at which relevant evidence was announced, intending to take the initiative in public opinion.

Previously, domestic experts had hyped in the media that domestic enterprises should be careful of intellectual property issues after joining TO, because many domestic enterprises did not have the corresponding awareness and played the edge ball to make money.

Unexpectedly, after joining China and signing the TO agreement, the first intellectual property case actually occurred in the automotive industry, and it was also between well-known large enterprises.

"Plagiarism or coincidence, Huaxia Automobile is facing sky-high claims!"

"The curse of the rich list, is the former richest man in prison for plagiarism?"

"Japanese companies have taken up the weapon of intellectual property and started to wave it to China, how will we respond to the challenge?"

"The first case of China's TO intellectual property rights, the victory or defeat will determine the development direction of Chinese enterprises in the future!"

……

It can be said that the timing of Suzuki's selection was too appropriate, and the Chinese people had just calmed down from the joy of joining TO, and they were soon taught a lesson by foreign companies familiar with international rules.

Immediately, Suzuki's lawsuit against Huaxia Automobile for plagiarism became a hot topic of national concern, and even foreign media sent reporters to report on it, because this was the first typical intellectual property case after China joined the TO. How the court pronounces its verdict is related to the thousands of Chinese companies that operate like Huaxia Automobile.

At the first time, under the advice of Cheng Kai and professional lawyers, Han Hao issued a group-wide gag order, and all replies were responded to by professional spokespersons.

"With no comment, all responses will have to wait until the court decides the verdict, and we respect the outcome of the legal decision. But we firmly oppose Suzuki's accusations and believe that the court will give us a clean slate!"