"Mr. Jin, do you think we should also learn from Chery's approach and let the car run on the road first?"

Since the announcement of Zhengdao sedan, only 100 units have been trial-produced, and now the engine of Shenhang Mitsubishi is officially mass-produced, and Brilliance is no longer trapped by the heart of the car, and can be mass-produced at any time. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

The 2.0L engine of the Mitsubishi 4G series of Shenhang is equipped with a good performance on the Zhengdao sedan, and it is now the largest displacement product among the domestic independent brands. It's just that in the matching of the Mitsubishi engine and the transmission purchased by Brilliance itself, it can't play a strong enough role.

Mitsubishi did not agree to help tune the powertrain, but instead sold Brilliance a package to pack its own engine and transmission. In this way, not only the cost increased, but also the lifeblood was in the hands of Mitsubishi, and Kim Yangyong did not agree.

Even if there is no 7-prefix directory, the 6-prefix directory with the golden cup should have no problem running in the province. Chery Fengyun, Yueda Kia and Nanqi Ingle played an exemplary role, and the relevant departments of the state did not ban the sales in the province, but turned a blind eye.

However, since the beginning of the design, Zhengdao sedan has been positioned as a mid-to-high-end sedan, with a length of 4.88 meters, surpassing Accord and Buick, which belongs to the façade of domestic sedans. If you lower your body now and use the 6-prefix bus directory on the road, this is a little unacceptable to Jin Yangyong, who is ambitious and wants to do a big job.

Zhengdao car is a product that represents the national spirit of the country, to take the advanced route, now on the back of the wrong black pot, what to do with the product image in the future?

Moreover, Kim Yangyong has always believed that the state will be open to the righteous path, and after the prime minister's visit to Europe in July, the timetable for joining the WTO has basically been determined, and the seven-word catalogue will naturally be settled at that time. The strength of Brilliance Auto is well-deserved among all independent brands.

"Don't worry, Zhengdao sedan is a product that can stand the test of time, let's do it openly, don't surrender your identity and toss with those low-end cars. ”

Zhengdao sedan should cover at least 15-200,000 yuan in the price range, according to the current market acceptance, the Chinese people should be able to accept this price. Because, the price of the target Accord and other models is more than 300,000 yuan, and now with the same configuration, the Zhengdao sedan will cost 100,000 yuan less, and it will definitely be sought after by the market.

The 100 cars that were preemptively produced can only be tested in the factory area, and Jin Yangyong personally tried it several times and felt that he was still quite satisfied.

"The small problems on the test drive should be solved by suppliers as soon as possible, and we must find the best suppliers in the country to supply, and we cannot cause quality problems because of cost savings. ”

Domestic cars still lack technical accumulation, just these 100 test drives to find out a lot of small problems, Jin Yangyong learned that he attached great importance to it, and asked his subordinates to solve it quickly.

"Don't worry, Mr. Jin, I have already ordered someone to deal with it. Our Jinbei bus can make a turnaround, all thanks to the know-how of excellent quality. ”

The person who answered was Su Xiaoqiang, who was known as the head of the four King Kongs under Jin Yangyong, who followed Jin Yangyong without graduating from a graduate school majoring in finance. Now Jinbei Bus is the cash cow of the Brilliance Department, Su Xiaoqiang is naturally hot, and the daily management of the Brilliance Department is implemented by him in accordance with Jin Yangyong's intentions.

sent Su Xiaoqiang away, and Jin Yangyong called another henchman, Yin Qingxun. This is a middle-aged man with a half-bald head, unusually low-key, and does not belong to the well-known Four King Kongs.

Once when Jin Yangyong was purchasing paint for Jinbei bus, he met Yin Qingxun and admired his talent, so he poached him with a high salary. Yoon Kyung-hoon's solid financial skills and broad international vision amazed Kim Yang-yong, and he soon became his military advisor in finance.

"The MBO acquisition plan is basically determined, as long as the government relaxes, then we can make the acquisition at any time, and then the puzzle of Brilliance Group's unclear property rights will be completely changed. ”

In order to defend the fruits of his labor, Jin Yangyong devised two sets of plans, one was to transfer assets to hollow out Brilliance and transfer useful assets to the name of his newly established holding company. The second is to cater to the current MBO trend, raise funds to propose an acquisition plan to the government, and officially realize the privatization of Brilliance.

Although Kim Yangyong is known as a financial wizard, he still relies on his professionals to make a specific plan, and his determination and sense of smell play the final gatekeeper role. Along the way, relying on such a team matching, Brilliance has made a lot of gains in the market.

The origin of Brilliance, of course, Jin Yangyong knows that he borrowed the name and funds of the state and founded Brilliance Group from scratch. Although the borrowed money has been overpaid, the equity is still in the hands of a state-owned education foundation.

No one can deny Kim's contributions, as long as the government recognizes his merits and agrees to the MBO, then he can rightfully join the Brilliance Group and officially become a star on the Forbes rich list.

"The key is that the government agrees, if the talks don't go well, I think we can make appropriate concessions, and occupying the position of the second shareholder can also control the Brilliance system. ”

There are no outsiders, Yin Qingxun feels that MBO is now a golden opportunity, an opportunity for everyone to launder and have legitimate wealth, although it involves the loss of state-owned assets, but as long as the reasonable appreciation of the state-owned equity part is guaranteed in the future, no one will turn over the old accounts.

Now the MBO is arguing hotly, and once the central government issues a ban, there will be no chance to take advantage of the current chaos to take advantage of the fire.

"Don't worry, I've talked to the city, and they agreed in principle that we should implement an MBO, and now the plan has been submitted to the province. As long as the province agrees, it is not a big problem for me to have a relationship with the relevant departments of the central government. Brilliance is a child I raised, and of course the control is in my hands. Without me, is Brilliance still called Brilliance? The government's investment in Brilliance for so many years can be counted with one hand, and we would have paid it back through profits and taxes a long time ago. ”

Unlike the management buyout offer of Midea Group that is less than 400 million, and the MBO acquisition amount of other listed companies that are in full swing is only within 300 million, the preliminary offer given by Jin Yangyong of the huge Brilliance Group is 2 billion.

2 billion, this is enough to make many domestic entrepreneurs jaw-dropping!

Kim Yangyong demanded that MBO get control of Brilliance, and the government shareholders could only be relegated to the status of second shareholders, for which he did not hesitate to quote a sky-high price.

Of course, if he were to come up with such a large amount of money at one time, he would not be able to take it out. Judging from the just-released Forbes rich list, many rich people in China are still in the accumulation stage, and there are very few people who can come up with more than 100 million funds at once.

Still, like many entrepreneurs who implement MBOs, Kim has a way of raising that much money.

For example, Li Jingwei of Jianlibao relied on his personal reputation to let business tycoons, including Han Hao, lend bridge funds for MBO. Even if they can't borrow from private individuals, many financial and investment banks will be generous because they will ask for future equity as collateral, and they are not worried about not recovering their investment. However, according to the latest feedback, the local government rejected Li Jingwei's bid of 450 million.

Although Li Jingwei is good at media marketing, he does a poor job in marketing his relationship with the government. After the officials of the older generation of the local government retired, the newly transferred government officials had a very bad relationship with him, and there was often an embarrassing situation in which Li Jingwei did not know the secretary.

Under the situation that Li Jingwei bid 450 million yuan, the local government convened a standing committee and unanimously passed a motion that Jianlibao could not be sold to Li Jingwei, which shows that the relationship between him and government officials has become like water and fire.

Midea Group's MBO went very smoothly, and the local government agreed to withdraw from the company and cash out its shares. On the other hand, Jianlibao, which is less than 100 miles away, wants to restructure the MBO, but it is sniped by the local government, or even contradicts.

Success requires the right time and place, and sometimes one wrong decision can ruin an entrepreneur's life's work.

This time, Kim Yangyong is also full of confidence, and he feels that his bid of 2 billion yuan is benevolent and righteous, which is enough to impress government officials.

"2 billion? The situation of Brilliance Group is very complex, we cannot apply a one-size-fits-all approach, and some situations need to be approved by the central authorities. ”

In 1999, Jinbei Bus made a profit of nearly 600 million, and its market value is now close to 10 billion. Brilliance Auto was listed in Hong Kong in the same year, raising HK$650 million for the HK car project, with a market value of more than HK$6 billion.

Behind the dazzling financial skills of Brilliance Group, the wealth that appears in front of the public is close to 20 billion, and now Jin Yangyong wants to use 2 billion to buy out the controlling stake, and naturally the province will not nod his head easily. Although the Shenjing municipal government initially agreed to the plan, the province had a different view.

"Rover's representative will come over soon, and you'll be in charge of helping to do a background check on their company to see what the financial situation of the new Rover is now? ”

Knowing from BMW that Rover was interested in finding a new partner, Jin Yangyong has been very enthusiastic and took the initiative to contact the other party to visit China.

Rover has a full range of engines from 1.1 to 2.5 liters, which is a very attractive bait. Kim Yangyong has never forgotten the disappointed look of the central chief when the Jeongdo sedan revealed the Mitsubishi engine.

As long as the Rover engine technology is brought over, then Zhengdao will have Chinese chips, and Brilliance will truly become the leader of domestic independent brands.

Although Rover is a decaying rotten meat in the international automotive industry, it is nothing more than a big piece of fat for the Chinese in the technological desert.

Regardless of whether the joint venture with BMW is successful or not, the Rover project must be in his hands.

At this time, at the BMW headquarters, the management is making final discussions on the selection of a Chinese joint venture partner, and it is imperative to enter China, and it is not too much of a problem for BMW to choose any partner when the conditions are equal.

Based on its own detailed analysis, as well as the findings of the third-party consulting firm Roland Berger, the BMW management voted on the issue.

Faced with the goal of the Far East, many people present could only draw a preliminary impression of the two major automobile groups, Zhonghua and Brilliance, from the limited written information. Each has its own strengths, and the vote comparison shows this, 4 to 4, and the last one vote left is in the hands of Chairman Punk, who has visited China.

It will be up to him to decide which partner BMW chooses in China, which is related to BMW's development trend in the new century.

Well, or better, you have to choose one or the other!