Honda Accord and GM Buick made a profit that year, breaking Tao Fuzhi, editor-in-chief of China Economic News, who had a perception of the automobile industry, and in the end he could only convince himself on the grounds that he was an internationally renowned brand. Pen ~ fun ~ pavilion www.biquge.info but for the Zhonghua Group, which has always been not optimistic, not only lost the bet of the second generation of Huaxia Light with annual sales of 12,000 units for the second time, but also was taught a lesson by the newly listed QQ. Although Tao Fuzhi apologized in the newspaper for three days after losing the second game, he shouted at Han Hao through the air, believing that QQ's highest sales were only 20,000 units, because people were more willing to buy market-tested Xiali and Alto.

Unexpectedly, before QQ was listed, it ushered in a hot sales frenzy, looking good and the price was low, and soon became the main fist product of Huaxia Automobile, forming a move that went hand in hand with the second generation of Huaxia Light, with annual sales of up to 58,000 units.

Predicted 20,000 vehicles, the actual result nearly tripled, two consecutive prediction errors, so that Tao Fuzhi has always wanted to find a chance to come back, and now that the China car is on the market, he is itching and began to shout in the newspaper in the air.

Although he secretly applauded Han Hao for secretly crossing Chen Cang to get a car license, he doubted whether his own brand cars could withstand the fierce market test.

In the face of the attack of the old three, as well as the entry of multinational joint venture brands, domestic independent brand cars such as Zhonghua Car and Chery Fengyun are very likely to be short-lived.

100,000 yuan, is an entry standard, Volkswagen is ready to launch POLO, GM is ready to launch Sail, and Toyota has launched the PLATZ rebranded model Xiali 2000 with the help of Xiali.

These menacing new products will work together with the old three to encircle and suppress domestic sedan brands.

Even if China Car and Chery have a good momentum now, but lack of technology accumulation, Tao Fuzhi feels that independent brands compete with international brands, and only Chinese brands can lose.

"Be careful of short-lived, there will be no spare parts for car repairs in the future!"

The editor-in-chief of Tao University always likes to be a maverick sober observer, and in the face of the hot sales of 100,000 yuan independent cars, he feels obliged to remind those guinea pigs who try to buy cars.

In this "reasonable" article, Tao Fuzhi deliberately gave an example of the experience of consumers who were unable to repair their cars due to the lack of spare parts after the collapse of two domestic car brands. Both brands used to sell more than 10,000 copies a year, but eventually closed down for various reasons. One is the Yizheng Liming off-road vehicle, and the other is GAC Peugeot, which has just ended its joint venture. With the poor operation of factories and the closure of their doors, consumers can no longer find matching parts for car repairs, and some vehicles can only watch them be scrapped.

Of course, in the article, Editor-in-Chief Tao couldn't help but use his imagination, for companies like Chery Fengyun that do not have a catalog, he gave a sales target of 2,000 vehicles. For Fengshen Zhonghua, a car with a birth permit, he generously gave a prediction of 12,000 vehicles.

Han Hao no longer paid attention to the provocation of the editor-in-chief Tao at this time, because now the products of Zhonghua Group no longer need to prove anything, and everything is left to the market sales.

Miao Yuwei, the boss of the second automobile, has changed from a government official to the CEO of the company, and the identity transition is very natural, and Han Hao admires his elegant and erudite quality.

Frankly speaking, although the state has given listing indicators, debt-to-equity swaps and a new car catalog, it is really difficult for the aging Second Automobile to rejuvenate and rejuvenate it.

Such a heavy burden is on Miao Yuwei, but he has the intention of making a gesture.

"There are always more ways than difficulties, and if it were easy, the central government would not have sent me to carry this burden! It is said that before me, the organization talked to two other people, and they were all scared away. Only I, a stunned young man, am not afraid of death and dare to carry this black pot. Once the second car capsizes, I will be a sinner for the ages. ”

I had dealt with Han Hao on the Jing'an Clouded Leopard project, and they both had feelings of sympathy for each other, so when I heard that Miao Yuwei had something to discuss, Han Hao happily went to the appointment.

In a teahouse in Nandu, a pot of tea, two teacups, two young CEOs in the domestic automobile industry who stomped their feet and shook talked alone.

From Miao Yuwei's mouth, Han Hao also heard some secret news. Although it is not a state secret, it means that Miao Yuwei regards him as a friend.

"Open source and reduce expenditure is my current strategy, last year's state gave 1.8 billion is only enough for a year's salary expenses, this year I spent a lot of time on finding money. Like some subsidiaries with serious losses, the main business is not clear and does not conform to the group's strategy, so I will cut them all with a big hand. Don't look at the second automobile, which is the largest domestic automobile company with fixed assets, but many of them are precipitated assets, there are too many associates and scattered, and there are not many assets that can be used in real value.

Ningdu Dongfeng Motor Company, which has always been inefficient, is a project that was cut by me. But the workers always have to eat, and it is easy to say that they are laid off, but it is very difficult to really take their turn. Even if I am hard-hearted, I can't bear to cut off their livelihood. Find a good home for them, so that I can do thunderbolts. ”

Picking up the teacup and taking a sip, Miao Yuwei said the intention of today's invitation.

Ningdu Dongfeng Motor Co., Ltd. is one of the joint subsidiaries of the Second Automobile, under the jurisdiction of two factories of light trucks and micro cars, previously due to operational difficulties to find Chunlan Group cooperation, Chunlan originally planned to launch micro car products on its basis. However, due to Chunlan's strategy changed to light trucks, after taking away the light truck automobile factory, the micro-car project was terminated, so Miao Yuwei planned to find Huaxia Automobile to take over the Dongfeng micro-car factory.

In the mini car market, Huaxia brand cars are fierce and have seized many market shares. It is said that due to limited production capacity, the production line has been operating at full capacity. Now Ningdu Dongfeng has factory land, production capacity is empty, if it can cooperate with Huaxia Automobile to produce, kill two birds with one stone, and also solve the dilemma of Ningdu Dongfeng.

According to Miao Yuwei's idea, Ningdu Dongfeng will use land and plant to become a shareholder, and Huaxia Automobile will invest in cash and models, and the company will be controlled by Huaxia Automobile in the future, and Ningdu Dongfeng will only pay dividends.

In the strategy of the second automobile, sedans are the most important development direction today, trucks continue to maintain advantages, and mini vehicles are really unable to compete and are out of the ranks.

In the field of trucks, the Dongfeng brand is well-known, but it rarely appears in mini vehicles. Because, although the second automobile has a complete range of products, it is really unable to invest too many resources in micro-cars.

Since entering 2000, the micro-car market has indeed grown quite fast, and the data obtained from Han Hao has increased by more than 30% in the first two months, showing the strong demand in the domestic market.

Now that the second automobile intends to give its own micro-car resources, then Huaxia Automobile can further expand the scale and reduce the pressure on the current production line.

Ningdu Dongfeng Company's existing production line capacity is 20,000 units, and if it is upgraded, it can reach the standard of 30,000 units, and there is also a plant for further new production lines. Taking the car production line as a reference, the slow construction will take 2 years, and the fast will be completed in less than 1 year. According to the speed of Huaxia Automobile, the total scale of production in Ningdu can reach 60,000 units by the end of the year.

According to Han Hao's estimates, it is not a problem for Huaxia Light to complete the sales target of 80,000 units this year, and the new product "Huaxia Rongguang" mini truck will be launched soon.

Huaxia Rongguang is a mini-truck improved on the chassis of Huaxia Light, and it has always been a micro-passenger to Huaxia Automobile, and now there are finally micro-cargo products.

Huaxia Rongguang will have two models, single-row and double-row, which is the basic improvement of the 7-seat version of Huaxia Light, with a single-row cargo compartment volume of 1308L and a double-row of 1080L, far ahead of most products on the market. The approved load capacity is 525 and 800KG, and it can actually bear a maximum weight of 3000KG.

With a powerful 1.2L engine, the suspension has been specially tuned for China's rural roads, so that the safety of loading and transporting goods in complex road conditions is guaranteed.

The front of the car uses a pig's nose protruding shape, and like the current Huaxia Light, it has passed the national mandatory safety crash test and has become a new generation of micro-goods leading products.

According to the calculation of more than 120,000 units in the micro-goods market last year, Huaxia Rongguang should be able to grab at least 10,000 shares.

Because, now the Huaxia brand enjoys a good reputation in the vast rural areas, and many private business owners and urban and rural consumers are upgrading from motorcycles to the micro-noodle camp.

Many rely on word of mouth, and people in one village saw that other families bought Huaxia cars and used them well, so they bought one themselves to use.

If you cooperate with the second automobile, this is a good proposal, which can solve the problem of the current shortage of production capacity of Huaxia Automobile. However, in terms of how to make joint ventures and holding ratios, Han Hao thinks more long-term.

Now the second automobile is in a hurry to get rid of the burden, so Huaxia Automobile can reduce the price. Although the shareholding ratio is good, if the second automobile changes its leadership in the future and regrets to take back the land in the factory area, then Huaxia Automobile will be depressed.

Therefore, Han Hao's proposal is that it is possible to cooperate, but the main way is that Dongfeng charges a fixed fee every year as a lessor. Five years later, Huaxia Automobile has the right of first refusal to fully acquire the asset at the market price.

Drought and flood to ensure income, but the income is limited, but the rent can be collected in advance, which is a good compensation for the lack of funds. The factory is placed there, and it already belongs to the outcast of the group, and if it can be reincarnated for the group, it is also acceptable.

Originally, it was planned to be sold, but now it looks at the disposal conditions, especially Huaxia Automobile's promise to accept workers for employment, which allows the second automobile, which has no time to take care of too much, to free up its hands to deal with the car business.

"You, you, you all said that it was difficult to take advantage of you, and I learned your skills again today. If I have a few more cadres like you, I don't have to worry about where the second automobile is going. ”

Miao Yuwei didn't know whether to sigh or praise, and admired Han Hao's ability and performance.

As a result, Huaxia Automobile has another production base in Nandu, which will be the main production area of Huaxia micro-noodles and micro-goods in the future.

In the face of the entry of Huaxia Automobile, the Nandu Municipal Government showed a warm welcome, because according to the market size of 20,000 vehicles, the sales revenue can reach 900 million. If the production capacity of 60,000 units is reached, this is a figure that will excite the local government and bring huge tax revenue to the local government.

Nandu already has a Nanqi Group (i.e., Yuejin Automobile), but because Nanqi is under the jurisdiction of China Automotive Company, Nandu has no authority to interfere in operations.

In the mid-80s, Nanqi once ranked third in the domestic automobile industry, second only to FAW and FAW, and the Yuejin brand trucks produced by it sold well all over China.

It's a pity that because it was designated as a light passenger production base, and because it took refuge in the unreliable in-laws of China Automobile Company, it couldn't be up or down, and China Automobile Company couldn't manage it, and the local Suwu Province couldn't manage it. The most lethal thing is that Nanqi, which was once the third oldest, can't mix a car birth permit. Even the three small, two micro and three assembly plants that are far inferior to NAIC have been squeezed into the car catalog, and now the car project of the joint venture between Nanqi and Fiat can only be used as a 6-word card.

Seeing that the neighboring SAIC has become the automobile group with the best economic benefits in China through a joint venture with Volkswagen, on the other hand, Nanqi has unconsciously lagged too far behind. Although the state approved the cooperation between Nanqi and Italy's Iveco light passenger commercial vehicles, compared with the huge profits of sedans, Nanqi still cannot develop.

Nanqi is not angry, and naturally makes the Nandu city where it is located anxious, but he finds that others have made a fortune, and he can only guard the poor job.

Now, Huaxia Automobile has come in, and finally given Nandu a new hope for development.