Chapter 714 National Brand
Red flag, for countless Chinese people. This brand has made countless people love and ache at the same time. As the earliest car brand in China, Hongqi has brought one memory after another to the Chinese people.
But now, this national brand is in decline. Although a huge amount of money was invested, the final sales volume was very pitiful. If government procurement is excluded, sales are almost negligible.
Over the years, the common people have also been complaining. Watching the national brand die out in their own hands, they are also powerless. Although the Hongqi brand has become an independent brand from FAW Car, it still can't change the trend of decadence.
Now, the news that Zhang Fan received is. This news startled Zhang Fan. The news is that FAW wants to sell Hongqi to Zhang Fan.
That's right, it's to sell the red flag to Zhang Fan. This made Zhang Fanke very shocked. After all, the brand Hongqi is too sensitive. And it is a hot taro, which has a very special place in the national psyche. To put it mildly, if you stand from the perspective of a businessman, this brand can't be asked for nothing, don't dare to ask for it, it's too hot.
But now that they have spoken, it is natural that they have been discussing for a long time. Otherwise, the country will not joke and mess up this national brand.
"Let them come to Blue Ocean City. I can't leave here......"
Zhang Fan finally made up his mind, and he still contacted them to talk. As for whether or not to discuss it, I am talking about it. However, Zhang Fan can't leave for the time being, Leng Yuefei is about to give birth, and he can't leave a single step.
"This Zhang Fan, the shelf is too big. Let's go to Blue Ocean City......"
Hongqi headquarters, after receiving the reply, a high-level couldn't help but say.
"Okay, when are you still complaining. This time, it's not people who are begging us, it's us who are begging people. If you want to blame it, blame ourselves for not being angry. ”
Another high-level sighed, if you want to blame, you will blame yourself for being too uncompetitive. If there is a little bit of arguing, the state will not make this decision. Let them send the red flag out, and they are not willing to do it.
The first is because the red flag is related to their interests, and the second is that they have been in the red flag for so many years. Now they are suddenly going to send it out, and it has become a private enterprise, which makes them feel uncomfortable. After all, no one knows how Zhang Fan would treat the red flag if he really accepted it.
With Zhang Fan's character, he can't say anything. So now they can only resign themselves to fate, the red flag is in their hands, and after spending so much money, there has been no improvement, which is no wonder to others.
Now the country is working hard to build the Huaxia brand and strive to make Huaxia in 2025. Now the state is also gradually opening up the market, supporting private enterprises, and making plans for the future.
Especially during this period, the United States announced that it would fight a trade war with China. In the trade war, a company with technology like Longteng Group is the real battle.
At this moment, at Tesla, Zhang Fan also held a meeting. In response to this matter, most of Tesla's top management are opposed.
"Chairman, Hongqi is a hot potato. It's better for us to rebuild a brand sooner. ”
A high-level said.
"yes, but if we can control 100 percent, that's the past. If it's the same as the joint venture brand, I don't think we're necessary, thankless......"
"yes......"
Looking at everyone's opinions, Zhang Fan also had a scale in his heart. For Tesla, there is technology. It's easy to create another independent brand. After all, now Tesla is going for luxury brands.
Although the luxury brand is profitable, it is a really large consumer group. Or an ordinary mass brand. Mercedes-Benz BMW is very good, but it is Toyota Volkswagen that makes the most money.
But for Tesla now, everything is not in a hurry. First of all, it is already a very remarkable thing to run the Tesla brand well, and then to manage a brand well.
As for the red flag, Zhang Fan also has a position in his heart. The reason why the country wants to hand over the red flag to Zhang Fan is to let the red flag rise.
As for how to rise, it must look at sales. If you want to talk about forced grid, Hongqi's current high-end cars are forced to be qualified, with a price of up to 5 million, which is full of forced grid, and it is still a courtesy car.
But in the eyes of ordinary people, it's all about face. If you really want to force the qualification, you have to look at the sales volume and profit, only these things are the pride of the nation.
Therefore, if the red flag is in your own hands, then it cannot be held high. Only by truly putting down one's body is the mission of Red Flag.
"HOW LONG WILL IT TAKE TO CHANGE THE MODEL 3 TO A DIFFERENT SHELL, REDUCE THE CONFIGURATION, AND REDUCE THE COST?"
Zhang Fan looked at the technician and asked.
"If it's a shell change. That's easy. It can be completed in up to three months. Chairman, you're not trying to turn Hongqi into a low-profile version of Tesla, are you?"
A technician couldn't help but ask.
"yes, for different markets. Create different products. The cruising capacity is controlled at about 350 kilometers, the cost is controlled within 80,000 yuan, and the future price is between ten and twelve. ”
Zhang Fan said with a smile that this kind of thing is rarely realized. It's about shrinking the battery pack and replacing some materials. This is also known as a reduction in allocation.
However, you can't reduce everything. Reducing the allocation according to demand not only reduces the cost, but also cannot be too chilling. Especially in terms of security configuration, the security configuration that should be in place is still a must.
In this way, it is much more worry-free, and it does not need to be too troublesome at all. The chassis does not need to be replaced, just a shell, a battery, a motor, and some high-tech configurations are reduced.
In this way, it is easy to control the cost to less than 80,000 yuan. After all, the products used by Tesla are all high-end products.
The price difference between the high-end and low-end of many products is very large.
Shell cars, many car companies will play. For Tesla, it's not technically challenging. Three months, that's the most conservative.
After all, the most important things of the car have not changed, the length, width and height have not changed, the powertrain has not changed, and various technologies have been mature and proven.
Even the production line can be produced with the same production line as Tesla.
Zhang Fan's proposal made the eyes of the staff below light up. If you play like this, then the red flag can still be wanted. But the premise is that you have to take advantage of it and make a profit.
"Alright, let's adjourn. ”
Zhang Fan said with a smile that he had already made a decision in his heart. No matter how you say it, the Hongqi brand is also a national brand, and it still has a certain influence in the hearts of the Chinese people. If you really win this brand, it will also be profitable for Zhang Fan. At the same time, it can also increase political capital, after all, the status of the brand in the eyes of the country is very important.