"Haha, Zhang Fan, this is funny. Pen ~ Fun ~ Pavilion www.biquge.info"

"These people still want to create anti-Japanese classic dramas......"

"It's funny......"

After the news leaked, many people on the Internet began to ridicule. The entire crew is almost entirely a pure newcomer. From the actor to the director, it is all new, Zhang Fan is also filming a TV series for the first time, and the script is only written by Zhang Fan.

self-written and directed anti-Japanese TV series, and the investment is only 30 million, which is completely incomparable with the blockbusters that invest hundreds of millions of dollars at every turn.

"The latest news, the filming of "Special Warfare Blade" went smoothly, and it is set to be ...... on Shonan Satellite TV"

"Hengtian Entertainment PK Yangfan Entertainment ......"

"600 million PK 30 million ......"

"The big names of "Special Warfare Blade" gather in ......"

Just when everyone was discussing Yangfan Entertainment's anti-Japanese drama, Hengtian Entertainment also broke the news. The filming of "Special Warfare Blade", which invested 600 million, went smoothly.

"Special Warfare Blade" is a one-step military film, a TV series invested by Hengtian Entertainment with an investment of 600 million. The whole TV series is full of big names, and even the supporting roles are first-line big names.

Compared with "Special Warfare Blade", Zhang Fan's anti-Japanese drama can be described as very pitiful. The investment in the whole TV series is not as much as the salary of an actor. There is no way to compare, whether it is investment, cast, or fixed TV station.

Now "Special Warfare Blade" is set for Shonan Satellite TV, and the ratings of Shonan Satellite TV are still in the first place in the country. Looking at Zhang Fan's anti-Japanese drama again, there is still no TV station willing to buy it.

PK, the people of the good thing put the two-step TV series together to start PK. And within Hengtian Entertainment, it is also ready to use this TV series to snipe Zhang Fan's anti-Japanese drama. Since the ban can't be blocked, then use strength to fight a hard battle.

At the shooting scene, Zhang Fan smiled coldly when he saw the news on the Internet. Just turn off your phone and stop paying attention to these messages.

"Hurry up, check again......"

"Here is the ...... rearranged"

"And this ......"

Just when Zhang Fan was immersed in filming a TV series, Wang Ru was also busy in Shanghai.

Advertising bidding meeting, today Yangfan Entertainment and iQiyi Video held an advertising bidding meeting here. This tender will attract a lot of people. Because there is a big move today, this big move is the exclusive title of the second season of "Brother Fan Show".

The first season of "Brother Fan" has achieved unimaginable results, and the exclusive title merchant, Huilong Spring, has benefited a lot. This year, the exclusive title of the second season of "Fan Ge Show" suddenly attracted countless merchants.

However, the second season of "Brother Fan" will not be broadcast on TV stations, but will be broadcast exclusively on the Internet, and the broadcast platform is iQiyi. Even so, it still attracts a lot of merchants.

At nine o'clock in the morning, many people came to the scene one after another. The venue has been set up, and some media have come here early.

Since the Spring Festival Gala, the so-called ban has disappeared. These media helped Hengtian Entertainment to block it before, also because of interests. Now Zhang Fan has been in the limelight in the Spring Festival Gala, and his news value has improved a lot, which cannot be compensated by Hengtian Entertainment.

"Welcome to all of you, and on behalf of our chairman, I would like to welcome you all. ”

Wang Ru came to power, and now Wang Ru's reputation in the entertainment industry is very loud. Zhang Fan's agent, the person in charge of the brokerage department of Yangfan Entertainment, is very powerful in Yangfan Entertainment.

"Today, we are holding an advertising conference here. I'm sure you'll be satisfied. I know that what everyone is most concerned about is the advertising of "Fan Ge Show". But before the "Fan Ge Show" advertising investment,I think you must understand the new advertising model of iQiyi video,Let's applaud and invite Mr. Yang Yu, technical director of iQiyi video, to give us the most detailed introduction......"

With a smile on Wang Ru's face, Yang Yu, technical director of iQiyi, walked up. Yang Yu is a technician, and he is still very young at the age of 29. With a pair of black eyes, he looks very shy.

"Hello everyone, I'm Yang Yu, technical director of iQIYI. Today, I will give you a detailed introduction to our new advertising model of iQIYI. ”

Yang Yu's words made everyone curious, the new advertising model?

"As we all know, the traditional advertising method belongs to the extensive advertising model. What is an extensive advertising model? To give you a simple example, your company has placed an advertisement on a TV station. Do you know how many people see your ads, do you know who sees your ads, do you know how efficiently your ads convert?"

Yang Yu's words stunned everyone at once. When they advertise, they just throw the TV station directly to the TV station. As for the few questions Yang Yu asked, who can know.

"Can't you do TV commercials?

A representative of a merchant couldn't help but ask.

"Of course, the ads on our iQIYI video are fundamentally different from traditional TV ads. As we all know, there is a big difference between our iQiyi video and other video sites. As you know, all the resources on our website are free. Free resources, first of all, there must be more clicks than paid ones. ”

Yang Yu's words made everyone laugh. Of course, there are more free clicks than paid ones.

"And in the next step, we at iQIYI will add ads in front of these free videos. In other words, if you want to see free resources, you must first look at ads. In order to watch videos for free, don't watch some ads too much......"

Yang Yu's words made everyone's eyes light up. In order to watch videos for free, it is really not too much to watch some ads. If you do put ads in front of free videos, this works very well.

"I'll give you an intuitive demonstration below, please look at the big screen......"

Yang Yu said with a smile, and the big screen lit up. It's iQiyi's page, everyone is also interested when they look at the big screen, and they don't know what Yang Yu is going to do.

"Everyone, please see. This is a video of a food show. Now I'm going to click on this video......"

When the video opened, the first thing that appeared was an advertisement for an old godmother.

"This is an advertisement for the old godmother. In traditional advertising, we can only watch the advertisement play like this. But in our iQIYI it's different, we click on this ad ......"

When Yang Yu clicked on the ad, the page changed. Everyone's eyes widened.

"See? Click on the advertisement, and you will enter the official website of Lao Gan Ma. If you want to buy Lao Gan Ma, you can buy it directly on the official website. Of course, the advertising page also allows customers to jump directly to major online shopping malls. You must know that many times our consumers' purchases are impulse purchases, that is, when we watch an advertisement, there will be an impulse to buy. But this impulse will dissipate quickly with time, and traditional TV advertising cannot effectively turn this impulse into purchasing power in the shortest time, but our iQiyi's online advertising can do it completely......"

Yang Yu's words made everyone's eyes light up, this advertising model is really unprecedented.