Chapter 120: iQIYI's profit model

"If you're making software, okay, click on the ad to go directly to the download page......"

"If you're in business, okay, click on the ad to enter the mall......"

"If You ......"

Yang Yu's words made the eyes of those merchants light up all of a sudden, it turns out that there is still this kind of advertising model. Pen, fun, and www.biquge.info

In this world, there is a strong sense of copyright. So a lot of things are charged. On the online video sites in this world, all videos are paid on demand, so there are no ads at all for these videos.

In this world, copyright awareness and charging models are relatively fixed. And Zhang Fan is now suddenly giving them a different model, which suddenly makes everyone's eyes shine.

At this moment, everyone understands. Why does iQiyi want resources to be free, it turns out that everything is waiting here. When iQIYI was established, it was a new website.

A new website needs resources but no resources, and there is no traffic for traffic. There is no way to compete with other video sites, so I have to find another way. And this new profit model is to find another way.

This profit model may not be as advanced as the current profit model. But there is a little green in the flowers, everyone relies on video on demand to make money, but iQiyi has an advertising profit, which is a special case.

"In addition to the new advertising model, our charging model is also different from the traditional model. Our advertising charges are based on the number of plays, clicks, and purchase conversion rates......"

Yang Yu began to introduce the new advertising model. The delivery model is new, and so is the charging model. And this new advertising model has made many businesses interested.

Obviously, this new advertising model has a higher conversion rate than the traditional advertising model. The merchants present talked about it, and many people wanted to try this new advertising model now.

"Well, if you're interested. You can contact iQIYI's advertising department after the investment promotion. Next, we will move on to the things that everyone is most concerned about today. That is the advertising investment of the second season of "Fan Ge Show". ”

Wang Ru returned to the stage, and Wang Ru's words made the eyes of all merchants light up. The first season of "Fan Ge Xiu" gave Huilong Mountain Spring a big advantage. Now in the second season, many merchants have prepared funds, and everyone is bound to get the exclusive title.

"This time, the bidding for the exclusive sponsorship of "Fan Ge Show" took the form of a secret bid. So please think carefully. Let's start with a small advertising tender ......"

When Wang Ru spoke, those merchants had the heart to kill Zhang Fan. You can think of any bad move. Hidden mark, this suddenly gave those merchants a headache.

The secret mark is revealed to determine life and death. It's hard to do this all of a sudden. If you are low, you are afraid of being robbed by others. is high and distressed, a secret mark makes many merchants scold their mothers in their hearts.

But now they have to abide by Zhang Fanding's rules, so they can only quickly report this matter to the head office.

Advertising tenders began, and a number of small advertising sponsorships were quickly confirmed. However, as we all know, the real big head is the exclusive title.

"Now, I announce that the exclusive title bidding for the second season of "Fan Ge Show" has begun, please put the written bid into the bidding box. ”

An hour later, the main event finally came. Hearing Wang Ru's words, one by one merchants wrote down their bid prices and put them in the standard box.

This time the competition is very fierce, even Huilong Spring is also a bloody investment, Huilong Spring developed rapidly last year, which made the entire industry jealous and hateful.

People in the industry have also investigated Huilong Mountain Spring. In the end, a conclusion was drawn that the reason why Huilong Mountain Spring would counterattack. It is completely the credit of Zhang Fan, the golden hand.

Classic advertising slogans, accurate product positioning, coupled with perfect marketing strategies, make Huilong Mountain Spring a leader in mineral water.

When all the merchants finished putting the bottom of the bid, everyone was nervous. Wang Ru smiled slightly, and directly asked people to open the standard box and start reading out the bottom of the standard.

"Haoshan Dairy, 123 million ......"

"Marriott Foods, 131 million ......"

"Agriculture, Forestry and Orchard ......"

The staff began to read out the numbers, and the numbers kept soaring.

"Huaxia Dairy, 223 million ......"

When they heard the number of Huaxia Dairy, many merchants took a breath of cool air. 223 million, this price is already very high. You must know that although the ratings of the first season of "The Fan Ge Show" are good, especially on the last night of the year, the ratings are even more unexpected. But that kind of unnatural ratings are caused by many factors, and this rating is almost difficult to replicate.

Although in the second season, Zhang Fan's fame is even higher. But it's just a talk show. The price of more than 200 million is really high.

"Le Baile, 285 million ......"

Before everyone could come to their senses, the price on Robery's side stunned everyone at once. 285 million, this price is simply against the sky.

"Huilong Mountain Spring is in danger this time......"

"Le Baile also fought ...... this time"

"My good ......"

"This ......"

Many merchants whispered. This price is too high, 285 million, which is sky-high for a talk show.

"Huilong Mountain Spring ......"

The last thing the staff took out from the standard box was the sign of Huilong Spring.

"Congratulations to Huilong Spring, 305 million ......"

When one of the numbers was announced, everyone's eyes widened. 305 million, a number that makes everyone's eyes widen. broke 300 million, this time Huilong Mountain Spring really made a bloody investment.

"This madman ......"

The person in charge of Le Baile scolded fiercely. They thought they had enough money. Unexpectedly, Huilong Mountain Spring was even more ruthless, and directly soared the price to 300 million.

"The second season of "Brother Fan" shocked the sky-high naming fee ......"

"305 million, Huilong Mountain Spring invested heavily to win the exclusive naming rights of "Fan Ge Show", ......"

"Affirmation of Zhang Fan's talent......"

"Huilong Mountain Spring bets on Zhang Fan again......"

"iQIYI opens a new advertising model ......"

"Zhang Fan's business talent shows ...... again"

After the bidding meeting, everyone was swiped by Zhang Fan again. Seeing these news, many artists are jealous and jealous. is also an artist, why is there such a big difference.

It's just that Zhang Fan is powerful in the entertainment industry, and this bastard in the business circle is even more rebellious. Lao Gan Ma, iQiyi, Yangfan Entertainment, the three companies are currently developing rapidly.

Look at yourself again, you are still just an artist. Even if you get to the super line, you're just a part-time worker. Even if he is now super first-line, his ability to make money is not as strong as Zhang Fan's ability.

At this time, whether it is in the entertainment industry or in the business circle. No one dares to underestimate Zhang Fan's existence. A rising business star is rising fast.