"$100 million!"

Asked Cheng Kai and his friends in the media circle to analyze the cost of car sponsors for the Tianjing Olympics, Han Hao got a relatively astronomical figure.

"Everyone knows that there is no shortage of money for automobile companies, and there are still several giants competing for it, and if you really want to calculate it in the market, 100 million US dollars is indispensable. ”

Cheng Kai said with the analysis report.

The sponsorship fee alone is 100 million US dollars, equivalent to 820 million yuan, which is only the money handed over to the Olympic Organizing Committee to obtain the official name. Not including the preparation of at least 6,000 new cars for the use of the Olympic Organizing Committee, these cars can only be sold as second-hand cars in the future, according to the new car landing price of 8 percent of the industry rules, this alone also has hundreds of millions of intangible losses. In addition, in the future, the huge advertising expenses that need to be prepared for the marketing of the Olympic Games are estimated to be at least 800 million yuan.

Without a capital of 2 billion, this account cannot be calculated, no wonder other independent brands are not willing to participate in such a rich man's game. For weak independent car brands, even if they raise so much money, without clear development goals and plans, this money is very likely to be wasted.

"If you pay in installments, there are still five years between now and the Olympics, and the average annual expenditure is bearable. ”

Han Hao said after listening to the analysis report.

The China Group wants to base itself on China and move towards the world, and this Olympic Games is the best opportunity. If you can't do it, you can throw away some of the shares of Geely Real Estate, its stock price has been rising, and Han Hao has prepared a way back for himself in his heart.

Han Hao was very happy when the province agreed to support the application of the Zhonghua Group, and Governor Zhou specially called him to the provincial government to meet and talk about the next work.

"It's not about money, it's about money in the end. ”

Zhou Nansheng said after listening to Han Hao's fundraising plan.

Now the most important thing for Chunghwa Group is to prove that it has the ability to continue to develop and be able to become a very competent car sponsor enterprise in 2008.

"I'm sure you can get the money, but we have to convince the Organising Committee of the Chinese Group. Secretary Guoping also emphasized this point, strength is more important than money, and Zhonghua Group must prove that it is an excellent Chinese automobile company. ”

It seems that what the province is worried about is what Han Hao cares about, the Zhonghua Group is now like a child growing and developing, and it will not be a problem to lift dozens of pounds in a few years, but now it is very difficult for him to prove it all at once.

"We have accumulated a lot of achievements in the research and development of automobiles, and Zhonghua 'Tang' is a model of independent research and development. In addition, in terms of engine, transmission, chassis, etc., we are advancing in an orderly manner, and new technological achievements are expected to be unveiled in the next two or three years.

In terms of long-term planning, we ensure that at least two new models will be launched every year, and we hope to achieve annual sales of more than one million by 2008!"

Han Hao worked hard to prove to the governor that Zhonghua Group is an enterprise in a period of rapid growth, and according to the current development speed, Zhonghua Group will become the leading independent brand manufacturer in China in 2008.

"I believe in your vision, but it's not enough, because we have to make more people, especially those above, notice and believe in the strength of the Chung Hwa Group. ”

Zhou Nansheng said on this issue that in order for the Tianjing Olympic Organizing Committee to nod, there must be a higher-level leader to speak.

When the Chunghwa Group held a press conference and announced that it would actively participate in the competition for the exclusive sponsor of the 2008 Tianjing Olympic Games, the media circle was full of doubts.

Investing more than one billion yuan to compete for global sponsors of the Olympic Games is not a swollen face for a domestic auto brand. In particular, the business of Zhonghua Group is mainly concentrated in China, so it is irrational to compete for the top global sponsor of the Olympic Games in such a big way.

"The Chung Hwa Group was about to collapse in the first two years, and it has only recently come to its senses. It's really incomprehensible that now you want to spend more than a billion to sponsor the Olympics. ”

"The top sponsors of the Olympic Games have not been involved in Chinese companies, this kind of global market promotion, can an independent brand that has never been abroad have fun?"

......

Media reporters are relatively rational and do not understand the motives of the China Group.

Many of them felt that the Chunghwa Group was deliberately hyping up the popularity of the Olympics to build momentum for the product.

"If you think about it, the opponent is an international giant like Volkswagen, General Motors, and Hyundai, does the Zhonghua Group have a chance of winning? It didn't cost a few bucks, but the impact was incomparable. ”

But there is a cheer on the Internet, and everyone says that the Zhonghua Group has the backbone and dares to make a long face for the Chinese.

"Before, we shouted on the Internet, but none of the domestic independent brands responded, thinking that they were all bad breeds. I didn't expect that there were still brands standing up, and Zhonghua Group is doing well!"

"It's not a normal thing to go to China to participate in the Olympic Games and take a Chinese brand car! Han is the richest man with so much money, and taking a billion yuan out is a matter of one sentence. ”

"If Zhonghua Group really becomes a sponsor of the Tianjing Olympic Games, then I must choose Zhonghua's product support when I buy a car. ”

......

When the majority of media and Chinese people focused on whether the Zhonghua Group would just talk and not do it, under the leadership of the Zhejiang Provincial Government, Han Hao, as a representative of the Zhonghua Group, personally rushed to Tianjing City to talk with the secretary of the Municipal Party Committee and the chairman of the Olympic Organizing Committee.

"As a thriving self-owned brand automobile company, Zhonghua Group hopes to seize the east wind of the Olympic Games to make more contributions to the development of the national automobile industry. By 2008, the cars produced by Zhonghua Group will go abroad to promote the achievements of China's automobile industry to the world.

To build cars for the rise of China, we hope to actively participate in a grand event such as the Centennial Olympics and become an exclusive car sponsor. As a domestic brand automobile company, we hope that the Olympic Organizing Committee can also take into account the country's industrial development and long-term social factors when considering economic interests. The use of China's own brand of cars for the Olympics is a situation that all Chinese want to see. ”

Since he came, Han Hao expressed his sincerity.

"We will organize a delegation to conduct a comprehensive assessment of all applicants, and if all the conditions are met, the final decisive factor is the price of the bid. The Tianjing Organising Committee welcomes self-nominations from self-owned car brands such as the Chung Hwa Group, but it must do a good job of selecting sponsors under the Olympic rules. I hope you can understand this point. ”

The China Group did not know whether it could pass the assessment of the Olympic Organizing Committee, so the other party just replied politely.

After Tianjing ended its contact with the Olympic Organizing Committee, Zhonghua Group immediately released another big news, that is, it will build an automobile factory in Russia.

Chunghwa Group's minicars and pickup trucks have been exported to the Russian market, but they are all produced domestically and then exported.

Now Han Hao plans to use the Russian market as an important base for Zhonghua Group's cars to go overseas and build an automobile factory there.

In 2002, Russia sold nearly 1.5 million cars, of which 900,000 were produced locally. The automotive market is growing at an average of 10% per year, with nearly 80% of cars selling for less than $10,000. In 2003, Russia's economy began to pick up with the rise in oil prices, and the demand for automobiles is expected to continue to be strong.

As a Russian car brand, the three major brands of Lada, Gas, and Volga once occupied all the market share. However, with the opening of the Russian auto market, foreign brands such as Renault, Hyundai, and Toyota have entered one after another, and Russian state-owned auto brands have fallen into a state of inability to compete and retreat.

This time, under the leadership of Russian partner Andrey, Zhonghua Group and GAS Automobile Plant signed a joint venture agreement to establish a joint venture company to produce Zhonghua's Huaxia pickup trucks, as well as the second-generation Zhonghua "Qin" and Zhonghua "Tang".

Taking into account the cold climate and driving habits of Russia, the Zhonghua Group model is equipped with a battery with superior starting ability in low temperature weather, and is equipped with wiper anti-icing device, emergency start and emergency braking devices, which are all years of market experience.

Andrey was full of praise when he saw the Chinese "Tang", such a beautiful SUV will definitely become the leader of the Russian mid-level car market, but it must be added with a four-wheel drive function. In addition, the cheap Chinese "Qin" is also very good, much better than the current cars in Russia, and the cost is about 10,000 US dollars.

GAS has a stake in the land plant, while the Chunghwa Group is responsible for the investment and technology, and the auto parts are shipped in China and assembled and produced in the CKD model. The joint venture company accounts for 60:40 shares, and the Chinese account for the majority of the voice.

Making cars under $10,000 is very good for Chinese, and few countries in the world are China's opponents.

"As long as there are Chinese entering the industry, it will be quickly eaten by the Chinese and turned into cabbage prices." ”

This is the evaluation of Chinese products in foreign newspapers.

This time, the agreement with the gas automobile factory was reached very quickly, and Han Hao did not make too much counteroffer, why?

Because it is necessary to finalize the matter before China's new fourth-generation leadership core visits Russia, so that it is convenient for Han Hao to take this flight to Russia.

The cross-border investment with GAS involves up to one billion yuan, which is the largest economic and trade cooperation project between China and Russia in the energy and military industries. Therefore, it is natural that the state attaches great importance to major economic cooperation projects with Russia, and Han Hao was invited by the national level to visit together.

How to prove that the Zhonghua Group has the strength to become a top sponsor of the Olympic Games, and how to let people at a higher level see the development potential of the Zhonghua Group, under the guidance of Hu Yiming, a well-informed person, this trip to Russia is the best opportunity.

The No. 1 leader will attend the ribbon-cutting event of the joint venture automobile plant, and as half of the host, Han Hao can enter the chief's field of vision.