After coming to power, the fourth-generation leadership collective announced a series of measures to streamline the administration of the army, stipulating in detail the procedures and number of people to visit foreign affairs.

In the past, entrepreneurs like Han Hao were able to board the leader's plane to go together, but now they advocate economical and transparent office, and the special plane is only allowed to be taken by government officials, and entrepreneurs have to pay for it out of their own pockets.

Han Hao and Ling Yunzhi and their entourage arrived in Moscow by plane, then checked into a pre-determined hotel, and then met with the Chinese government delegation to participate in foreign affairs activities on the specified date.

"It's really thirty years of Hedong and thirty years of Hexi, I can't imagine that we Chinese actually counterattacked to Moscow. When my master talked about the founding of FAW, the former Soviet Union sent a large number of experts and engineers to help, and everyone really admired the big brother of the Soviet Union and was full of admiration for Soviet cars.

Decades have passed, and the identities of teachers and students have begun to swap, and it is our turn to be the teacher of the Russians and teach them how to build cars! Unfortunately, his old man has long since passed away, otherwise he would have been very happy to see this scene. ”

Ling Yunzhi got off the plane and sighed when he saw Russian land.

"The country has been tossed for more than 20 years, and the old bottom of the former Soviet Union has long been tossed away, otherwise the Russian automobile industry would not have fallen to such a state. The former Soviet Union is a good teacher for us Chinese, everyone crosses the river by feeling the stones, and they walk in the depths of the whirlpool in front of them, so that the China that follows behind them avoids many minefields. ”

Whether it is economic shock therapy or a strategic all-round tilt towards the West, it has made the adventurous Russia taste the bitter fruit that is difficult to mouth.

Han Hao replied after picking up his carry-on luggage.

The Russian car market is in a wilderness, the old car power has faded, the new force has not been formed, and now everyone is on the same starting line.

The faster move is the Renault Group, which has taken a stake in AvtoVAZ Motor Company, which produces Lada cars, the largest car group in Russia, and Renault hopes to take the mainstream in this empty space in Russia as soon as possible.

The second is the Hyundai-Kia Group, which is bent on expanding around the world, and they are looking for OEM products from the Russian Taga Automobile Plant, and now the Accent car is very popular.

Then it was the turn of the Chunghwa Group to pick up the Panda brand, which is very popular in Russian urban areas, and is cheap, durable, and cost-effective.

One of the reasons why GAS Automobile Factory is willing to make a joint venture with Zhonghua Group is that after seeing the excellent performance of the Panda pickup, it is optimistic about the automotive technology of the Chinese.

It should be noted here that the gas automobile factory owns the Volga car brand, but the other one called the Volga automobile factory is the owner of the Lada brand. It is also a wonderful thing that the two Volgas are staggered from each other. GAS Automobile Factory also has a name in China, which is Gorky Automobile Factory, and the Chinese people refer to it as GAS.

The Volga car of the gas automobile plant is close to being discontinued, and now it can only survive on some orders for military trucks and armored vehicles, and the field of passenger cars is basically in a state of abandonment.

This time, Zhonghua Group came in, did not choose the OEM model, but directly joint venture, and also hoped to use the experience of China's joint venture factory to come to Russia for smooth development.

The Russian branch of Zhonghua Group used two brand-new "Qin" and a gas minibus to greet Han Hao and others. The Russian government requires that new foreign models come in, which must be certified by the government, and the second-generation Chinese "Qin" spent nearly a million to complete this task. Among them, the collision score of "Qin" is better than that of the modern Accent, of course, this is also related to the fact that the level is one size larger.

While other international auto brands are still waiting and seeing, Zhonghua Group is the second foreign brand after Renault to set up a joint venture factory in Russia, especially a Chinese domestic brand. Even Hyundai-Kia only assembles cars in Russia and does not have joint ventures.

Thinking of this, Han Hao couldn't help but feel a little proud in his heart, Chinese-made cars really began to go abroad. On the way to the hotel, Han Hao saw that most of the streets of Moscow were second-hand cars, among which local brands such as Lada and Volga occupied the mainstream, and occasionally one or two brand-new Hyundai and Toyota cars could be seen running by.

At a time when China's car market began to be in line with international standards, the Russian car market was still stuck in the stage of the glorious period of the Soviet Union in the 80s, and it was 20 years behind the trend. Presumably, when the representatives of foreign automobile companies first entered China, the scene and feelings they saw were similar to those of Han Hao.

As soon as they arrived at the hotel, Andre and the person in charge of the gas automobile factory came to the lobby to wait, and they will invite Han Hao and his party to visit the site of the joint venture factory, and give a banquet to the Chinese guests in the evening.

Andrei comes to China once a year, and he is very envious of China's rapid development, and every time he returns to Russia, he complains about his country's economic stagnation.

Seeing Han Hao himself, Kadorov, the head of the Gas Automobile Plant, couldn't believe that he was the richest man in China and the head of the Zhonghua Group.

Russia is rich in economic oligarchs, and many young people have become rich, but there is no oligarchy in China, and Han Hao's success is not so simple. He has studied the development history of Zhonghua Group and knows that it is a large enterprise that has grown up in the fierce market competition.

It is admirable that a young man under the age of 30 can start such a large business from scratch. Kadorov was surprised when he saw Han Hao because the other party was older than he imagined. He searched for photos of Han Hao through the Internet, and he was a young and sunny entrepreneur, but the real person in front of him had less white heads, and his temperament was more mature, and he had a taste of old scheming.

As a guide, Kadorov led the guests from China to visit the site of the joint venture plant on the outskirts of Moscow.

Han Hao chose Moscow as the location of the joint venture factory because of the convenient logistics and developed economy here, and the new cars that will roll off the assembly line in the future can be digested on the spot. The headquarters of the gas plant is located in Gorky Oblast, 400 kilometers from Moscow, and Han Hao has learned from the successful experience of the Chinese joint venture factory and insisted that the new plant be located in the Russian capital.

As a result, the investment in the new plant will be doubled to at least 1 billion RMB. However, Han Hao plans to develop on a rolling basis, first on the production line of 30,000 units and then slowly expanding, which is a successful experience from the Chinese market. The production plan of 150,000 vehicles starts from 30,000 units, and there is no need to invest too much at once, as long as 200 million yuan can be started.

The Moscow city government has allocated a large plot of land for the joint venture, which will then be followed by other supporting measures, which is one of the largest foreign investment projects in recent years.

The two companies will jointly produce new vehicles through a joint venture in which the two companies will take a stake in the production of new vehicles through land and workers, while the Chunghwa Group will also invest in the model technology.

There was a debate about what brand should be hung on the main "Qin" for sale.

The Panda brand has initially opened up its popularity in Russia and can be used in sedans to continue. Or use the Volga sedan brand, which is already a household name in Russia, which is easy for Russians to accept and saves marketing costs. But Han Hao really wants to start the "China" brand in his heart, because this is the first step he has always hoped to turn "China" into an international brand.

Choosing one of the three brands, each with its own pros and cons, made Han Hao unable to choose for a while.

The AvtoVAZ brand is easy to cut into, but it cannot be promoted for the Zhonghua Group; the Panda brand is neutral, but it feels like it is only a transitional brand; the Zhonghua brand is the weakest, and it is the most difficult to start from scratch.

In order to occupy the market as soon as possible, Han Hao finally chose to put "Qin" on the Volga brand and sell it in Russia, so as to achieve large-scale market occupation as soon as possible.

In addition, in the subsequent SUV "Tang", the original "Zhonghua" brand will be used to test the waters. In the future, if Zhonghua Group wants to go global, "Zhonghua Brand" must become an independent market brand.

To this end, Han Hao specially invited a market research company to investigate in Russia, what is the impact of the brand hanging on the purchase intention of consumers of a car from China?

The result is less than 25%, because Russian consumers are blank for car brands from China, and all brands are basically the same.

This is the advantage of being in a wild market, just like in the 80s, Volkswagen first entered China, and many Chinese people recognized the Volkswagen brand.

When most consumers buy cars under $10,000, they pay more attention to value for money and don't care much about brand premiums.

At a time when the Russian market has not yet been carved up by foreign brands, "Zhonghua Brand" has a certain growth potential and is easy to succeed locally.

When you go abroad, you will find the importance of the brand, and a mature car brand can make manufacturers avoid many detours. At the same time, it also proves that the money and effort it takes to build a new car brand into a world-famous brand is immeasurable.

"AvtoVAZ is a well-known Russian car brand, and we are glad that you can use this brand to sell in Russia. The automobile is the industrial symbol of a country, and my government would love to see it. ”

The Russian side was very happy to learn that the Chinese agreed to hang the AvtoVAZ brand on the new model, because this not only increased the brand license fee, but also preserved the dignity of the Russian automobile industry.

That night, at the hotel where Han Hao stayed, the Russian side prepared a dinner for the Chinese guests to celebrate the opening of the joint venture between the two sides.

Halfway through the dinner, the Russians presented Han Hao with a mysterious gift, a well-preserved Volga 24 car produced in 1975, which is familiar to the Chinese as the Gas-24 car.

Before the reform and opening up, in addition to the big red flag and Hujiang brand, the gas 24 was a common car for Chinese, and only provincial and ministerial-level cadres could ride it.

Today, the Russian side specially prepared this gift for Han Hao, and learned that Han Hao was born in 1975, so he chose this well-preserved car that has been restored to a certain extent.

"I like it very much, and when I return to China, I will display him in our company headquarters so that he can witness the long-standing friendship between China and Russia. ”

Han Hao took the car key of the gas 24 and said with thanks.

In order to please the big investors from China, the Russian side has also done its homework.