“3、2、1！”

With the sound of the salute and the flying flowers, a brand-new sedan with the Volkswagen logo slowly rolled off the assembly line in the production workshop of FAW-Volkswagen.

Zhu Tianfeng, the head of FAW, accompanied Piëch, president of Volkswagen of Germany, who made a special trip to China, and other guests to witness this great moment, and the Bora sedan, which represents Volkswagen's first-class international standard, was finally unveiled.

Although the Jetta sedan is still strong in the market, the price is declining, and FAW-Volkswagen urgently needs another main force to replace its market position in the 15-200,000 range.

Since Honda started the product model of putting products on the market in line with international standards, Volkswagen, as the leader of the Chinese market, has to follow this pace.

Bora is a product developed for the European market, the power handling performance is very good, the only disadvantage in China is that the rear space is relatively small, but this is irrelevant, after all, it is the latest representative of Volkswagen.

Volkswagen is the market trend leader, although FAW suggested that Bora can be lengthened like Audi to be more suitable for China's national conditions, but Volkswagen rejected FAW's request because they believe that the same global standard can better reflect Volkswagen's brand appeal.

Whether it is self-confidence or arrogance, Volkswagen feels that there is no need to improve the Bora model, and the current Bora is the best Volkswagen model.

Compared with the boxy design style of the Jetta in the 80s, the new Bora adopts a rounded and streamlined design language, which belongs to the outstanding design products of the new century.

"You have made the right choice, and we believe that Bora will become a dazzling pearl in the Chinese car market!"

Through the translation, Zhu Tianfeng expressed his gratitude to Volkswagen President Piëch.

After the success of the Audi A6 model, the Germans are paying more and more attention to the Chinese market, and the introduction of the new Bora model is expected to continue to maintain its leading position in the Chinese market in the new millennium.

Volkswagen has not been able to achieve the expected results in the North American market, facing the attack of American and Japanese sedan brands, Volkswagen is struggling. The company's patience has been tested by the steady losses, and there were rumors that Volkswagen would withdraw from the United States, the world's largest car sales market, but Volkswagen vehemently denied doing so.

In the world's largest market, you can't do without the Volkswagen brand!

This is a strategic plan made by the board of directors of Volkswagen, and even if it loses money, it must grit its teeth and stick to it.

Therefore, China, as a source of Volkswagen's huge profits, has become an indispensable base for Volkswagen, and once it loses the Chinese market, then Volkswagen will have no tomorrow. It is no exaggeration to say that relying on blood transfusions from the Chinese market, Volkswagen can afford to lose blood in the United States.

"This is an indisputable conclusion, Volkswagen is the benchmark in the automotive industry! We have a very pleasant cooperation with FAW, but we also hope that FAW can ensure a certain level of focus!"

There was something in Piëch's words that implied.

FAW and Toyota have been rumored recently, which makes Volkswagen have to be vigilant.

"FAW and Volkswagen are very successful partners and we will do our best to meet all the requirements of the joint venture plant!"

Zhu Tianfeng hid and diverted the topic, in his heart, the Germans were much more stubborn than the Japanese, like an iron rooster who was not a dime a hair on technology. In the negotiations with Toyota, the Japanese side promised to help develop the Hongqi luxury car, and was also willing to provide technology transfer, which made Zhu Tianfeng very excited.

Checks and balances are a constant topic, and since Volkswagen has created a north-south Volkswagen in China, FAW has also introduced Toyota to counter the increasingly powerful Volkswagen.

Zhu Tianfeng is not stupid, and he will not give up cooperation with Toyota just because Volkswagen has released a popular model. Now that the intention of cooperation between China and Japan has been determined, the next step is to deal with the formalities of the domestic approval department, after all, Toyota already has two major partners in China.

What FAW has to do is to bypass the policy red line and marry Toyota openly.

Tomorrow Piëch will go south to Hujiang City, Volkswagen and SAIC have signed a joint venture for nearly 20 years, and the two sides will start a new round of negotiations to start a cooperation dialogue on the next 20 years.

Relying on SAIC, Volkswagen Santana has become synonymous with domestic sedans, and according to the current good momentum, both parties are inseparable from each other, and renewing the contract is a sure thing. It's just that in terms of the distribution of interests, the two families need to be further negotiated and negotiated.

It was given to FAW-Volkswagen Bora, and SAIC-Volkswagen Polo sedan was given to the equal, and Volkswagen tried to level the interests of China's two major partners.

Polo car positioning is a grade lower than Bora, focusing on the 10-150,000 range, just separated from Bora to cover the market, competitors are mainly in the market at present, the general Sail is infinite.

"The Chinese market is sometimes incomprehensible, but that's okay, I believe the final product will speak for itself!"

The veteran Piëch knew that FAW was likely to find another strong partner if it could not stop the SAIC-GM project, and Volkswagen's most urgent thing was to come up with new products to ensure its market share.

SAIC's Polo model will also roll off the assembly line at the end of the year, and Volkswagen will add two main forces in China next year to attack and occupy the market, strangling all the obstacles in front of the road.

Volkswagen's new product launch, coupled with the GM Sail sedan that has already gained a firm foothold in the market, in the foreseeable next one or two years, Ford, Toyota, Honda, Peugeot and other joint ventures will launch internationally integrated products.

With the collective efforts of joint venture brands, the market generally believes that the most affected are the emerging domestic independent car brands, especially the Zhonghua sedan, which is now in trouble in sales.

In economics, there is a phenomenon called the middle-income trap, that is, when the middle-income countries develop to a certain extent and the per capita national income reaches 3,000 US dollars, they will basically fall into a stage of growth stagnation, and they will not be able to cross the invisible trap and become the ranks of developed countries with per capita exceeding 10,000 US dollars.

In this period of stagnation, middle-income countries are unable to compete with low-income countries with low wage costs, nor with developed high-income countries in high-tech technologies.

At present, Zhonghua Group has entered a similar situation in the middle-income trap, relying on the previous market opportunity to cut into the market segment, quickly occupy the market to obtain more than expected revenue, and become the fourth largest automobile company in addition to the three major in China.

However, as domestic independent brands wake up to learn to imitate, and fiercely compete with Zhonghua Group's products in the low-end market, the obvious example is the rise of Chery Car, which began to seize and squeeze the market share of Zhonghua Car.

In the field of micro-cars, on which Zhonghua Group relied to make its fortune, veteran manufacturers such as Chang'an and Changhe have been gearing up to start sniping at the star products of Zhonghua Group in a purposeful and targeted manner. Chang'an Star took the lead in sounding the clarion call for price reduction, and was ready to pull down the light of China at all costs. In the field of light passenger cars, due to the diffusion of Toyota Hiace model technology, many van market enterprises have poured into the country in a swarm, and the original blue ocean high-profit market has become a red sea Shura field that loses money and makes money. Last year, it was still in a state of high profitability, and this year's profit is estimated to fall off a cliff.

In the field of sedans, which Han Hao has high hopes for, GM's Sail, Volkswagen's twin stars Bora and Polo, as well as Ford, Toyota, Honda, Peugeot and other manufacturers' star products are waiting to enter China.

From Sail to become the benchmark of 100,000 yuan family sedan fully illustrates this point, when China "Qin" took the lead in playing the banner of 100,000 yuan family car, but in the end it was Sail who came from behind.

Now the Zhonghua Group has fallen into an invisible trap, on the one hand, it has to fight with other domestic manufacturers in the low-end market to fight for price, and on the other hand, in the high-end market, it has to compete with the joint venture brand for technical strength. If you are not careful, you will fall into a trap and become a negative teaching material in the history of China's automobile development.

The market capacity is relatively limited, and the growth of Zhonghua Group's automobile sales has begun to slow down, and it is about to hit the ceiling. Looking at the report data in his hand, Han Hao knew that he had ushered in a major challenge since he started his business.

Although the current financial statements of Zhonghua Group are still passable, Han Hao still feels the breath of crisis from it.

When I first broke into the motorcycle industry, I relied on self-developed technology to fight for a world.

To solve the current predicament, the only thing that can be done is still technological innovation, on the one hand, to open up the gap with domestic counterparts, and on the other hand, to catch up with the technical level of the joint venture brand in time.

This process will never be a one-time leap and will take a relatively long time to figure it out.

Zhonghua Group is definitely a leader in domestic counterparts in terms of scientific research investment, which is enough to illustrate this point in the super-large-scale automobile research institute in Jiangzhou. However, due to the short period of time, many studies are still in the research stage, so the results have not yet appeared.

The car is the most important field for Han Hao, no matter how much success the Zhonghua Group's micro-car has, as long as there is nothing to do in the car, then the car is not the level of primary school students.

"After 50,000 kilometers of road tests, the C2 prototype was found to be lacking in chassis tuning. The power system composed of our self-developed Shenzhou 5MT transmission and Pangu 1.8L engine did not fully achieve the expected effect when it was matched with the chassis during driving. ”

Replicating the C2 Zhonghua "Qin" created by the new generation of Toyota Corolla is the project that Han Hao is most concerned about at present. According to the feedback given by the engineers, the prototype with the new generation of Corolla chassis technology failed to complete the commissioning work. This means that the launch of the new generation of Chinese "Qin" has been postponed again.

In the current predicament, the new generation of Chinese "Qin" is responsible for the role of a spearhead soldier in breaking out of the encirclement, and it is a killer weapon that Han Hao has high hopes for.

"I will ask the Shenzhou Transmission and Pangu Engine project team to send special personnel to cooperate with you to optimize and modify their respective fields according to the actual situation of the road test. I'm going to give you another month, and I don't want to hear any more bad news about the postponement of the listing. ”

Han Hao, who has never directly interfered in front-line work, had to make an exception to supervise the war under heavy pressure.

Next year, China's car market will be flooded with more competitors, and Zhonghua "Qin" must seize the market opportunity when the number of competitors is relatively small, otherwise it will be surrounded by many joint venture brand products.

Now that there are more and more voices in the market that are bearish about the China Group, and with the continuous decline in stock prices, Han Hao's position as the richest man this year is likely to be lost.

It doesn't matter whether you are the richest man or not, but the stock price is related to the company's financing plan, and Zhonghua Group's large-scale R&D investment requires a steady stream of blood transfusion. In order to ensure the smooth financing plan, Han Hao must stabilize the stock price and restore the market's confidence in the company.

Therefore, the second generation of Chinese "Qin" can only succeed and cannot afford to fail.

When Zhonghua Group entered a quiet period, there was heavy news from the domestic automotive industry.