Joining TO has also opened the door for the world's auto brands to pour into China, and other world auto giants have found partners in China, only the latecomer Hyundai still can't enter the door.

In Tianjing, although the Shouqi Group has a partner of Mercedes-Benz-Chrysler, its annual sales volume is almost in a position where it is not in the flow compared with joint ventures such as FAW, FAW and SAIC.

When Mercedes-Benz ambiguously complained that China's localization plan was not mature for the time being, it was difficult to rely on Chrysler's JEEP brand to take the lead in China, and the capital's automobile industry did not meet the expectations of the Tianjing municipal government at all. Therefore, the use of foreign partners to revitalize the resources of the entire Shouqi Group has become the consensus of the leadership of Tianjing City.

"This is a union of two frustrated people, and there is no more choice between them, but we can only take a cautious attitude towards each other and their future!"

Shouqi Group officially chose to carry out a joint venture plan with Hyundai Motor, and this marriage without the involvement of a third party seems to the outside world to be a joint venture project for the sake of joint venture, so the media circle is pessimistic.

Tianjing needs to drive industrial development with a large number of economy models, while Hyundai Motor needs to find a base in China to expand!

"Each other is not the best, but they are the most suitable match!"

The remarks of the main leaders of Tianjing City made a vivid summary of this.

Compared with Yueda Kia in southern Jiangsu, Tianjing City is undoubtedly a partner with a stronger background, as can be seen from the green light approval of the joint venture plan by the Chinese government.

Hyundai Motor's boss, Jung Mong-koo, was finally able to relax and get a good night's sleep, and after unremitting efforts, Hyundai finally got a ticket to enter the Chinese market, which is crucial for the Hyundai-Kia Group, which is about to set off a global expansion.

"When we gain a foothold in North America, the next battlefield will be in China, and whoever occupies China will win the next war!"

The Chinese market is the next outlet, and Zheng Mengjiu, who has a great strategic vision, will naturally not miss it.

The dust of Shouqi Hyundai's cooperation project has landed, coupled with the scandal of FAW and Renault-Nissan, the world's top ten car brands have all entered China, and the young Chinese independent car brands are about to usher in cruel non-equal competition.

"We can't win the regular army on the frontal battlefield, it's a big deal to be a guerrilla force behind enemy lines, there is always room for us to survive!"

At the company's regular meeting, in response to the changes in the domestic automotive industry, Han Hao pretended to be relaxed.

As the founder and backbone of the company, his every move is related to the morale of the entire group, so he must be strong and have to be strong to face all difficulties.

"We still have time, according to the convention, Shouqi Hyundai's car will take at least two years before it can be put into production! In these two years, we may have stepped onto another stage of development!"

In terms of engines and transmissions now, Zhonghua Group can be self-sufficient, and in two years, the China Automotive Research Institute will always make achievements, and the situation may improve at that time, and it will not be as bad as it is now.

"I know there are a lot of rumors out there now, but we can't fight with them, and doing a good job of coming up with excellent products that are well received by the market is the biggest riposte to them!"

An article entitled "How Long Can the Position of the Zhonghua Group Be Carried?" was widely circulated in China using the Internet, and it can be seen that the author has done enough homework on the development of the Zhonghua Group, and analyzed and predicted the current unsalable "Qin" in China in combination with the domestic and foreign automobile pattern.

"Times have changed, and the competition in the future automobile market is no longer a dinner party, but a life-and-death fight. Some auto companies that can only imitate and plagiarize will have no room to survive, because after joining TO, with the international auto giants entering China one after another, our consumers will be able to enjoy excellent auto products with high quality and low price in line with international standards in less than two years. Products know no borders, and service quality is what we consumers need to consider when they hold their pockets......

Judging from the first-half results announced by the listed company Huaxia Industry, the growth rate of the micro-car market has slowed down significantly, and both revenue and net profit have started to decline......

The unsalable of China's "Qin" shows that ordinary consumers have begun to consume large goods such as automobiles rationally, and products without market competitiveness will eventually be eliminated...... The sedan journey of the Chung Hwa Group is likely to be stopped, and it will no longer be able to turn over and fight back under the watchful eye of the massive invasion of wolves.

Judging from the latest statistics obtained by the relevant state departments, Zhonghua Group is facing fierce sniping in the new fields of light buses, pickup trucks and agricultural vehicles, and has not been able to repeat the momentum of hegemony in the field of micro vehicles......

The newly merged Wuling Group project has not been successfully integrated, and there were once rumors that the local government intended to dissuade Zhonghua Group from planning to find another in-law. Judging from the reporter's on-the-spot investigation, many workers of Wuling Motors expressed negative comments on the entry of Zhonghua Group. The combination of these two large domestic micro-car companies has not played a role in the effect of one plus one is greater than two, and some experts suggest that Zhonghua Group should take the opportunity to slim down and get rid of Wuling to develop lightly. ”

This seemingly objective article, but looking at the decline of the China Group all the way, is still from the editorial department of "China Economic Daily". Tao Fuzhi, the editor-in-chief of the newspaper after a period of silence, once again took advantage of the unfavorable situation of the Chung Hwa Group to organize interviews to prove his previous views.

As a township enterprise that broke out halfway through the wilderness, it really can't afford to carry the banner of the revitalization of China's automobile industry.

"I have long seen that he is not pleasing to the eye, and he will go out of business as soon as possible, and he will get away with it as soon as possible! The richest man is all ill-gotten gains by exploiting employees to earn black money!"

"I don't look like a good person when I see his fake appearance on TV, and I definitely won't consider domestic products when I buy a car! Domestic cars are all garbage, don't give them to me!"

"The rich list is the pig killing list, none of the people on it can die well, in less than two years, I think this surnamed Han will go to prison and eat prison sooner or later! Remember my ID, I'll put the words here, let's watch the show and see!"

......

Han Hao opened a web link at random, and a group of people under the article wished that he would go bankrupt and go bankrupt as soon as possible, and the hatred of wealth was still deeply imprinted in people's hearts. Relying on the anonymity of the Internet, many people are unscrupulously waiting to see his jokes. No matter how much money Han Hao has, he won't give half of it to himself, it is better to let him go bankrupt and show everyone a reality drama.

As a public figure, especially the title of the richest man has made Han Hao famous all over the world, he knows that it is impossible to make everyone like him, and there will always be people who will look at you unpleasantly.

Public opinion can be guided, but Han Hao has no time to dwell on these, he believes that silence is golden, and coming up with the best product at that time is the ideal refutation of rumors.

"Our cooperation with Wuling is being integrated step by step, but I didn't expect that as soon as this article came out, many media called to ask if the two of us were going to break up amicably! Sometimes these reporters are just afraid that the world will not be chaotic, as long as they move their mouths, we will have to break our legs!"

Ling Yunzhi couldn't help complaining at the meeting that this article that is now circulating outside has had a very negative impact on the Zhonghua Group.

"I doubt that there is an unknown force behind them, this newspaper has been singing about it since the beginning of our car building, as if it has a common enmity with us!"

"Forget it, there's no need to pay attention to these clowns, some people I find unreasonable, and if you talk too much, it hurts the peace, or let time and facts prove who is the right party. Let's go back to the theme of today's meeting, the light passenger car market is now in a scuffle, how should our Chinese scenery deal with the current predicament?"

Han Hao did not forget the highlight of today's meeting, what strategy should be adopted in the light passenger car market to deal with the challenges.

Now the market hangs the image of the "sea lion" light passenger running around, in addition to the market-leading Jinbei, Huaxia, Futian, Xiaojiefang, Zhongshun, Jinlong, Peony and other nearly 20 companies have launched their own products, ordinary consumers can not distinguish who is the genuine goods.

In the scuffle of the Sea Lion light bus, the happiest one is the King Long Bus, which continues to sell the white body of the Sea Lion, and they earn a lot of income by selling body parts.

It's like a gold rush, and it's not the gold rushers who really make the money, it's the owners of the local hotels and restaurants who really make the money.

When Kim Yangyong was still at the helm of Brilliance, his strategy in the face of these swarming competitors was to "clean up the portal"!

Take advantage of the scale advantage of Brilliance Jinbei Bus and use the cruel means of price war to squeeze out these small factories.

"Even if you lose money, you have to let them outsiders have no place to stand!"

To this end, Jin Yangyong also specially contacted Han Hao, planning that the two market leaders will act together to clean up the predators first, and then carve up the domestic market.

Although Han Hao did not reply directly at that time, he had to follow up in order to deal with the price war set off by the Brilliance Gold Cup. In fact, the two companies joined together to set off a bloody price war in the light passenger car market, dealing a fatal blow to those gold diggers who broke in to get a vote.

Suddenly, the situation changed abruptly, Jin Yangyong was forced to leave a foreign country, and Su Xiaoqiang, as his successor, focused his work on Brilliance Car. The business of Jinbei Bus did not have the courage to clean up the portal like Jin Yangyong, but demanded profit-oriented, which gave the new gold diggers a chance to breathe.

Although the market share of Jinbei bus is declining, the company's top management has tightened preferential measures and strived to ensure sufficient profits. In the market, the aggressive Jin Bei instantly changed his face and became a rich man who only cared about his own land.

On the occasion of the price of the gong of the Jinbei bus, how to deal with the second Huaxia scenery in the market has become a difficult problem in front of Han Hao.

"So many companies have squeezed into this market segment, and now they are about to make Hiace light passenger bad. The prices are lower than the other, and now the cheapest on the market has been shouted out by some people at an ultra-low price of 48,000 yuan, I really don't know how they made money! The so-called 48,000 models, I have seen it on the spot, and it is estimated that it will have to fall apart into the repair shop in less than half a year. They just plan to pull down with a hammer deal, and make money from selling cars first, regardless of what happens to consumers in the future. ”

Jian Bing, the person in charge of marketing, said that he had made great contributions to Huaxia Motorcycle's smooth entry into the agricultural vehicle market, and Han Hao later transferred him to the automotive field.

"It's both a crisis and an opportunity. We must pay attention to quality and service, and when these miscellaneous vehicles can't stand up and have problems, consumers will naturally understand our good, and then the reputation will be established. ”

Han Hao already had an idea in his heart, and he spoke.

"Now that the Brilliance Gold Cup has withdrawn troops, let's continue to finish things for them! Now that we have just some of our production capacity, let's use this to clean up the portal. ”

The retreat of Brilliance Jinbei just gave Huaxia Automobile an opportunity to take the initiative to attack, and perhaps after this battle, Huaxia Scenery became the leader of domestic light buses.