Chapter 631: Never Cooperate
He's an Armani spokesman?"
"He also endorsed Rolex for a year?"
"In short, no matter whether his works are popular or not, this commercial appeal is no problem anyway, such a high-quality star must be won to see if we can make him our brand spokesperson!"
"I want this person's information!"
"Investigate all about him!"
"Immediately include him in the consideration of our Huaxia spokesperson, and at the same time pay attention to whether several of our competitor brands have the intention of wooing him, and if so, they must be paid attention to. ”
“......”
As mentioned earlier, with the development of the Chinese economy, the oriental dragon is slowly waking up, so the high-end luxury circles in Europe and the United States have entered the Chinese market in batches in the past two years, and the so-called first-line endorsements are not as difficult to win as when Luo Xun was just hot.
But in fact.
High-end luxury products are also divided into grades, those that are not inferior to Armani, or even higher than Armani's level of the super first-line endorsement market, is still very competitive, so every endorsement consideration will be very cautious, and Luo Xun's performance in Double 11 has caused a shock, such as LV and several other brands have included Luo Xun in the scope of business investigation.
This means......
Luo Xun is back in the mainstream!
It's ridiculous to say, Luo Xun's departure from the mainstream is an insider's statement, and Luo Xun's return to the mainstream is also an insider's statement, for Luo Xun, he has always been his own unchanged, so Luo Xun has a very light view of the changes caused by his performance on Double Eleven, but when Kong Shuang showed Luo Xun a list of endorsement brands that could hold hands, Luo Xun gave a × to one of the invitations that were not bad.
"This is DG?"
Kong Shuang looked at Luo Xun strangely.
Luo Xun, who knew the virtue of this brand in his previous life, shrugged his shoulders and said that this brand will never cooperate, so there is no follow-up, and Kong Shuang did not continue to ask Luo Xun for reasons, because among the brands that threw olive branches to Luo Xun, DG is nothing.
She just needs to remember Luo Xun's words.
However, her guess in her heart is that the senior management of this brand has offended Luo Xun somewhere, Luo Xun often participates in business activities and some business bosses will naturally have contact, Luo Xun and these people have specific exchanges Kong Shuang is not clear, after all, she does not follow Luo Xun all the time.
Finally in the list of brands.
Kong Shuang drew a circle for Prada, this is a proper first-line endorsement, and the conditions given are also good, you can contact it first, and if both parties are satisfied with the conditions, you can sign a contract......
Although Kong Shuang likes Prada very much.
But arranging Luo Xun to contact this endorsement first, it is not that Kong Shuang is selfish, but she does think that the quality of this endorsement is good, although the contract given by the other party is not the highest, but you must know that Luo Xun and Armani's GA series cooperation was also successfully upgraded after many years of endorsement.
It is worth mentioning.
There are also cosmetics brands that have contacted Luo Xun, but Kong Shuang didn't know if Luo Xun was interested in these brands, so he asked Luo Xun, but Luo Xun said with a smile: "If the conditions are right, of course you can take it." ”
"You're not afraid of gossip?"
"It's not an endorsement of sanitary napkins. ”
Luo Xun smiled faintly and said that the large-scale use of male stars in the future international cosmetics film is because male stars do have enough damage to female customers, and may be more attractive than female stars to female customers, Luo Xun does not have so many worldly prejudices, so what about endorsing cosmetics, he doesn't have to make up to participate in the show when he is filming by himself, it has nothing to do with his mother or not, the lighting on these occasions is very strong, if you don't wear makeup, the final effect is very hurtful.
"Okay. ”
With Luo Xun's words, Kong Shuang probably has a score, she has work indicators, and she is ready to help Luo Xun receive ten endorsements, unlike other first-line stars who can receive three or two luxury jewelry endorsements and steal fun, Luo Xun's ability to bring goods is terrifying, and the endorsement reputation and endorsement sense are also good, so Luo Xun can fully realize the first-hand luxury endorsement.
No compromise!
Suddenly remembered Luo Xun's movie at next year's meeting, Kong Shuang was a little worried: "Is your movie reliable, it seems to be called "Kill the Wolf 2", it is said that it was originally planned to change its name, but in the end, it was discussed and discussed and the original name was used, which made me a little worried that the quality of the movie would not be good......
"The quality is no problem. ”
Luo Xun thought for a while and said: "Are you worried that the failure of the movie will affect my commercial value, firstly, I am a supporting role after all, secondly, the team of this movie is considered to be the top in Xiangjiang, and the miss rate is relatively low, and the most important thing is that I am confident in my character building." ”
"That's good. ”
Kong Shuang nodded.
The commercial contract of the star is very realistic and real, if Luo Xun's reputation declines, or the movie performance is not good, his endorsement and announcement fees will fluctuate as soon as possible-
Relative.
After the celebrity and the brand sign an endorsement contract, if they win a weighty award in the endorsement process, or if there is a big explosion of the work, they will often propose to compensate for the price increase, if the brand is not happy, the star's agency will directly terminate the contract with the brand.
In the circle.
This is the norm.
However, Luo Xun has a beginning and an end, how much money was the endorsement he signed at the time, no matter how popular it is or how much money it is, there will definitely be no temporary price increase, which is what the brands he has cooperated with know in his heart, which is another reason why Luo Xun is sought-after in the endorsement circle.
After the end of Double 11.
Data statistics are being made everywhere, among which the more authoritative and famous platform "Yicai" released the double eleven business performance ranking of domestic entertainment stars, among which Luo Xun's data ranked first!
This data is complex.
Including endorsement brand sales, communication volume, Weibo diffusion and brand feedback, etc., Luo Xun has the least endorsement among the stars on the list, but he has a good weight for each brand, so even if his Weibo retweets and other data are much lower than other stars, it still does not prevent him from winning the championship without pressure!
Yesterday.
Kong Shuang asked Luo Xun, what if "Slaying the Wolf 2" does not perform well, in fact, what Luo Xun thinks about is that after this movie explodes, will his endorsement fee have to rise by a liter?
Ten places.
First come, first served.
It's cheaper Armani, the role of a thug in a suit is a walking live advertisement, I can't say that Armani watched this movie, and he had to give Luo Xun a big red envelope with enough weight, and the reason for mentioning this movie at this time is that the local publicity of "Kill the Wolf 2" has begun.