Movie promotion generally starts to be promoted a long time in advance, but the initial publicity is generally a small fight, such as releasing some performance tidbits from the shooting scene, or personal interviews with some actors, etc., and even the trailer will not be thrown, so there is no need for the actors themselves to participate, and it is basically pre-recorded promotional content.

But......

The beginning of publicity often indicates that the movie is on the agenda, as far as the crew notice received by Luo Xun is concerned, the movie is scheduled to be released after the Spring Festival, because the movie theater is more lively before and after the Spring Festival, and the tickets are easier to sell, otherwise why would Xing Ye and others keep aiming at the Spring Festival stalls.

on this.

The fans of the actors participating in this movie have begun to look forward to it, and Luo Xun's fans naturally have expectations, but because Luo Xun is playing a supporting role in the movie, the momentum is not much to talk about, as fans of actors, everyone still expects the TV series or movie starring Luo Xun after all, rather than just being satisfied with the satisfaction that a supporting role can provide.

Compared with.

With the ability to bring goods on Double 11 and the commercial value performance announced by "Yicai", Luo Xun has become a sweet spot in the endorsement market, full of vitality, and quite a bit of a soaring meaning——

Within two weeks.

After continuous discussions, Kong Shuang helped Luo Xun negotiate the first new endorsement title, the No. 1 perfume spokesperson of Chanel's latest collection, the Chinese name of this brand is called:

Chanel!

The news was officially announced at two o'clock in the morning on the same day, and Luo Xun became the first male member of Chanel's Huaxia family, and as a result, in the Huaxia online Chanel flagship store, a thousand bottles of Chanel No. 1 perfume were launched in seconds.

Instant explosion!

This is the first time that Chanel has used a Chinese male star, and the effect is completely unexpected, so Chanel held a meeting to discuss Luo Xun's proposal to become a brand spokesperson for the first time, you must know that endorsing a product and endorsing a brand are completely different concepts!

The news spread in the industry.

The endorsement market is really kneeling, Luo Xun's ability to bring goods is really hardcore, or Luo Xun's fan purchasing power is very amazing, it is conceivable that his fan base is basically dominated by urban young men and women white-collar workers and students close to adulthood, and this group is basically the most valued group of various luxury jewelry brands, so the value of Luo Xun is completely seven inches of these brands!

All of a sudden.

In Luo Xun's studio, this matter is all talked about, and in Luo Xun's own memory, the first male product spokesperson of Chanel in his previous life should be Brother Hu, but because of the different eras, Lao Hu endorsed No. 5 perfume.

Followed by.

Luo Xun's endorsement of Chanel perfume stimulated several other brands that were in contact with Luo Xun, and began to talk about the possibility of cooperation with Kong Shuang, who followed Luo Xun, and finally Kong Shuang chose the cooperation case of LV best friend among several brands of the same type.

Not because of its fame.

It's because this title has only been won by Wang Jiawei of Xiangjiang in the whole of China so far, if Luo Xun wins it, it will still be very effective for the promotion of personal branding, you must know that the cooperation between top brands and actors has always been mutually beneficial.

So far.

Luo Xun has already cooperated with five first-line brands of endorsement nature, namely Coca-Cola, LV, Chanel and the longest-lasting Ethereal and Armani.

Thereinto.

The Rolex watch that Luo Xun signed at the beginning is gone, because the contract expired, and there is no relationship to renew the contract, after all, the year of signing at that time was only a short one-

Not every endorsement goes long-term.

Some brands will change their cooperative artists in a year and a half, which is a normal thing, not that the popularity of the star itself has declined, but purely to maintain a sense of freshness.

So do it.

There are only five endorsements left on Luo Xun, and these five endorsements Kong Shuang is still slowly searching, according to this rhythm, it is likely that Luo Xun will soon become the most valuable star in the endorsement market in mainland China, which Kong Shuang did not expect before!

But in retrospect.

If it weren't for Luo Xun's early years, he always cherished his feathers, basically there was no black material on the whole network, and he had been cautious and cautious about docking endorsements, and he would not have the top value of today's endorsement circle, I can only say that Luo Xun's layout started many years ago, and the outbreak of Double Eleven this time seems to be accidental but it is actually an inevitability!

Luo Xun's impression.

The handsome guy Chen Kun in his previous life is somewhat similar to his path, don't look at Chen Kun who has been playing public welfare for many years and has not filmed, the other party's endorsement is not low, and it can be regarded as reaching another peak in addition to his acting career!

And now.

Luo Xun's ability to attract money in the endorsement market can be regarded as reaching a peak of his side business, and it is a side business that all artists with idol attributes will be involved in, and how many people envy the drooling kind!

Endorsement market fire.

Magazines are indispensable.

Soon, Luo Xun's hard photos frequently appeared in the cover headlines of the five major domestic magazines again, and basically the top photographers in China have cooperated with Luo Xun all over again, which is a summary of Double Eleven, and it is also a consolidation of the endorsement value, which can be regarded as establishing an external standard for Luo Xun.

Furthermore.

"Entertainment Citizen", known as an exclusive magazine for insiders, also introduced Luo Xun's current situation and concluded: "The journey to the film has begun, if Luo Xun's film road is smooth, his future will be brighter than any actor of the same generation in China." ”

Yes.

Double 11 proves that Luo Xun can retain the popularity of TV series without filming, and then once his movies can take off, then he will no longer have any shortcomings in terms of Luo Xun's identity as an actor!

Flow, he has!

Forced, he has!

Acting, he has!

But "Entertainment Citizen" is easy to say, but the old people who have really been in this circle for many years also know very well that Luo Xun's desire to break through the shackles of movies is not as easy as imagined, and the box office appeal is much more precious than the appeal of ratings!

Is Luo Xun going to act in a movie?

No, he wants to act in a movie, he is not short of money, and he can wait for resources, but box office appeal is not easy to say, it's not that your TV series has high ratings and makes a movie popular, sometimes your advantage in the TV circle will become your disadvantage in acting in movies, so in the final analysis, what Luo Xun needs is to become a movie actor with box office appeal!

Got to that point.

He's a success.

And if you want to achieve this goal, it's not enough to follow Zhou Xingchi, it's not enough to play a supporting role, this is a long-term process, what Luo Xun needs is to prove himself with more than one movie, just as he showed in the TV circle to be invincible.