The Disney model is actually about buying, buying, buying...

In 2006, Disney spent $7.4 billion to acquire Pixar Animation Studios;

In 2009, it acquired Marvel for $4.24 billion and acquired most of its IP ownership;

In 2012, it acquired Lucasfilm, famous for its "Star Wars" franchise, for $4.05 billion;

These are excellent assets!

Huayi, including many capitalists, feel that the Disney model is correct!

Bind high-quality IP, expand from the content side to the terminal side, that is, the periphery...

There are so many film and television companies in the world, why is the Disney model the most popular?

Because they weren't bought - Warner Bros. has Time Warner behind it, Universal has Comcast, Paramount has Viacom, Fox Group has it behind Fox, Sony ... Needless to say...

Only Disney has slowly developed from an animation company to a giant!

Disney was the first to be formed, and the combination of online and offline is now very popular in the business model.

But it was online at the time and now online.

Make movies to make money, Disneyland makes money, and then make money through the props formed by the movie, so it has formed an earlier three-dimensional complex profit model.

But its model is too complex, and it's based on a relatively free market environment in the United States – it has its own TV station, and it's one of the top three ABC TV stations in the United States!

This point, domestic film and television companies can't follow suit!

Of course, you have to say that Teng Aiyou is equivalent to a TV station, and it is also right...

But the problem is that Teng Aiyou needs a huge amount of money to start and make a fortune, and Xiao Lu Zi really didn't have that much money at that time.

If he is worth more than 10 billion yuan in 2010, he will set up a video website by himself...

However, the injection of ByteDance has brought him an opportunity!

Invested in Songcheng...

In fact, it only increases horizontal development and more content output methods, rather than increasing output channels.

After all, have you heard of Disneyland, have you heard of Songcheng Park?

However, Lu Xiaoran still agreed to buy shares.

On the one hand, wait a few more years, Wanda's bunch of cultural projects will be sold at half price, and when the time comes, it will be time for Lu Xiaoran to make a move!

When the time comes, the theme park will be established, and then join the Songcheng interpretation team...

On the other hand, in this model of Songcheng, there is basically no possibility of losing money in 20 years - after all, the theme park is the next outlet, and the live performance of the Songcheng team does not have to worry about no funders!

……

After comprehensive consideration, Orange Image announced the completion of a non-public offering of a total of 145,572,200 shares at 35.73 yuan per share, raising nearly 5 billion yuan, and the issuance targets are Alibaba Venture Capital, Ping An Asset Management, Tencent Computer and China Securities Construction Investment.

According to the announcement, the funds raised this time are mainly used to invest in Songcheng Performing Arts...

Among them, Alibaba Venture Capital subscribed for 62,005,519 shares and contributed 2.233 billion yuan, Ping An Asset Management subscribed for 27,496,967 shares and contributed 679 million yuan, Tencent subscribed for 51,758,997 shares and contributed 2.479 billion yuan, and China Securities Construction Investment subscribed for 4,310,696 shares and contributed 100 million yuan.

After the completion of the issuance, Tencent's shareholding increased to 8.06%, making it the second largest shareholder.

Alibaba Venture Capital accounts for 7.47% of the shares, making it the third largest shareholder;

Ping An Asset Management accounted for 1.98% of the shares, making it the eighth largest shareholder.

Of course, Lu Xiaoran is the first shareholder, but it is diluted by 2%, and the equity is still about 40%...

At the same time, Songcheng Performing Arts announced the transfer of 30% of its shares, and Orange Imaging became the second largest shareholder...

(I don't know how capital plays, that's probably what it means, just take a look!)

After the news was announced, Zhong Lifang announced on Weibo: The value of the IP of 'Eternal Love' is at least more than 100 billion, which is of decisive significance for the future theme park layout of Orange, and we will adhere to the layout of the whole industry chain...

However, there is no news about the theme park...

Lu Xiaoran also posted on Weibo: Wen Ziren's "The Conjuring" had a box office of $41.83 million in the first weekend, and the cost was recovered in the first weekend, predicting that the local box office in North America would be 120 million and the global box office would be $250 million;

At the same time, the "Conjuring" universe is about to open, and next year there will be "Nun", "Annabelle", "The Conjuring 2"...

I know that you can't read it, you can search for the link...

By the way, I sighed: The cost of $1.5 million for "Latent", the cost of $1 million for "Human Removal Plan", and the $20 million cost for "The Conjuring", why does Orange always hit the hit list?

This one is very good...

"Raiders of the Lost Ark" topped the box office in Japan, South Korea, and the market value of oranges pulled by about 15% - the role of a single movie in pulling movies with a market value of more than 50 billion is not as obvious as before...

However, Orange announced its investment in Songcheng Performing Arts, and the stock price directly rose to two limits!

The market value exceeded 70 billion...

Boss Lu really doesn't understand, it seems that capital really wants to buy, buy, buy...

In fact, buying and buying can not become Thomas, you can only expand the scale of the company, the most important thing to do media is the channel...

Therefore, Lu Xiaoran cashed out nearly 300 million, increased his holdings in ByteDance, and increased his equity from 25% to 48%...

This thing belongs to personal investment, and today's headlines are not awesome now, except for the 'Tianyan Check', few people have noticed...

……

In the entertainment industry, Orange Imaging is a standout!

The Huayi brothers, who are ahead of the second place, are close to 30 billion!

The main reason is, of course, the suppression of content - since the listing of oranges, although there have been examples of box office failures, they are all low-investment literary films that have gained a good reputation!

Any movie with an investment of more than 30 million is a big hit.

What about Huayi?

Except for the guaranteed release of "Journey to the West", which made a fortune, almost no money was made from the movie.

After the release of "Daming Gorilla", 21% of the films were given on the first day, and the box office was only 11 million...

Attendance is sparse!

Not to mention compared with "Raiders of the Lost Ark", which has a single-day box office of 36 million, even "Return to Earth", which was released for a week, is higher than it.

The highest number of likes on Douban's comment is, 'Do you think everyone plays Chinese-Korean co-production?'

The only fortunate thing is that the theaters of the previous film viewing club were not very optimistic about "Daming Gorilla", and Huayi did not publicize it with much fanfare.

After its release in South Korea, the box office was also poor, attracting only 300,000 people in its first weekend...

Huayi's market value has shrunk by eight percent...

What to do?

Huang Zhongjun said in a high-profile manner that he intends to purchase part of the equity of Guangzhou Yinhan Technology Co., Ltd. by issuing shares and paying cash...

"The acquisition of Yinhan Technology has made the game an important part of the company's whole industry chain layout more perfect, and is expected to give full play to the synergy effect of the two businesses of film and game, and further strengthen the competitiveness of the business in the future. ”

As for how much money was spent, Huang Zhongjun stretched out two fingers: 2 billion!

Rich!

Orange spent 500 million on the acquisition of Sanqi Games that year, and then spent another 400 million on a backdoor listing...

Of course, Orange Games has a market capitalization of 12 billion, and this investment has multiplied tenfold...

Pretty remarkable, right?

But compared with Huang Zhongjun, it is still compared!

The Huang brothers were really investment geniuses back then!

In 2010, it invested 150 million yuan to acquire 22% of the equity of Zhangqu Technology, or 25.74 million shares, by way of equity acquisition and capital increase, becoming the second largest shareholder of the latter.

In May 2012, Palmfun Technology officially landed on the GEM, and has been performing strongly since its listing, with a market value of nearly 15 billion...

Directly doubled 20 times!

Orange games are now more because of the pull of orange movies, which are inflated, and the real game revenue is not as good as palm fun!

It's just that Huayi Brothers has always been making movies, and the public's impression is that media companies, what do you want to do when you buy game companies so aggressively?

If Huang Zhongjun knew Lu Xiaoran's thoughts, he would probably knock him down with one punch: Damn, if you can make a movie that is better than an orange, who will buy a game company?