When she arrived at the company, Lu Xiaoran was scolded by Zhong Lifang: "Don't get involved in this kind of thing in the future!"

“… Why?"

"You are the chairman of Orange, and the market value of Orange has exceeded 60 billion, do you think you are yourself?"

“… 60 billion?

"The market value of Orange Games has also exceeded 12 billion!" Zhong Lifang waved her hand: "Don't interrupt, if you participate, the relevant national regulatory departments will be triggered to intervene in mediation, from the editorial of the People's Daily to the change of the rules of the game." ”

"And you can't talk about him!"

"I can't talk about him, how can it be!"

"Look at his response!"

Sure enough, Wang teared onion's response: For the vast majority of films, the number of films scheduled is nothing more than the needs of ordinary audiences, big stars, big casts, big scene special effects, social topic popularity, etc., will directly affect the number of films scheduled.

For example, when "Transcendental Hacker" was released, those 3D versions of China's special flooded theaters, and people felt deceived and asked to watch the ordinary version, and the theaters would comply. In the final analysis, in the absence of power and other external interventions, the cinema schedule will be market-oriented. Every company does not refuse profits. This is the duty of a businessman.

Why did Wanda first press the film schedule of "Raiders of the Lost Ark", because she was not optimistic about this movie!

Why, do you think that your movies can be both commercial and artistic, and that everyone likes them?

That makes sense...

People's own theaters are willing to press and arrange films, and they are willing not to make money!

This Nima...

How to respond?

Could it be that Xuefeng pants: Xiao Wang, thank you for announcing this...

Tatesour!

“… Let me tell you, if Orange is not a listed company, I will block Wanda Cinemas!"

"It's a pity, Orange is a listed company, and you are also an international director!"

"I'll send one last one!"

“… You, I'm really convinced!"

Lu Xiaoran smiled and edited a Weibo: "Thank you Wanda for not being optimistic about my movie, please continue to be optimistic about my movie next time, @王剑灵"...

……

Boss Lu never talked to Wang Tearing Onions...

It's still the same sentence, drop the share!

I am on an equal footing with your Lao Tzu, your Lao Tzu is worth 80 billion, and he will definitely surpass Lu 400...

However, Netflix's market value is rising, ByteDance is also rising, and most importantly, the market value of oranges is also rising, although it can't be compared, but it won't fall too far.

Zhang Jin was very excited.

He is worried about the decline in the popularity of "Raiders of the Lost Ark", what should marketing do...

They want to experiment with the fact that the growth of a box office is not linear, and after breaking through a certain critical point, it reaches exponential growth.

This requires marketing from start to finish!

"Raiders of the Lost Ark" is well managed, positioned as an entertainment film, and the audience also watches the movie with a relaxed mood.

After the release, with the help of the news of South Korea and Japan's ascension, a wave of marketing was done;

But again, any normal movie that is released for ten days consumes at least two-thirds of its box office potential...

"Wolf Warrior 2" is not a normal movie.

Its sinking and popularity are completely spontaneous to the people, and of course, the marketing department must have also taken advantage of this thing...

The so-called popularity of movies is the sense of participation and discussion.

For example, for a film with a cost of 80 million, 20 million will be invested in publicity, and for a production with a cost of 200 million, the investment in publicity and distribution may still be 20 million.

In addition to the lack of investment, it is more important that it will not spend money.

Too much money is too much to manage – the organization and management of collaborative teams can become complex, and marketing strategies can become confusing.

Originally, ten days after the release of "Raiders of the Lost Ark", the discussion should have dropped almost, and Wang Torment suddenly participated.

Then Director Lu also responded!

Zhang Jin felt that this was a godsend, and he was sorry for Lu Xiaoran to respond in person if he didn't make a fuss.

What's more, on July 18, "Daming Gorilla", one of Huayi's annual blockbusters, was released - a Sino-Korean co-production with an investment of over 100 million!

The director is Kim Yong-hwa, the director of "The Ugly Girl Turns Over" and "The Representative of the Country", and he is also the founder of Dexter Studios, a South Korean special effects company invested by Xu Ke.

……

"This is the batch of films I bought, you have reported them all, and those who can pass the review will try to arrange for the release. ”

“… So much... It's all anime movies?"

"Riben has anime movies left except for Ivy, and your headquarters can't let me bring Tianhai back..."

"Who?"

“… A driver. ”

Zhong Lifang is too lazy to care about this: "I recently fell in love with a media company and want to buy it!"

“… Sister, we are doing content ourselves, there is no need... Song Cheng?"

Lu Xiaoran shut up and looked at Song Cheng's financial report: "This is a listed company!"

"I know, but their market value is 12 billion, we can eat it!"

“… Your heart is so big!"

Lu Xiaoran looked at Songcheng's statements, listed in 2010, and the growth rate of operating income and net profit attributable to shareholders of listed companies has never fallen below double digits.

"With such a listed company in good financial condition, you can acquire it if you say that it can be acquired?"

“… The development status of China's cultural industry is too small, too scattered, too chaotic, and it urgently needs a large-scale entry of strong capital.

"I'm not optimistic, Songcheng culture is actually live on site, and the commodity brand with tourism and performing arts as the core has its own "introduction period", "growth period", "heyday", "decline period", once it enters the decline period, what should I do?"

Zhong Lifang shook her head: "I talked to Huang Qiaoling, and she said that she no longer spends a lot of money to build her own theme park, but collects a certain service fee from the partner, and expands the market share through brand authorization, creative output, etc." It includes sharing Songcheng's brand and professional advantages with partners, tailoring a package of unique solutions and turnkey projects for the government and enterprises in tourism, scenic spots, theme parks, and performing arts, and helping local governments build local cultural landmarks. ”

“… Huang Qiaoling is the chairman of Songcheng Culture?"

"Yes!"

“… It's quite discerning, but we also have Universal Broadway, and we are also in the performance industry!"

Orange's industrial chain is very complete, the drama industry and the performance industry have layouts, and Universal Broadway is to buy some IP adaptation rights for musicals and stage plays, and then do it yourself.

Now, he has also developed a series of plays such as "The Vanishing Bridegroom", "Peterpan's Adventure Island", and "The Little Prince".

Zhong Lifang was a little speechless: "Why do I think you are reluctant to spend money?"

"Who doesn't want to spend money? I'm just thinking about it from a company perspective!"

"Buying Songcheng can be a good supplement to our vacancy in live entertainment, and Huang Qiaoling is happy to see us join!"

“… How much does that cost?"

"Twenty percent premium can buy thirty percent of the shares!"

“… That's 4.8 billion?"

"Yes!"

“… And you want to raise money again?"

"If you want to build a 100 billion media company, you have to buy it!"

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