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“。。。 ce back，ba，ba，ba，ba.....”

"Poof—"

"Poof—ahem, ahem... ”

The brainwashing divine comedy over and over again was in his ears, and the garbage advertisements on the TV made Eddie and Edmund, who were looking forward to it, directly stunned and squirted.

On TV, a pixel bird is constantly bouncing and flying in the middle of the screen, and on either side of the screen are Justin Bieber and Taylor Swift swaying left and right in a cartoon background awkwardly dancing retro disco, singing a brainwashing divine comedy with simple lyrics, and the whole ad gives people a shoddy 80s advertising feel.

"Poof! ha... Good, good, it's just funny, haha. Looking at the completely spoofed "Fppy bird" TV commercial, Justin Bieber and Taylor's chaotic dance and Arthur with a constipated expression on his face laughed very happily, and there was a kind of joy that the spoof succeeded.

"Ahem, Shet, is this the Christmas ad you're looking forward to?" Edmund looked at Arthur with a constipated expression, a black line in his head, and a fierce look in his eyes.

"Haha, isn't it funny, I wrote this song, how brainwashing, haha. As he spoke, Arthur hummed proudly.

"Idiot!" Eddie said with a look of despair and reached out to cover his face.

"Idiot, this is a three million pound Christmas advertisement? Edmund thought of the three million pounds investment that Arthur had said before, and it turned out to be such rubbish, and his heart was dripping blood.

Every year, during the Christmas season in the UK, major department stores and brands gather to launch their own Christmas advertisements, which is already the most anticipated national cultural event in the UK every year. The ad is warm and emotional, full of love. Most of the commercials bring together a number of top big-name actors, directors, etc., and some even spend tens of millions of pounds. Every year, many viewers say: why don't you use this money to make a movie!

This time, Arthur's Divine Comedy advertisement is simply spending money to spoof the British public, and it can't be described as a simple idiotic behavior!

"Hehe, our ads are more about building a brand than a specific effect. Arthur smiled and said seriously, "The light-hearted music and colorful graphics make it natural for the audience to associate the style of this game." And you see, our new game ... And the studio logo, to be honest, did you remember this music after this ad was broadcast?"

“。。。。。。 Eddie and Edmung rolled their eyes expressionlessly, they were speechless for Arthur's reckless behavior.

Arthur shook his head and smiled, "You don't understand, as long as people can remember any element of this advertisement, the advertising effect will be achieved, my game studio is a new company, but after today, people will firmly remember, as long as they hear this music, they will think of the game "Fppy bird" and my game studio!"

To be honest, Arthur didn't feel sorry for the cost of this ad at all, saying that it was three million pounds, which actually included the two endorsement fees for signing Justin Bieber and Taylor.

In fact, before filming this advertisement again, Justin and Taylor, who got the plan, refused, but in the end they still filmed, after all, Arthur's million endorsement fee is not so easy to get!

Of course, this amount of money is not like buying high-priced goods, which can directly bring about an improvement in the quality of life of the buyer, especially when it is compared with the ultra-high "xing-price-to-price" online advertising - in the eyes of outsiders, to use an inappropriate analogy, like a daytime fireworks of any xing.

"As a public media, any product can be advertised on TV, as long as the publisher can afford to pay enough money, even tens of millions of dollars is not a huge number in all advertising cases.

However, there has always been a stereotype of small pattern, small cost, and short life cycle in the subconscious of the public and the game industry.

In the face of such a "big splash", I am afraid that even the most conservative people will change their understanding of mobile games. You say, will it leave a deep impression on people, not to mention this brainwashing divine comedy, seriously, spending this little money to be able to achieve this effect, it is definitely worth it!" Arthur said with a smug eyebrow raised as he took a sip from his glass.

Of course, for Arthur, his preference for TV commercials isn't just about being effective. TV can help him find more potential mobile game users.

In the UK, not everyone has a computer that can be used to play games, or a more hardcore console, but everyone has a mobile phone. After watching an ad, people can spend a few minutes downloading an app on their mobile phone at almost no cost, which means that the ad conversion efficiency may be higher.

At the same time, for those picky game lovers who have watched too many games, housewives or office workers who want to relax in front of the TV are the real targets of Arthur this time. They have a lot of fragmented time to spend on Fppy bird and Fruit Knight, and they don't have very high requirements for the game, which means that it's easier for them to spend money on these lightweight games, not to mention that one of the two games promoted by Arthur is completely free.

This is also the reason why netizens always see boring and low-level mobile game advertisements when watching videos on the Internet, these ads are for everyone to see, as long as there are enough people who see them, there are always some people who are free, rich and not picky to pay for these games...

After all, for mobile game products, the number of users is particularly important, and the publicity cost per user has become a MIN number for mobile game companies. In the JING quasi-delivery, wider coverage, click-to-download network advertising and wide delivery, coverage of the population and users of the overlap is low, need to search and download the TV advertising to make a choice, obviously the former is more suitable, from the fact that mobile games, or all Internet products, should be advertised on the Internet.

However, at the level of product promotion, there is also a need for "brand building". The real value of TV advertising is actually in the process of building a brand and enhancing product recognition.

Of course, game products are not suitable for all-day advertising, and the best option is to broadcast popular programs and popular time slots, but this will also put more pressure on studios in terms of bidding and pricing, and the cost per broadcast is much higher than that of online advertising and traditional marketing.

Therefore, Arthur directly chose the most favorite and most anticipated Christmas advertising period of the British, although it also costs a lot of money, but the publicity effect can definitely be maximized, but to stand out among the many well-made Christmas advertisements, the only way to win is to go off the rails!

After that, such a star awkward dance was born, a sand sculpture game advertisement with brainwashing Divine Comedy and pixel pictures...

“。。。 ce back，ba，ba，ba，ba.....”

In the car to Dunsford in the afternoon, Eddie, dressed in Santa Claus costume, looked boredly at the snow outside the window, humming a song unconsciously, and suddenly the car became dead silent.

Eddie looked at Arthur with a smile on his face and Edmund with a speechless face with some shame, and complained angrily: "Damn, this song is really brainwashing!"

"Haha, what do I say, it means that this ad has worked!" Arthur laughed proudly.

"Well, you win!" Edmund looked at Eddie helplessly, took out fifty pounds from his pocket and handed it to Arthur, and complained to Eddie a little unwillingly: "Why didn't I find out that your memory is so good before!"

"Die—" Eddie grabbed Edmund's hair in anger and kicked Arthur viciously, looking like he was going to eat someone.