December 24th, Christmas Eve.

From the morning, the sky was blank and the sun was like the moon. Then the snow started to fall, and it went down slowly, vertically. The dense flakes of snow, like decorative white dots on a white veil, hung white curtains on the mountains, on the snow-heavy firs, on the estates that had lost their greenery.

In the UK, Christmas is a time for family togetherness. In other words, for the British, Christmas is taken as seriously as the Celestial Empire treats the Spring Festival.

A red Christmas sweater, a pair of coffee-colored coral velvet pants, and a pair of warm slippers embroidered with Boleyn's family crest, Arthur yawned and walked down the giant oak staircase somewhat lazily.

The main hall, which is as grand as a church, has been completely transformed into a Christmas-themed hall, and a balsam fir Christmas tree more than four meters high has been erected in the middle of the hall.

Eddie, dressed in a white high-neck skinny sweater and skinny jeans, is directing Edmund and three waiters sitting on a folding ladder to decorate the Christmas tree, which is dotted with a variety of decorations and LED lights, and I believe that when it is lit up at night, it will be beautiful.

Eddie turned his head to look at Arthur, who walked to her, and said angrily, "What time is it, why don't you sleep until the afternoon and get up!"

Arthur looked at Edmund, who was sitting on a high place, and complained with a constipated expression: "He drank more than me last night, how can he be like no one... ”

Eddie rolled his eyes, glanced at him disdainfully, and said, "Paul has something to do with you." ”

"Huh?" said Arthur, looking around, "what about the Pauls?"

"It was still there... Before Eddie could finish his sentence, he heard a greeting from behind him.

"Good morning, Lord. ”

Arthur looked back and saw Paul, the meticulous butler who was still well-dressed and well-haired, walking over with a smile on his face, and said with a smile: "Good morning, Paul, you have something to do with me?"

"Yes, Lord, the Christmas presents for the afternoon trip to Dunsford Village are ready, would you like to check them?" Paul said with a smile.

"I don't have to worry about you. Arthur was naturally very relieved of Paul's ability to do things, but he still smiled and said, "Let's go, let's go see our Christmas carriage, it's the first time to be Santa Claus, to deliver gifts, I'm really a bit of a novelty." ”

As he spoke, he was about to walk out, when he heard Eddie shouting, "It's cold outside, you put on more clothes, wait... ”

Arthur stopped and turned to see Eddie take out a Christmas scarf out of nowhere, walked over and stuffed it into his hand, Arthur smiled warmly, "Thank you." “

Eddie snorted and turned to continue directing the people to decorate the Christmas tree.

Arthur smiled and wrapped his scarf around his neck, and Paul, the housekeeper on the side, was very pleased to see the warm scene of Arthur's brothers and sisters, and followed Arthur's footsteps and walked out of the castle.

In the wind and snow, Arthur gasped and walked quickly into the stable, saw the open-top carriage that had been filled with various gift boxes, turned back to the butler Paul and smiled, "How many gifts are there?"

"Three hundred, and when we pass by in the afternoon, we will use another wagon to reload the remaining gifts, and when the gifts on the wagon are finished, we will replenish them, Lord, if you can inform the management of Dunsford Village... ”

"No, this time it was supposed to surprise the children of Dunsford, I knew in advance, what other surprises are there?"

Arthur stretched out his hand and patted the carriage, looked back at Paul with a smile and said, looking at the gifts piled up on the carriage, and said meaningfully: "A good reputation is more important than a big reputation!"

The butler Paul nodded in approval with a serious expression, and he was very supportive of the young earl's proposal to dress up as Santa Claus and go to Dunsford, the former territory of the Boleyn family, to deliver gifts to the children.

The previous generation of earls, the attitude towards Dunsford, made the Boleyn family's influence there is little left, and the reputation of the Boleyn family is also declining, and in order to regain the glory of the Boleyn family, it is necessary to have a good reputation.

And a good reputation needs someone to spread it, and there is no doubt that Arthur just wants to start with Dunsford, as long as there is a group of people who tout it from time to time, the reputation of the Boleyn family will spread far and wide.

To put it bluntly, it's a show!

Arthur not only does not reject showmanship, but believes that entrepreneurs who can't show off will never become star entrepreneurs, let alone legends.

The business world is actually a full vanity fair, and any behavior, no matter what name it is carried out, can eventually be quantified into profit-related data, which is the egg laid by the spirit of business!

Trust, respect and worship are the three realms of social recognition, among which respect is a kind of recognition that desires to be confirmed, and it is the premise for the two sides to form a more QIN close relationship.

The respect of the public and the target customer group means more cohesion and the possibility of service, and it is important to know that the public and public opinion together show a real influence on the business world.

And what can become star entrepreneurs is nothing more than because they are extremely successful in strategic planning, operation and management, and their influence is not only the result of the mass media, but in fact, many of these are the initiative of entrepreneurs.

Whether it is publishing a book, writing a biography, or giving a lecture everywhere, these are all about selling their values and social philosophy to the world, and shaping themselves into an entrepreneur with "ideals, pursuits, and responsibilities".

The stardom of entrepreneurs is not only to spread their corporate culture and values, but also to belong to high-level cultural marketing. You must know that the social influence of entrepreneurs is also a kind of corporate capital, and in the era of globalization, it has become a core competitiveness.

It doesn't cost much to be a Santa Claus and give out Christmas presents to children, but it is easy and unobtrusive to gain the favor and respect of the residents of Dunsford, and re-establish himself and his family's influence there.

"Pack up in the afternoon, you two go to Dunsford with me... ”

At the lunch table, Arthur was slicing steak with a knife and speaking to Eddie and Edmund, who were sitting on either side of him.

Eddie, who was eating food and watching the wonderful Christmas commercial on TV, glanced back at Arthur and said, "If there is media, I will go, if not, you should go by yourself!"

When Arthur heard this, he really couldn't cry or laugh, and shook his head helplessly and said: "Inform the media, then it will really be a show!"

"Stupid, it's the era of self-media, and with mobile phones, are you still afraid that no one will report it?" Edmund looked at Eddie opposite him with disdain, and mocked.

EDDIE PICKED UP A PIECE OF BREAD AND THREW IT IN EDMUND'S FACE, "SHUT UP, YOU IDIOT. ”

"Shet, you... ”

"Ding-ding-"

Seeing that another chaotic war was about to break out, Arthur helplessly tapped his wine glass twice with a fork, making a crisp sound, glared at Eddie and Edmund respectively, and said coldly: "Don't mess up my lunch!"

Edmund glared at the smug Eddie angrily, and silently said to Eddie, "You wait for me!"

Arthur picked up the red wine glass, took a sip, and decided while putting down the glass: "In the afternoon, you must all go, this is the collective action of the Bolin family, since you want to enjoy the benefits given to you by the family, you must protect the interests of the family!"

"Hmph!" Eddie pursed his lips and snorted arrogantly, acquiescing to Arthur's decision.

"I refused to wear a beard, it would look stupid, I didn't want to be ridiculed by my classmates... Edmund complained with a depressed expression.

Arthur said helplessly: "Whatever you want." ”