Consolidation between SOEs is easy and tough.

It is easy to legally merge enterprises with only an official document from the State-owned Assets Supervision and Administration Commission (SASAC) to create a new giant in the industry. The difficulty lies in internal coordination and integration, and after the integration, subsidiaries with equal strength often fight openly and secretly for interests. This kind of integration, which is dominated by the will of the chief, often becomes a face-saving project, and the enterprises are still surrounded by mountains and independent kingdoms.

"Formal marriage" is generally used to describe real drama between men and women, and it is still applicable to state-owned enterprises that are now subject to compulsory mergers.

Everyone knows that the general trend of Zhonghua Group has become an unstoppable rise, and if it and the joint venture brand are allowed to grow, the "three big and three small" state-owned enterprises will gradually fall into marginalization.

It is precisely because of the Zhonghua Group, a common terrorist opponent, that FAW, Dongfeng and Changan have a reason to form an alliance or even merge into one.

"It's better to move than not to move!"

At the high-level government think tank meeting, some people bluntly pointed out.

If you don't move, you will wait for death slowly, and if you move, you will have a glimmer of life.

Over the years, the state has invested a large amount of money in the "three big and three small" into fixed assets, and has undertaken millions of jobs. If they are eliminated from the market in the future, who will be responsible for the loss of state-owned assets, and how will the huge number of unemployed people be properly resettled?

Reform is the only way out!

It can be said that the success of Zhonghua Group still gives everyone a lot of confidence, showing that although the Chinese have lagged behind in the automobile industry for a period of time, they can still become a world-class standard if they catch up and use resources properly.

In particular, China's high-speed railway was successfully opened, and a turnaround battle was fought on the railway, realizing the miracle of overtaking in corners. This proves that state-owned enterprises are still able to make a difference in the market environment, give full play to the advantages of concentrating forces to do great things, and have the combat effectiveness of their own enterprises.

From the Beijing-Tianjin high-speed railway, China's first high-speed railway, was put into operation in 2008, to the successful completion and opening of the Beijing-Shanghai high-speed railway, the culmination of China's 1,300-kilometer-long high-speed rail technology, in June this year, it shows that China has thoroughly mastered high-speed rail technology in just a few years and started a great leapfrog development dominated by me.

The combination of these factors has made the country's top management determined to promote the development of China's auto industry by leaps and bounds, forming a super national team to meet the competition, and "merging the three state-owned auto giants" of FAW, Dongfeng and Changan.

It can be said that the originally groundless gossip suddenly became true.

Under the unified leadership of the State-owned Assets Supervision and Administration Commission, the three state-owned enterprises broke the big news and implemented the exchange of top leaders. The former chairman of FAW went to Dongfeng Group to take up the position, and the former chairman of Dongfeng was transferred to Chang'an Group, and the former CEO of Changan was appointed as the new boss of FAW Group.

As the saying goes, the butt decides the head, and a large area of tripartite high-level rotation can break the original pattern of departmental interests, which is to prepare for the merger in the future.

Such a big deal can be said to have shocked the entire automotive industry and demonstrated the country's great determination to promote "three into one".

According to the specific performance of the three independent brand models, it is not difficult to guess that FAW may focus on the high-end passenger car market with the Hongqi brand in the future, while Changan Automobile will lay out the low-end market, and Dongfeng will mainly focus on commercial vehicles.

In this way, the three companies all make use of their strengths and avoid weaknesses, concentrate their own efforts on one point, no longer disperse resources in all aspects, and avoid internal friction caused by repeated R&D and production, which is a great thing for the three weak independent brand R&D institutions.

Of course, Han Hao paid attention to this matter for the first time, and the alliance of the three major state-owned car companies and even the formation of the "China Automobile Group" will have a deep impression on the Zhonghua Group in terms of strategy.

He estimated that the three companies had just changed their leaders, and they had to be familiar with the situation and adjust their personnel, and there might be a big move in half a year.

Unexpectedly, in less than a month, FAW, Dongfeng and Changan officially announced the alliance and held a huge signing ceremony for the strategic cooperation framework agreement in Wujiang City.

According to the agreement, the three parties will carry out all-round cooperation in four areas: forward-looking and core technology innovation, operation of the whole value chain of automobiles, joint going global, and new business models, which marks the integration of Changan, Dongfeng and FAW at the technical level.

In order to show that the agreement is not a formality, the three parties also announced that they will establish a joint venture to jointly research and develop DCT dual-clutch transmissions to solve the dilemma of lack of core technology between them. In addition, the two companies will share technology and jointly develop next-generation turbocharged engines to solve the heart problems of automobiles. Finally, it was also announced that it would cooperate in logistics, unify the formation of a national logistics system of Yuntong, and realize sharing in the transportation of vehicles and parts.

You must know why Zhonghua Group can be ahead of other state-owned car companies, because it has mastered the core technology of automatic transmission and engine. Obviously, the biggest goal of the alliance is to come directly to the Chunghwa Group, and in addition to technology, it will also work cost, and prepare to seize its market share.

"We are not targeting a single automotive company, but a strategic partnership based on a national strategy.

As for who is the boss of the three of us, this is actually a false proposition. Because we are all striving for the same goal, there is no precedence between them.

Automobile is already a very competitive industry, and I believe that if there is a second of the world's top ten automobile companies in China, it will be a good thing for the country and the people. ”

At the alliance ceremony, the newly appointed FAW CEO said emotionally.

Before taking office, the leaders had already talked to the three of them separately and told them that the national strategy was completely integrated and that it was necessary to obey the overall situation.

If you don't change your thinking, you will change people, and if you change people's thinking, you have to keep up!

It can be said that under the will of the state, the individual can only obey.

The market also reacted strongly to this, the strength of the national team should not be underestimated, FAW, Dongfeng and Changan-related stocks all rose to the limit, but several stocks of Zhonghua Group fell by an average of 5%.

"It's a good thing to have an extra opponent on equal footing. It will not only spur us to move forward, but also strengthen the strength of China's auto industry.

Our competitors are international giants such as Toyota and Volkswagen, and if even domestic car companies feel afraid, it will live up to the results of our years of struggle.

When the two strong meet, the brave wins, and I firmly believe that the China Group will be the victorious side in the end. ”

Han Hao reassured everyone at the internal meeting.

Judging from the current situation, the impact of the alliance between the three countries on the Zhonghua Group is not big for the time being.

Even if the three parties announce the establishment of a joint venture to overcome technical difficulties, there will be no gains in three years. When their new products are launched, Zhonghua Group should have already updated its products.

Cars are different from high-speed rail, that is, high-speed rail is a national-level procurement commodity, while cars are purchased by thousands of ordinary families, which are already in the field of high competition, and cannot survive without sufficient technology accumulation and sensitive market smell.

If the three state-owned giants could be smoothly integrated with only the exchange of leaders and the establishment of joint ventures, then the reform of state-owned enterprises would not have been shouted for more than 30 years from the place of reform and opening up.

Doing your own thing is the most important path to adhere to, and Han Hao continues to insist on his own development.

In order to further encourage the development of independent automobile brands, the state has spared no effort in policy support when the three major state-owned car companies are determined to use a scalpel.

Bus reform has always been a hot spot and difficult issue that the broad masses of the people are concerned about, you must know that the word sedan is derived from the Chinese sedan chair, in addition to being a means of transportation is also a symbol of status.

Among the government's annual public expenditure, bus consumption is one of the largest, consuming 1500-200 billion yuan of fiscal expenditure every year. If state-owned enterprises and public institutions are included, this figure will increase by more than 100 billion yuan, becoming an unimaginable existence.

According to statistics, the number of new official vehicles in the country every year is between 1 million, and if calculated according to the purchase price of 100,000 yuan, it will be a huge market of 100 billion yuan, accounting for about 10% of passenger car sales.

Of course, the bus market is basically mostly controlled by joint venture brands, and the most typical is that Audi A6L has become a typical representative of official cars.

In order to support the development of domestic vehicles, the state has issued a requirement that government procurement should be based on its own brand in the future, and requires "adhering to the dual restrictions of 180,000 yuan and 1.8L displacement for official vehicles".

You must know that the mid-level cars of the joint venture brand are basically above the 1.8L displacement, and the price is of course above 200,000, and the establishment of these two 18 standards does create convenience for domestic independent brands to increase procurement.

However, in order to alleviate the resistance to bus reform, the criteria for identifying domestically produced automobiles are not limited to domestic brands such as Zhonghua, Hongqi, Chery, etc., but also include joint venture brands produced in China, such as FAW Audi and SAIC Volkswagen.

This is a great news for the Zhonghua Group, the price of 180,000 and the limit of 1.8L are not a problem for them, you must know that the 1.8T turbocharging technology has been widely recognized, and the 180,000 level is already a high-end model.

Of course, the most formidable enemy of the Chung Hwa Group is not the joint venture brand, but the ubiquitous local protectionism.

There is no way, just like the bus monopoly of Zhehai Province by Zhonghua Group, Hujiang City is SAIC, the capital is BAIC, etc., the local government will still give priority to local car brands within its capacity, so as to support the development of local tax collectors.

Fortunately, the market for civilian automobiles has been basically liberalized, and the hand of the market has been adjusted invisibly, and the products of Zhonghua Group have occupied the mainstream.

However, after careful price comparison and quality comparison, Zhonghua Group still won a total of 200 new car procurement contracts from the central government, with a total amount of more than 22 million yuan.

Most of them are the Han, a mid-class sedan equipped with a 1.8-liter turbocharged engine, and some are the Qin, a compact sedan.

This shows the determination of the central authorities of the state to lead by example to support the development of independent brand cars, and domestic cars have been looking forward to the policy spring breeze after years of hard work.