Overtaking in corners has always been the goal that China's auto industry hopes to achieve.

At present, Zhonghua Group has achieved most of this goal, and has caught up with the international leading level in the field of traditional internal combustion engine vehicles with its excellent R&D capabilities.

However, compared with the international auto giants, the level of China's auto industry is still slightly behind, and to truly achieve this goal, it must make a big move.

New energy vehicles, as a subversive revolution of traditional internal combustion engine vehicles, carry this good wish.

The first is that it can achieve corner overtaking in the automotive field, and the second is that it can reduce China's dependence on energy security and greatly reduce environmental pollution.

Therefore, the development of new energy vehicles has been put at the national level by the Chinese government, and it intends to use at least 10 years or even longer to support the development of new energy vehicles in China.

To say that the leader of China's new energy vehicles, Zhonghua Group is the best.

Starting from electric motorcycles, electric buses, and then to advanced pure electric vehicles, Zhonghua Group has laid out the entire industrial chain of electric vehicles. Rare earth ores in the upstream, lithium batteries and permanent magnet motors in the midstream, and pure electric vehicles in the downstream, all of which are readily available, and the industrial layout of Zhonghua Group is in an absolute leading position in the world.

Therefore, when the Chinese government formulated the "New Energy Vehicle Industry Standard" and "New Energy Vehicle Industry Development Plan", Zhonghua Group provided many valuable opinions as an industry consultant. Even the "New Energy Vehicle Industry Standard" is based on the practice of Zhonghua Group, which is transformed into industry standards with enterprise standards, and realizes the great goal of first-class enterprises to formulate standards.

"Strive to cultivate 2 to 3 new energy vehicle companies with global influence, and promote China's industry standards to the world. ”

In the "New Energy Vehicle Industry Development Plan", this sentence is emphatically described, that is, the country hopes that China can become a global leader in the field of new energy vehicles.

Zhonghua Group does not have to worry, but the state hopes that more Chinese companies will enter the market, especially state-owned automobile companies such as the "three big and three small".

In the field of traditional internal combustion engine vehicles, the "three big and three small" are very obviously in the backward stage, but they can achieve a reversal on the runway of new energy vehicles, because everyone is basically on the same starting line.

As long as you start first, you'll probably keep the lead. Judging from the news that FAW, Dongfeng and Changan, the three major car companies, have begun to form an alliance and announced joint cooperation in the field of forward-looking technology research and development, the country can be described as painstaking.

According to statistics, a total of 52,000 new energy vehicles were sold worldwide in 2010. Among them, domestic sales accounted for 50,000 units, accounting for 96%, and of these 50,000 units, 48,500 were mass-produced cars of Zhonghua Group.

This shows that China has been at the forefront of the world in the field of new energy vehicles, and when the products of other countries are still in the laboratory stage, China's new cars are already running on the road.

More than 70% of the products sold by Zhonghua Group belong to pure electric buses, and "Kunpeng" buses have become well-known brands in China and occupy a monopoly position in the market. The remaining 30%, including plug-in hybrid and pure electric models of sedans and SUVs, has already been tried by many bold consumers.

Judging from market feedback, everyone's acceptance and recognition of new energy vehicles is stronger than expected.

It is precisely because of such excellent results that the Chinese government has decided to support the development of new energy vehicles in China.

The simplest, crude and most effective means of government support is car purchase subsidies, which can also be said to be paid by the state to pay for consumers.

Taking the "Kunpeng" pure electric bus as an example, if the body is 10 meters or above, it will receive a national subsidy of 500,000 yuan, and the local government will follow up with a 1:1 subsidy of another 500,000 yuan, a total of 1 million yuan in subsidies.

According to the "Kunpeng" 12-meter range of 200 kilometers standard pure electric bus, plus 1 million state subsidies, the market price is about 1.3 million, which is enough to be compared with diesel vehicles with the same configuration. When you calculate the subsequent operating costs, the electricity bill is much cheaper than the price of oil, which can be said to be very competitive.

The pure electric mid-level sedan "Han", with a cruising range of 380 kilometers, can enjoy a total of 94,000 yuan of national and local subsidies. In addition, it can also be exempted from purchase tax, and there is no restriction on the policy of arbitrary license passing.

According to the calculation of 10% purchase tax, the purchase of more than 200,000 new energy vehicles can save nearly 120,000 yuan in costs within the visible range. Counting the impact of the license restriction in first-tier cities, the transaction price of Hujiang automobile license plate is 40,000 yuan, and the comprehensive cost reaches 160,000 yuan. In addition, first-tier cities such as the capital have opened the traffic restriction mode due to traffic congestion, and the license plate of fuel vehicles is strictly controlled, and the value of the license plate of new energy vehicles is highlighted.

The "New Energy Vehicle Industry Development Plan" decided that from 2012 to 2020, the production capacity of pure electric vehicles and plug-in hybrid vehicles will reach 2 million, and the cumulative production and sales will exceed 5 million.

That is, in the next nine years, China's pure electric and plug-in hybrid vehicles need to sell an average of 500,000 units per year, accounting for only 2.5% of the total annual sales of nearly 20 million units in China.

It can be said that this goal is set a bit low, and the Zhonghua Group alone has the ability to accomplish it alone. However, if it is conservative, the results will be more dazzling in the future, and the Ministry of Industry and Information Technology still takes 5 million vehicles in 9 years as the predetermined target.

With such generous support, it can be said that it has ignited the fire of China's new energy vehicles.

As soon as the two major national support policies came out, it was absolutely good news for Zhonghua Group, because the concept of new energy vehicles is worth looking forward to. The most obvious change is that its stock has been rising, and the stock price has reached new heights.

For Han Hao, of course, the benefits are not only this, there is a broader world waiting for him.

After Zhonghua Group reached a strategic cooperation agreement on rare earth ore with Ganxi Province, other provinces with rare earth mineral resources are temporarily looking forward.

Rare earths are a national strategic resource, and the same is true for the province. Representatives of central enterprises, such as Chinalco and Minmetals, have stepped up their expansion of rare earth resources, and they have used their status as central enterprises to frequently contact other provinces in the south, and have offered more favorable terms than before, hoping to reach a cooperation agreement.

Later, the Zhonghua Group joined the battle, resulting in a temporary stalemate in the situation, and the integration of the rare earth map has not yet fallen.

When the country officially announced the implementation of the national strategy for new energy vehicles, rare earth mineral resources once again became a sweet spot, attracting forces from all sides to compete.

The central enterprises have a hard brand and sufficient funds, but they require a controlling stake, and the industrial chain is limited; Zhonghua Group has a flexible mechanism and is willing to be shared by the local government, and it also owns the entire industrial chain.

Ganxi Permanent Magnet Technology Co., Ltd., which was spun off from Shenzhou Seiko, successfully landed on the A-share market through the backdoor with the strong cooperation of Ganxi Province, becoming the first stock of new energy vehicles in China. It specializes in providing permanent magnet motors and other permanent magnet material parts for new energy vehicles, and also extends the industrial chain to the home appliance industry to supply Gree air conditioning and other enterprises.

Such a successful model made other rare earth provinces red-eyed, and the balance quickly tilted towards Zhonghua Group, and reached an industrial alliance with other southern provinces, willing to jointly develop the rare earth resource industry chain.

As a result, Zhonghua Group controlled half of China's rare earths and became a giant enterprise.

As one of the main supporting roles of new energy vehicles, battery companies are also ushering in the development of the outlet.

In addition to BYD battery occupies a small share in China, the battery products of ATL company, which is controlled by Han Hao, occupy a dominant position.

Benefiting from the rapid rise of the ternary lithium battery market, ATL has completed the layout of battery industrialization. From electric motorcycles to battery electric vehicles, there's something for everyone. It is no exaggeration to say that other domestic car companies and even international giants must purchase ATL's battery products if they want to successfully enter China's new energy vehicle industry in the next two years.

ATL will open its doors to other customers as a way to reduce the cost of batteries and gain more allies. Closure will bring temporary profits, but in the long run the gains outweigh the losses.

The new energy battery industry will be in a long-term development period, and the replacement of technology will be very fast, so ATL must maintain an open and compatible mind to continue to progress.

Otherwise, it is easy to be like Japanese companies, easy to go around in the small circle of their own country, and eventually turn themselves into an isolated minority and be eliminated by the wave of technology.

After years of continuous investment, Han Hao is ready to list ATL on the A-share market, so as to raise more R&D funds.

As soon as the national electric vehicle support plan came out, ATL accelerated the pace of listing, and the valuation directly doubled, from the previous 15 billion to 30 billion, which is close to the market value of many old domestic car companies. According to Changan Automobile's current market value of 35 billion, ATL's valuation is almost certain to surpass the other party.

Just because one is a traditional automobile manufacturing company, while the other is a new material enterprise dressed in a high-tech coat, the market gives a completely different space for imagination.

According to the valuation given by many venture capitalists, ATL will be at least above the standard of 50 billion yuan when A-shares are listed in the future.

This shows that innovation is a path with huge investment but good returns, and Han Hao spares no effort to promote the transformation of Zhonghua Group into a technology enterprise, in order to overcome the trap of sluggish growth in traditional industries and rebuild a new driving engine for the company.

Such a path is not only related to the development of Zhonghua Group, but also to the future of China.

China's economy has become the second largest in the world, one step away from a per capita national income of 3,000 US dollars, and the "middle-income trap" is already in sight. If it fails to jump over, China will repeat the mistakes of countries such as Argentina and the Philippines, with problems such as disparities between the rich and the poor, environmental degradation and even social unrest, leading to stagnant economic development.

In order to solve this problem, it is necessary to move to the upstream of the industrial chain, obtain more profits in the international division of labor through innovation and industrial upgrading, and make great strides to overcome the "middle-income trap".

The global economic cycle has been booming for a decade, and since the subprime mortgage crisis in 2008, there may be another reshuffle in 10 years.

However, if you want to participate in the reshuffle of industrial upgrading, it is impossible to achieve it without the leading enterprises. Of course, Zhonghua Group is responsible for this, which is why Han Hao has worked hard to promote the upgrading of related industries within his ability in the context of 4 trillion yuan.

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