185 LCD price increase

Just as Xu Zhi was about to answer, Li Jiacheng's voice came from the side: "Speaking of cooperation, we Cheung Kong have also cooperated with Xu Sheng several times, my Changjiang Real Estate construction team is as experienced, HSBC's China Bank and Haifu Center are the masterpieces of my construction company, if Xu Sheng wants to find someone to build a building, the price is absolutely favorable!"

When Bao Fuda heard this voice, he was immediately furious, and at present, Hongkong Land and Bao Yugang are competing for Wharf, all because of this person!

Looking back, Chan Tseng-hee, Lee Shau-kee and Li Ka-shing were standing behind.

Bao Fuda said: "Xu Sheng, you have to thank these people, they let you spend tens of millions of Hong Kong dollars in vain." ”

Li Jiacheng said with a smile: "It's just commercial competition, is it true that when you bid for a piece of land, everyone will become enemies?"

"There are no enemies in the mall, only interests!" Li Shaoji said on the side: "Xu Sheng, your company is developing such a large office building, and my construction company can also participate in cooperation in this regard!"

Xu Zhidao: "Okay, it's too early to talk about this matter, when I finish the legal procedures for this land, it will naturally be open to bidding, if you are interested, you can participate in the future bidding of my company's project!"

Li Jiacheng and the others smiled: "No problem, we will definitely participate when the time comes!"

In this era of skyrocketing housing prices in Xiangjiang and capital gathering, there is a saying: those who have money are better than those who can collect money.

For example, Chen Songqing, the first fraud master in Xiangjiang, if it were not for the real estate crisis, maybe he could really make him one of the top ten richest people in Xiangjiang.

The funds for this land auction did not come from Xu Zhi's own company funds, but the loan amount given to Xu Zhi by Standard Chartered Bank.

Since the last time Shen Bi refused to sell Hutchison Whampoa shares, Xu Zhi ordered all the company's main funds in Xiangjiang to go to Standard Chartered Bank, although Midea's core profits were left in overseas tax havens, but only the flow of water in Xiangjiang shocked the top management of Standard Chartered Bank, and the funds for this auction of land, including subsequent construction costs, will be loaned from Standard Chartered Bank.

According to the agreement before the auction, the winning bidder needs to remit the funds to the account of the Heung Kong Metro Company within half a month after the auction, which is enough time for Evergrande Group to communicate with the bank.

The land has been in hand, the next step is to bid for the design of the building, if it is held by itself or as the headquarters of its own company in the future, the design cost of the bidding must not be low, but Xu Zhi's purpose is to sell all the cash at the peak of the house price after two years, naturally he is not concerned about the design, after allowing the design cost of the whole building of 5 million Hong Kong dollars, the bidding will be arranged to the following vice president to be responsible, as long as Xu Zhi agrees to wait until the model comes out in the future!

......

A week later, Standard Chartered Bank's funds were remitted directly to the accounts of the Hong Kong MTR Company, and Evergrande also signed a contract with the MTR Company and filed it with the Hong Kong government, and the first large-scale real estate project of Evergrande Group was about to begin.

However, Xu Zhi has focused on the electronics industry, Gameboy has been released for more than 2 months, and the total sales volume has exceeded 2 million units, because of the serious inversion of production capacity and demand, in some parts of Japan, there have been many young people queuing up overnight, just to be able to buy a handheld computer the next morning.

He Guoyuan walked into Xu Zhi's office worriedly and said, "There's a problem with the Gameboy?"

"What's wrong?" Xu Zhi couldn't help but be stunned and asked, "Is there a quality problem?" or was it imitated?"

He Guoyuan shook his head and said: "No, Sharp Company just sent a fax, saying that because of the recent increase in the price of LCD raw materials, the company's cost has risen, and they ask for a price increase for the LCD screen sold to us!"

"Isn't there a contract between us?" Xu Zhi frowned and said, "How much are they going to rise?"

"In terms of the contract, we signed the first 3 million LCD wafers, and now the transaction is almost complete, and the current price increase is the second price negotiation. He Guoyuan replied: "Originally, the contract price with us was 10 Hong Kong dollars a piece, but now they are asking for it to be increased to 13 Hong Kong dollars!"

"Up 3 Hong Kong dollars? This guy's appetite is really big. Xu Zhi frowned and said: "The profit of our Gameboy is only 1 dollar, if we agree to his price increase, half of our profit will be gone!"

Gameboy takes the route of small profits and quick turnover, this kind of handheld is easy for many electronics companies to get started, so in order to stifle competitors, Xu Zhi does not plan to make a lot of money on not having one, take the quantity route, and occupy the market first.

But companies that can do so must have the cost of a product that has been kept to a minimum, such as Coca-Cola. But the core problem of Midea Electronics is that the LCD screen is not made by itself, which is a big loophole.

Xu Zhi said: "This kind of LCD screen is not only made by Sharp, have you consulted Epson, NEC and other companies?"

He Guoyuan said: "I asked, and all of them answered the same, and they all asked for a price increase." ”

"All manufacturers together?" Xu Zhi immediately understood, and said: "It seems that this time these Japanese companies are ready to cooperate and dig a piece of meat from all the LCD demand companies." ”

He Guoyuan nodded and said: "Yes, now with the advent of the era of electronic technology, the demand for LCD screens is increasing, and the purpose of Japan's previous low-price sales should be to remove American competitors and cultivate the market for LCD screen products. ”

In the era of computers and notebooks, the main sales objects of LCD are electronic calculators, industrial screens, electronic watches and other products, although these are not comparable to the needs of smartphones and laptops in later generations, but the total amount is not small, the annual sales of LCD watches in the world alone are as high as hundreds of millions, and the number of Midea Gameboys is far less than the sales of watches, but because of the large screen, the price of LCD screens is also very sensitive.

"The core components are controlled by others, this is actually a matter of time or time!" Xu Zhi said calmly: "Our company has risen from many electronics companies by creativity, but technology is the core competitiveness, otherwise it will only be rootless."

In fact, this piece of LCD is also my mistake, I have thought about this problem before, but I think there will be no problem in a short time, because after all, so many manufacturers can produce, we have a lot of choices, but I didn't expect these Japanese companies to join forces to raise prices. ”

He Guoyuan said: "Then what should we do now?"

Xu Zhi asked: "You are the general manager of the company, what do you think should be done?"

He Guoyuan replied: "Gameboy is already our company's flagship product, although the profit is far less than the arcade, but when we solve the technical problem of game cartridge replacement, and with some good quality games, it is enough to monopolize the market, so from a strategic point of view, we must involve, I think we should build our own LCD factory!"

Xu Zhi nodded and smiled: "Yes, but the LCD industry is more complex than the motherboard, and it is okay to build a motherboard factory in Xiangjiang, but there are almost no professionals in the LCD field, how are you going to solve it?"