As Wuling Motors in the Nangui area, it has always been a role that grandpa does not love grandma and does not love, and finally accumulated some belongings through his own efforts, but due to the aging of the model, he is unable to invest, and is facing the end of being eliminated in the increasingly fierce market competition. Pen, fun, and www.biquge.info

The state does not attach great importance to the micro-car industry and allows it to be laissez-faire, so Wuling has received little support from the central government. Despite the local government's desperate support, financial resources are limited, and multinational auto giants do not look down on auto companies located in the frontier, so Wuling has been operating from the old capital.

Now that the Huaxia brand is the leader in the micro-car market, Wuling intends to contact it to see if there are opportunities for cooperation.

Wuling and Huaxia are in direct competition, and there is overlap in market positioning, which must be clear to both parties.

Now there are two primary problems in the development of Wuling, one is capital, hoping to be solved by listing. The second is technology, hoping to introduce advanced automobile enterprises to cooperate.

Han Hao didn't expect that now Zhonghua Group has domestic enterprises taking the initiative to take refuge, Wuling is a good brand, but it is estimated that it will be difficult to absorb it.

Because Wuling may be a black hole, it is not clear how many resources need to be filled in to revitalize it.

At the beginning, Wuling and GM had a good negotiation, and GM proposed to provide Wuling technical support, but it had to be incorporated into GM's system in terms of company control. In particular, after a third-party assessment, Wuling is actually insolvent, and if it is to be accepted by GM, Wuling will have to pay at least 75% of the equity consideration free of charge.

This condition is unacceptable to the local government where Wuling is located, and GM basically does not need to spend a penny, and only promises to invest in technology in the future to obtain a large number of fixed assets of Wuling, which is very unfair.

In addition, GM eventually had doubts about Wuling's financial statements and had to face a policy conflict between a foreign automaker with a maximum of two joint venture partners, and the two sides eventually terminated the negotiation process.

In this context, Wuling approached Zhonghua Group.

Wuling's valuable assets lie in the complete production line of 150,000 vehicles and 100,000 engines, as well as the micro-license brand of Wuling, as well as a relatively complete dealer network.

But these are in an overlapping position with Huaxia Automobile, Huaxia brand has become more famous than Wuling in the market, with the advantages accumulated by motorcycles and micro-cars, Huaxia has been one of the first choice of Chinese people to buy a car.

"We can sell a controlling stake, you can take a controlling stake, and only ask to retain the Wuling brand, and the production base to remain in Nam Gui Province!"

Some people are in a hurry to go to the doctor, and Wuling said that it can accept a 49% equity ratio.

Since you have made up your mind to sell yourself, it is natural that the one with the highest price will get it. GM requires a 75% stake, and if Zhonghua accepts the 51% shareholding requirement, then it is more cost-effective to sell it to Zhonghua.

originally wanted to refuse, but Wuling's conditions made Han Hao's heart move.

This year, the market of micro-passenger and light passenger cars suddenly exploded, which can be used as a production tool and become a dual-purpose bus that can become an expert in life, and suddenly became the first choice of many car buyers.

In less than half a year, Huaxia Light has completed the sales volume of nearly 50,000 vehicles, and it is expected to exceed the 100,000 mark throughout the year. Relying on the newly annexed old Dongfeng Ningdu base, Huaxia Light quickly expanded its production capacity and greatly increased its production capacity.

The B1 light passenger Huaxia scenery produced in Jing'an Clouded Leopard also quickly broke through the 8,000 mark, and repelled the encirclement and suppression initiated by the Jinbei Sea Lion with its excellent cost performance.

QQ has shifted some of its production capacity to the annexed Jiangnan Motor, and can now increase production by 5,000 units a year.

But all this is not enough for the huge market demand!

Relying on the Huaxia brand to enter the market at a low price, the production line has been in a tight state.

Wuling Motors now has a utilization rate of less than 55% of the 150,000 vehicle production line, vacant a large number of production capacity, if Wuling's production capacity can be utilized, then Huaxia Automobile will be enough to unify the micro-car market in the future.

"If the new joint venture can divest Wuling's existing non-performing assets, then I think we have hope for cooperation. The Wuling brand can operate as a relatively independent company, although it will compete with Huaxia, but it will be healthy competition. ”

Since Volkswagen can have two joint venture partners in the north and south, it is not impossible for Zhonghua Group to swallow Wuling.

As a micro-car giant, it can be seen from the half-year sales that Huaxia Automobile has reached the top, and the local government where Wuling is located is also willing to see the posture of the two strong alliances.

As long as the tax location remains unchanged and the automobile production base is retained, then Wuling will be able to accept the local government.

Han Hao hoped to transfer the assets with unclear accounts, and Wuling used high-quality assets to make a joint venture with Zhonghua Group, and he promised to deduct a part of the profits of the new joint venture company year by year as a ransom for those bad debts.

In other words, Han Hao hopes to get a clean Wuling, but promises to deal with the part that is set aside by adopting a year-by-year redemption strategy. In case Wuling Huang is in the future, then this money will naturally be lost.

The Nangui government agreed to Zhonghua Group's request to seal up the bad assets, and then gradually digest these existing assets when the new joint venture company is on track.

It was these assets that made Wuling unable to be listed on the stock market in the first place. Now, in order to bring in investors, it is necessary to cut off the evils with killers.

Shortly after the announcement of the joint venture with BMW, Zhonghua Group now plans to jointly build a new micro-car base with Wuling Group.

I thought that before joining the WTO, the large enterprises would make big moves, but I didn't expect that private enterprises would make frequent moves on behalf of the China Group.

According to the calculation of 51% equity, Wuling contributed at least 250 million yuan of assets free of charge, in exchange for Zhonghua Group's commitment to invest 200 million yuan in cash to improve the equity structure, and at the same time assist Wuling in the B-share listing. In addition, Zhonghua will share the existing 1.2-liter engine technology with Wuling, and transfer the Huaxia Light chassis to Wuling. In addition to integrating the parts supply system, the two companies will jointly develop a new generation of micro-surface products.

As soon as such a cooperation plan was announced, it immediately caused an uproar in the domestic micro-car market.

The first to bear the brunt is Chang'an, Changhe, Songhuajiang and other micro-car companies, they will face the coordinated attack of Huaxia and Wuling.

It was impossible to beat Huaxia Automobile, and now there is a little brother Wuling, and the heart of Zhonghua Group to dominate the micro-car market is well known.

The State Council welcomes the strong alliance of micro-car enterprises, and it has always been the leading policy of the state to become bigger and stronger to meet the challenges of the WTO market.

As a result of the official acquisition of the car license, the announcement of a joint venture with BMW, and the preparation of Wuling Motors, Zhonghua Group has become the most dazzling star enterprise in 2000.

The vice premier in charge of industry personally came to inspect the Chung Hwa Group to see what the actual situation of this miraculous private enterprise is.

Every year, the central leaders will arrange a certain time to visit the grassroots for inspection, and the vice premier takes the initiative to invite Ying to come to Zhehai Province.

China is about to join the WTO, and in order to fulfill its international commitments, the "China Automobile Industry Policy" formulated in 1994 is outdated, and the vice premier will take the lead in revising the new version.

This visit to Zhehai is to see how the development of Zhonghua Group, which is the only outlier, which will be a major reference for the country to treat private capital into the automotive industry in the future.

"Now it seems that private auto companies have unique advantages in many aspects, such as flexible decision-making, salary marketization, market-oriented, etc., which are incomparable to state-owned enterprises. In the future automobile industry policy, the state will take private enterprises into consideration, and strive to give everyone a level playing field. ”

At the symposium after visiting the Zhonghua Group, the vice premier talked eloquently, and the two main leaders of Zhejiang and Haihai Province were on both sides.

"The automobile industry is a pillar industry related to the national economy and people's livelihood, and our country will enter the tenth five-year plan next year, and the country will focus on supporting the development of the automobile field, especially supporting cars into ordinary families. ”

Cars have always been regarded as a luxury item in China, and now the state encourages them to enter the home, indicating that the positioning has completely changed and become a necessity of life.

The long-awaited moment for the international auto giants is approaching, and China is ready to enter the first year of the family car, and a new huge car market is about to open.

"In terms of tax policy, the reform will reduce the cost of cars entering ordinary households, for which we tentatively estimate that 30% of car sales will be boosted. Under such a great opportunity, it is hoped that domestic brands like Zhonghua Sedan can seize the opportunity and strive to become a national car that the people like. ”

During the visit, the vice premier saw that the new China Automotive Research Institute had begun to take shape, and that the institution, which will be able to accommodate more than 4,000 R&D personnel in the future, was what he was most interested in.

"I heard that you invest at least 10% of your sales revenue in R&D every year, which is a very remarkable achievement for any company in our country. Some state-owned enterprises really have 3% of their annual investment and have already written about it, but when I came here, I understood why Zhonghua Group was able to make a preemptive start in the market and invest such a huge amount of R&D funds every year. ”

Hearing the Vice Premier say that he wanted to promote the successful experience of the Chung Hwa Group to the whole country, many people at the scene were deeply encouraged, and the affirmation from the top level of the country always made people feel proud.

Han Hao's reaction to this was quite indifferent, in fact, everyone understands the truth, but it is difficult to really do it.

The leadership of state-owned enterprises has the pressure of tenure assessment, and it is difficult to have motivation and patience for long-term investment in R&D, which is planted by predecessors and enjoyed by future generations.

If you put a lot of effort into R&D, if it fails, or if it doesn't work for a long time, you may be charged with mismanagement. Only the year-on-year growth of revenue and profits is the most favorite achievement of the superiors, anyway, the R&D investment is not included in the assessment target. Under this consideration of pros and cons, the leadership of state-owned enterprises lacks the incentive to invest in R&D.

"The state has high hopes for you, otherwise it would not have approved your company to become a pilot, and now it seems that the effect is very good. It doesn't matter if it's a black cat or a white cat, it's a good cat if it can catch a mouse. Hopefully next time I come, I'll see more surprises. ”

Before sending off the vice premier to the car, he held Han Hao's hand and encouraged.