On June 6, 2000, the Tianjing International Automobile Exhibition opened. Pen, fun, and www.biquge.info

As an exhibition with the same influence as the Hujiang International Auto Show, the two sides deliberately staggered each other year, and the Tianjing Auto Show is also a major event in the domestic auto industry.

With the entry of international auto giants into China, the influence of China's auto shows has gradually increased, and this time there is heavy news from the Tianjing Auto Show.

BMW will participate in the exhibition jointly with China Group, and its top luxury sedan Rolls-Royce brand will participate in the exhibition for the first time, and the Chinese people will be fortunate to witness the true dignity of this luxury car brand, which is known as the most expensive luxury car brand.

When the British Vickers Group, which owns both Rolls-Royce and Bentley, intends to sell the two well-known brands, it sparks a rivalry between two German car giants, BMW and Volkswagen. Although Volkswagen bid higher, BMW, which has licensed the Rolls-Royce brand, had the last laugh.

Because BMW has always provided engines and other parts for Rolls-Royce, and has the Rolls-Royce brand license, Volkswagen finally reached a settlement with BMW. BMW took Rolls-Royce and Volkswagen got Bentley, each with a top luxury brand from the UK. One of the terms of the settlement was that BMW allowed Volkswagen to operate the Rolls-Royce brand until 2002, but Volkswagen did not operate well after taking over, so it planned to develop the Bentley brand independently as soon as possible. After obtaining a sum of compensation through additional negotiations with BMW, Rolls-Royce was returned to BMW at the end of 1999.

Luxury cars are lucrative, and at the same time, they can also raise the brand image, even if you are a BMW, you need to have a higher level of Rolls-Royce to improve the gold content.

The reason why Rolls-Royce is so sought after by the world's wealthy is that it stipulates that the identity and background of the car buyer need to be checked when buying a car.

Rare is expensive, handmade, with an annual output of no more than 1,000 vehicles, and the double R and the Celebratory Goddess logo are symbols of identity and status.

Therefore, as soon as the news was released, Rolls-Royce immediately became the hotspot of this Tianjing Motor Show, and everyone wanted to see how this top-of-the-line luxury sedan, which costs millions of yuan, really looked.

Chunghwa Group's booth will be connected with BMW, and the BMW 3 Series and 5 Series sedans will be displayed at the middle connection. However, the Tianjing Auto Show China did not come up with new products with appeal, which is basically the same as the scale of last year's Hujiang Auto Show.

On the one hand, this also shows that Zhonghua Group is still lagging behind in vehicle research and development, and international manufacturers like BMW will release a new generation model every year to maintain the freshness and competitiveness of products. At this auto show, BMW brought the new 7 Series model that will be replaced, which will be officially produced and debuted next year.

On the day of the auto show, as soon as the Rolls-Royce was unveiled, it caused the spotlights to flash into a large film, and all the media reporters rushed to witness the historical moment when the red cloth was lifted.

BMW Group President Milberg and Han Hao together lifted the veil for the Rolls-Royce Silver Angel, which is priced at 6.88 million.

"It's so beautiful!"

As soon as they saw the logo of the goddess of celebration, some people couldn't help but let out an exclamation.

The graceful and luxurious silver angel sedan was officially unveiled for the first time in Chinese mainland and won full applause.

"Later, I must take a few photos with 'her', and I have no regrets about having such a good car in my lifetime!"

"I can't afford to buy it, I'm still realistic, it's enough to be able to ride a top luxury car!"

"I won't rob you, just give me the logo of the celebratory goddess at the front of the car, I'm not too greedy!"

Get up close and personal with a top-of-the-line luxury car, and anyone interested in a car can't resist the temptation.

The Celebratory Goddess logo on the front of the Rolls-Royce alone is worth 200,000, which is enough to buy a mid-level sedan.

But the more amazing news is still to come, this Rolls-Royce Silver Angel, which has caused a lot of mouth, will soon have its first owner.

BMW Group President Milberg announced in front of everyone that as a testimony to the friendship between Germany and China, it can also be regarded as a gift of official joint venture with Zhonghua Group. This custom-made Rolls-Royce Silver Angel priced at 6.88 million yuan will be presented to Han Hao, chairman of Zhonghua Group and a well-known wealthy entrepreneur in Chinese mainland.

"Wow-"

Hearing the news, the reporters at the scene sighed a lot, such a luxury car BMW said it would be sent, how cool it would be if it hit his head.

Envy and jealousy watched Han Hao take over the car keys printed with the double R logo from Millberg, and everyone at the scene was eager to replace Han Hao with themselves, and received 6.88 million fixed assets in a blink of an eye.

But after thinking about it, Han Hao is a super-rich man with a net worth of tens of billions, and the amount of millions is just a casual stroke for him, and everyone can't help but feel a little discouraged about the future of life. People are more popular than dead people, and what the ancestors said is really reasonable.

Rolls-Royce took advantage of this incident to cleverly advertise once, and the identity of the rich man can set off the noble temperament of Rolls-Royce. In recent years, Asian tycoons have increasingly become a source of customers for Rolls-Royce, so Chinese mainland will become the next growth point for Rolls-Royce after joining the WTO. Through this news event, BMW hopes that more wealthy Chinese people will come to order top luxury cars like Rolls-Royce.

To be honest, Han Hao prefers to drive his own Chinese "Qin", raising a Rolls-Royce costs a lot of money a year, and he has to have a full-time driver, but BMW expressed its goodwill to enter China, and he can only cooperate with the other party to accept the gift to appear in this scene.

Han Hao plans to let this Rolls-Royce be used as a company courtesy car to welcome important guests, anyway, Han Hao is not interested in driving such a swaggering car to and from work every day.

"The Zhonghua BMW joint venture has now been approved by the State Planning Commission, and the first to be put into production will be the BMW 3 Series sedan, as for the price, it will definitely be cheaper than imports. I know that many people have a BMW dream, so BMW will not be high, but will be a partner by everyone's side!"

As the president of the joint venture, Han Hao is naturally the focus of reporters' questions.

"You mean that BMW may become a street car in the future, will this affect BMW's brand image?"

A reporter grabbed the underlying meaning of Han Hao's words and asked.

"Being a street car shows that BMW is very popular with consumers in China, which is something I really look forward to and love to see. BMW is a luxury sedan, and the brand influence is at ease, and I believe that more Chinese consumers will like this big brand from Germany. ”

Expanding sales is equal to improving influence, cold niche brands can only make money by shouting, and now Mercedes-Benz has not entered China, and it is a good time for BMW to lay a high brand height.

"When the BMW 3 Series is made in China, if you like to drive your own company-produced vehicles, which car will you choose as a special car for commuting?

The gossip psychology of reporters is sometimes really difficult to resist, and soon many people on the scene want to hear how Han Hao answers this somewhat dilemma.

"I'm getting a little bit in shape, so I'm going to be using bus 11 more in the future, and the doctor recommends opening my legs to stay healthy. ”

Seeing Han Hao walking with his fingers, the people below couldn't help but laugh.

"As long as it is our company's product, I will treat it equally. However, I still insist on a point of view, that is, the new model products of our Zhonghua Group must be found to be no problem after my own test drive, and then they will be handed over to consumers with confidence. ”

Han Hao hopes that he can spread the concept of being the first test driver of Zhonghua Group, and with the help of billionaires to test the car, the products produced by Zhonghua must be of guaranteed quality and safety.

Now he is more effective than other celebrity endorsements, and Han Hao is the most well-known and suitable spokesperson of Zhonghua Group.

When Zhonghua Group shined in the Tianjing Auto Show, there was also a domestic automobile manufacturer that was silently suffering grievances.

"Hey, isn't this the light of China? Seeing that the sales are good, is Changhe plagiarizing?"

Chang Bei Douxing was officially unveiled at the auto show, and after many years of brewing, the joint venture car introducing the Suzuki Wagon-R model can finally be launched in China.

Although it was announced at the auto show, it will be a few months before the official production of the engine plant established by Suzuki has not yet begun.

Many visitors to the auto show have long been preconceived by the Huaxia Light model, and now they have subconsciously recognized it as an imitation when they see the North Dipper Star of Changhe.

The authentic Li Kui was regarded as a Li ghost, but let Li Ghost quickly become a Buddha by virtue of his first-mover advantage.

"No, we have an authentic Suzuki model here, and Huaxia Light is copying our products!"

In front of the booth of Changhe Automobile, the staff had to explain to the tourists with great difficulty.

"Anyway, I think the light of China is better!"

After explaining for a long time, the tourist finally dropped such a sentence and turned around and left, which really made the staff of Changhe Suzuki almost vomit blood in anger.

Suzuki's action is too slow, and they finalized the introduction of the Wagon-R model and the Huaxia Light project time, but now the Huaxia Light has swept the domestic micro-car market, and the Beidou Star has not yet been officially listed.

"The money has been made by Huaxia Automobile, and I don't understand what the Japanese are doing!"

A staff member of Suzuki Changhe complained in private.

Chang'an's disobedience naturally also affected another Chinese partner, Changhe Automobile, and the stubborn old man Osamu Suzuki deliberately made the Chinese partner understand that without Suzuki, they were almost nothing.

Therefore, the listing of Changhe Beidouxing will be delayed again and again, and the outlet for the take-off of the micro-car will be missed.

"They help to open up the market, and it also saves us publicity efforts. When the real Suzuki technology of the Big Dipper is launched, Chinese consumers will be able to tell which car is their real first choice!"

Unlike the anxiety of the Chinese personnel, the Japanese personnel are more confident, and they believe that when the real Suzuki products are launched, the Li ghosts will naturally be beaten back to their original shape.

Anyway, with the listing of Changhe Beidouxing, Huaxia Light will usher in a heavyweight competitor.

However, the Big Dipper was just an appetizer, and there was still a main dish in the back that made Han Hao even more worried.