With Liu Yan's fame, young people who have cats basically know her, and among these people, those who are willing to pay a high price for Cats' Garden have already bought it, and those who are not willing to buy it, no matter how good Liu Yan advertises this cat food, they will not buy it, because of the price. Based on the exchange rate of the renminbi against the New Zealand dollar, a bag of Cats'Garden cat food is still too expensive for the average Chinese salaried class.

As part of Peter's previous commitment in Hong Kong, Cats'Garden will be able to sign a long-term partnership agreement with them for a 5 percent retail price per bag as long as they sell more than 1,000 bags per day.

Now that the goal has been achieved, Peter agrees to an agency fee of 5% of the retail price. And there is one less tariff - before they paid two tariffs, one from New Zealand to Hong Kong and one from Hong Kong to the mainland, and now they can go directly from New Zealand to the mainland. As a result, their profit margins have increased, and they can pass on profits to consumers.

However, the retail price cannot be reduced, if the price is reduced, it will devalue the overall value of the brand, and second, it will make the old customers who bought cat food at a high price question and distrust Liu Yan and their store.

Therefore, Liu Yan proposed a future marketing plan - buy cat food and give dolls.

"Doll, toy?" Peter was surprised after reading the plan, "What kind of toy is so attractive that they would rather buy cat food for the toy?"

"Wait a minute," Liu Yan asked Mao Yuchen to go to her office quickly to bring the dolls of daylight and moonlight, and she also kept two of her own pets for the last batch of customized dolls.

Two minutes later, Mao Yuchen came in with a doll, Peter's eyes lit up, and he blurted out, "So oooo cute!"

Peter took the two big dolls in Mao Yuchen's hands, held one in one hand, and couldn't put it down, "This doll is so good, lifelike, do these two cats have a real template?"

"They are made in the shape of two cats that I have raised," Liu Yan found photos of daylight and moonlight from the pictures on his phone and showed them to Peter.

"It's amazing, it's fun! Can my pet look like this?"

"Absolutely, as long as you have a full-body photo of them and a profile shot of them. ”

"How long will it take?"

Liu Yan recalled that Luo Youyou's delivery time was quite fast, "A week at most." ”

Huang Shiting next to Peter was snickering, and he felt that the topic of the meeting seemed to be off track.

After a while, Peter himself realized the problem, he coughed slightly, put the doll on the table, and said to Liu Yan, "I see what you mean." ”

Even he himself likes this doll so much, let alone other consumers?

"I have tested the acceptance of dolls in the market in three ways, one is to give away, the number is very small, one is directly on the shelves of our store for sale, the number is also very small, the third is to book in advance, so far, we have received 4.12w orders, the first two samples are too few, not good to count, but the third, just the deposit fee, we have received nearly 200w, which can fully show that dolls have a very huge attraction to consumers. ”

Liu Yan handed Peter the English data sheet, and then continued, "The image of each doll can be said to be a small model, they are not a household name on the Chinese Internet, but many people know whose pet they are, which is equivalent to another way of image endorsement, and can also save us a lot of advertising costs." The doll is a product that I made in collaboration with a Chinese pet supply company called YOYO, I don't know if you've heard of it. ”

"Yes, of course I do," Peter nodded, "YOYO pet products are of great quality, and I use their products in my own home." ”

Liu Yan thought to herself, no wonder Luo Youyou said that their company's reputation overseas is higher than that in China, it seems that there is no bragging, it is true, but unfortunately domestic users feel that their things are too expensive.

Then you should be able to understand this marketing plan better. ”

In the proposal, Liu Yan wrote out the cost of the doll, she designed three different sizes of dolls, if you want to get Peter's doll with such a large size, you must spend more than 3,000 yuan in their store, spend more than 2,000 yuan, you can get a small number of dolls that she was sold out before, and customers who spend more than 1,000 yuan can get mini dolls. But dolls will no longer be sold in stores, and in the short term, Liu Yan wants to create a scene where dolls are very sought-after, commonly known as hunger marketing.

"Your idea is interesting," Peter smiled, "I'm kind of looking forward to it." ”

Liu Yan smiled, "Then are you willing to sign a long-term cooperation agreement with us?"

"Why not?" Peter glanced at Zhang Pei and said to Liu Yan, "Look, I'm already in China, do I have to make a trip for nothing? ”

The signing of the contract went more smoothly than expected, and they finally signed a three-year cooperation agreement with Peter, which exceeded Liu Yan's expectations, because Huang Shiting told her that Peter is very cautious and usually signs contracts in 2-year time units.

Peter relaxed the conditions, perhaps because he was moved by Liu Yan's doll plan, or maybe he was chasing her mother, but only he knew what the truth was.

In addition to the contract period, the new agency contract has many differences from the old contract.

One is the mode of transportation, the goods from the headquarters are sent out in containers, a cycle is a month, the mainland is close to Hong Kong, a cycle is only a week, therefore, the amount of goods received is huge, it is impossible to transport several trucks and trucks like before, and the freight of ocean cruises is taken care of by Liu Yan's company.

The second is the capital chain, once Huang Shiting looked at the face of Song Junzhe and Yu Zhan, and generously agreed that they would take the goods first and pay later, but the head office could not, Peter said, they have never had such an example, any agent is the first to arrive, and the goods are sent later.

After signing the contract, Liu Yan transferred $14 million to Cats'Garden's international bank account on the third day after the contract was signed. That's almost all the liquidity they have in their corporate accounts, even all of her and her mother's savings so far.

This amount of money is a huge amount of money for Liu Yan's mother and daughter, but Peter feels that it is too little, saying that the company's monthly payment is about $30 million, and the month with high sales may reach $50 million. Liu Yan and Zhang Pei deeply realized that cooperating with large companies is not a petty fight of hundreds of thousands and millions. Zhang Pei was also glad that fortunately they were not in a hurry to get the money to buy a house, otherwise they wouldn't even have enough money for the goods.