At the Sydney Olympics, the Chinese Olympic delegation won a total of 28 gold medals, ranking third in the world in terms of total medals, following the United States and Russia, making the whole country doping. Pen, fun, and www.biquge.info

Over the past 100 years, China has been among the world's second- and third-rate countries for various reasons, and the Chinese people have become accustomed to the mentality of being a laggard. Now, through the Olympic Games, everyone understands that China's strength is not bad, and it has begun to return to the ranks of the world's major powers.

Han Hao's family had a great time in Sydney, and the outstanding employees of Zhonghua Group who watched the game also experienced an exotic style.

Therefore, when the Olympic athletes returned, they were warmly welcomed by the people of the whole country like soldiers who had returned triumphantly after leaving for the battle.

The Zhonghua Group also did not break its promise, and the gold medalists each rewarded a Chinese "Qin".

According to statistics, after the Olympic Games, the number of bookings for Zhonghua "Qin" increased by 30%, and at the same time, it also drove the hot sales of other products of Zhonghua Group.

On the occasion of the National Day, BMW and Chunghwa Group officially held a joint venture signing ceremony at the Great Hall of the People, which was witnessed by the Vice Chancellor in charge of Industry of the State Council and the German Ambassador to China.

The speed of approval of China BMW is already considered to be fast, and it can be said that it has passed the green light all the way, in order to send a signal to Europe that China is determined to join the WTO.

China and the EU have not yet reached an agreement on China's accession to the WTO, so the rapid implementation of the Sino-German automobile project shows China's full sincerity.

"Everyone should take a step forward, do not dwell on the details of the issue, and look at the broad prospects of cooperation from abroad! The Chinese side can first show sincerity, not necessarily fighting for every inch of land, we must first realize the strategy, and then consider the details and tactics. ”

The Prime Minister said the final word at the internal ventilation meeting.

During the approval process, BMW's plant is already under construction, and the production line of the new plant in Jiangzhou has been renovated to comply with BMW standards. The CKD parts shipped by ocean have been shipped to the warehouse of the new factory after being inspected by customs.

Today at the signing venue, the BMW 325 and BMW 525, which are the exhibition cars, are the new products that rolled off the assembly line of the factory. In fact, the workers of the joint venture factory only need to install four tires, even if the domestic BMW rolls off the assembly line, the technical content is very low.

Now the second batch of 60 workers from the joint venture plant has rushed to Germany for a month of training, and they will start to learn the assembly process of BMW cars under the guidance of German employees.

BMW's entry into China has attracted a lot of media attention. There was no need to send out invitations, they all came to report uninvited.

"The long-rumored joint venture project between BMW and Chung Hwa Group was officially signed at the Great Hall of the People today. It is understood that the approval of the project is one month faster than the previously well-received Guangqi Honda, so the mass production date of the car has also been advanced by nearly 20 days, creating another Chinese speed record.

At the signing ceremony, Mr. Han Hao, President of China BMW Joint Venture, said that the domestic BMW will give back to consumers with very competitive prices. The specific price will be officially announced at the launch conference on October 18!"

The reporter of CCTV Financial Channel reported live in front of the camera, as a major event in the automobile industry, it must not be absent from such an important occasion.

As the first private automobile enterprise, Zhonghua Group has realized joint ventures with foreign automobile giants, and has also created a new history in the domestic automobile industry.

"Your Zhonghua Group should seize such a good opportunity to learn from BMW the international advanced car manufacturing technology, and then feed back to our national automobile industry to catch up with the international mainstream automobile level.

This opportunity is not easy to come by, you should cherish it, and look forward to a big surprise for me and the people of the whole country in 10 years!"

The vice premier instructed Han Hao in private.

The joint venture between Chunghwa Group and BMW has sparked some discordant voices at the top, with some fearing that it will cause a waste of state investment and affect state-owned enterprises such as the three major and three small enterprises. However, the voices of support still prevailed, using the China Group as a pilot to see how the development of state-owned enterprises compared.

Han Hao knew that the vice premier had voted a lot in favor of the development of the Zhonghua Group, and he also tended to encourage powerful private enterprises to reorganize local state-owned enterprises on the Wuling project.

"Thank you for your concern, it is my life's wish to build a national car, and it is unforgettable!"

The firm look in his eyes showed that Han Hao was not lying, and he had been putting it into practice.

"Do you know? One of the key factors why the Zhonghua Group can get special treatment from the state is you!"

The vice premier patted Han Hao's shoulder and encouraged.

Under the continuous shining of the spotlight, Han Hao and BMW Chairman Punk officially signed a 15-year joint venture agreement.

"We are very satisfied with the cooperation with Chung Wah Group, they have shown great efficiency, which is fully demonstrated by the rapid approval of the approval. The BMW Group will bring the world's best luxury cars to China, and we will gradually realize the localization of BMW in China, so as to reduce costs and allow more Chinese consumers to realize their BMW dreams. ”

BMW Group Chairman Punk replied in an interview with reporters after the ceremony.

This time, the Chinese government showed great efficiency, and the Zhonghua Group, as a partner, contributed a lot, and the initial cooperation between the two sides was pleasant.

"What will be the difference between domestic and imported BMWs in the future?"

The reporter asked the key questions that many people wanted to know.

"In my opinion, it's exactly the same! because BMW adheres to the exacting standards of one world, one BMW. As long as the BMW car comes off the production line of the BMW factory, it will be of the same quality level in the world. Chinese consumers don't have to worry about quality problems at all, just like other joint venture brand cars running on the roads in China today, they have set a very good example. ”

Punk took the trouble to pass on this idea from BMW. The domestic BMW is still BMW, and consumers do not have to worry about the decline in quality. Excessive superstition is actually just a kind of personal self-psychological metaphysical comfort, which has no practical significance.

Another focus at the venue was Han Hao, the president of the joint venture company, who was also besieged by reporters.

"We had a good time communicating with BMW, and we were all working towards the same goal. Husbands and wives will quarrel, and as business partners, we and BMW will have different opinions at work, but in the end we will use data and facts to speak. As long as it is beneficial to the joint venture, then we will do so, not only considering the interests of one party. ”

Han Hao's remarks were a response to previous media reports.

According to media reports, Chunghwa Group and BMW have considerable differences in the selection of suppliers.

Indeed, on the sheet metal used for automobiles, a fierce quarrel broke out between the two sides.

BMW wants to introduce ThyssenKrupp Steel from Germany because it is its long-term strategic partner. However, thyssenkrupp steel does not have a joint venture plant in China, and if it has been using its imported plates, it will not be able to reduce the cost.

Han Hao hopes to give priority to the use of domestic steel plates under the condition of equal quality, because this is related to BMW's 40% localization target. If this target is not met, BMW will face a high tariff penalty of more than 10%. This is a very unfavorable factor for BMW to enter thousands of households in the future, under the premise that the domestic bus market is firmly occupied by Audi, BMW must take the family and business car route, so price is a very important consideration.

Thanks to the support of the state, Baosteel has introduced Nippon Steel technology into automotive steel plates, which can already replace many imported plates. In addition, Zhonghua Group and Baosteel are strategic partnerships, so Han Hao hopes to purchase steel in Baosteel.

This has become the fuse of the dispute between the two sides, and BMW, as a representative of German cars, is definitely reluctant to use Japanese steel, which is a matter of national strategic choice.

As a last resort, Han Hao had no choice but to pull Baosteel into the negotiating table to see if he could convince the stubborn Germans.

Unexpectedly, Baosteel soon proposed a solution, that is, thyssenkrupp steel and Baosteel established a new joint venture company to open a new automotive steel plate production line by means of technology introduction, specifically to provide plates for BMW.

What is market-oriented, this is the sense of marketization, Baosteel kills two birds with one stone. First, it has gained strong partners from Germany, and secondly, it has entered the German luxury car market.

BMW also has Audi and Mercedes-Benz behind it, and if the joint venture with ThyssenKrupp Steel is successful, then Baosteel will be able to stand alone in the automotive plate market.

"Baosteel is a Chinese company through and through, and Nippon Steel is just one of our joint venture partners, just like an automobile company can have multiple partners. In this cooperation, Nippon Steel will make certain suggestions, but they only have the right to make suggestions on Chinese soil, and the decision on whether to adopt them or not is in the hands of the Chinese. ”

Xie Huaru, general manager of Baosteel, known as the Iron Lady, explained in the face of the doubts raised by the German side.

At the beginning, it was hard to cooperate with Zhonghua Group, but now Baosteel finally reaped an unexpected surprise and caught two big fish, BMW and ThyssenKrupp.

Nippon Steel will definitely raise some objections, but Baosteel will not put Baodu on the Nippon Steel family, and now the Germans are coming in, which is a good opportunity for checks and balances.

In this way, cooperation between the Quartet has begun to rise again at the national level.

As China's largest steel company, Baosteel must obtain approval from the State Council if it wants to establish a joint venture with ThyssenKrupp Steel of Germany.

Why is it always said that it is a market economy with Chinese characteristics, because while the market is freely allocated, the state will actively regulate and control the strategic projects related to the national economy and people's livelihood.

Baosteel already has Nippon Steel, and then there is a German ThyssenKrupp, and other domestic steel mills really don't have to play.

Therefore, other steel mills took the opportunity to suggest whether to put joint venture projects with Germany to them, so as to balance the power of domestic steel manufacturers. Shougang, Baosteel, Anshan Iron and Steel are all large regional iron and steel enterprises, and it is also a suitable candidate for a joint venture with ThyssenKrupp Steel.

In this way, it violates the original wishes of the two major groups of Zhonghua and BMW, and the automobile OEMs will not consider the relationship between your steel companies, they only need to be close to low-cost suppliers. Moreover, Baosteel, as a partner, seems to be much more reliable than other steel groups.

"Why do we Baosteel's joint venture partners have to be assigned to other steel mills in order to achieve balance? They can find them by themselves if they have the ability, and they can't afford to stare at the meat in other people's bowls and nag non-stop! What's more, have you asked the Germans their opinions, they mainly value Baosteel's strength!"

The hot temper of the Iron Lady immediately went to the central public relations.

In the end, the prime minister had to personally make a decision and agree to the joint venture project between Baosteel and thyssenkrupp steel, and use market-oriented means to allocate resources.

After the approval of the Sino-German steel project, the original contradiction between China and BMW disappeared, and the two sides agreed to purchase automotive plates with German technology localization in the future.

BMW's engines are resolutely imported from Germany, which the German side does not compromise, because BMW's engine technology has never been abroad, and has always been at its headquarters in Munich. All factories around the world are imported and supplied with engines from Germany.

Han Hao's goal for BMW is to achieve 50% localization in 2005, so he asked BMW's global Tier 1 suppliers to build factories in the Pearl River Delta nearby, preferably in Jiangzhou.

For BMW's strategic partners such as De Kosmeier, ZF, Faurecia, Lear, and Benteler, we will try our best to ask them to localize in China.

In fact, there is no need for Han Hao to ask, these companies have already entered Hujiang City, opened branches in it, and established the headquarters in China.

Since the engine BMW refused to let go, Han Hao put his goal on the transmission. ZF, as BMW's royal transmission manufacturer, has been in China for many years, and has a factory in Hujiang, and he hopes that the other party can localize the 5AT transmission required by BMW.

The 6AT has just been mass-produced, and it was first used in the new 7 Series, so the 3 Series and 5 Series still use 5AT technology.

"In 2005, the domestically produced BMW will achieve the sales target of 30,000 units, so no matter whether you ZF ships the parts to China for assembly or directly builds a factory in Hujiang for production, you must achieve the 60% localization target of transmissions. ”

For ZF, Han Hao gave such expectations.

Increasing localization is an effective way to reduce costs for both ZF and BMW.

"If we can guarantee the target of 30,000 units, then we will be able to produce high-tech products such as 5AT in China. However, according to our estimates, BMW's sales will hover around 10,000 units for the time being, and 30,000 units will be a difficult target to achieve in five years. ”

As a parts company supporting the main engine factory, ZF has more autonomy than other parts companies, and does not fully accept BMW's dispatch. This is also a reflection of its outstanding technical capabilities, and BMW has always relied on ZF transmissions.

Unlike Mercedes-Benz, which has its own transmission company, BMW has always adopted an outsourcing strategy for transmissions.

"If the difference in the number of transmissions, our Zhonghua Group promises to guarantee the purchase, do you still have any opinions?"

Han Hao asked such a sentence.

"You're joking, the cost of ZF's transmission is a price that your domestic cars can't afford! But I'll try to reflect the situation in China to the board of directors and see how they decide. ”

In order to ensure ZF's credibility, they will not easily sell high-tech products such as 5AT to Chinese companies. The OEMs that purchase ZF are all luxury sedan brands, such as BMW, Audi, Volvo, Jaguar, Land Rover, etc. Compared with China, FAW Audi in China will be more suitable to share the cost of 30,000 transmissions.

Zhonghua sedan can't always only have a manual transmission, and needs to be equipped with an automatic transmission as standard to enhance the brand image, so Han Hao accidentally bought some transmissions to use. As an international large enterprise, ZF is known as one of the three major transmission giants in the world, along with Aisin and Jetco. Now through the BMW relationship, Han Hao wants to see if the two sides can establish a cooperative relationship.

It is clear that ZF rejected Han Hao's offer, and they really have no demand for ordinary brands to sell their products, let alone just a small brand from China.

While the banquet hall of the Great Hall of the People was immersed in the joy of the joint venture between BMW and China, Kim Yangyong was receiving a special person at the headquarters of Brilliance.