"No problem, this island, Kyushu, I have a large number of customers, thousands of tons of Wenchuan apples handled every year, are sold by me, 100 yuan stores, supermarkets on the shelves, can be done, not to mention, a year, one or two hundred tons of light and easy. Fan Yang replied.

Director Liu and Director Zhang glanced at each other.

"That's so grateful, don't say one or two hundred tons, even if it's one ton, as long as it's on the shelves normally, we'll be satisfied, thank you. ”

Director Zhang and Director Liu both stood up, and both of them reached for the wine bottles on the table at the same time.

Both of them stretched out their hands urgently, and they both wanted to pour wine for Fan Yang in person.

"Haha, Zhang, this must let me come. ”

Director Liu poured a glass for Fan Yang with both hands.

When you hold the glass, you have to toast.

"But what about ......," Fan Yang held the cup down.

"Oh, you have a request. ”

"Okay, I'm also a businessman, I can't afford to make it early, let's make it clear first, if I want my company to act as an agent for your city's products, yes, but I have two requirements. ”

"Well, you just say. ”

"The first point is still about your products, the distribution channels of this book are similar to those in China, in Hanzhong, and even Shaanxi, our products should enter supermarkets, and local wholesalers, endorsed by the government, are very simple, but there is one point, I take the liberty to put it forward, the shelves are simple, but the final sales ability of the product is still taken from the product itself, right?"

Director Liu pushed down his glasses: "Indeed, it is simple to put it on the shelves, but the sales volume, to tell you the truth, is a bit unsatisfactory." ”

The current canned fruit has seen a momentum of over-marketing.

Many large enterprises, even the behemoths of Wahaha and Huiyuan, are also involved in canned fruits, advertising on TV, the brand concept is deeply rooted in the hearts of the people, and all kinds of gift packaging are sold expensive.

Hanzhong's products, in front of these giants, have no room to fight back.

Gift packs, they have long known that it is a wrong positioning.

Nodded hurriedly.

"And what I want to talk about is the problem of this brand positioning, the name needs to be changed. Fan Yang said.

"Change the name, change it to what? Isn't that to overturn our product packaging?" Director Liu looked embarrassed.

"It's not that the ministry overthrows it, the trademark of Green Field is still good, I don't interfere with your local sales, but to open the market, the brand name, and the plastic packaging, you have to change it." ”

"Why?"

"First of all, let's understand a question, to carry out cross-border business, all brands, what is the first problem to face? The brand is not adaptable, the brand has no influence, even if the domestic brand is well-known, it will be frustrated when it comes to the book, do you still put the TV commercials on the TV of the book? Impossible, even if you have money, no matter how much money you have, the national protectionism of the country will not let you do this, this is one of them. ”

Director Liu nodded hurriedly: "That's right, many experts have raised this question, that is, they are not adapted." ”

"That's right, even if I have a ready-made distribution channel, whether it's a 100-yuan store or a supermarket grocery store, I can let you put it on the shelves smoothly, but what about the final sale? Even if I have a big face, damage the interests of dealers, others will not buy it, so I said, the first thing to solve, is how to keep their own brand, and in a foreign country, to make a name, at this time, your green field, green source, all useless, so international brands, how to solve it? At this time, geographical symbols are particularly important. ”

"Well, Manager Fan, please advise. ”

In the past, experts were just a sentence, not adapting to the water and soil, but how to solve it, but never had any constructive opinions.

Director Zhang also looked at Fan Yang with a look of hope.

"This is also very simple, the distribution of overseas markets has always been geographical, such as Turpan raisins, French Bodol red wine, Greenwich whisky, Havana cigars, etc., are all successful cases, but we can't call it Chinese canned food, right?" Fan Yang said and laughed.

Haha, a burst of laughter.

Director Liu smiled, but pondered for a while: "Manager Fan said it well, it is eye-opening, there is indeed a level, just for this, I will toast you again." ”

After the two met, Director Liu said: "Is it okay to hit the geographical symbols of our Hanzhong? Our Hanzhong is a famous historical and cultural city, and there are too many things that can be excavated in this regard." ”

"Yes. Fan Yang slapped the table: "It is to fight the history and culture of Hanzhong, but the name of Hanzhong is not suitable, you write a Hanzhong, how do I know what place you are, we have a better choice, as long as this symbol is played, I can guarantee that the sales in the future will continue to rise, unimpeded." ”

"What symbol?"

Fan Yang smiled: "Dingjun Mountain." ”

It's also a lot of fun.

It is said that there is a very strong culture of the Three Kingdoms.

The level of obsession and worship for the Three Kingdoms can be called fanatical.

The 94th edition of "Romance of the Three Kingdoms", when it landed in the book, even caused thousands of empty alleys.

China's development of the theme of the Three Kingdoms is quite scarce, but he himself has promoted China's Three Kingdoms culture to the world.

As early as the Tang Dynasty, after the envoy sent by Yue Ben to the Tang Dynasty brought back the Three Kingdoms, Yue Ben had reached the level of obsession with the culture of the Three Kingdoms.

Their most admired figure, Cao Cao, is often associated with Tokugawa Ieyasu in ideology.

The second is Guan Yu, Guan Yu's loyalty, which is very much in line with the definition of Bushido, chrysanthemum and sword.

Secondly, Zhuge Liang, Lu Xun.

Not to mention the cult of other military generals.

During the Warring States period, the staff of the shogunate each had a copy of the Three Kingdoms, which was regarded as a treasure of military books.

If you are not familiar with the Three Kingdoms, you think that you are not qualified to be a military general.

In modern times, in 1971, the famous cartoonist Yokoyama Keiichi launched a comic version of the Three Kingdoms, which caused a crazy follow-up in the book, and primary and secondary school students had a copy in their hands and discussed wildly.

Familiar with any section of the Three Kingdoms.

Burning Chibi, tongue fighting group Confucianism, Zhang Fei blocking the Yang Bridge, Guan Yu riding alone for thousands of miles, passing five passes and killing six generals, and Wenjiu killing Huaxiong is even more crazy worship.

Really, crazy.

In 1989, the game company developed the first Red and White Game with the theme of the Three Kingdoms, "Three Kingdoms: Devouring the World", which can be said to be the originator of RPG games.

The story line begins with Liu Bei, Guan Yu, Zhang Fei, and Taoyuan's three alliances, and ends with the restoration of the Han Dynasty.

It has already been a sensation in this book.

The products have been sold out of stock repeatedly.

People who bought it lined up all night.

In 1992, this game company developed the second Three Kingdoms, The Legend of the Overlord.

It's a mess.

Because he is an RPG game, there are a lot of plot discussions in it, which has deepened his familiarity with the Three Kingdoms.

Later, it was out of control, and the Three Kingdoms theme endured, and after landing in the arcade, the marketing ball.

And later the most classic arcade game, in the Three Kingdoms War, the first level, intercepting the river to save Adou, and the second level, is Dingjun Mountain.

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