Chapter Eighty-Seven: Exclusive Agency
Fan Yang said the Three Kingdoms complex of the book, and also said that the red and white machine games are selling well.
While listening to Director Liu, he was also thinking quickly.
His habitual thinking, asking questions again, tapped on the table: "Dingjun Mountain, Dingjun Mountain, hmm...... It's a good concept, but it's ......."
"It's okay, let's all refer to it, and if you have any different opinions, just mention it. Fan Yang said.
"Okay, then I'll be ugly, and I'll talk about my opinion in front of Manager Fan, this concept is good, but after all, the food we make doesn't seem to match this, if we produce a ceramic plate, a pot of tea, it's all very good, but the fruit we make may not say that Zhuge Liang has eaten peaches? No, it's not very good." β
Fan Yang laughed: "Director Liu, you don't have to worry about this, Yuben, it is also a magical country, I know this very well, I was still on vacation in Yokohama last month, I dare to say that the concept of Dingjun Mountain is launched, and the Chinese will not necessarily pay for it." And I said that I definitely would. β
"What do you mean by that?"
"I can only say that you don't know much about myself, this point, may be related to their thoughts, and allegiance to the heavens, the emperor is related, said that I am proud on the surface, but the obedience is very strong, they have an extremely strong idolatry, it can also be said to be modest, if you have the ability, compared to other countries, it is easier to be respected, as long as there is a symbol, I will pay, what is this cross-border, you don't see the animation industry periphery of the book, the ubiquitous animation image, the pervasive brand penetration, Oda Nobunaga's animation image, even on the rhyme medicine, I say that I recognize this, South Korea too, their star appeal is very strong, Advertising endorsements are sky-high at every turn, do those little white faces have our Zhuge Liang handsome? With such a big star, why not use it? So let's not only settle the military mountain, but also protect this brand image, this is the pride of our Hanzhong, but also the capital of the outside world, you should think about it. β
Director Liu fell into deep thought.
And Fan Yang's demeanor was relaxed.
This crossover is really nothing.
In another year, the 94th edition of the Romance of the Three Kingdoms will be even more sensational.
The 94 version of the Romance of the Three Kingdoms, in the history of world TV dramas, is a strong stroke, when filming the Three Kingdoms, this is a political task, regardless of the cost, and there were no special effects at that time, the Han City Wall, Tongque Terrace, these are all ready-made, just one Tongque Terrace costs 30 million.
When filming the Battle of Guandu, the extras used the strength of an entire division of the People's Liberation Army.
The number of extras used alone has reached more than 400,000.
All the armor, the props, are real.
It's a real masterpiece.
It took seven whole years to shoot.
In the world, it is the largest TV series.
The 1987 version of "Dream of Red Mansions" sold more than $1,000 per episode in Japan, and later the Japanese came to buy "Romance of the Three Kingdoms", and the producer gritted his teeth and quoted more than $10,000, but the Japanese side didn't even pay back.
In order to introduce "Romance of the Three Kingdoms", the Japanese side spent more than 10,000 US dollars on one episode alone.
It has been a sensation for many years.
called this the best river drama in China.
And Fan Yang is so confident, there is another reason.
He's not paying lip service.
There are examples of this brand output.
The Zhang Fei beef of later generations is an extremely successful example.
Fudan University's BA courses all talk about Zhang Fei's beef.
It uses the character image of Zhang Fei and the composite packaging of Sichuan opera masks, and easily opens up markets such as South Korea, Hong Kong, Taiwan, and Southeast Asia.
In the beginning, there were not a few TV commercials.
But in the end, the ball was exported to more than 40 countries and regions.
Among the Sichuan specialties, it is the most successful brand case.
Not one of them.
It boils beef in water, and it doesn't even cut slices, and the taste is amazing, not necessarily.
But the sales volume is amazing.
In Sichuan's tourism industry, foreigners also buy the most Zhang Fei beef.
Moreover, it has the lowest level of secrecy among many food recipes.
It's not like the pickled pepper phoenix feet of Youyou Food Factory, and the old godmother of Guizhou, the recipe is top secret, and others can't make it taste like that.
If the brand planning of Dingjun Mountain is successful, Chibi, Changbanpo, Dangyang Bridge can also be launched later, and finally there will be a Tongque Terrace.
Copper Bird Spring Deep Lock Two Qiao.
Well, forget it, this concept is still not exported to the past as well.
To become famous overseas, it has always been a product with cultural output, and there is also a gimmick, just like the king crab of later generations.
Alaskan crab catchers in the Bering Strait.
It gives you one of the most dangerous professions in the world.
What's the trouble?
When is it the Middle Ages?
Cold, hard, it's all true.
But is it really that dangerous?
When American fishing boats are papier-mΓ’chΓ©?
But its strategy was indeed successful, and a crab sold for thousands.
Consumers aren't paying for it yet.
Director Liu thought about it for a while, and then said: "This, let's go back and discuss it well, I don't dare to reply to you rashly, after all, people are low-minded, but thank you very much, whether it is successful or not, Manager Fan, you have done me a great favor, and there is another point?
"Yes. Fan Yang said: "The second point is based on the previous question, if you don't change it, then I can't do anything, at present, your product, I act as an agent in the past, to put it mildly, it is to smash my own signboard, you go back and think about it." β
Director Liu's face was a little embarrassed, he looked at Fan Yang's face, and said: "This, I'll write the paperwork when I go back, the key is that I don't count, Manager Fan, you still talk about the second condition, let's talk about it together, I'll report." β
"I'm sorry, I didn't take this issue into account, that's good, the second point, our Dingjunshan brand canned food, I don't care about the local, but overseas, including South Korea, Yueben, Taiwan, Hong Kong, India, Southeast Asian island countries, Singapore, Malaysia, and Europe, as long as it is overseas, I ask for exclusive agency, and, in the enterprise needs to inject capital, I have the right of first refusal. β
Fan Yang's words were sonorous and powerful.
Before a book was completed, half the world was listed.
It shook Director Zhang and Director Liu into dizziness.
"This, Manager Fan is ambitious, and Liu deeply admires it, but let's straighten out the channels of this book first. Director Zhang, who had never spoken, interjected.
Director Liu brought the glasses on the table back and looked at Fan Yang carefully: "Manager Fan is so confident in our products?"
"Yes, I know it's a bit false to say this now, but I still have to say it, and I want to write it in the contract, my sales channels, without anyone intervening, I can straighten it out myself, I can sell it into South Korea, and Southeast Asia is not a problem, do you know Zesho in this book? Mr. Shoshi Fujita, the general manager of the Asia-Pacific region, is a good friend of mine for many years, as long as the product positioning is accurate, once successful, it is a logical thing to enter South Korea, the Philippines, Singapore, and Malaysia. So, I attach great importance to this, if you want, you will be the exclusive agent, or you will find someone else. β
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