The level of "Hong Kong Embarrassment", according to Xu Zheng's own words: split!

When chasing Wang Baobao in Hong Kong, it seems to be a highway, action, and comedy movie;

When I arrived in Shanghai, it seemed to have become a youth nostalgia film when I was dating.

It's very divided, making "Thai Embarrassment", of course Xu Zheng knows what the market eats, but he wants to add his own thinking, but unfortunately, he doesn't have that ability, so the whole movie is a bit nondescript...

Normally, this movie has a maximum box office of 300 million!

Again...

This year's market has been crazy.

has "Thai Embarrassment" in front, giving a guaranteed box office of 1.2 billion yuan for "Hong Kong Embarrassment"...

Even Lu Xiaoran herself feels that 1.2 billion is a bit low...

However, he still promised 21 Holdings 1.2 billion guaranteed issuance of "Hong Kong Embarrassment"...

Orange receives to the joint issuance seat.

From this moment on, he and Xu Zheng had no relationship at all...

In fact, in the current era, the domestic film industry in 2015 has no hard standards to be considered a big director, or a first-line director, but there are basic standards: you must have at least a movie with a box office of more than one billion, and the reputation is quite good.

According to this standard, excluding those old guys, there are also Lu Xiaoran, Yang Qing, Ning Hao, Xu Zheng and Guo Shubo, who recently reached the standard...

Guo Shubo knows in his heart that he can be among the billion club because the first two parts of "Big Man 3" are popular enough!

The orange model can be regarded as a producer-centric system.

Including "Hong Kong Embarrassment", the producer and producer all wrote Lu Xiaoran.

The problem is that Lao Lu essentially follows the director-centered system, so he doesn't like to restrict the director's play, so he basically hangs the producer's name and doesn't care...

It is mainly based on the market practice in the early stage: if a company can have a strong director in charge and constantly launch movies that sell well in the market, then those big and small stars outside can be used at will.

With funds and good directors, they naturally stand in the upper reaches of stars and actors!

Isn't that how Huayi started!

Orange can be regarded as starting with a group of directors...

The problem is that nominally the producer is in charge of the overall situation, but in fact the director is responsible for the operation of the entire project, which will give the director the illusion: I can do it without you!

When he is in the middle of nowhere, his ambition is his best support, and he will be more willing than anyone else to devote himself to self-cultivation, do things seriously, and do things well - because he knows what he wants.

But once he is known and famous all over the world, his ambition is likely to support him to enter the next stage of life.

Let's say start a faction on your own!

There's no reason to be subordinate to someone else!

It's going to rain, and the mother is going to get married, so let them go! The hearts of the people are scattered, and the team is not easy to lead!

The most important foundation for an orange to be so big is Lu Xiaoran, as long as Boss Lu is still there, it doesn't matter who leaves!

……

"The Taoist Priest Descends the Mountain" fell by 60% on weekdays...

On the seventh day of its release, "Small Times 4" is here.

"Small Times 4" was 107 million on the first day, and on the second day, 92 million...

Coincidentally, "Gardenia Blossom" opened the next day and won 98 million on the first day...

"The Return of the Great Sage" opened on the same day, and earned 47 million on the first day, and the filming was 17%.

Then, Lu Xiaoran took the lead, and a bunch of big Vs began to praise "The Return of the Great Sage" in various advertorials on Weibo:

"The little monk said it so well, Qi Dasheng Sun Wukong, his body is like a dark iron, fiery eyes, immortality and seventy-two changes, one heel, it is 108,000 miles!"

"I love watching the faces of the kids in the theater, they can't take their eyes off it, just like I was back then. ”

"Monkey King is my male god!"

"You can imagine that twenty years ago, children of the same age, like the hairy boys in the cinema today, stretched their necks, followed the sound of jingling gongs and drums, and saw the curtain parting left and right, and a monkey appeared. So they opened their mouths wide, incredibly, and their little hands were red. I saw Sun Wukong for the first time and became a big hero in my life. ”

"I like Monkey King, I like "The Return of the Great Sage", Monkey King was originally a hero in the hearts of children!"

"The first time I saw Tian Xiaopeng's sketch, I decided to do "The Return of the Great Sage"!"

"On a different occasion, different equipment, different craftsmen, different voices, different audiences, telling the same monkey, "The Return of the Great Sage", which is also the return of Guoman, I am confident that "The Return of the Great Sage" will explode the entire summer file!"

Of course, if the quality of "The Return of the Great Sage" itself is average, then it is useless to brag about it...

Objectively speaking, "The Return of the Great Sage" can only be regarded as a passing grade at best...

Whether it's special effects or production...

Can you compare to the Pixar gang?

Can you compare to DreamWorks?

But for many fans and audiences, "The Return of the Great Sage" cannot be said objectively.

The things carried in this movie are the same as the golden hoop stick that the Great Sage took out after his return: it weighs 13,600 catties!

In recent years, the environment for Chinese animated films has been terrible!

Chinese cartoons?

That's for kids!

"The Return of the Great Sage" is different, it tells a very simple story, with very powerful pictures, and very bunker dubbing.

But it is suitable for all ages, and even Liu Yifei posted a selfie of the COS Great Sage on Weibo...

Also, thanks to my peers, "Small Times 4" and "Gardenia Blossom", which were released at the same time, have reached the point where no one cares, they are standard fan movies, take away the box office that should be earned, and then, quietly get out...

Film critics were busy praising "The Return of the Great Sage", and they didn't have time to deal with those two movies...

Although "Small Times 4" was released for 7 days, the box office reported 450 million;

"Gardenia Bloom" 7-day box office 350 million...

There really aren't many people who bird them...

These two 'movies', one had a box office of 399 million in the first weekend, and the other had 269 million in the first weekend...

On weekdays, the drops were 65% and 68%, respectively...

"The Return of the Great Sage" had a box office of 150 million in the first weekend...

At this stage, the online word-of-mouth does not affect the theater chain and the audience who buy tickets so quickly, so there is still room for 3-5 days of money circle for bad movies...

In 2019, a bunch of producers still had such an idea, so they gave up the Qixi Festival file and released "Liuhai Fortress" on Friday, thinking about the time difference and winning the box office for at least the first three days...

It's a pity that three hours didn't arrive, and "Liuhai Fortress" was already full of bad reviews...

Times are getting too fast...

Lu Xiaoran saw that the box office of "The Return of the Great Sage" on Monday was 49 million, only 1 million lower than the box office on Sunday, and he already understood that this movie was bound to set a record...

Let's play freely in the follow-up publicity department!

He has already invested in the casting of "Geng Hao Returns to His Hometown"...

There is a heroine, that is, Geng Hao's girlfriend, around 28 years old, she doesn't have to look too good-looking, but she must have that CP sense with Huang Bo...

Do you understand the CP sense?

It's not the kind of Lin Zhilin with Huang Bo...