363 The Power of Toys
After Lin Wenzhou left, Xu Zhi notified the secretary and called Wang Liming.
"Unexpectedly, this small comic book can produce such a big benefit, and it can also drive the employment of tens of thousands of people?"
In the office, Wang Liming couldn't help but sigh after looking at the data in the document and Xu Zhi's introduction.
"So don't underestimate some of the casual things in our lives, the most profitable things in this world are these products that each of us needs. Xu Zhi said with a smile: "Don't look at the real estate industry in Xiangjiang, there are hundreds of millions and billions at every turn, but you can only sit in Xiangjiang and watch the sky, when it comes to revenue and profits, compared with some international civil product giants, it is still far behind."
Moreover, the current manga weekly is only a direct profit, and when the fame is opened in the future, all kinds of toys, dolls, models, figures and other peripherals are the real profits. ”
"Then should these peripheral products also be produced in Tin Shui Wai?" Wang Liming asked.
Half a year ago, after Xu Zhi bought Watsons from Hutchison Whampoa, he transferred the shares of Hutchison and the shares of HK Electric Power Generation Company to his own name, and Evergrande Group no longer holds these financial assets, and will concentrate on developing its real estate business in the future.
At present, Evergrande's main assets are the rental collection business of the federal and international buildings in Central, several large plots of land after the divestment of HK Electric Group, and nearly 5 square kilometers of land in Tin Shui Wai.
The collection of rent for the Central Building is relatively simple, and the few plots of land left by the HK Electric Group are suitable for the construction of residential buildings, but there are no plans for development at present, so the development of the land in Tin Shui Wai has become the main task of the whole Evergrande at present.
This piece of land, which was once not favored by countless real estate developers, has become a piece of fat that is about to flow after Xu Zhi proposed a series of investment policies that combine industry, commerce and people.
Industry will drive tens of thousands of jobs, the demand of tens of thousands of people will drive the development of the service industry and real estate industry and commerce, with a certain scale, Tin Shui Wai can attract other commercial companies to invest, and will drive employment, housing will also follow, interlocking, the entire new town can be developed, and the whole land is owned by Evergrande Company, in the future, this land, in addition to a part of the factory, the rest will be residential, office buildings, shopping malls.
Residential buildings can provide huge profits, office buildings and shopping malls can form a stable cash flow income for the company, although the income per unit area is far less than Central, but the advantage is that the area is large enough, as long as this plan is successful, even if it is only half of the expected effect, Evergrande will become the largest real estate company in the whole of Hong Kong.
The most important step is to bring enough industry to Tin Shui Wai, and in addition to the LCD project and beverage factory that was set at the beginning, there is now another comic printing factory, which is enough to drive thousands or even tens of thousands of jobs.
At this moment, after learning that comic peripheral products also have high profits, Wang Liming naturally paid great attention.
Xu Zhi thought for a while and said: "The comics involve a variety of different products, even toys are also divided into many kinds, plastic, plastic, metal, PVC, plush, etc., and the toy factory under Changxing Company cannot produce all the varieties, and a large part of these will be outsourced in the future." ”
"What do you think of Evergrande if Evergrande personally invests in these toy manufacturing companies, and then places the factory in Tin Shui Wai and undertakes the OEM business of all kinds of comic toys?" Wang Liming then asked, adding that the new town plan is too important for Evergrande to give up any way that can create more jobs.
Xu Zhi thought for a while, nodded and agreed: "Yes, but I want to remind you that the current per capita salary in Xiangjiang has been as high as 1,000 Hong Kong dollars, although it is far less than that of European and American countries, but compared with other countries or the mainland in the north, the labor cost has been a bit high, and I estimate that this upward trend will be faster and faster, but because the industrial supporting facilities in Xiangjiang are relatively perfect, the impact will not be too big in the short term." But I estimate that in less than ten years, the general manufacturing industry in Hong Kong will be withdrawn in large numbers. ”
"Chairman, ten years is enough, at least in the early days, we can create a lot of jobs in Tin Shui Wai, if after ten years, Heung Kong's labor really can't support the toy company, then we can move the toy factory again. Wong continued: "By then, the development of Tin Shui Wai has already had a certain effect, and our plan is to bring in a large number of other commercial companies to invest, as long as there are no economic problems in Hong Kong, then the rent near Central will inevitably force a large number of companies to come to Tin Shui Wai to find cheap rental properties, which will also bring more jobs." ”
"You can do that. Xu Zhi pondered for a moment and nodded and said, he already understood Wang Liming's thoughts, he obviously did not value the toy industry, but hoped to use the toy industry as a lever to leverage the development of the entire Tianshui Wai economy.
If the toy factory can create a lot of jobs in Tin Shui Wai, then this will create a huge commercial and residential demand, as long as it takes another two years for the real estate economy to recover, then Evergrande's return on real estate will far exceed that of the toy factory.
The reason why Xu Zhi agreed, is simpler:
Perhaps in the future, the factories will be relocated and some workers will lose their jobs, but these people will also have certain opportunities in other industries, and more importantly, the future economy of Hong Kong will be dominated by real estate.
Working for 20 years is not as good as buying a house a year in advance!
Buying a house a year late, the full amount becomes a down payment!
This is a microcosm of any investment environment with the real estate economy as the main body.
A colleague Xu Zhi knew in his previous life also encountered this kind of problem, that year, he prepared 300,000 yuan in cash, planning to work for another two years and save some money to pay a down payment of 120 square meters.
Two years later, the money became 400,000 yuan, but it was no longer enough for a down payment of 80 square meters.
If we can provide jobs for workers now, and let BEA offer preferential interest rates to buy a house or two in Tin Shui Wai, then even if some people are really unemployed in the future, it will be much better than not buying a house now and finding a job that can last a lifetime.
Besides, in this world, apart from government agencies, how can there be any jobs that can work for a lifetime?
Xu Zhi then asked: "If you want to take over so much toy business, you can't just recruit some people temporarily?"
Wang Liming replied: "Chairman, there are still a lot of toy factories in Xiangjiang now, and I can directly acquire a ready-made company, what do you think?"