There was a serious shortage of "Weekly Shonen Magic" in the Japanese market, and even though the current manga printing was handled by an OEM called Yokogawa Printing Factory in the suburbs of Tokyo, Japan, the call to urge the goods was still called to the Xiangjiang headquarters.

Lin Wenzhou spent a night sorting out all the information, and the next morning, he went straight to the Hutchison Building and reported the sorted information to Xu Zhi.

"Chairman, good news, Kadokawa Shoten reported by phone last night, in just one day, the 500,000 weekly magazines we prepared have been sold out, many bookstores have been out of stock by the afternoon, and many people have come to ask if we still have the first few issues of the weekly.

According to the professional team of Kadokawa Bookstore, in a few more issues, the weekly magazine may sell more than one million. After Lin Wenzhou entered the office, he reported directly and concisely.

"Million?" Xu Zhi smiled and said: "Be confident, remove the possibility, it is estimated that another number will have to be added in front of million." ”

Lin Wenzhou said with a smile: "If this is the case, our comics will be able to enter the top ten in the whole of Japan." ”

"There is still some certainty of this, but the road is also coming out step by step, and it is estimated that it will take a while to reach this number. Xu Zhi said with a smile.

The 4 comics in the "Weekly Shonen Magic", including Dragon Ball, Pokémon, and Transformers, are as famous as in later generations, but the comics tell the story, and the story needs to be expressed little by little, and it also takes enough time to nurture their own fame among comic fans, and it is impossible to be like a video game, which can instantly become popular in the entire market.

In fact, when the historical Dragon Ball was first released, although it was not a hit on the street, it also had a certain amount of sales, but it was still far from the word popular, until the "First Martial Arts Conference" was held, the storyline entered the climax, and the follow-up publicity was also in place, which created the reputation of the highest-selling manga in Japanese history.

As for Pokémon and Transformers, they have a certain attraction in the early days, but they can't fly into the sky overnight and reach the highest level in history.

The most fundamental reason why "Weekly Shonen Magic" was able to reach hundreds of thousands of sales immediately was that the manga Crayon Shin-chan had already gained enough fame in Japan.

As early as when Akita Shoten was running Crayon Shin-chan, the sales volume was as high as 600,000 copies at its peak, but this figure should be taken into account that Akita Shoten's sales channels were far stronger than Kadokawa Shoten.

After taking back the right to print Crayon Shin-chan's comics, sales will naturally decrease a lot because of the shrinking of channels, but the speed of information dissemination in the community is not slow, and in a few weeks, most people know that a bookstore called Kadokawa has started selling Crayon Shin-chan.

If there is no crayon Xiaoxin, no matter how good the quality of the other comics is, it is impossible to become famous within a month.

And a large number of comic fans, originally came for Crayon Xiaoxin, but since I bought the entire weekly, I will naturally pay attention to several other comics, with excellent quality and the traffic brought by Crayon Xiaoxin, the other three comics soon became popular in the comic circle.

Lin Wenzhou continued: "Chairman, Ichiro Takizawa also sent me a fax, the Yokokawa printing factory that we manufacture comics in Japan has gradually been unable to keep up with the demand for our comics, and he wants to know when our printing factory in Xiangjiang will start production. ”

Xu Zhidao: "You will send a fax back to Ichiro Takizawa, and the factory here in Xiangjiang will appropriately undertake certain production tasks for the Japanese side, but in the short term, you let him continue to maintain the cooperative relationship with the foundry on the Japanese side." ”

The printing factory in Tin Shui Wai was built as early as the end of last year, but the printing industry is a highly polluting industry, and the administrative approval procedures on the Hong Kong government take a long time, which delays some time.

This is the largest printing plant since the opening of the port of Hong Kong, and in the first phase of the project, a total of 6 of the world's most advanced color printing production lines have been introduced from Germany, with a total printing capacity of more than 300,000 comic books a day.

Although there are many technical backbones recruited from some printing factories in Xiangjiang, after all, they have not used this set of German equipment before this.

In order to ensure the smooth operation of the factory, the German equipment supplier sent dozens of technical backbones to support, coupled with the hard work of Heung Kong employees, the six production lines are also fully operational.

If the factory is fully operational, according to the estimated production capacity, the weekly printing capacity is as high as 1.8 million copies, even after deducting the time loss caused by equipment damage and maintenance, production line changeovers, etc., there is no problem in terms of production capacity, and in the short term, it has exceeded the demand of the Japanese market.

But Japan is only the largest comic market in Asia, not the only one, you must know that in Xiangjiang, with a population of 5 million, the average sales of each issue of the comic weekly under Yulang International in history are as high as 100,000 copies, proportionally, accounting for 2% of the total population.

Some countries in Southeast Asia may not be as economically as good as Japan and Xiangjiang, but they are better than the large population base, and the population of several countries is more than 100 million, although there are also a large number of piracy problems, but Xu Zhi will not let go of these markets.

As early as when Midea Electronics Company expanded its channels in Southeast Asian countries, it formed a group of local businessmen, who were rich and powerful in their own countries, and Xu Zhi handed over the local distribution rights of Comic Weekly to these people, and the two sides provided products that could make money and channels that could operate normally.

However, the printing of this comic book naturally has to be responsible for itself, and the factory in Xiangjiang is mainly responsible for the production of this part.

For now, the factory has been able to keep up with the pace of sales, but Xu Zhi ordered to continue the construction of the second phase of the factory, which is twice the size of the first phase, and plans to introduce 10 production lines to increase production capacity to 2 million units per day.

It is naturally difficult to meet this kind of production capacity by relying on the sales of only one comic, but Xu Zhi has a large number of other classic comics in his mind, and he only needs to provide a plot of the beginning and the whole story of these comics, and naturally there are countless cartoonists under him to complete the follow-up creation.

Together, these comics can be used to set up several weekly or semi-monthly magazines, and the comic market can also be expanded to Europe and the United States.

And each comic,As long as it is serialized for a few months,The number of content has reached a certain level,You can publish a single book,This is another extremely huge market,In history,Dragon Ball's single book sold a total of 400 million copies,Some other classic comics,The sales unit is the same as 100 million。

Therefore, Xu Zhi is not at all worried that the expansion of his factory will cause overcapacity, on the contrary, in the next few years, the printing factory may have to be further expanded to meet the demand of the comics market.

It was only for the sake of production quality control that the expansion of the factory was decided to come step by step.

At present, a printing production line needs 15 people to operate, 4 shifts is 60 people, the future production capacity demand will increase, it is estimated that the number of front-line workers will be as high as thousands, plus administrative, logistics and other management personnel, a comic industry can also drive tens of thousands of employment opportunities in Xiangjiang Tianshuiwei.

Combined with the development of the new town in Tin Shui Wai, this will be another mutually beneficial cooperation.