Chapter XXVI Potential Threats

The news that Han Hao couldn't sit still as soon as he returned to Jiangzhou was released by BYD Company in Nanyue Province.

Although BYD Group has not long entered the automotive industry, its main F3 model has gained a certain market share by borrowing from the shape of Toyota's Corolla, but under the strong sniping of "Qin", BYD's automobile road is not very smooth.

This also made the always arrogant BYD boss Wang Chuanfu feel frustrated, and his proud low-cost strategy cannot take advantage of Zhonghua Group at present, so he came up with the idea of starting anew.

After a period of reflection, Wang Chuanfu realized that in the field of traditional internal combustion engines, it has been difficult for BYD to catch up with domestic and foreign auto giants. If the battle in the field of internal combustion engines continues, it is likely that BYD Auto will become yesterday's yellow flower.

To this end, he decisively invested most of his resources in new energy vehicles, intending to give priority to another runway and start the electric vehicle career he has always been optimistic about.

When there is still a month to go at the Capital Auto Show, BYD held a high-profile press conference, announcing that it will announce the first pure electric sedan F3e that can be mass-produced in China at the auto show!

According to Wang Chuanfu, BYD's electric vehicles will use self-developed "iron battery" technology, which is enough to subvert the existing automotive industry, which immediately triggered a frenzy of media coverage. But what is the origin of the "iron battery", BYD sold the pass, saying that it would be announced when the capital auto show was made.

You must know that in the field of new energy vehicles, especially electric vehicles, has always been the Zhonghua Group in the forefront, when the Kunpeng electric bus on the road, it set off a wave, so that the Zhonghua Group showed its face, many people and even industry insiders naturally believe that the banner of China's new energy vehicles should be carried by the Zhonghua Group!

But now, BYD was born out of nowhere, taking the lead in stealing the limelight of Zhonghua Group!

Such a move made Han Hao feel deeply threatened.

Although it is not clear what BYD's electric vehicle technology is, it can be known that there must be goods in hand from the fact that the other party dares to hold a public press conference to warm up. I have never heard any relevant news before, and it seems that Wang Chuanfu's secrecy work is very set.

New energy vehicles are Han Hao optimistic and high hopes of the new battlefield, the original China Group's pure electric vehicles should be announced next year according to the schedule, this "the first domestic pure electric mass production car" of the title he must want to grasp in his hands, but he did not expect to be robbed of the jackpot by BYD.

"No! BYD can't be allowed to snatch the first place!"

Han Hao suddenly aroused his competitive spirit and decided to launch the pure electric sedan "Qin +" of Zhonghua Group at the Capital Auto Show. Using "+" as a suffix means that it is an evolved version of the ordinary "Qin", so as to distinguish the two.

It stands to reason that it will not be a problem for Zhonghua Group to launch a pure electric "Qin+" concept car, but it will take time to coordinate. In particular, at present, the new energy vehicle team of Zhonghua Group is mainly engaged in the "Kunpeng" bus, and has only done some basic research in the field of cars, and has roughly completed the theoretical demonstration from the bus transplantation of electric technology to cars.

As for the structural layout, battery size, drive motor and other issues of pure electric cars, they have not yet been verified in practice, so it can be said that the overall technology is on a blank sheet of paper.

"It's impossible! It's a fantasy to make a concept car for an all-electric sedan in less than 30 days. Our technology on electric buses cannot be copied to cars, and electric cars are more technically demanding.

You are now equivalent to letting a junior high school student directly take the college entrance examination, and also requiring him to be admitted to university, which is undoubtedly a kind of stupid behavior that is fueled by pulling seedlings!"

The new energy vehicle team of Zhonghua Group, led by Xiong Fanxing, has made many creative breakthroughs in the Kunpeng electric bus, ensuring that the Kunpeng can run smoothly on the road in Jiangzhou.

Xiong Fanxing has also realized part of his dream, being able to lead the development and design of new energy vehicles, and watch the results put into practice.

But when Han Hao asked the team to make a "Qin +" pure electric car within a month, he clearly expressed his opposition. Because he thinks it's impossible, and at the same time it's not necessary.

"I don't ask for qualified products, I just need it to stand on the booth on behalf of our Zhonghua Group's new energy technology and promote our concept.

'Qin+' doesn't need to run on the road, we just design a concept car and bring it to the capital to compete with BYD's F3e. At least in the field of new energy vehicles, I don't want us to lose the battle before we play!

This is a publicity strategy that is very helpful in enhancing the corporate image of our Chung Wah Group. ”

Han Hao patiently said his thoughts to Xiong Fanxing, he considered more from the company's operation and management, while Xiong Fanxing looked at the problem from the perspective of technical personnel.

According to Zhonghua Group's sales of more than one million last year, it jumped to the position of the leader of domestic car companies in one fell swoop, and a small enterprise with annual sales of less than 30,000 units like BYD cannot enter the eyes of the law. But there are successful cases of BYD in the battery field, Han Hao knows that Wang Chuanfu is also a technical maniac, once BYD is allowed to become bigger, it will definitely become a big problem for Zhonghua Group in the future.

Why Han Hao can have such a strong sense of crisis is because in the field of new energy vehicles, especially pure electric vehicles, everyone stands on the same starting line, and Zhonghua Group basically has no advantage compared with BYD.

While domestic and foreign car companies are still immersed in the field of traditional internal combustion engines, BYD has not hesitated to invest heavily in new energy vehicles, which overlaps and conflicts with the strategy of Zhonghua Group.

This is the kind of perception that an entrepreneur has gained after a hundred battles, and Han Hao's sixth sense tells him that BYD will be a very difficult opponent.

"We are making good progress on the Kunpeng bus, and if we send people to the car, it will delay the progress of our research. In addition, if you first understand the pure electric technology on the bus, it will be twice the result with half the effort when you turn to a sedan.

If BYD launches pure electric technology at the auto show first, it can give us a reference, and it is more beneficial for us to know ourselves and our opponents.

The competition for a momentary fame has disrupted the rhythm of our work. ”

Xiong Fanxing did not back down because Han Hao was the boss of the company, he was trying his best to stick to his point of view.

"This is a battle, related to the competition for the right to speak for China's new energy vehicles. Therefore, it is a dead order to bring out our pure electric technology 'Qin+' at the Capital Motor Show in a month's time, and I will give you the authority to deploy the resources of the whole group to achieve this goal.

Don't give me objective reasons, I just need to see 'Qin +' at the Capital Auto Show!"

Han Hao, who has always been gentle and elegant, finally showed his fangs at this moment, and he personally issued a death order to get "Qin +" out as soon as possible.

Faced with a resolute attitude towards Han Hao, Xiong Fanxing had no choice but to find Zhao Quanfu, director of the Automotive Research Institute, hoping to persuade him to terminate this seemingly impossible task.

After listening to the other party's statement, Zhao Quanfu understood the ins and outs of the whole thing.

"It's rare to see Mr. Han in a hurry, it seems that BYD has really put a lot of pressure on him. However, his requirements are not too much, Mr. Han asked you to engage in a concept car and it is not a production car that can be run on the road immediately, and the two are very different from each other in terms of technical difficulty.

Is BYD really going to make a pure electric car that can be mass-produced? Why do they have to hide their technology?

You, you're dead-eyed, Zhuge Liang sings about the empty city plan, don't you know? This time, you just need to cooperate with the singing, and you don't have to worry about other things. ”

Zhao Quanfu's above words finally appeased Xiong Fanxing, as an expert who is obsessed with automotive new energy technology, the other party does not understand what the right to speak in Han Hao's mouth is.

At this year's Capital Auto Show, the Vice Prime Minister in charge of the country's industry will visit and inspect the show.

At a time when new energy vehicles have begun to become a hot spot in society, Zhonghua Group, which has always led the trend of domestic automobile research and development, will not be able to come up with eye-catching works, but will be robbed of the limelight by BYD, which is not a good thing for Han Hao.

As a new thing, new energy vehicles are costly, and if they want to be mass-produced and promoted, they must have national subsidies. The launch of new energy vehicles at the auto show can more effectively allow the state to include it in the strategic support area, and facilitate the large-scale cost reduction and popularization of new energy vehicle technology.

According to Han Hao's plan, the promotion of new energy buses in the future is inseparable from the subsidies of the central and local governments. Otherwise, the price of two or three million will not be conducive to the popularization of new energy vehicles.

The deeper reason is related to the issue of industry standards, and the first-class enterprise selling standards is a familiar understanding for many people. Judging from the "iron battery" promoted by BYD, they may have adopted a different technology from the "ternary lithium battery" of Zhonghua Group, and it is unknown who can get state support from both sides.

If BYD is allowed to grasp the right to speak in the field of new energy cars and vigorously develop "iron batteries", there will be a danger of marginalization for Zhonghua Group.

BYD has been immersed in the battery field for many years, and Zhonghua Group has ATL, which has just been acquired, and BYD is stronger in terms of technology accumulation if the two are compared.

Therefore, BYD announced its entry into the field of new energy vehicles, and Zhonghua Group must snipe at it, which is an inevitable market strategy.

It took less than 30 days to build a pure electric concept car from scratch, which was too difficult for Xiong Fanxing and others.

Although Han Hao said that it was good to only engage in concept cars, when he arrived at the booth, he had to accept the hot-eyed Venus consideration from people from all directions, and Xiong Fanxing still decided to make the technical characteristics of Zhonghua Group.

But when the project was actually started, Xiong Fanxing found that time was the biggest enemy.

The order time for a reduced wheel drive motor is 30 days at the earliest, and the electronic control system takes 27 days from the sketch to the actual sample, and the body structure stamping needs to be re-molded, and the design time is not less than 14 days.

Do you really want to make a fancy shelf on stage as a showman?

When Xiong Fanxing was at a loss, someone in the team came up with a new solution.