As a compact car, the body size of the "Qin" is too small, and it is difficult to transplant the existing pure electric technology on its basis.

If you think differently and find a car with a larger body size, such as an SUV, you can solve this problem.

In particular, the non-load-bearing body chassis design of the SUV has a girder to support the weight, and the new energy system can be placed in the chassis frame by using the original design. In this way, the chassis can be used without redesign, which can reduce the difficulty of the overall layout, do not need to invest too many manpower and material resources, and the most important thing is to save time to the greatest extent.

Another point is that if you use a large SUV chassis, you can apply the existing pure electric bus motor to it, and you don't need to redesign the order, which greatly shortens the molding time of the concept car.

More importantly, the new energy chassis built on the basis of such a non-load-bearing body already has the function of independent driving. With a different shell, it can be turned into an SUV or a large sedan.

In order to complete the death order issued by Han Hao, this may not be the way to do it.

Xiong Fanxing was given the authority to mobilize the group's resources, and he quickly found the non-load-bearing body he needed in the laboratory of the Automotive Research Institute.

Great Wall Motor's SUV is closely behind the Zhonghua Group, and with the contribution of the two brothers Saifu and Haval, which they are good at, the field tool car, they have made a joint contribution to occupy a place in the fiercely competitive domestic car market. When "Tang" and "Song" both focused on road SUVs, Zhonghua Group did not launch its own hard-core SUV tool cars, which objectively formed a certain market space for Great Wall Motors to survive.

However, this does not mean that Zhonghua Group has given up this aspect of the market, and the company's research on SUVs with non-load-bearing bodies has already begun, but it has not yet been officially put into production.

Xiong Fanxing found a substitute for the chassis of the Toyota Land Cruiser (referred to as the Land Cruiser), as a leader in the hard-core tool car, Toyota has a deep knowledge in the non-load-bearing body chassis, which is worth learning from those who come after. Zhonghua Group purchased all the hard-core off-road vehicles on the market for disassembly, and Xiong Fanxing took a fancy to the chassis of the Land Patrol at a glance to further improve the new energy.

The problem with the chassis is solved, and what to do with the shell?

Directly enlarge the appearance of "Tang", and then do some abstract design, you can directly put on the chassis of new energy.

Han Hao didn't expect that the operation he asked for "Qin +" was turned into the operation of "Tang PLUS" by Xiong Fanxing.

With the "Tang PLUS" is not satisfied, Xiong Fanxing also borrowed the shape of the previous concept sports car "Chinese Dragon", put the chassis on the improved version of the "Chinese Dragon II", and perfectly transformed a new energy sports car that looks very bluffing.

In this way, it can be staggered with the BYD F3e sedan, and there is no need to be accused of racing with BYD.

It was self-defeating, but it allowed Zhonghua Group to open up a new path, and "Tang PLUS" seemed to be more suitable for mass production and practicality.

Thanks to the actual technical experience accumulated by Kunpeng electric buses, Zhonghua Group already has its own technical standards for charging piles, which is more in line with China's national conditions compared with Tesla's technology transfer due to the different voltage standards of the two countries.

With such a calculation, Zhonghua Group can finally come up with relatively bluffing products at the upcoming auto show, at least not as good as BYD.

This year's Capital Auto Show is not only regarded by BYD and Zhonghua Group as a major event, but even FAW Group, which has just lost its first position in China, can't wait to show its housekeeping skills, hoping to pull down Zhonghua Group this year.

At the auto show ventilation meeting, FAW officially announced that it will debut two long-awaited independent new models, one is Besturn C301, and the other is Hongqi HQ3.

When introducing to the media, FAW did not shy away from the Besturn C301 derived from Mazda6 model technology, and also took the initiative to disclose that Hongqi HQ3 was helped by Toyota Crown technology, and did not directly deny that the above two models were produced on the same line with Japanese brands.

When formulating the new brand promotion strategy, FAW believed that in an environment where domestic consumers generally recognized foreign brands, it would be possible to familiarize consumers with and accept the two new independent models as soon as possible.

Correspondingly, in order to set off the high-end of the brand, which does not belong to the common low-end domestic cars, FAW is determined to break through the ceiling of 150,000 yuan for domestic sedans and price the Besturn C301 in the middle and high-end sedan range. Not to mention the Hongqi brand, which has always been cold, the price of HQ3 is at least 350,000 yuan.

Although Zhonghua Group has achieved very proud results in the field of independent cars, Zhonghua "Qin" has beaten many joint venture brands to reach the top. However, in the view of FAW CEO Zhu Tianfeng, in order for domestic cars to be truly successful, they must gain a firm foothold in the middle and high-end to reach the standard. Zhonghua Group is now only in the entry-level sedan, and has not formed a moat-like advantage, and other companies can seize and replace it at any time.

Therefore, FAW's market strategy is to use its own advantages to first occupy the mid-to-high-end market of its own brands, and then develop from top to bottom, which can evolve into a natural trend.

It can be said that such a strategy is feasible, if it can really gain a firm foothold in the mid-to-high-end sedan market, and then enter the low-end sedan market will be effortless.

With the strong support of the Japanese Toyota and Mazda brands, FAW has a higher starting point than all domestic automakers, including the Chunghwa Group, and it is feasible to set a development strategy from high to low. In Chery and Brilliance's failure to launch an attack on independent high-end cars, coupled with the fact that Zhonghua Group did not dare to set foot easily in the middle-class cars, it was a very appropriate choice for FAW to choose this point in time.

The only key to victory or defeat is whether the product strength of Besturn and Hongqi's new models can withstand the harsh test of the market.

On this point, Zhu Tianfeng is full of confidence, Besturn C301 and Mazda6 share a set of powertrain, born with its own halo, the quality is undoubtedly reliable. The Hongqi HQ3 comes from the Toyota Crown, a luxury car recognized by Chinese consumers, and under the guidance of Japanese experts, the Hongqi HQ3 has reached the excellent quality inspection standards of the factory.

In terms of sales objects, Besturn is facing the consumption upgrade crowd of domestic low-end cars: they have the experience of buying domestic cars, and the second car does not want to choose a joint venture but hopes to find a relatively cheap and decent domestic car.

As for the Hongqi HQ3, FAW intends to repeat the successful experience of the Audi A6L, give priority to promoting it in government bus procurement, rely on the government's influence to spread to the private sector, and maintain the appeal of Hongqi's domestic high-end. In fact, every year with government procurement support policies, Hongqi HQ3 will not be able to survive.

In addition, Zhu Tianfeng also left a back hand, learning from the experience of Zhonghua Group to occupy the world with low-end cars, and the Xiali brand under FAW launched the Weizhi model, intending to make a difference in the entry-level models below 100,000 yuan.

Under the central slogan of economic development, many young and promising cadres have been promoted to higher jobs by the state.

Zhu Tianfeng has received internal news that he is about to be transferred out of FAW and work in the provincial government department like Miao Yuwei, the former CEO of FAW, and usher in a new development platform as he wishes.

Before parting, Zhu Tianfeng hoped to use the two new models of Besturn and Hongqi to be launched to draw a successful end to his work experience in FAW.

Needless to say, the strength of the joint venture brands in the FAW Group, Volkswagen, Toyota, and Audi alone is enough to make many car companies grab the first shot. Among the independent brands, Jiefang Truck is the trump card of domestic commercial vehicles. At present, in the field of independent passenger cars, there are Xiali, Besturn, and Hongqi to build a low, medium and high three-dimensional defense line, and it is not surprising that it is known as the "Oriental Maginot Of".

It can be said that under the leadership of Zhu Tianfeng, FAW Group has come out of the predicament and ushered in a situation of great development.

Thinking that winning the throne of China's first sales volume could breathe a sigh of relief, Han Hao was ready to bring Zhonghua Group into the road of internationalization, but he did not expect that in 2006, all the automobile companies in the Chinese market worked together, resulting in a big melee situation in the domestic market again.

"There are pacesetters in front, and there are pursuers in the back!"

Han Hao deliberately convened a meeting of senior executives and said the above words to cool down the complacency of himself and even the entire group.

The pacesetter refers to the foreign auto giants, who are the targets that Zhonghua Group needs to catch up. The chasing soldiers are domestic independent brands, and they have taken the Zhonghua Group as the target of catching up, and they are constantly chasing and exerting pressure behind them.

"Although I hate to admit it, it has been confirmed that the Chinese auto market will be the most competitive single car market in the world. German, American, Japanese, Korean, French, Italian brands, plus China's more than 100 auto factories have formed an alliance of independent brands, all of which are fighting on 9.6 million square kilometers of land, which is a spectacular sight that cannot be seen in other markets in the world.

We won the first place in the country last year, and this year we will face the double attack of foreign brands and domestic independent brands. Originally, I was thinking about stepping on the pace of internationalization, but I didn't expect that we were fighting in the Chinese market, in fact, we were already fighting against international giants, so it can be said that the internationalization strategy is at our feet.

As long as we have a firm foothold in the Chinese market, we should not be afraid of any country's opponents when we go abroad. Because we have defeated them in China, we can kill them when we go abroad. ”

The accumulation of years of success has filled Han Hao with a kind of self-confidence, and he can still boost everyone's morale while cooling everyone down and calming down.

The North American auto market is dominated by the melee between American and Japanese brands, while the European market is a European and Japanese brand war.

After China joined TO in 2001, foreign car companies have entered the joint venture layout in China, and after four years, they have established joint venture factories and continuously introduced the latest model products, and finally completed all the main models launched this year.

Honda Civic, Toyota Camry, Volkswagen Sutar, Nissan Sylphy, Ford Focus, Mazda 3, Hyundai Accent, Suzuki Tianyu, Mitsubishi Lancer and Galant, Citroen Triumph, Buick LaCrosse, Mercedes-Benz E series, etc., all the main models of joint ventures that have not been to China have been unveiled at the Capital Auto Show, each of which is a ruthless role that makes Chinese consumers tremble, proving that multinational giants have brought the main force to China to fight a decisive battle.

In addition, the newly launched Chery 520, Lifan 520, Brilliance Junjie, Hafei Saibao, Changan Benben, Zotye 2008, FAW Weizhi, Besturn C301, Hongqi HQ3 and other models have been unveiled on the stage, and domestic independent brands have also ushered in vitality.

The performance of new and old products on the same stage led to the sudden ushering in a surplus of products in China's auto market under the double pressure.

In the past, every new joint venture car was easily sought after by the market, but now in the face of a dazzling variety of models, consumers are dazzled and don't know how to start.

The year 2006 can be recorded in the history of China's automobile development, because it is a major turning point.

The sudden transition from product shortage to product surplus will inevitably bring about a big wave of elimination journey.

China has suddenly become the most competitive automotive market in the world, which is both a challenge and a great opportunity for Zhonghua Group.

Unexpectedly, the first challenger ushered in by Zhonghua Group turned out to be Toyota's trump card - Camry!