Chapter 574 Left and right fight each other, Tianyin Holdings

"Mr. Xia will help you, Huijia International Investment still has some left-behind personnel in Xiangjiang. In addition, the office location of the sales company is also ready-made, and after the headquarters of Huijia International Investment moved back to Shenhai, the office buildings on the Xiangjiang side have become vacant. ”

Hu Yang agreed to Yan Hanzhang's request, and Charm Electronics went to Xiangjiang to open a sales company, and he would ask Xia Bing to give them some assistance.

Yan Hanzhang left Hu Yang's office and held a high-level meeting of the company as soon as he came to Charm Electronics.

There is only one topic, which is to establish a sales network in Xiangjiang as soon as possible.

Hu Yang has already set the tone for this matter, and the scope of discussion is limited to how to do this work well, and there is no debate about whether it is right or not.

"Mr. Yan, I suggest that the sales in Xiangjiang can refer to our practice in the mainland. That is, the model of offline experience store + online sales. However, in this way, we need to invest a relatively large amount of money in the layout of the experience store. ”

Although Wang Han feels that the development of the Xiangjiang market, the cost performance is relatively low. But now that the big boss has set the tone, it is necessary to think of a feasible way.

Nowadays, all the products of Charm Electronics adopt this combination of offline + online sales model, which completely gets rid of the constraints of agents.

"The problem of funding is not big, and Wang is a little too worried about this aspect. What I mean is to let Mr. Mo personally go to Xiangjiang to do preliminary work and occupy a part of the market as quickly as possible. ”

Yan Hanzhang made a final decision, and Wang Han and Mo Xiangbin had no opinions.

Later, Mo Xiangbin arrived in Xiangjiang with a capable team.

The person in charge of Huijia International Investment in Xiangjiang received them and arranged an office location for them here.

In fact, after the headquarters of Huijia International Investment was relocated to Shenhai, a lot of area was vacated on this floor of the office building.

Hu Yang did not allow the company to be rented out before, but he wanted to leave it to the enterprises under the Huijia family to facilitate them to set up offices in Xiangjiang.

Of course, the use of these office areas is not free, and there are also internal accounting mechanisms within the Huijia system.

Mo Xiangbin and his entourage settled down in Xiangjiang, and with the help of the left-behind personnel of Huijia International Investment, they began to lay out the experience store.

The other is to invest heavily in advertising in order to gain the recognition of consumers.

Deep.

After Hu Yang arranged for Charm Electronics to go to Xiangjiang and the fruit company to fight, he himself was a lot more leisurely.

The Li family is not the Zeng family, the strength of the two is not on the same level, and Hu Yang does not think that his side can make a quick decision.

Therefore, there is no need to keep an eye on this one thing.

For the entire Huijia system, it is necessary to make up for the shortcomings as soon as possible and continuously improve the localization rate of key components, which is the top priority.

Since the launch of the spare tire program, Mingkang Communication has taken the lead and has continuously produced new scientific research results. Its communication equipment and mobile phone business has shown a rapid growth trend.

In line with this, the localization rate of Mingkang Communication's products is getting higher and higher.

"Mr. Hu, if one day, the external supply to Mingkang Communications is cut off, the equipment with 100% domestic parts and components independently developed by us will be able to top it immediately.

Of course, there is still a gap in our technical level in some aspects, but we can also ensure that the product can be used and easy to use. ”

That afternoon, Gao Mingkang asked Hu Yang to go bowling.

During the break, he proudly announced the good news to Populus euphratica.

To tell the truth, among all the enterprises under the Huijia system, Mingkang Communication is the one with the strongest R&D capabilities and the one with the largest R&D investment.

Therefore, Gao Mingkang's words will make Hu Yang feel happy, but he will not be surprised.

"Mr. Gao, congratulations! Mingkang Communication is the first successful enterprise since the implementation of the spare tire plan. With this foundation, we will be more proactive. ”

Today, Mingkang Communication's products, including communication equipment and smart phones, have gained a firm foothold in the European market, and their market share is constantly expanding.

In Africa, Mingkang Communications and another domestic communications giant are neck and neck, far behind their rivals in the local market share.

According to incomplete statistics, the communication equipment of these two companies occupies more than 70% of the market share in the African market.

Among them, it was Mingkang Communications that won slightly.

However, the performance of the company's smartphones in the African market is average, mainly due to price and other reasons.

Consumers in various African countries generally have relatively weak spending power.

On the contrary, cheap feature phones, as well as low-end smart phones with a price of less than 1,000 yuan, are popular in the local area.

"Mr. Hu, the company has performed well in various markets. In addition to communication equipment, the sales of our mid-to-high-end mobile phone products in the European market are increasing month by month.

The sales of smart phones of about 1,000 yuan in Southeast Asia, India and other places have shown explosive growth.

Comparatively speaking, our mobile phones are performing average in the African market. The mid-to-high-end models are negligible, and the models of about 1,000 yuan have also been seriously challenged by another domestic mobile phone manufacturer, Tianyin Holdings. ”

That being said, the company's main source of revenue and profit at present still comes from communication equipment.

Therefore, Gao Mingkang does not have too much pressure.

"Tianyin Holdings?"

Hu Yang felt that this name was very familiar, and after thinking about it carefully, wasn't this the company that his brother-in-law Li Hao transferred out?

Li Hao had been making copycat machines before, and before the arrival of the 3G era, he transferred most of the company's shares.

After the new major shareholder took over, the name of the company became Tianyin Holdings.

"Mr. Gao, the main parts of this Tianyin Holdings are all purchased from you, right?

Hu Yang felt very strange, could it be that the other party had changed the purchase channel?

"My Mr. Hu, I counted the parts of the mobile phone into the communication equipment. Strictly speaking, the company's profit source ranks first in the whole machine equipment, and the sales of mobile phone parts are second only to the whole machine equipment. The mobile phone business can only be relegated to third.

Most of the mobile phone parts of Tianyin Holdings are purchased from our company, and they only make low-end products. You say, what am I fighting with them?"

Gao Mingkang's explanation directly made Hu Yang laugh.

"Mr. Gao, it was your own previous words that made me ambiguous. I kind of understand that the so-called challenge by Tianyin Holdings is just a game of left and right fighting. ”

Hu Yang waved his hand and skipped this matter directly. To put it bluntly, Tianyin Holdings is actually the vest of Mingkang Communication, and all the key components of the mobile phone produced by the other party are from Mingkang Communication, what is the difference between this and going into battle shirtless?

"Haha, I'll just say that, you just have to figure it out. However, although their mobile phones are inexpensive, the quality is really good. Only in terms of cost performance, there is no other product in China that can compare with them. ”

Tianyin Holdings has taken a different path, specializing in low-end mobile phones. In addition to Africa, their products are also sold in many third world countries, which is a model of high quality and low price.

Gao Mingkang also appreciates their business strategy.

"I really didn't expect that Tianyin, which is not well-known in China, has made such great achievements in other countries. ”

Hu Yang is really a little emotional, not only has he never seen it in China, but he has never even heard of Tianyin Holdings' products.

"Mr. Hu, you don't know, right? Tianyin's products are not sold in the domestic market at all, and all of them are used for export. ”

Gao Mingkang has a very detailed understanding of the company Tianyin Holdings, and when the other party first started, his strength was really not strong.

After its major shareholder acquired the company specializing in copycat machines from Li Hao's hands, it made it clear that it would avoid competition with these giants in the domestic market.

Tianyin's alternative business strategy seems to be extremely correct at present.

Most of the major copycat machine manufacturers that were smash hits disappeared after the tide of 3G hit.

Tianyin Holdings, one step ahead of others to seize the market in Africa and other third world countries, is now slowly developing and growing.

"Mr. Gao, does Tianyin have its own factory? I think according to their strength, they should still seek OEM, right?"

The development of Tianyin Holdings, after all, has not been long, and its strength and the major giants are still not comparable.

Therefore, Populus euphratica judged that they may not have their own production plant.

"Yes, they used to find some small factories to OEM, but the quality is not guaranteed. Now, I hear that it looks like Wesley is doing the OEM for them. ”

Gao Mingkang didn't know very well, and what he heard was just rumors.

Indeed, Gao Mingkang has countless things to deal with all day long, and he doesn't pay much attention to such a small company at all.

Hu Yang nodded, remembering this incident in his heart.

After bowling, Hu Yang and Gao Mingkang went to dinner together, which ended the regular meeting between the two.

After all, Hu Yang and Gao Mingkang can meet once or twice a month, which has almost formed a routine.

"Uncle, where are you? I'll go see you. ”

Sitting in the car, Hu Yang made a call to Li Hao.

He and Li Hao don't see each other often now, and the frequency of meeting is about the same as Gao Mingkang's, at most once or twice a month.

"Where else can I be? I'm playing mahjong with my friends. So, come to Mingxiang Teahouse, let's have a good chat. ”

The other end of the phone was a little noisy, and Hu Yang just heard the sound of washing mahjong.

"Okay, I'll be there in a moment. ”

Hanging up the phone, Hu Yang smiled and shook his head.

Li Hao listened to Hu Yang's words before, and in the process of the new major shareholder acquiring the company, he bit the price of 1.2 billion yuan, and finally negotiated it.

1.2 billion yuan, of which 960 million yuan belongs to his brother-in-law Li Hao, and 240 million yuan belongs to his sister Hu Yue, and the two directly achieved the "small goal".

Hu Yang has never heard of Li Hao's big investment moves, and it seems that he is at ease to be a "public servant......