Chapter 45 Image Consultant
The people below held a copy of "Half Moon Talk" and excitedly shouted to Han Hao that something big was happening. Pen | fun | pavilion www. biquge。 info
Han Hao asked the whole story clearly, and learned that the "Half Moon Talk", which was sponsored by the Xinhua News Agency and known as the first journal in China, published an article with Huaxia Factory as a typical example.
"The Road to Innovation - The Sudden Rise of 2.0 Township Enterprises", the author is Hu Yiming, who has just been transferred back to the capital, and the article takes the rise of Huaxia Factory in a short period of time as an example to illustrate the importance of innovation and research and development in the future market economy. With the transcendence of technology, enterprises can achieve leapfrog development, so as to leap to the forefront of the industry in one fell swoop. Relying on a flexible mechanism, attaching great importance to talents, and investing heavily in research and development, the products are among the first-class standards in China. Among the vast number of township enterprises in China, Huaxia Factory in Zhehai Province took the lead in realizing the evolution and became the representative of the township enterprises in version 2.0, reflecting the surging development potential.
With a circulation of more than 4 million copies, Banyuetan is China's official authoritative publication on current affairs and policies. The companies that can be listed in it are all very representative industry representatives, and I didn't expect Hu Yiming's submission to be quickly approved and published.
"In just half a year, from one million to 100 million, Huaxia Factory staged their own business miracle. The magic hand that created this miracle is the ...... of innovative research and development."
Reading these words, Han Hao couldn't help but feel a little embarrassed, his success was a little crooked, and he wanted to save his father from his factory at the beginning. In particular, the rapid leap from one million to one hundred million is really too encouraging and tempting, and he doesn't want to release such data.
"Didi-"
The mobile phone began to ring, and Han Hao looked at the landline of Qiu Mengtong, the county secretary.
"Director Xiaohan, your factory is really famous now, and the county has received many calls from foreign government enterprises to apply to visit and study in Huaxia Factory. There are also reporters from the province and the city who are also rushing to Hushan, and they all want to interview you, the new idol of the township enterprise. ”
He has always been accustomed to making a fortune in a muffled voice, but now that he is suddenly exposed to the public's eyes, Han Hao is not very used to such a situation.
Qiu Mengtong is very happy that the Huaxia factory can be famous throughout the country, which means that Hushan has also received the attention of the whole country, and he also has more opportunities to be exposed to the spotlight.
"Mr. Hu, you have made me miserable, now that the reporters and visitors are rushing here, I really don't know how to deal with it?"
After Han Hao thanked Secretary Qiu for his concern, he directly dialed Hu Yiming's landline number. Although Hu Yiming returned to the capital, he still maintained a good personal relationship with Han Hao.
"Haha, that's a good thing. First, you and your factory can invisibly advertise once and save a lot of money. The second is to train your ability to deal with the media and the public, after all, in China, the relationship between enterprises and the media and the government must be handled well.
But to be honest, I wrote this article in a hurry, and I wanted to check it and then send it to you, but I didn't expect it to be sent by the editorial department first. After all, things started because of me, and there are some suggestions I want to warn you: no matter what honor you don't let yourself get lost, remember your original intention, and do a good job in the enterprise is the foundation of all life. When an entrepreneur leaves the enterprise, he has nothing, no matter how brilliant he was in the beginning.
I have a friend who runs an advertising agency in Hujiang and has a set of dealing with reporters, and I give you his contact information and let him guide you on how to appear in public. ”
At this point, Han Hao had no experience in dealing with the media at all, so he could only follow the arrangement and call Hu Yiming's friend in the advertising company.
"Lao Hu just told me about you, and I can't help but give him face. But I said that in the past, we need to pay a fee for you to take care of your public image and deal with the media. For the sake of Lao Hu's face, I will give you a 5% discount on this fee, 80,000 yuan for 6 months, if you agree with us, come over. ”
80,000 yuan in 6 months, Han Hao thought to himself when he heard it, what kind of company's business is so expensive. But because it was introduced by Hu Yiming, he believed in Hu's character that he would not pit himself. So Han Hao planned to ask more details before making a decision.
"I want to ask, is this 80,000 yuan an advertising cost, or is it a cost? Is it for me personally, or for the entire corporate image?"
"We are responsible for the public relations of you and your business, which is to create and maintain a good image of you. Of course, advertising is needed, and in addition to positive publicity, it is also necessary to eliminate the hidden dangers of your negative image. For example, if you come to the multimedia, we will arrange a press conference for you, answer what questions you don't answer, and we will take care of your personal dress, image, conversation and other aspects. In short, we're a makeup artist who looks great for you and your business. President Clinton of US country A knows that there is an image team around him to create a personable presidential image. ”
The other party was quite patient on the phone, and explained to Han Hao what they were doing for most of the day.
80,000 yuan in half a year, no more, no less, Han Hao decided to give it a try, after all, Hu Yiming introduced, so he agreed to the other party's request.
In the afternoon, the county's propaganda department called and said that a reporter was going to the Huaxia factory for an interview and asked when to arrange a time for reception. Han Hao politely asked his subordinates to reply, saying that he was not available today, and he would reply to the county tomorrow. There were already several groups of reporters with cameras and video cameras filming at the factory gate, but Han Hao just let the security guards keep an eye on them, but did not drive them away.
Now he only hopes that the advertising agency personnel from Hujiang will be in place as soon as possible, because neither he nor Huaxia Factory has any experience in dealing with the media.
In the evening, a Jinbei van came to Huaxia Factory, and the person who came was the staff of the advertising company in Hujiang City.
There were a total of 6 people, 2 men and 4 women, and they were dragging a few large suitcases, and the battle was quite large.
At this time, Han Hao saw the boss of the advertising company who was talking to him, he was older than Han Hao, between 35 and 40 years old, and he was dressed very fashionably.
"Hello and welcome to Hushan County. ”
The other party was also shocked by Han Hao's age, and he didn't expect that the object of this service was only in his early 20s. Hu Yiming only said on the phone that his little brother needed help, and everyone mentioned that the boss of the township enterprise was at least 30 years old.
Guest rooms were prepared in the factory dormitory, so Han Hao took them to the dining hall to eat after settling down. Because the engine production line now works three shifts a day, the canteen is open until 10 o'clock in the evening, which is convenient for the employees who have changed shifts to eat and supper.
After the greetings, a female staff member with a note began to interview Han Hao, in fact, to understand and investigate her customer goals. Listen to what effect Han Hao hopes to achieve, what his wishes are, and so on.
"I don't like to be in front of the public too much, after all, our company has only achieved a little bit of success, and I hope to make a lot of money in silence is the result I expect. Now that there are quite a few journalists, I hope to send them away with dignity without affecting the normal operation of our company. In short, I just want to put this incident down as soon as possible, and neither my company nor I want to be exposed to the spotlight all the time.
In addition to dealing with journalists, we also have to deal with groups such as government companies that come to visit and study from other places, and I hope you can also help us figure out how to deal with them properly. We want to keep our relationship with the media and the government in good shape, but we don't want to be disturbed all the time. ”
Han Hao was very frank and said his thoughts, he only hoped that everything would be calm again.
"Don't worry, your request is simple, and we're good at it. Tomorrow we will contact the county to arrange a press conference, and you will be able to answer a few questions briefly. All questions will be filtered and rehearsed, and sensitive questions will not be present in the room. As for the groups that come to visit and exchange, if you announce a certain fee per head, they will be drastically reduced until they disappear. ”
Cheng Kai, the boss of the advertising agency, responded.
In fact, the full name of his company is a public relations advertising consulting and communication company, but the Chinese only know the word advertising, so he went with it.
"Isn't it okay to charge people for visits?"
Han Hao raised his concerns about affecting the company's reputation.
"Don't worry, it's very popular for foreign companies to charge people who visit the company, after all, it requires labor costs to pay. You don't want to send someone to accompany a different person to repeat the same work every day, and you will be killed if you come to eat and drink every day. What's more, we are just a strategy, and we can flexibly adjust it in practical applications. Many of our clients have used this trick to get out of trouble and regain their peaceful lives. ”
Cheng Kai answered Han Hao's questions one by one.
"If I could, I wouldn't want to attend a press conference to answer questions, I personally want to keep a low profile, after all, people are afraid of being famous, pigs are afraid of being strong. ”
After careful consideration, Han Hao decided not to show his face.
Why? Think about it, a billionaire in his early 20s who struggled to succeed on his own should be the idol of many young people. You don't need to do any advertising, all the media in the country will promote it for you for free, and you will quickly become famous all over the world. When you are Huaxia Factory, Huaxia Factory is you, as long as people mention you, they will unconsciously think of Huaxia Factory, how much less advertising costs. And with our image as a gatekeeper for you, a positive and healthy young successful entrepreneur, many people can't dream of it. ”
Seeing Han Hao, Cheng Kai already had a rough outline in his heart, if he could create a successful business idol, it would be a great achievement for his career.
"Where do I have so much money, the statement of more than 100 million is just sales, and the money is all from the company, and I don't have much money in my personal assets. The higher I climb, the harder I fall, now I don't want to be an idol, I just need to return to my old life. ”
The more he thought about it, the more right he became, Han Hao felt that he was still at ease to be an ordinary person, and what business idols were too far away from his world.
"Alas, what a pity for a piece of jade, it's a pearl. My advice is to keep it for now, and maybe one day you will understand what a good resource you are. Many well-known entrepreneurs abroad, their reputation even overshadows their own enterprises, and they are a golden signboard. Okay, the customer is Emperor A, everything you say is right, this time we will do it according to your requirements. In the future, if there is a chance, I will plan well for you and create a Chinese business god. ”
Under the arrangement of Cheng Kai and others, Huaxia Factory officially hired his company as an image publicity consultant, and was fully responsible for the publicity of Han Hao and his factory.
Two days later, a media press conference was held in the conference room of the Huaxia factory, and a female employee of Cheng Kai's company temporarily acted as the spokesperson, read out the company's statement on the incident and answered questions from reporters. Reporters from nearly 20 media outlets across the country attended the press conference.
The theme idea is that the Huaxia factory has only made a little achievement, and the achievements are inseparable from the support of the local government and the company's own attention to research and development, and will continue to strive to contribute to the country in the future. At the same time, I also hope that media friends and other groups will not disturb the normal operation of the enterprise. In addition, the rumors that the boss Han Hao has become a billionaire have also been clarified, and these are only the sales of the company, and all the profits will continue to be invested in research and development.
Although Han Hao dealt with the disturbances of the media and visiting groups with the help of a professional company, various county, city, province and even national personal honors still followed. Municipal Model Worker, Representative of Outstanding Entrepreneurs, Outstanding Entrepreneurial Youth, Executive Committee Member of the Federation of Industry and Commerce, Member of the Provincial Committee of the Chinese People's Political Consultative Conference, ...... of the All-China Youth Federation Han Hao was overwhelmed, but fortunately, Hu Yiming warned him in advance, so he didn't care too much about these honors.
As soon as Ma Xiaotian arrived at the office in the morning, he felt that the atmosphere was a little wrong. It has been rumored in the factory that the deputy director Zheng Nan reported his real name to the gossip for many days, so Ma Xiaotian deliberately kept a low profile during this time. His eyelids were always jumping, as if something big was about to happen, so he drank a lot of tea to calm his fears.
The door of the office opened, and a few fresh faces came in, and Gong Weiqiang, the director of the factory, stood behind them and looked at him with a complicated expression, and Ma Xiaotian knew that he was finished.
"Comrade Ma Xiaotian, according to the reporting materials, we hope that you will cooperate in the investigation, and please cooperate with our work. ”
The news that Ma Xiaotian was taken away by the staff of the Provincial Commission for Discipline Inspection spread all over the Qianjiang factory at once, and many people told others how they saw the once invincible Ma Xiaotian paralyzed and dragged into the car.
Zheng Nan was also surrounded by a group of elated employees, who thanked the upright deputy director for pulling down the moths in the factory.
Barely coping with everyone's cheers, Zheng Nan looked at the resignation letter in his drawer. Now, it's time for me to leave the Qianjiang factory.
Ma Xiaotian fell, I don't know how many people will be involved, and Zheng Nan can't gain a foothold in the Qianjiang factory.
Hearing that Ma Xiaotian finally capsized the boat, Han Hao couldn't help but sigh that Skynet's restoration was not a matter of not reporting it, but the time had not yet come.
At the same time, there was very bad news from the mountain city of Yuzhou.