Everyone in the audience was attracted.

Brian, three Britons, sat in the last row with Deputy Chief Zhou and others, and the secretary of the municipal party committee listened while interpreting for several Britons.

Portland was the first to applaud.

It caused a roar of applause from the audience.

Shuangshuang and Liu Dingxin's hands shook together excitedly.

That's too well said.

There are stories, there are cases, vivid and detailed.

Most of the merchants in the audience have not undergone professional marketing training, and the things that are usually commonplace were told by Fan Yang, which was very reasonable, and they were all fascinated.

Even forgot about the applause.

Fan Yang pressed his hand: " Presumably this truth does not need me to explain too much, this is the inevitability of economic development, developed countries, developing countries, backward countries, his economic level is not the same, people's disposable income is not the same, the quality of life requirements are different, when living in poverty, people will not care about other people's eyes, born, live, but when the material conditions are full, there will be a series of needs for personal consumption, pay attention to style, will be more and more concerned about other people's opinions, just like people, when they are young, they will act arbitrarily, but when they are old, they will care more and more about the eyes of others, and after a little economic conditions, they are very afraid of being discriminated against by others, refusing to fall behind. ”

"Therefore, at the level of manufacturers, different pricing strategies will be formulated according to these different consumption levels. ”

"Europe is in the stage of industrial revival, the economy is tight, naturally easy to accept, and the United States, compared with the book, faster into the third era of consumption, so the price is cheap no one buys, the price is more expensive but sought after, this is also a very important word in the third era of consumption product strategy, light luxury, everything is better, which is especially important in basic consumer goods, including food. ”

So, the first reason that can prove that the more expensive the better, is established. ”

"The high-price strategy of the product can allow manufacturers to have more cost space, improve quality, and more importantly, stand out from similar products. I have an expensive price, I have a brand advantage, this is an indisputable truth, just like cigarettes, 1 yuan a pack, 5 yuan a pack, and 10 yuan a pack, who is better to sell?"

"The cheaper it is, the more unsalable, either you take the mid-range route, or you take the high-end route, 1 yuan a pack, do you sell it to Africa?

The audience laughed again.

Kato Ping saw that Fan Yang had successfully blown the hundreds of people present who were fascinated.

Unceremoniously stood up and interrupted Fan Yang: "General Manager Fan is reasonable, but it also has to be timed, now my country has just experienced an unprecedented economic crisis, the economic recession is serious, and there are unemployed people everywhere, it is not appropriate to adopt a high-price strategy during this period, right?"

Kato Ping didn't have a microphone, his voice was small, and Fan Yang didn't hear what he said clearly.

But not at all.

The staff helped and handed Mr. Kato the microphone. ”

Kato Hei took the microphone, and this time the voice came clearly into everyone's ears.

Without waiting for Fan Yang to translate, Kato Ping said it again in Chinese.

The person who was present suddenly woke up, and there was a commotion below.

Fan Yang smiled slightly, and was worried that he didn't know Kato Taira, who was present, and took the initiative to say: "This classmate said it very well, by the way, I would like to introduce to you, this Mr. Kato Hei is the business director of your country Oshimahara Shoji Co., Ltd., Oshimahara Shoji Co., Ltd.'s trade contract with our country, more than 1 billion US dollars per year, is one of the most important customers of our company, and has a very close and high-quality cooperation with our company." ”

Kato's face was ugly.

Fan Yang's thick skin is also enough, and he actually works closely with himself.

$1 billion?

Just saying the name of a company, I don't have much of an idea, but when I hear about $1 billion, they all stand up.

Qi Shushu bowed to Kato Heiichi.

Kato Ping smiled and nodded, and pressed his hands down.

These people sat down again.

Shows extremely good social qualities.

Deputy Chief Zhou saw it in his eyes, and said that he was able to obtain today's economic results, and these aspects could not be ignored, and the overall quality of the people and the level of education were still difficult to match.

"Yes, I admit this, and I deeply regret the setbacks that your country has suffered in the past two years, but does it matter? A financial turmoil, the most damaged are the capitalists, for the common people, what is taken away is only people's savings, everyone's income level is still there, life must go on, if it is a real luxury, it will definitely be impacted, but what about basic consumer goods? And I just think that in the case of a general economic downturn, personal consumption will not fall, and at this time, people will not choose cheap basic consumer goods, why? You can imagine a situation where a very wealthy resident of Yueben was robbed of his savings by this financial crisis, and he went to the supermarket to consume, and there was a 500 yuan canned Chinese food on the shelf, and next to it, he only needed to take one more step, which was 200 yuan of Chinese canned food, and there were acquaintances standing next to him, and everyone was shopping together, do you think that the residents of Yueben, in this special period, would choose to buy 200 yuan of Chinese canned food?"

"I would like to invite all of you to answer this question. ”

Fan Yang stepped down from the podium and handed the microphone to everyone in the first row.

Conduct a live Q&A.

The first answer was, "No." ”

The second received the microphone and replied, "No." ”

Surprisingly, Fan Yang asked more than 10 people in a row, and the answer was surprisingly unanimous: "No." ”

Silenced Kato Taira.

"Yes, I am not surprised to get this answer, all of you here, are excellent businessmen, the tradition and consumption ideology of the book, we know better than me, I have great pride and pride, even today, there is still such a situation in the supermarket, Chinese products, more than 5 times cheaper than this product, China's apples are clearly priced, 10 yuan a, is still red Fuji, next to the red Fuji, 100 yuan a, more sales are still called this apple, this is a collective boycott of domestic productsNo, you know better than I do that you are afraid of other people's eyes. ”

"Moreover, did temporary difficulties stump you? Did a momentary setback collapse you? Is it serious for you that you rebuilt your country from the ruins and returned to the top of the world in just a few decades?

There was no shortage of angry people in the audience, and they took the lead in applauding.

After talking about this, Fan Yang returned to the topic of light luxury.

"How to create light luxury products? How to stand out from similar products? The so-called concept of light luxury, applied to the level of basic consumer goods, two words can be summarized, famous brand. ”

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