Arthur's local xing newspaper is an asset, a business. But prices are lower, and there is even less excessive competition by becoming the sole local service provider. The eyes of the members of the advisory group in the conference room couldn't help but light up slightly.

Exclusive business is good business, because whether the customer likes it or not, the power of choice is not in the customer's hands!

"The paper media is already in decline, and even the transformation of the paper media, which has been hotly discussed, seems silent in the face of such a situation, just like waiting for the calm before a storm, but it is quietly scary, quiet and helpless. ”

After listening to the boss's explanation, Angela also saw a series of business opportunities from it, but the risk of this investment was very high, and she still did not approve of Arthur risking a huge loss to invest in a newspaper.

Because in the eyes of her investment and financial advisor, Arthur's wealth is not enough to scatter coins at will according to his own ideas, and fifty regional newspapers, even one newspaper is worthless, and it will take tens of millions of pounds to complete this plan.

Once the investment fails and loses tens of millions, although it will not hurt Arthur's assets, Arthur's undefeated aura touted by the media as an investment genius will disappear completely, and even become a joke for people to ridicule.

In a word, in Angela's opinion, Arthur has not yet reached the level where he can spend money on any xing!

"It's an era of information explosion, and since the launch of Apple's crazy phone, people can quickly receive all kinds of news, including news reports, from just a smartphone.

The advantages of new media such as timely, interactive and extended are incomparable to traditional media. Through the Internet and new media platforms, press releases can be delivered to the audience immediately, while newspapers still need to go through the process of printing and selling, which is far less timely than new media reports.

Moreover, most of the news on the Internet is freely available to the audience, which makes the newspaper less and less. The loss of audiences and the consequent decline in advertising revenue are the main reasons why newspapers are going bankrupt and closing.

One thing is very simple, all of you here, I am afraid that the time spent on TV, mobile phones, game screens, and in the digital world should already occupy your personal time, and how many of you will spend your time reading newspapers?"

Angela's eyes looked around the crowd at the conference table, her opposition was still very insistent, and when she looked at Arthur, the young boss, her face was serious and serious.

Hey—

Arthur couldn't help but sigh lightly in his heart, it seems that in order to implement this plan, he still needs to convince his investment adviser, as I said before, although Arthur, the boss, can completely ignore the opinions and feelings of his subordinates, and directly give orders to let them do things according to their own will, but that is undoubtedly inferior.

Angela's group of advisory group members, to put it bluntly, is a group of thinkers that Arthur has cultivated for himself, not a group of echo worms. Even if he can see the future, he only sees the general trend of the future, and when it comes to the details, he can't play it alone no matter what.

He can't be exhaustive, always guarantee that the decision is correct, the acquisition of the regional xing newspaper is just an idea of Arthur, and whether it can be as successful as he imagined when it is really implemented in the end is also a big question mark.

To put it bluntly, he has no bottom in his own heart. He needed this group of consultants to help him investigate, improve and fill in the gaps, so Arthur smiled and said, "Okay, then let's use data to speak, so let's conduct market research first, analyze the existing regional newspapers, and see if my idea has any investment value."

But the reality is, folks, people are cheering at the decline of newspapers, but when you ride the subway, you see that almost everyone is in the newspapers. This is also true. ”

After the meeting, Arthur called Angela into his office, the two sat opposite each other, holding the coffee cup, tasting the fragrant hot coffee, seeing Arthur put the coffee cup on the desk, Angela also put down the coffee cup in her hand, smiling and waiting for the young boss to speak.

"Angela, do you really think the print media will die out completely?"

Angela shrugged her shoulders, spread her hands, looked at Arthur and nodded, "Why not?

I know what you're trying to say, boss, it's true that there are still a lot of people who like to read newspapers, but you ignore one of the most important things, which is that people who are used to getting free information on the Internet don't want to pay for a newspaper that publishes outdated news!

A daily newspaper, published once a day, tells about the events of the previous day. A weekly newspaper with a weekly edition that publishes news for the week. Monthly, a compilation album is published every month to record the important news of the month. No matter how fast it is, it will have to wait for the next day.

Isn't this the shortcoming of the print media? In this fast-paced society where everything is done first, and everything is time-sensitive, isn't this the biggest weakness of the paper media?

A large number of excellent journalists have left one after another, and many have changed careers to online media. Online media. Electronic publications. Even self-media people are new outlets, but they are all strong competitors of print media.

Moreover, the participation and interaction of print media is far lower than that of new media. By the way, there's also a little bit of searching xing, well, if I can, I can name a lot of reasons.

Boss, you must admit that a paper media with a history of hundreds or thousands of years is facing the impact of extinction, and there must be chong attacks from all walks of life, all angles, and different degrees of li, so that its position can be shaken, and even face disintegration.

And now we have to see no longer just why it has been impacted, but how this paper media, which has been circulating for thousands of years, can continue to survive in the face of these shocks.

I don't think it's a wise choice to join in this existential situation, which will only drag us into the quagmire, and at the same time make those who are also mired in the quagmire and go to great lengths to break free to go ashore and watch the excitement laugh at sarcasm!"

"Hehe, what you said is true, I admit it, but I also have a somewhat different opinion, in my opinion, the dead are the newspaper, and the living is the paper. Of course, the newspaper here refers to the newspaper company, or as an individual unit, and paper refers to the medium form of the newspaper.

Angela, you know, there hasn't even been a dead medium in this world!" Arthur said with a smile on his face as he looked at Angela with an incomprehensible tone.

And Angela was slightly stunned at first, and then couldn't help frowning slightly, falling into deep thought, but Arthur didn't let her think for too long, and continued: "When facing the impact of new media, any media will find a new way of survival sooner or later, and reshape value with a new model.

For example, after the emergence of television and the Internet, radio has risen rapidly because of its relationship with cars and traffic jams, and now in various cities in the United Kingdom, radio stations are the best days, with low costs, more income, and high profits. (By the way, who would have thought that radio would be wiped out by a taxi app。。。。。 All the drivers are not listening to the radio and are going to take orders!)

Under the impact of movies, drama finds its own unique value on the stage. Similarly, under the suppression of television, many people predicted that movies would die in the first few decades, but movies have gained new vitality in movie theaters, and under the viewing experience of visual effects and sound effects, movie ticket prices are very stable.

So, the same is true for newspapers, perhaps in the future, subscribing to newspapers is a sign of peace, the future of newspapers is on the flush toilet, when the new generation of new media suffers from cervical spondylosis, that is, when newspapers are reborn...

Well, my imagination is limited to predict the future of newspapers on what occasions and to what needs of whom they will be able to come to life, but the broadcasting industry in the early nineties of the last century also never predicted that radio would be reborn as a result of seemingly unrelated traffic jams.

So, from the historical point of view of the evolution of the media, newspapers are never dead, they may change, and they are changing. Angela, another important reason for buying these newspapers is that I need a voice, I need influence.

Look at News Corp., look at Murdoch, hehe, it can even affect the results of Shouxiang's competition, those with ambitions and ambitions even need to curry favor with that old man who has become dirty!"