Chapter 370 Doing Business, It's Easy to Be a Boss, It's Hard to Be a Boss!
As the saying goes, whoever wins souls wins the world, and this is especially true in the era of the rapidly developing knowledge economy.
Traditional energy, materials, land and other resources are no longer the backbone of enterprise development and progress, corresponding to human resources are more and more valued, and core talents are definitely the key elements to improve the competitiveness of enterprises!
In this era, talent is the most important resource for enterprises, and enterprises must pay attention to talents if they want to become stronger and bigger. Ancient and modern, Chinese and foreign, whether it is governing the country or the enterprise, no matter what career is done, talent is the guarantee of success. Of course, when we talk about talent, we mean teams, not individuals.
To be honest, only when you become your own boss do you know how important it is to be your own talent!
"OMG!, why didn't you call me sooner... ”
The next day, Aimo, who woke up from sleep, raised the corners of his mouth slightly, and stretched out comfortably and lazily, Aimo, who was still satisfied with not having such a high-quality sleep for a long time, subconsciously glanced at the clock on the wall, and immediately exclaimed.
Arthur, who came out of the bathroom in a bathrobe, shrugged his shoulders at her and smiled: "Seeing that you sleep so soundly, I really can't bear to wake you up, let's talk about it later, you work too hard, when I saw you yesterday, the dark circles under your eyes are enough to show that you haven't been fully rested during this time!"
"I want to rest too, but now I have five cases to deal with, and I was supposed to read the information last night, damn it... It's all your fault!" Aimo took the nightgown and put it on, and with both hands skillfully gathered her curly hair, tied it into a ponytail, and trotted all the way to the bathroom.
Arthur dodged out of the way and said with a smile: "Don't be in such a hurry, it's too late, even if you speed up now, you won't be in a hurry." ”
"I'm really going crazy, I've got a court out in the morning, oh my God... ”
"Don't worry, I'm ready, breakfast has been delivered, and after you've eaten, you can take the helicopter straight to work, which will save a lot of time." Arthur saw that Aimo was really in a hurry, so he stopped joking, leaned on the door frame, and smiled and reassured.
Hearing this, Aimo, who was a little flustered, glanced at Arthur with a bad look, looked at the red light in the mirror, her complexion became better, and she completely lost her previous dullness and tiredness, I have to say that during this time, because of factors such as being too busy with work, tired and staying up late, her complexion became very poor.
Sure enough, women still have to have love!
"Okay, don't eat, I'm really going to go first, call us... ”
After eating a little breakfast, Aimo, who had already changed into a black OL suit, set off his capable temperament, got up and came to Arthur's side, leaned over his cheek, and then picked up the briefcase on the sofa in the living room and walked out quickly.
"Slow down, don't worry, I wish you all the best in your work!"
Arthur hurriedly followed and shouted, while Aimo took out his sunglasses and put them on, raised his hand without looking back, waved his hand, opened the door and walked quickly to the elevator.
Falling in love with a strong woman in the workplace is like this, for a strong woman, work first, you can't expect too much from the morning and twilight, especially her upright, rational and strong character, which is not easy for ordinary men to control.
But for Arthur, this Legally Blonde, who combines beauty, wisdom, connotation and taste, is undoubtedly the most satisfying trophy!
"Next, I plan to set up a media company, acquire no more than 50 regional xing newspapers, build a media network, and create a regional xing news platform!"
In the first meeting of the advisory group after returning to London, Arthur directly threw out his acquisition plan after listening to the work report during this time, which caused the consternation and uproar of everyone present, including the chief investment adviser Angela. At a time when the world was talking about when newspapers were going to die, Arthur's move was a surprise to everyone.
"Boss, this is not a good idea!" Angela did not get used to Arthur as a boss this time, her pretty face was full of seriousness and solemnity, and she dutifully and directly expressed her objections.
Since the outbreak of the international financial crisis in 2008, 70 percent of local newspapers in the UK have faced bankruptcy or have closed down, and more than 80 newspapers have laid off and "slimmed down", and the newspaper industry has almost become synonymous with salary cuts and layoffs.
The Guardian Media Group, which saw its profits fall by 85 percent in the latest fiscal year, also took advantage of its local newspapers and laid off hundreds of employees. Discovery Group closed 11 local newspapers this past '09 Christmas Day, while taking pay cuts, wage freezes and unpaid leave for employees.
A number of professional bodies predict that a third, if not a half, of the UK's local newspapers will die in the next five years, while another related prediction is that half of the 20,000 jobs in the UK's local newspapers will be lost over the next five years!
The reason why I pay attention to this data and information is because I want to remind your boss that you want to sell your regional newspaper or close it outright, because it will become a negative equity in your assets.
I don't understand why you suddenly thought of buying regional newspapers, and not less than fifty newspapers, I can't understand that!"
Looking at the advisory group in the conference room, everyone nodded in agreement with Angela's point of view, and whispered to each other, Arthur looked at Angela with a serious face and smiled: "Angela, don't be in a hurry to deny my plan, I know what you said, but I also have my own considerations, my strategy for investing in the newspaper industry this time is to buy small newspapers that cover the local readership, and have no intention of investing in metropolitan media newspapers... ”
As Arthur spoke, the chatter in the conference room died down, and everyone turned their attention to the young boss to hear his investment reasons against the trend of the times.
Although Arthur could ignore the objections of the advisory group and insist on letting them do the work for himself, but in the end, if a team cannot unite and cooperate, but do things with doubts and dissatisfaction, it will get twice the result with half the effort, and at worst it will fail, planting the seeds for the collapse of the team.
To be honest, it's hard to be a boss, especially to be a successful boss, it's even harder, although sometimes you can be xing, but it depends on when, now is not the time for him to be xing.
"First of all, it seems to me that these regional xing newspapers are focused on providing local and community-based information in each region, and they are valuable. The newspaper industry is in decline, but community newspapers are still valuable.
You can see, community information is very difficult to see on the Internet, and unlike the large national newspapers and the big cities competing newspapers, regional newspapers, it is the only link of the whole community, serving the community, and having a close relationship with the readers in the community.
If it were you, would you stop to read a story about yourself or your neighbors?
Oh, no, I won't anyway, so as a business, the target audience of community newspapers is relatively accurate, and advertisers will be happy to place them. As an investment, its market price is lower than what it is worth, and as you said before, 70% of regional newspapers are facing closure, or even have collapsed, and if you want to buy it, it won't cost you a lot of money, but it's worth owning for a long time. ”
Arthur's words made everyone who had frowning brows slightly stretch their solemn expressions, and they all thought about it, as if Arthur's reason made their previous objections a little looser.
"In some small and medium-sized cities and communities, people have a strong sense of belonging to the community, and no institution is more important than a local newspaper.
The newspapers we are buying are all for the local communities in which they are located, and this model is firmly established in these regions. What I need is to have a voice in local affairs through these newspapers!"
Arthur said his purpose directly, and when he heard this, everyone's eyes couldn't help but light up, and a trace of surprise appeared on Angela's pretty face who frowned.
“。。。 Newspaper circulation may decline, but the fatal wound is that a newspaper loses an important source of information in the local area or the market loses its identity.
And, in my opinion, the Internet is not insulated from newspapers, and community newspapers have their own evolutionary process. I am well aware that the digital tide is irreversible and that the medium through which information is delivered will change.
I can even say with certainty that in the future, newspapers will be unpapered and turned into online news services.
But the essence of business will not change, serve the community with good content and attract advertisers. Striving for exclusive access to good content is a constant, and it has nothing to do with the channel changes in the delivery service. Once we have integrated all the local xing newspapers we have acquired and found a good digital profit model, it can be quickly rolled out to all of our local xing newspapers.
So, in my opinion, the local xing newspaper is an asset, a business. Assets are valuable, but prices are lower, and there is even less competition by becoming the sole local service provider.
When we look at the media, we can no longer use the concept of a unified one, such as traditional media and new media, to analyze it simply. It's about using a business perspective, not just the form of a medium. ”