Chapter 154: AT Continues

The team led by Xu Hongbing, chief engineer of the former Tianjin Automobile Gear Factory, finally built a prototype of a hydraulic 3AT after dismantling and absorbing the 4AT technology of major brands and benefiting from the foundation laid by the Zhonghua CVT project team.

The technology that was mastered abroad decades ago was extremely difficult to overcome by Xu Hongbing and them.

"I finally lived up to my mission, didn't waste money in vain, and finally completed what should have been done a few years ago!"

At that time, the state used the treasury bond funds to organize a large number of people to tackle the automatic transmission, and the AT project was the most suitable route for everyone. Halfway through, the project was terminated when it was found difficult to bypass foreign patents. Xu Hongbing was one of the leaders of the year, and after several rounds of coming to Zhonghua Group, he finally realized his dream after gathering some technical backbones of the year, and regaining huge resource investment.

Previously, the CVT project of Zhonghua Group was officially landed, which put Xu Hongbing under a lot of pressure.

Because the company's resources are limited, it is impossible to invest in two major automatic transmission projects at the same time, and the CVT will be implemented, so the AT is likely to be abandoned.

Everyone on the AT team knew this, so they worked through the night to get the 3AT out at the end of the year.

Compared with the current CVT, the 3AT is at least a generation behind, but at least it has made gains in the AT field and is no longer a project that is looked down upon.

"Even if it's an outdated product, we've proven ourselves and we're not ashamed!"

At the completion of the project, Xu Hongbing said loudly to all members of the team.

As soon as the news came out, Han Hao and other high-level executives came to verify and see how this 3AT performed.

"This is just an academic sample, the outdated 3AT has no possibility of mass production, and our current CVT is much more advanced and practical than that. However, it at least lays the groundwork for the next step in the 4AT attack, which will not be our main transmission for the foreseeable next five years. ”

Zhao Quanfu, director of the Automobile Research Institute, commented so frankly.

In the context of the era when 4AT occupies the mainstream market, 5AT begins to become popular, and 6AT is about to land, Zhonghua Group's AT project still has a long way to go.

When CVT has been successful and will become the main product of Zhonghua Group, the decision on what to do with the AT project is in the hands of Han Hao.

As soon as he calmed down from the excitement brought about by the success of the 3AT prototype, Xu Hongbing began to think about the next step.

If the AT project is cancelled, then he decides to pack up and leave the Chung Wah Group and continue to work in another place where he can shine for the AT cause.

From the birth of the 3AT, he has seen the 6AT beckoning to him.

From 2001 to the present, Xu Hongbing led a team of more than 300 people to struggle for more than 1,000 days and nights, spending 140 million yuan, and finally got the 3AT out.

Unlike the CVT project, which smashed more than one billion yuan, the AT project is a strategic investment, and the product has not been able to achieve mass production standards in one step.

More than 300 people in the AT team, including Xu Hongbing, are waiting for Han Hao, the boss, to announce his next fate.

"Thank you for your hard work, which has made up for a big shortcoming for our group and China's automobile industry. Although 3AT is a technology that has been eliminated abroad, it is a great achievement for us Chinese automakers.

I'm sure all of you are worried that our CVT is about to be mass-produced, and the group will make it a major product in the future, so where should the AT project go?

Today I will give you a clear answer -

The AT project will continue to retain and increase investment, and in the future, it will learn from the CVT model to introduce foreign technical exchanges, and comprehensively use global resources to tackle high-end products such as 4AT, 5AT and even 6AT!"

Han Hao's words immediately won applause from the audience.

His statement reassured more than 300 people in the AT project team. The atmosphere of working at Chung Wah Group is very good, and many people have already liked it.

"We look forward to the day when our AT products can fly with CVT and become a powerful tool for our Chunghwa Group to expand its territory.

You, all the members of the AT project team, will become the sown of the AT flame in China in the future, you are not witnessing history, but creating history with your own hands!"

At this time, Han Hao's movements of clenching his fists and waving towards the sky have become unforgettable scenes for many people at the scene.

"Bang Bangβ€”"

Xu Hongbing applauded vigorously, but tears flowed uncontrollably.

The boy doesn't flick when he has tears, but he just can't help it, and he always feels sorry for the good news he heard without tears.

The soldier died for his confidant, Xu Hongbing had an urge to work in the Zhonghua Group to the end, and Han Hao had a shining point that he followed all his life.

"This is a young entrepreneur full of ideals and passion, he has a very infectious flame burning in his body, which can easily ignite the entire China Group and let everyone burn for their dreams together!"

Zhao Quanfu, who considers himself a rationalist, recalled the scene of the day in his diary at night, and wrote with no pen and ink.

Ricardo UK is very happy that after the completion of the CVT contract, they have received a consulting contract for the AT project of Zhonghua Group. At that time, South Korea's Hyundai Motor, with the support of Ricardo and Mitsubishi Technology, completed the breakthrough of AT technology.

Now, the Chinese are more violent, not counting the completion of CVT, but also continue to attack the AT project.

"We are just making up for the lessons, making up for the homework that we have pulled down one by one, after all, there is a big gap with the top students abroad, and if we don't work hard, we will never be able to catch up with them. ”

Han Hao responded to the British suspicions.

CVT as the main mass production, and the AT project as a technical reserve to continue to tackle key problems, as for the dual-clutch project to wait and see, this is Han Hao's strategy on automatic transmission.

Chery SUV, Tiggo, which has always been pinned on by the market, has finally been launched to meet consumers.

As one of the three domestic musketeers, when "Tang" and "Haval" have gained a firm foothold in the market, Chery's Tiggo has made many people pay great attention.

Priced at 129,800 yuan and 139,800 yuan, Tiggo first launched two 2.4L engine models, namely the MT and 4AT versions, and the power system all uses Mitsubishi's engine and transmission.

Compared with "Tang", Tiggo's 4AT is 10,000 yuan more expensive, which is no way to do it, because their procurement costs go up and they have to go public at a high price.

"We have a Mitsubishi 2.4L engine, which is larger than the 1.8L displacement of the 'Don', and the transmission is a 4AT with the advantage. Therefore, it is 10,000 yuan more expensive, and we think it is worth the money!"

Yin Yuefei, the new boss of Chery Automobile, explained to reporters with a smile.

The red-top businessman turmoil caused Zhan Xiaqiu, the former boss of Chery, to leave the automobile industry, restore his political identity, and continue to serve as the secretary of Wujiang.

The person who now controls the big ship of Chery Automobile is Yin Yuefei, who was born as an engineer. He was the workshop director of FAW-Volkswagen, and now he is the leader of Chery, a new upstart in the south. If he continues to stay in FAW, he is estimated to be the director of the management workshop, and at most he will be promoted to the level of deputy technical director of the FAW-Volkswagen factory. But today, he has taken the reins, taking charge of the new warship Chery Automobile.

It is completely the same as Haval's powertrain, but the shape is different, Chery has made improvements on the basis of the appearance of the RAV4, while Great Wall Haval directly imitates Isuzu's new car.

"Our competitors are ourselves, and as long as tomorrow sells better than today, we consider it a successful product. ”

The Tiggo is an on-road SUV, and competitors naturally point to the current market hegemon "Tang". The average monthly sales volume has exceeded 12,000 units, and the "Tang" has shown strong vitality and created a new legend in China's automobile industry.

Yin Yuefei is still relatively sober, it is impossible for Tiggo to directly defeat "Tang", he set a relatively pragmatic goal for it, with annual sales of 25,000 vehicles.

It is equivalent to the target of 2,000 vehicles per month, which is basically the same as that of Haval. Now Chery is relying on Fengyun and Rarity to win the world, and urgently needs Tiggo to bring new surprises.

Thanks to the development of "Tang" in the SUV market, more and more consumers are now beginning to pay attention to similar products, and sedans are no longer the only choice for everyone.

When Chery officially announced the launch of the Tiggo, two of the first batch of cars had already entered the Zhonghua Group's automotive research institute. There is a dedicated competitive research team responsible for dismantling and analyzing the models that are in direct competition with the Chunghwa Group, so as to give feedback for the management's reference.

The two vehicles are the MT and 4AT models, which include all of Chery's products on the market.

"Tang" is already one of the cash cows of Zhonghua Group, so Han Hao paid great attention to the listing of Tiggo, and he personally came to the scene to find out about the new Tiggo car.

This is a model with the shadow of Toyota RAV4, its degree of completion is not high, and the thick gap in the trunk shows that Chery's process control level needs to be improved. In terms of interior, there is the shadow of the Son of the East, and it can also be said that the interior of the Son of the East has been copied over, which can be regarded as an integrated utilization of resources. However, the rough material makes the whole car look a little out of class.

The chassis is undoubtedly a simulation of the chassis of the RAV4, Chery does not have the technology to independently develop the chassis for the time being, the only commendable thing is that the power system is OK, after all, it comes from Mitsubishi technology. The whole car drove a little loosely, and it didn't give people the feeling of confidence as soon as they got in the car.

Although Chery has repeatedly claimed that it is a product that has been built with all its might, there are still traces of hasty market launches.

Juxtaposing "Tang" and Tiggo, it can be clearly seen that "Tang" is more beautiful and spiritual, has its own original design factors, and the workmanship is also better.

"For the time being, it seems that Tiggo will not pose much of a threat to us, and their product power is much lower than ours. ”

After Han Hao took a test drive, he made such an evaluation.

This is not his words, but based on the domestic consumer survey that has just been completed, he has obtained the latest SUV market data analysis.

In the online and on-site field research, a total of more than 20,000 consumers distributed across the country were interviewed, and they together formed a combination of domestic consumers' purchase factors for SUV products.

At the top of the list is the appearance!

Many consumers choose appearance as the first thing they can pay for. The appearance is not good-looking, even if it is good in other aspects, it will not be considered.

Just like choosing a boyfriend or girlfriend, appearance occupies the decisive factor. It was love at first sight, and the same applies to cars. After all, a car is a man's second wife or lover. On the contrary, it is equally common to use it on female friends.

More than 65% of respondents ranked the appearance of their cars as their top priority.

The second consideration is cost-effectiveness, and consumers will consider their pockets and choose cost-effective products.

A car with rich configurations and a lower price than its competitors can attract the attention of consumers.

Although it ranks second in terms of cost performance, only 35.8% of consumers choose it, which is half less than the appearance.

This shows that SUVs want to sell well in China, as long as they look good and don't worry about selling badly.

The third factor in buying a car is space, which can also be said to be the size of the model.

The larger the space, the more consumers like it, especially the driving experience of the rear space. After all, Chinese can only buy one car per household, and the need to carry the whole family must be considered.

In addition, the large model looks like a face, and the big car is more able to win the hearts of consumers than the small car.

The space factor accounted for 29% of the considerations.

Next is the price of the whole vehicle and the interior, which are also hot spots for many consumers, ranking fourth and fifth.

Seeing this, many people want to say that the quality of the car depends on the power, handling, and fuel consumption? Why is it that no one considers these three things?

Sorry, these three are exactly in sixth, seventh, and eighth places, which are only a little better than the remaining two - vehicle brand and pre-sales service.

Even if Chinese consumers are complained by people in the industry that they don't understand cars and ignore the most critical factors of automobiles, it is these people who determine the direction of China's auto market.

After reading this report, it is not difficult to analyze why "Tang" can sell well.

The unique new shape of the ripples of water drops and the design language in line with international standards make many people like this domestic SUV at first sight.

129,800, automatic transmission, with the mainstream luxury configuration of the market, navigation, ESP, leather, sunroof, etc., the space can also be comparable to the B-class sedan, which completely meets the top few of China's SUV hot selling conditions.

Therefore, after judging Tiggo, Han Hao can conclude that there is no competitive threat for the time being.