Only when the tide recedes will we know who is swimming naked.

In 2003, the domestic automobile market was hot, so that many companies did not hesitate to spend huge sums of money to enter the automotive industry, Oaks, Midea, Bird, BYD and so on are clear examples. But with the arrival of the cold winter in the car market, as soon as they took off their clothes and stepped into the water, they were choked to death by the icy sea water.

As the most high-profile dark horse in the automobile industry at that time, Oaks vowed to use the home appliance price war model to clear the reshuffle, for which a huge amount of 4 billion yuan was prepared to start the first shot of China's automobile price war.

Zhonghua Group is their biggest learning object, opening 4S stores in Dinghai, Jiangzhou, Hujiang and even the capital, and then setting up an automobile research institute. offered a high salary to poach people in Zhonghua Group, but the effect was not good, and many employees were unmoved, but there were also more than a dozen people who jumped ship in the past because of their salary.

The SUV "driving force" they produced, the listing price of more than 70,000 yuan fell all the way below 60,000, and the price card was played very thoroughly, but the sales volume was not satisfactory.

2,193, this is the number of vehicles sold by Oaks in the market, but the time is a whole year.

Such a figure is only a month's sales volume of many independent brand OEMs, and it is a fraction of the Zhonghua Group, so the future of Oaks' car manufacturing road is bleak.

Chinese consumers are very kind and courageous, and they have enough trust in a halfway car manufacturer like Oaks.

At least 2,193 car owners took out tens of thousands of real money they had accumulated hard to buy a product that claims to be the most cost-effective SUV in China.

Unexpectedly, just after New Year's Day in 2005, reality gave them a resounding slap in the face.

Oaks announced that due to the strategic adjustment of the enterprise and the inability to land the car license, they will completely withdraw from the automotive industry!

That's right, it came simply, and it came suddenly, and Oaks used its own practical actions to give consumers and the Chinese automobile industry a whirlwind catwalk journey.

Not to mention the tens of millions of arrears to parts suppliers, dozens of 4S dealers across the country have invested tens of millions of dollars, and there is not much nostalgia for the new employees recruited soon and the new production line.

Only 2,193 sincere car owners were left, stupidly guarding the new SUV car they had just bought for less than half a year, crying without tears.

Since then, they have been like children without a home, there is no place to repair the car when it breaks, no one cares if there is a quality problem, and the second-hand residual value has fallen to the bottom.

In the context of the absence of China's automobile three guarantees regulations, Oaks resolutely withdrew, and the majority of consumers were really helpless against it in law.

Without thinking about the aftermath measures, he resolutely announced his withdrawal from the automobile industry, and Oaks used his executive power to illustrate the advantages and disadvantages of efficient decision-making of private enterprises.

However, it is still difficult for Oakes to pat his ass and leave, at least the suppliers who are owed nearly 40 million, as well as the dealers who have invested in the renovation of the dealership and paid more than 20 million deposits in the early stage, and the 2,193 car owners who have lost their warranty services will not easily agree.

The account of Oaks Automobile Company was seized by the court, and it was found that there were only less than 3 million in the account, and it was already seriously insolvent.

As an independently operated limited liability company, Oaks Automobile's actual investment of nearly 60 million cash has been burned, and the group's no longer transfusion means that the company has gone bankrupt.

"If you don't have money, you can get a car!"

The relevant left-behind personnel of Oaks Automobile conveyed the handling opinions given by the company's senior management.

In the company's parking lot, there are still more than 400 Oaks brand SUVs that have not yet had time to be sold.

In a sense, they can be said to be limited editions, or collector's edition models, but their actual value has been greatly reduced. It is estimated that no consumer in the market will actively want to buy such a limited edition product.

In the triangular debt turmoil that year, many entrepreneurs have realized that debt is the uncle's experience. There are really not many ways for our country to repay its debts. As long as you are open-minded and don't be embarrassed, you will become the party that holds the initiative.

With Oaks Motors making it clear that it does not intend to give money, many suppliers and dealers can only swallow their teeth and sign debt discount agreements to cancel these excessively depreciated SUVs at their original prices.

At least the new car is still worth some money, and if you don't agree, the company will go bankrupt and liquidate in the future, and there will be nothing.

As Oaks, who has spent a lot of time in the home appliance industry, they know how to pay the most suitable creditors. It's just that suppliers and distributors are easy to dismiss, but consumers are not so easy to fool.

The owners of the Oaks car took collective action, calling on everyone to drive the car to the gate of the Zhejiang Provincial Government, asking the government to come forward to protect their rights and interests.

With the maintenance of social stability as the primary consideration, such a move has indeed achieved certain results. Senior official Zhou Nansheng instructed that the relevant departments should coordinate and deal with it, so that Oaks could give consumers a satisfactory reply.

At that time, Oaks planned to enter the automotive industry, but Zhou Nansheng strongly supported it, hoping to replicate a few more model enterprises like Zhonghua Group in Zhehai. Unexpectedly, after a year, Oaks disappointed him, especially the tough delisting not only caused social contradictions, but also smeared the image of Zhehai Province.

More than ten years ago, the paper shoes incident, so that the entire Zhejiang Province in front of the people of the country lost face, affected many well-known brands in the province, consumers no longer dare to buy Zhejiang products. Zhou Nansheng personally handled the paper shoes incident back then, burned all the counterfeit and inferior products with a fire, and sent many people to prison, which reversed the bad incident.

Although the current delisting of Oaks cannot be directly compared with paper shoes, it is still handled very inappropriately and does not consider factors other than the economy. The sudden delisting of Oaks Automobile has become the current hot news, and many media, including CCTV, are constantly tracking and reporting.

Originally, Oaks planned to spend 6 million yuan to sell out the after-sales service of 2,193 car owners at one time, and in the future, dealers will be responsible for the after-sales maintenance services of vehicles in the "service outsourcing" model.

But the matter is big, the provincial government comes forward, and Oaks can be regarded as a tiger, they are determined to quit the automobile industry, saying that they don't plan to invest money in it. Now under pressure from the government, they must also come up with a way to get the best of both worlds, at least to keep car owners from causing trouble.

It is impossible for the owner to ask for the return of the car or to give a one-time 15-year maintenance compensation condition. Spread out these figures, Oaks Group can't come up with so much huge money.

Han Hao didn't expect Oaks Motors to leave it alone after only one year, which is indeed a very irresponsible attitude.

He learned from private reliable sources that Oaks only built cars to hype up the theme, but in fact, it was still a hot spot for the purpose of capital operation, in order to list and issue shares at home or abroad. I didn't expect the water in the automobile industry to be so deep, and I encountered a cold wave in the auto market, and then worked hard in the automobile industry to drag down the performance and affect the listing, so I naturally retreated and left.

Every time he received a call from Zhou Nansheng, Han Hao knew that there must be trouble, and this call was estimated to be inseparable from Oaks Automobile.

Sure enough, Senior Officer Zhou consulted Han Hao with the corresponding solution and put forward a suggestion of his own. It is the Zhonghua Group that takes over the after-sales service of Oaks Automobile, and the specific costs are paid by the Oaks Group, so as to calm this wave of delisting.

The repeated reports and hype in the media have affected the positive image of Zhehai Province, and many ordinary people do not know and think that Zhejiang businessmen are such untrustworthy profiteers.

Naturally, Mr. Oaks was also scolded by his peers behind his back for a long time, and a rat poop spoiled a pot of soup.

The number of less than 3,000 vehicles, the after-sales cost of the car is not high, as long as the parts and components enterprises continue to produce and stock, it is enough to meet the needs of after-sales. It's just that now that Oaks Automobile has announced its launch, the supporting parts manufacturers will naturally no longer produce and supply.

Once China Group comes forward to endorse it, it will be a positive and optimistic signal for consumers and suppliers.

"Okay, just share the worries of the government, and wipe the ass for the face of the same Zhejiang businessmen. ”

After thinking about it for a while, Han Hao finally agreed to this request.

This cost is not much for Zhonghua Group, and it can also get the reputation of righteousness and bravery, which not only brushes a wave of goodwill among domestic automobile consumers, but also finally gives senior officials a face.

Knowing that Zhonghua Group intends to take over the after-sales service, this made the boss of Oakes call it a fluke, and met a savior to help him clean up the mess.

In the past, he shouted the slogan of subverting the Zhonghua Group, but now the boss of Oaks no longer dares to say more than half a word, and he can mix well in the cold winter of the car market, and Han Hao's skills are too much for him to catch up.

When Oaks Group announced that it would outsource all after-sales buyouts to Zhonghua Group at a cost of 15 million yuan, so that the owners who defended their rights felt satisfied in desperation, this was already the best ending. With the Chung Hwa Group coming forward, at least there is still a place for their vehicles to be repaired. The Zhonghua Group is at least much more reliable than Oaks, and some people have already shouted the slogan that the second car is not bought by a non-Chinese brand.

As soon as this notice came out, the price of the Oaks SUV, which was originally deducted by suppliers and dealers in the market for a big sale, rose by 8,000 yuan from the price of 4-45,000 yuan, indicating that someone was willing to buy it.

After a farce, it was still ended by Zhonghua Group, and consumers who bought Oaks cars turned into laughter and no longer worried about future maintenance problems. ”

"Zhonghua Group adheres to social responsibility, and it is incumbent upon us to take over the mess of Oaks Automobile, showing the excellent quality of Gao Feng Liang Festival for a harmonious society. ”

"As both the richest man and the people's entrepreneur, Han Hao leads by example and sets an example for the majority of entrepreneurs, how to give back to the expectations of the country and society. ”

......

The media that followed the report all the way, after learning of this result, praised the good deeds of Zhonghua Group.

Regardless of the subsequent development of the matter, the delisting of Oaks Automobile will definitely leave a record in the history of Chinese automobiles.

Unlike Oaks' posture of flipping the table and not playing, Midea Group acquired the bus factory but said that it would continue to stick to it, and the engine production line of Bird was still detained at the customs and could not enter the country, and now it is in a state of cold treatment, BYD is the best manufacturer among them, and F3 sells well enough to survive.

According to incomplete statistics, a total of more than 30 companies announced in 2003 that they would enter the automotive industry, but in the end few survived and persisted, and most of them just had a car dream.

On the contrary, Han Hao got an unexpected gain because of this righteous action.