Chapter 82: The Right to Speak (1/5)
It is not possible for video membership to cover the cost.
Even if one-third of the country's Internet users buy an annual membership worth 100, how much does it add up?
30 billion, 30% of the channel, and the remaining 20 billion will be distributed to the movie, up to 10 billion!
The cinema movie webcast model has been tried many times, and there is no splash at all...
Unless Lu Xiaoran is willing to be a subversive!
Europe and Japan have proven that small-budget films are a dead end, and if Chinese films want to survive, they must increase investment and fight with Hollywood.
Online movies will only bring small profits and quick turnover, and there is no way to survive large-cost and large-production movies.
But the theater ...
Let's put it this way, all the movies released with box office ambitions are publicized at their own expense, with the cooperation of the theater chain, and the box office will be shared together...
Why?
It's still a matter of right to speak!
……
On November 15th, at the Lunar New Year Cinema Promotion Conference, a bunch of people talked about the retreat of capital.
"Now that the script has come together, it is all the sound of broken funds."
The sect leader also complained to Lu Xiaoran: "Now I have to take the initiative to find a scene to film, and play some dramas that don't necessarily have to be the male lead." ”
"I hope the major producers will give me a chance, I really want to act!"
Many people lamented the prosperous scene of the first two years: "I used to talk to the director and think I could vote, but now I can't, now I invest in film and television projects, I must read the script!"
"How can they read the script?"
"People will find a professional screenwriter to review the script, and then find a more professional market researcher to analyze the project prospects!"
"Ugh..."
Lu Xiaoran was quite speechless, and it was time for him to speak on stage.
"What are they talking about, where should the hot money go away, and where should the movie go. I wondered, it's too normal for a movie to return to the script and the performance. This is the basic observance of film art, and it is also a due respect for the audience's IQ. Movies with a good reputation get high box office, and the remaining shoddy or unaesthetically pleasing films are boycotted by the silent majority, which is a normal film market!"
"Around the world, the film industry has never been a good business. Film investment has always been high-risk!"
"Those superstitious directors who believe in traffic stars and big IPs have also hit the streets, which proves that the quality of the movie itself is far more important than the traffic of stars; ”
"I said a long time ago, it's not that just a few people can cheat money by saving a game, and the audience doesn't buy tickets, this is the biggest disapproval!"
"There is nothing false in the mature film market, we must be in awe, we must respect the audience, and we must be serious and serious!"
"I think there will be thousands of film and television companies going to close down next year, and many companies actually don't have the ability to resist risks.
"Also, the current situation is like this, as an investor in a movie, you can only get less than 40 yuan at the box office of 100 yuan, which is unbelievable in any country, but this thing has not changed for so many years!"
"I have said before that our audience is facing multiple entertainment, and movies are just one of them, don't build theaters so blindly, now it's good, almost 60,000 screens, and the screen is far from surplus! The main reason is that the content is not available, and the content is not available because the production company is not strong, and the production is not strong because of your income, why is the investment getting less and less? Because this account sharing is unreasonable!"
"Now the theater takes 57%, the film side takes 43%, even if it exceeds 5 billion, it will be 45% at most, this is of course the lowest in the world after deducting 8% of the fund and taxes, I have never seen any country so disrespectful to creators!"
"It's time to adjust the split ratio!"
"Also, I want to say that whether the cinema will be tied by 5G or replaced by the living room, is this a false proposition or a true proposition I don't know. I think there is only one way out of the space for cinema at this stage, and that is the theatrical effect of the cinema. ”
"The so-called theatrical effect must strengthen the theatrical effect, that is, its visual immersion experience! Chinese films must lead the technical links to the world-class level, otherwise it is tantamount to giving up the screening market of our cinemas to Hollywood films, because these technical standards are Hollywood films. If they can't make a breakthrough in technology, film companies will become the suppliers of the next wave of BAT customized drama content, which is already an inevitable future. ”
"Regarding the adjustment of the account sharing ratio, I would like to hear your opinions..."
What can you say?
Of course, it's a grievance conference...
It's not easy for us, not to mention personnel, water and electricity, first rent, the rent of new theaters is relatively high, so the profit margin is not large. ’
"The market needs a cultivation period, even if the theater is in a good geographical location, the rent is relatively low, and a certain number of customers can be guaranteed, it will take about two years of development at the earliest to recover the cost!"
'Even if the theater loses even one point, it is very likely that it will go out of business. ’
Lu Xiaoran looked at several producers, one by one like quails, nesting there without speaking, Wang Changtian took over the conversation: "I also think it's time to establish a policy system to encourage content creation, if this system is not established, Chinese films will not have a good day." I think I can give 5% of the special funds directly to the filmmaker. ”
Yu Dong helped: "Now the theater takes 57%, and the filmmaker gets 43%, of course, this is after deducting 8% of the fund and taxes." Now you add 5% to the film, and the filmmaker reaches 48%, which is still the lowest in the world. ”
Huang Zhonglei was also energetic: "Yes, you can ask the relevant departments to find experts in the industry to fully demonstrate, even if an effective hearing is held." ”
Still don't dare to scare the theater...
……
Very disappointed!
The producer does not dare to touch the vested interest group of the cinema chain at all!
Counting on the upstream and downstream of the industry to regulate and control themselves, the impossible thing has to be from above...
As for the 5% of the special fund for films, it has long been used - to return it to theaters that support domestic films.
Yu Dong persuaded him: "This year's Chinese New Year, nearly 50 new films will be released, including "Fanghua", "The Legend of the Cat Demon", "City Lights", "Blood of the Machine", "The Second Generation of Goblins", "Anxiety Relief Grocery Store", "Demon Bell" and other big-name films, you are now saying that you want to increase the proportion of account sharing, even if the two of us agree, how can the other few convince?"
"Wanda Ginseng Entertainment has three films, "The Blood of the Machine", "Anxiety Relief Grocery Store", "The Legend of the Demon Cat"... Guard against us!"
"Alas!" Lu Xiaoran sighed: "What do you say these people think, increasing the proportion of account sharing, the whole market will be beneficial, it's too short-sighted!"
"Gotta beat them!"
Yes, it's still a matter of right to speak.
No matter how Lu Xiaoran and Orange hang, they have to look at the opinions of the big brother of the film!
Zhongying didn't speak, which shows that the above is satisfied with the current account sharing - to achieve the lofty goal of 80,000 screens.
Why does it have to be 80,000 screens?
There are special requirements for the film industry to build a moderately prosperous society in an all-round way...
"Next year, I'll spend half of my energy tinkering with my online theater..."
“… What about the offline market?"
"Grab a few head targets and hold the fundamentals... By the way, Brother Yu, what do I think of Bona's Spring Festival stalls not being arranged next year?"
“… Still in communication. ”
Yu Dong prevaricated...