On the Morgan One, John leaned back on the sofa, looking out the window at the blue sky and white clouds, and his heart fell into deep thought.

He wondered if he should set up a charity to help those who had been affected by natural disasters or who had been displaced by war, plague and other factors for a long time.

It is not surprising that John has this idea, this time he came to Huaxia and saw so many victims in Jinling Hospital, and said in his heart that it was absolutely impossible not to be affected by a little impact.

In addition, he has lived in the United States for many years, and has long been subtly influenced by some donation culture, so it is normal for him to want to do some philanthropy.

Giving is a culture in the U.S. and very common. It is a habit and way of life for Americans.

Many public facilities in the United States have been donated, such as Harvard University, Stanford University, Yale University, Rockefeller University, the Metropolitan Museum, New York's Central Park, and even the land used for the United Nations Building.

And there are three main reasons why Americans are so giving.

One is the element of selflessness, the second is the motive of selfishness, and the third is the dominance of religion. So it is the result of interests, interests, and beliefs reinforcing each other.

"I want to do some philanthropy, like setting up a charitable foundation, forming a public welfare group.

And then go and help those who have lost their homes and been displaced by natural disasters, wars, and plagues. There are also orphans, people with disabilities and people living with AIDS. Or relief for those in poor countries who are in famine. What do you think of this idea?"

As soon as John came to his senses from his contemplation, he spoke his thoughts to Daini, and he wanted to ask for her opinion.

And Dani on the side was not surprised to hear that John was going to do charity, because doing charity in the United States is a very common thing.

And every generation of patriarchs of the Morgan family has done philanthropy, and John is not the first. JP donated money to build the Metropolitan Museum of Art, and donated thousands of works of art at once, the most famous of which is Raphael's "Altarpiece of Colonna". The rest of the patriarchs have donated to libraries, museums, university buildings, parks, and various charitable funds.

So Dani thinks it's normal for John to do charity, and if he doesn't, then she'll be surprised. "Oh, boss, it's good that you have this idea! How much money do you want to spend to set up this charity fund?"

Hearing Dani's inquiry, John thought about it carefully. "At least 100 million. ”

The charitable fund established by John cannot be less than 100 million US dollars, otherwise it will be known by other wealthy families, and he will definitely become the talk of these people after dinner.

"The heir to the world's second-largest consortium is sitting on trillions of dollars, and he is reluctant to give up even $100 million to create a charitable fund. John believed that there would be people who would say this, and it would never be a minority.

Because he has seen too many such things, it is not an isolated case. Whenever there is a natural disaster, or when one party is in trouble and supports from all sides, many good people do not care about the victims, but stay up late on the Internet to gossip about the amount of donations from various celebrities.

Therefore, John did not want to follow in such a footsteps, although he was not afraid, but he always heard people talking, and his heart was always uncomfortable.

After hearing John's quoted amount, Dani on the side randomly persuaded him: "Boss! I have to regret reminding you that we don't have so much money now, and you still have a gambling contract with Mr. JY." If you take so much money from Jinx David now and set up a charitable foundation, then we will most likely lose the bet with Mr. JY, and then you will have to go back to work in the consortium, so I suggest that we set up this charitable fund in four years!" Dani gave a reasonable suggestion, as for what John should do, it was not for her to decide.

"Who said I'm going to use Jinx David's money?" replied John.

He never thought of going to Jinx David to take money to set up a charitable foundation. Jinx David's money is his capital to win the old Morgan, so he will never touch it, unless he wants to go back to work in the Morgan consortium.

"Then boss, where did you get more money? Could it be that Mr. JY returned the company to you?" Dani couldn't think of where John could get so much money, you must know that 100 million dollars is not 10,000 yuan, and you can squeeze it.

"I want to, too, but it's impossible. "At the mention of the company that was taken away by Morgan Sr., John felt a pain in his flesh. If those companies were in his hands, would he still be so poor now?

But there was no way around it, he was still a minor when he bought these companies, and he could only use the name of the old Morgan's assistant Archie. So the elder Morgan took all his companies and cut off all his financial resources with a single word.

And this incident also made him understand a truth, that is, don't put your eggs in one basket, otherwise the consequences will be serious.

"Boss, are you going to borrow it?" asked Dani.

"Of course not. John waved his hand. "I can use the box office of the next movie to set up this charitable foundation, so that not only do I not have to borrow, but I also don't have to use Jinx David's money. ”

"Boss! That's a good idea. Dani nodded. "But Forrest Gump is a $50 million movie, and if it wants to recoup its costs, it has to be $200 million at the box office, and if you want to make $100 million in net profits, it has to be at least $400 million at the box office. ”

The box office of $400 million is a big hit in any era, which is a difficult box office result to achieve.

"I believe that "Forrest Gump" will definitely get such box office results. John looked at Dani and said confidently.

His self-confidence comes from the memory of his previous life, you must know that the global box office of "Forrest Gump" in his previous life was 670 million, so can he not be confident?

And Dani on the side looked at the confident John and reminded kindly. "Forrest Gump" is a love and inspirational film, not a commercial film, it has no commercial elements at all to boost the box office of the movie, so are you sure that "Forrest Gump" can get a whopping $400 million at the box office?"

The reason why commercial films are called commercial films is because the movies are full of various commercial elements, so as to attract audiences into the theater to pay for the movie, so as to increase the box office of the movie.

So what is a business element? It's something that is hard to see in our daily lives, such as explosions, volcanic eruptions, alien attacks, flying cars, ...... Wait a minute. These elements can fully mobilize the audience's impulse to go to the theater to consume, so they are called commercial elements.

And the more things are usually hard to see, the easier it is to stimulate the audience's desire to consume, so films like "Star Wars", "Avengers", "Pirates of the Caribbean", and "Transformers" are like these.

John, on the side, heard that Dani used professional knowledge to analyze the box office problems of the movie, and couldn't help but praise: "Dani! It seems that you have learned a lot of film knowledge during this time! Now you even know the commercial elements, not bad... Not bad...!"

After complimenting Dani, John returned to the original topic. "Danie, your analysis is correct, but nothing is so absolute.

Although "Forrest Gump" does not have the commercial elements in commercial films to attract the audience and stimulate audience consumption. But it has two elements that will never go out of style, love and inspiration. In addition, it is a mainstream film that promotes the American spirit, so it will not do badly at the box office.

And the most important thing is that although "Forrest Gump" does not have commercial elements in the plot of the movie to increase the box office, we can create some commercial elements for "Forrest Gump" in other ways to stimulate audience consumption. ”