"Make a commercial element on the periphery!" said Dani, looking at John in bewilderment. "Boss, how do you create commercial elements on the periphery to stimulate audience consumption?"

When talking about movies, John suddenly became interested and energetic. "Dani, you're asking the right question, and the boss will teach you a lesson for free today. ”

After John finished speaking, he took the coffee and tasted it carefully, and only after swallowing the coffee in his mouth did he slowly speak. "I plan to create peripheral commercial elements from three aspects, stimulate audience consumption, and increase the box office of Forrest Gump.

First, package "Forrest Gump" as a charity blockbuster to enhance the appeal of the film. Let everyone know that they are not only watching a movie when they go into the theater, but also an act of charity. They enjoy the entertainment that movies bring to them, but they also get a sense of spiritual satisfaction.

Therefore, as long as "Forrest Gump" is successfully packaged as a charity film and launched into the market, it can not only attract middle- and high-income families to pay for the film, but more importantly, it can also attract thousands of low-income families to enter the theater for consumption. In this way, the audience of "Forrest Gump" will increase, and the box office of the film will also increase. ”

In any country in the world, there are far more low-income people than high-income earners, and it is an eternal truth that power and wealth will always be in the hands of a few. The only thing that has changed is that the few people who hold power and wealth have changed wave after wave with history.

After John finished speaking, he looked at Dani and asked, "Dani, do you know why a large number of low-income families will flock to the theater to spend money after Forrest Gump became a charity film?"

Dani pondered for a moment and said, "Is it because of the pride and satisfaction in my heart?" ”

"Da!" John snapped his fingers. "If you answer correctly, add 100 points. ”

Giving is a culture in the United States, it is not exclusive to the rich, many poor people will give, but they don't have the money, they can't donate hundreds or thousands of dollars to help others, but they can donate their time to volunteer in various charities.

And now with the advent of "Forrest Gump", they only need to spend a few dollars to buy a movie ticket, go to the theater to watch a movie, and complete a donation, just like those rich people who are usually high-minded, become a donor.

And the common movie ticket price allows them to stand on the same line with the rich at the same time, and there is no difference in the amount of donations, which will give them a sense of satisfaction and a kind of pride, so they will not be stingy to spend a few dollars to buy a movie ticket at that time.

After John said the first peripheral business element, he then said the second business element.

"Second, it is to invite more influential actors to join the movie to increase the attention and market appeal of "Forrest Gump". Attract fans of these actors to the theater for consumption. ”

When Dani heard this, she couldn't help asking: "Boss! If the number of actors is greatly increased, the production cost of "Forrest Gump" will increase, and then 50 million US dollars will not be enough. ”

"Huh!"

John smiled when he heard this. "Dani, have you forgotten that Forrest Gump is a charity film? When we invite those actors to join in the name of charity, do you think they will take money?"

For an actor, acting skills are important, but public image is even more important. If an actor, once the public image is ruined, it is tantamount to ending his career early. In the previous life, those who were addicted to drugs and *** stars, were there still few who were abolished? Together, it was enough to play a friendly game.

Therefore, the public image is very important for these stars, which is why these stars like to go to various charities to visit the disadvantaged, or work hard to donate money and materials, to put it bluntly, it is to brush the image and self-packaging, so that everyone can see that they are close to the people and caring.

So when the time comes, John will invite these actors in the name of charity, and these actors will not only not collect money, but will also help John promote "Forrest Gump" and call on fans to go into the theater to watch the movie. Of course, while they are trying to call fans into the theater, they also indirectly advertise themselves as caring, socially responsible, and dedicated artists.

Dani nodded when she heard John's words. "Boss, what about the third?"

"The third is to make a delicate movie soundtrack for the movie, use music to enhance the popularity of the movie from the side, convert some fans into fans, and let them enter the theater for consumption. ”

Regarding the movie soundtrack, John has tasted the sweetness, the movie soundtrack of "Stealing Love" not only helped him earn tens of millions of dollars, but also increased the popularity of "Stealing Love" from the side, successfully converted some fans into fans, and greatly increased the box office results of the movie.

So John, who tasted the sweetness, naturally wanted to make a delicate movie soundtrack for "Forrest Gump" to roll up the money.

And after hearing John's arrangements, Dani on the side also had some confidence in the movie "Forrest Gump". If you arrange according to these three aspects, then "Forrest Gump" does have hope to become a blockbuster film. And your idea of using the box office of the movie to create a charitable fund, I think it works, so we can start working on a "plan for the establishment of a charitable fund". ”

"Hmm"

John nodded. "The "Establishment Plan" was formulated by the consortium and foundations, and Morgan Stanley was asked to assist in the completion. Also, when setting up a charity fund, don't forget to set up a public welfare volunteer organization. ”

The charity fund is only responsible for earning money, and the volunteer organization is responsible for using the money for public welfare.

And John is only responsible for proposing, and as for professional things, he leaves it to professional people to complete, which is what he has always advocated, otherwise what would the Morgan family do with so many people with real money.

"Okay! boss. Dani then asked, "Boss, do you have any ideas for the names of foundations and non-profit organizations?"

John thought for a moment and said, "It's called the Borderless Foundation, and the Volunteers Without Borders." ”

The reason why John chose this name is because the original intention of his establishment of this charitable fund and public welfare organization is to truly help those disadvantaged groups in different countries, different nationalities and different races.

At the same time, it also shows that all people, regardless of nationality, ethnicity, or race, can join this public welfare organization and work together to help those disadvantaged groups. Truly achieve public welfare without borders.