"Change the world!"

In the Pixar animation studio in Emeryville, California, Steve Jobs watched with an invitation in his hand. This is an invitation to the IBM Group Spring Conference.

The design of this invitation is very simple, from John's hand, the company's president John Ex knew that his little boss was a painter and artist, so he asked John to design the invitation cover himself, on the one hand, to make his company's invitation a little forced, on the other hand, to pat John's ass.

John didn't shirk it, after all, his own company, so he agreed, but the invitation he designed was relatively simple and took the simple route.

The whole invitation is mainly black, and in the upper middle is the dark blue IBM name, under which is written the phrase "change the world". Simple, brutal, and clear.

Yes, John just wanted to tell the world in the simplest and most brutal way that IBM exists to change the world. At the same time, it also interprets the external style and core idea of IBM products with this simple design: simplicity and simplicity. The design is simple and the operation is simple, providing users with a convenient lifestyle.

Steve Jobs looked at the invitation and raised his hand to rub his chin and beard, for a person who likes simple style, he likes the design of this invitation very much, and at the same time he is curious about the words on the invitation, change the world, he is eager to see how IBM will change the world.

And the technology industry received not only Steve Jobs, the big man, IBM's spring conference did a great job, not only invited hundreds of media, but also invited past, present or future opponents, Microsoft President Bill Gates, Motorola President Chris Galvin, Intel President Andy Grove, Oracle President Larry Ellison, Nokia President Yoma Ollila, Sony President Nominei Nobuyi .......

Of course, in addition to these tech bigwigs, IBM has also invited many celebrities and supermodels, such as Liang Tang, Schwarzenegger, Pierce Brosnan, Julia Roberts, Meg Lane, Winona Ryder, Cindy Crawford, .......

In addition to these technology tycoons and celebrity supermodels, IBM also invited many "black fans", these people are IBM's food and clothing parents, and IBM naturally can't forget them.

On March 15th, the weather was fine, and the New York Art Center officially ushered in IBM's spring conference.

Early in the morning, the red carpet outside the art center was spread, streamers were flying, and hundreds of media outlets were waiting with long guns and short guns.

At eight o'clock in the morning, the people who were invited to the press conference walked into the art center with invitations in hand.

John Eks and a group of IBM executives stood in the venue to greet the bigwigs who came to attend the press conference.

"Hello, President Galvin...... Thank you for taking time out of your busy schedule to come to the venue!" John Ex saw Bob Galvin, the old president of Motorola, and Chris Galvin, the little president, walking over to greet him.

"Yes, IBM has a product launch, we should come over and learn hard!" Bob Galvin politely shook hands with John Ex.

"Where...... Motorola is the benchmark in the industry, and we at IBM should learn from you. John Ex modestly said.

Chris Galvin on the side heard John Ex's words, and his expression was faintly proud, he felt that Motorola was the king in the wireless field, and a company like IBM that was about to go bankrupt should be like Motorola learning to learn.

After a few words of conversation between the two sides, the old president Bob Galvin left with the little president Chris Galvin, and John Ecks continued to take a group of IBM executives to greet the bigwigs who came to the press conference.

"Welcome President Gates!"

"Hello President Steve Jobs!"

"President Ollilah, thank you for coming all the way!"

In the venue, John Ex looked at the bigwigs who walked into the venue with red faces and spring breezes, although IBM has been declining in recent years, this golden sign is still very appealing, otherwise these bigwigs in the technology industry are busy people, how can they have time to come to participate in any press conference.

At the same time, Chris Galvin, who was sitting not far away, looked at the proud John Ex and couldn't help but hold his mouth, in his heart, IBM is an outdated company, and he is about to go bankrupt every year, so he is embarrassed to hold a press conference, and he is ashamed to say that he will change the world, even if he wants to change the world, it will not be IBM's turn, it should be Motorola.

And the old president Bob Galvin on the side naturally looked at his son Chris Galvin into his eyes, and his son's disdainful expression made him a little displeased.

"What? You don't think we should be here for this press conference?" Bob Galvin handed over the company to his son Chris Galvin because he was older and less energetic than before, but his son's ability to manage the company was somewhat unsatisfactory, and he was a little disappointed.

But Bob Galvin is a little too demanding, who is he? He's a legend who led Motorola to the world.

A family can have such a figure is already on the ancestral grave, the Galwin family has already appeared two, the founders Paul Galvin and Bob Galvin father and son, one creates mythology, the other creates brilliance, and now if the third generation is out of a demon, it will be fine.

But if John knew, he would definitely tell everyone responsibly that the Galvin family can't produce demons, and the world's evaluation of the three generations of the Galvin family is that Paul created myths, Bob created brilliance, and Chris was conscientious. Chris Galvin of the third generation does not have the vision of his grandfather Paul or the courage of his father, but although he is not pioneering, he is still successful.

Chris Galvin heard his father Bob Galvin's words, and cautiously replied: "No, I just think that IBM's operation is not as good as a year, and now it is not good to stabilize the existing business and engage in innovation, if it fails, it will really be doomed." ”

In fact, Chris Galvin wants to say that IBM can do a good job of mainframes and computers, and what kind of mess do you go to the mobile phone industry, is the mobile phone so easy to make? Besides, with Motorola's current position in the mobile phone industry, can you get a piece of the pie if you come in?

Bob Galvin, the old president, shook his head, a little hateful: "IBM is already in the king position in the mainframe and computer industry, and the room for further development and progress is very limited. ”

。 m.