After a beef simmer, he took Xiao Jiu to Wangfujing in the evening, and John's second trip to the rabbit country also came to an end.

The next day, getting up early in the morning, John flew back to New York on the Morgan One, there were too many things to stay too long, otherwise he would like to spend the Spring Festival in the rabbit country in New York, set off firecrackers, write Spring Festival couplets, watch the Spring Festival Gala, and find childhood memories.

Back at Morgan Manor, John rested for the night, and after breakfast the next day, he returned to the study with the elder Morgan to report on the trip.

In general, the trip was a success, not only selling more than a billion dollars in arms, but also knocking Japan in passing, and of course, the biggest gain was the signing of a cooperation agreement with Russia.

Now Russia is no longer confronting the United States, and the United States has since truly sat on the status of global hegemon.

Moreover, with the signing of the agreement with Russia, the United States will greatly increase its advantages in the international arena and greatly increase the benefits it obtains, and if nothing else, the United States will usher in a period of rapid development and become a real superpower.

However, John's foreign policy has not changed, and the United States will continue to implement a policy of semi-isolation, reduce interference in the affairs of other countries, reduce the number of troops stationed overseas, increase trade cooperation, and make every effort to develop the domestic economy.

After talking about business, John left the old Morgan's study, and when he returned to his study, Dani walked in with a man.

This person is none other than Meg Whitman, president of IBM's mobile phone division.

"Boss! IBM's prototype is out. Meg Whitman said as she took out two mobile phones from the box and handed them to John, these two mobile phones were the same mobile phones that John asked IBM to develop, one with a flip and one with a straight board.

This one of the flip is Motorola's classic mobile phone palm treasure, but in this life it does not add palm treasure, called simon 1, the straight one is Nokia's 5110, but it is not called 5110 now, it is called glory 1.

Among them, Simon 1 is aimed at high-end business people, and Glory 1 is aimed at mid-range general users.

John first picked up the simon 1 looks, this flip phone, John directly adopted the design scheme of Motorola's second-generation palm treasure, the overall shape is small and lightweight, fashionable and beautiful, and more importantly, it is a mobile phone that integrates digital communication, two-way radio, digital pager, Internet browser and fax.

"How much does this phone cost? How much are you going to set the price?" John took the phone and played with it, and found that there was no problem, IBM's manufacturing and research and development capabilities were much stronger than Motorola's, and it was not an order of magnitude at all, so there would naturally be no problems with the mobile phone.

"The cost of this mobile phone is not expensive, 175 US dollars, but the research and development also has advertising investment, transportation, taxes...... All of this adds up to a total cost of $313 per piece, and we need to achieve a minimum of 50% profit in order to maintain the company's operations and achieve profitability, so we propose a price of $626. Meg Whitman gave John a rough account of it.

The cost of a mobile phone is not the money used to assemble it, but all the expenses incurred in the process from research and development to after-sales, and finally have to pay taxes and a certain percentage of wear and tear.

If you really use the cost of assembly as the cost, you don't lose all the underwear.

"The profit ratio of 50% is too low, the profit ratio of high-end machines is increased to 60%, and the profit ratio of mid-range machines is set at 55%. 5% sales fee will be given to dealers. John re-set the price of the mobile phone, and the 50% profit of an artifact like the treasure in the palm is too low, at least 60%, otherwise what is the artifact called.

"Isn't $782 too expensive?" said Meg Whitman, who was a little concerned that John was overpriced.

"High? I'm too low! This phone is priced at $799 a piece. John began to brainwash Meg Whitman: "What this phone sells is the shape, the function, the force, the rich don't care whether it is more expensive or cheaper, what they care about is whether this phone can show their identity, we have to satisfy their pretending to be forced, understand?." ”

Why do so many people use luxury goods, it is because people have vanity, they all want to be different, they all want to be the only one, IBM's high-end machine is to satisfy vanity, want to be different, want to be the only person made.

"So the idea of propaganda should also be high-end, different from this, and when you sell it, don't deliver it immediately, wait a few days to hand over the phone to them, the more difficult it is to get, the more you want to be obtained. "John got all the hunger marketing done.

"Okay, boss!" Meg Whitman was an eye-opener to sell phones like this.

"How much does the Glory 1 cost?" After solving the flip phone, John then picked up the straight phone and looked at it.

This straight mobile phone takes the mid-range user route, so the price will be much cheaper, and it is more in color than the flip phone, the color of the flip phone is a black, IBM originally wanted to make a few more different colors, but was vetoed by John, the color of the high-end machine should not be too much, even if you want to add color, it is also a year to add one, just like the Apple mobile phone, first there is black, and then a white ...... Argent...... Tyrant Gold ...... Rose gold.

It has to be said that Apple's marketing level is very high, which not only reduces inventory problems, but also makes customers feel fresh every year.

When white came out, white became an arcade machine, and when the local tyrant gold came out, it became a fighter in the arcade, and when rose gold came out, everyone didn't care whether the color was suitable for their own use.

IBM's high-end machines also follow this path, so they won't put a lot of colors out at once, just like Apple, add one every year or two, and continue to attract the freshness of users.

The mid-range machine does not require this, so IBM made three colors for glory 1 at once, black, blue, white, black is more business, blue is more fashionable, white is more beautiful, and three colors meet three people.

"The Glory 1 costs $212, which would be $471 at a 55% margin. Meg Whitman quickly calculated the price of the phone according to John's profit requirements, of course, this price is the final price of the customer to buy the phone, but not the factory price.

IBM ships to dealers 5% cheaper, and this 5% is the dealer's profit from selling mobile phones.

Don't look at the 5% less, the dealer can get a profit of $49 by selling a Glory 1, which is already a lot of profit.

"When is the spring conference scheduled?" John is ready to learn like Apple, hold some product launches, and increase the influence and attention of IBM products.

The spring launch is scheduled for March 15 at the Art Center in New York. Meg Whitman originally wanted to hold it in IBM's directly operated store, but the direct store was too small, and there were hundreds of media on the day of the press conference, not to mention the guests who came to attend the press conference and some black fans.

"Okay, the press conference must be done well, I wish you a successful press conference in advance, and I won't go to the scene at that time. "John had a lot going on, and he would have caused trouble for people in the past, so he didn't go and stayed home to read the media reports.

Then John and Meg Whitman discussed many matters of the next generation of mobile phones, the shape and functions of the next generation of mobile phones have been greatly upgraded, including the clamshell model uses Motorola V 3, the straight board uses Nokia 8210, and two classic mobile phones.

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