Midea Company:

Lin Siqi brought a document and said, "Xu Sheng, the two brands you want have been registered." ”

Xu Zhi took it and looked at the two loud brands in the document: Uniqlo and Heilan House.

After buying clothes at Lane Crawford last time, Xu Zhi arranged for someone to focus on inspecting the clothing market in Xiangjiang, and found that the current business model is indeed different from that of later generations:

In prosperous areas such as Kowloon in Central, there are many brands, but the prices are extremely expensive, and many middle-class people are reluctant to buy clothes twice a year.

Outside of the bustling market, all kinds of miscellaneous brands and street stalls flood the entire market: fakes, low-quality clothing abound.

Perhaps because of habit, some people buy shirts and pants in these places, and many of them are not ready to wear them until the next year, and when winter comes, they throw them away directly, and then go back to the next spring.

UNIQLO was born in 1984, and its founder, Masashi Yanai, first introduced the supermarket hypermarket model for clothing sales, and built a unique product development, planning, and sales system to support the operation of the entire system.

Unlike a large number of branded clothing stores, Uniqlo only chooses to be in densely populated non-prosperous areas, and its main customers are ordinary people, focusing on the sale of cheap and everyday clothing.

Because of the efficiency of low-cost hypermarkets and unified procurement, Uniqlo is very affordable in terms of price, but it is also very successful in terms of quality.

Strictly speaking, Uniqlo is very much like Walmart in the clothing industry, relying on small profits and quick turnover, it has entered the market.

As for another Hailan House, I believe many people also know that the reason why Xu Zhi also registered this brand is that its classic advertising slogan: "Men's Wardrobe Hailan House" is indeed very tasteful, and it can be regarded as a very successful advertising slogan.

However, the success of Heilan is also due to the success of its unique business direction and model, before Heilan, most of the clothing business defaulted to the best money for women and children.

But they ignore the normal family, men are actually the main force of consumption, but most of the time they don't care about their image, and they don't bother to spend too much time choosing clothes.

And Heilan has grasped this point, ordinary people shop in Heilan, basically there will be no waiters to harass you, they will only show up when you need it, instead of running over to recommend all kinds of dazzling clothes, this way not only meets customer needs, but also reduces operating costs.

Xu Zhi liked to go to Heilan to buy clothes very much in his previous life, not because of how successful he was, but because of this undisturbed operation model, he could choose to shop quietly or leave quietly.

Of course, the success of these two models is definitely not only this, Xu Zhi intends to introduce these two unique business models in this reckless era, but now is not the best time, so he can only register the brand name first.

……

"Ah Zhi, I can't imagine that your current company is so big!" In the second phase of Midea's factory, Wu Peng looked at the busy figure of hundreds of people, and couldn't help but sigh.

Xu Zhi smiled: "It's just the beginning, if another year passes, the scale you see will be even bigger." ”

Wu Peng is Xu Zhi's playmate since childhood in this life, when Xu Zhi started writing novels before, he also helped a lot, but later Xu Zhi made movies one after another, opened a company, and moved, and the two almost broke off contact later.

Xu Zhi, who has life experience in later generations, has a very good impression of people like Wu Peng, when this kind of person succeeds in the people around him, he will not die cheekily to meet him, but slowly dilute everything, whether this is self-knowledge or brotherhood, this is a mature performance.

Xu Zhi asked Wu Peng to come over, of course, it was not just to catch up with the old days, after chatting some daily life, Xu Zhi said straight to the point: "Ah Peng, I hope you can come to work in my company!"

Wu Peng was not very surprised, and asked, "Do you want me to come to this electronics company?"

Xu Zhi shook his head and said: "No, it's another toy company, the current business over there is average, and you need to develop the market independently, which is also a place to exercise people's ability, and it is very suitable for you to go there!"

Wu Peng said with a bitter face: "But I can't do sales! You might as well arrange for me to be a punching worker!"

Xu Zhi shook his head and said: "Letting you do sales is to exercise your ability and eloquence, this aspect is very important, do you know Li Jiacheng?"

Wu Peng nodded and said, "I know, the boss of Changjiang Industrial!"

Xu Zhidao: "Yes, he also started from scratch, his first job was to hold an iron bucket, go to various hotels to sell, and then start a business slowly, so that he has today's achievements." ”

Wu Peng thought for a while and said, "But I heard that he started his business by relying on his wife! His father-in-law is the king of clocks!"

Xu Zhi sighed and said: "How can you be the same as those people who are like the clouds, you just think about a question:

There are many self-made people in this world, but how many poor boys can marry Bai Fumei?

Relying on one's own ability to marry a rich man's daughter while poor, do you think this is not ability? This is much more difficult than starting from scratch! Those who can eat soft rice are the real skills!"

Wu Peng scratched the back of his head and said, "It seems that they are also related!"

Xu Zhidao: "There is a certain degree of kinship, but the king of watches and clocks will marry his daughter to a poor boy?

The fact is that Li Jiacheng's wife is his cousin, graduated from the top university in London, is also beautiful, and the family is also very rich, her father, who is the king of watches, does not agree with her and Li Jiacheng at all, but Li's cousin still secretly married Li Jiacheng, almost against his father, do you have this ability?

If you have the ability to deceive such a white rich beauty, if she turns against her parents, I will pay for your marriage. ”

Wu Peng waved his hand and said, "I don't have that ability." ”

Xu Zhi said with a smile: "So look at people, especially a successful person, you must know that a person can succeed, once or twice, you can rely on luck, but for a long time, it will definitely not, don't seize the loopholes that others may have and make excuses for his success."

As long as you succeed in this world, you will win, whether it is by your parents, women, or relatives, if you succeed, someone will criticize your success, and if you fail, there will be no one who will criticize you. ”

In fact, the same is true of Dong Ge in later generations, many people say that he is not self-made, because he has an ex-girlfriend with a strong official background, but in fact, this is his most successful place, before starting a business, he can find such a girlfriend, what is this ability?

Regardless of the abduction and deception, it is an ability to deceive Bai Fumei!

Being able to eat soft rice is the real skill!

Wu Peng hurriedly stopped: "Okay, I know, I'll just go to your company, you're really verbose!"

Xu Zhi shrugged his shoulders and said, "Maybe it's been a bit of a Tang monk recently!"

"What Tang Seng?"

"Nothing!"

……

PS: Brothers, eating soft rice is the skill!!!