Why did the above issue an entertainment restriction order, in a word: I don't want TV shows to be overly entertaining...

The main task of the local TV comprehensive channel is to focus on the center, serve the overall situation, publicize local achievements, display regional characteristics, reflect social conditions and public opinion, guide social hot spots, and disseminate mainstream values.

It also makes sense, there are indeed a lot of programs that have been vulgarized recently...

"You don't seem surprised at all?"

"If you often read the People's Daily, you won't be surprised, since last year, there have been experts criticizing entertainment programs for being vulgar..."

Zhang Jin was anxious: "What about our "The Voice of China"?"

“... Rest assured, it is impossible for Beijing Satellite TV to let go of this piece of fat, and "The Voice of China" has been officially affirmed!"

After a pause, Lu Xiaoran continued: "Actually, this is an opportunity!"

"Opportunity?"

"If you see it yourself, the types of TV content are basically film and television, entertainment programs, and current affairs. In view of the special form of our country, there is no real political program. Therefore, there are fewer entertainment programs, and there is no doubt that there is more film and television content. We're going to make at least ten TV series next year, and by the way, what's going on with the sponsorship of "My Love from the Star?"

“... So far, almost 120 million ad placements have been discussed..."

"It's not enough, continue to talk, my own salary is 1.8 million episodes, Tangtang's salary is 800,000 episodes, and at least 200 million advertising sponsorships will be raised!"

"That's too big an investment, leader, can't you take a share?"

“... What I take is a share, converted into production costs, and I want to teach them what idol dramas are!"

""A Smile is Alluring" has a Douban score of 7.8 points, a drama, our income is at least 150 million..."

“... That's because Tangtang saves money, and the actors used are all newcomers, so we have to do it big!"

Zhang Jin frowned: "But the TV station may not be able to eat it!"

"One TV station can't eat it, there are so many domestic TV stations, and there are overseas copyrights... Think long-term!"

"Okay, I'm going to negotiate with the brand... You're not ready to prepare?"

"Prepare what?"

"Let's Talk" is a speech variety show..."

"They don't provide speeches?"

“... You think too much, this is a CCTV program!"

......

In the last show, you still have to prepare your own speech?

Lu Xiaoran checked "Let's Talk", and the content was to invite a guest speaker to share their insights on life and life.

Life insights?

Does the process of discovering the true meaning of life count?

Boss Lu is 28 years old this year, where does he get his life insight?

watched Chen Kun and Li Shaohong's two episodes, and he was relieved...

It's about the experience, the sublimation of the theme at the end, and the promotion of the movie by the way...

This thing is just like Ma Yun giving speeches everywhere.

It's simple.

I turned on the computer and started writing, and in less than half an hour, an eight-strand type speech was released...

From the beginning of graduation, the crew talked about the establishment of oranges, the support of new directors, and the listing of the company...

This part is a bit long.

Depending on the length of the program, the maximum duration of the presentation is 20 minutes.

simply deleted the first half and focused on heavy industry films...

Anyway, this time it's to promote "Source Code", and by the way, to promote the orange image.

As for the questions in the second half of the show, let's see the tricks...

......

Why should the movie be promoted?

Marketing may not directly bring good box office, but good box office must be inseparable from marketing publicity.

It is true that the most important factor that determines the box office performance of a movie is the movie itself.

Movies with excellent quality will naturally gain the recognition of a large number of audiences, and even a gratifying situation of rave reviews and word-of-mouth explosions, and the corresponding box office will also rise with word-of-mouth fermentation.

But the reality is that most of the good movies with excellent quality often encounter a situation of "applause but not popularity" because of insufficient investment in marketing and publicity.

The promotion of "Source Code" began at the stage of the establishment of the film, whether it is some press releases or film materials, released to traditional media, new media channels and platforms, it seems to be not so conspicuous, but it is almost ubiquitous, this kind of exposure will let the audience know about the film imperceptibly.

In the rhythmic material delivery, let the audience know the name of the movie, the starring role, the general content, behind-the-scenes footage and other information from time to time...

A big-budget commercial film is unfair if it doesn't have matching promotional materials!

Orange's publicity team is the top in China.

In addition, with sufficient funds and full horsepower, several major box office cities are full of "Source Code" posters...

And there was no viewing party - hunger marketing!

Do you think that if you don't arrange to watch the film, you don't pay attention to publicity? Wrong! People just want to use the methods of "not arranging any advanced films to watch" and "not revealing any movie content" to satisfy the appetite of movie fans and make the audience increase their expectations and curiosity!

In addition, there is a 15-day 20-city roadshow promotion...

"Source Code", the new Venice actor Lu Xiaoran + Liu Yifei.

Such a combination is exciting!

- It's better than Sugar Lu CP...

......

The auxiliary device especially admires Sabaning, applauds love, and arsonists in the heart...

also suggested that Orange do a variety show and invite Sa Beining - he is the host of "Let's Talk".

"You think too much, Sabaning is a contracted host of CCTV, and it is impossible to appear on other TV stations!"

“... I said, how can he only go online!"

"Net-comprehensive?"

"It's an online variety show... You can do an online variety show!"

"How to make a profit?"

"Advertising money!"

“... Let's talk about it later, the current online video does not have the volume to support a variety show!"

"It's also..."Wonderful Story" only started broadcasting in 2014..."

The car stopped, Lu Xiaoran got out of the car, and went to the studio hall of Xin'er Tailai, the recording location of "Let's Talk".

There are a lot of studios in Beijing that have been converted from old factories - it is impossible for all programs to be recorded in the CCTV building, and there are not so many studios...

Most of these studios have been leased to many program groups, for example, "Food and Afternoon Tea" rented Studio No. 6 of Qingying Studio and directly transformed it into a recording hall.

It's not that Orange Image doesn't want to build it by itself, it's not that it doesn't have money, it's just that there are too many things that need to be approved to build a building in Beijing!

It's better to lease it directly, and by the way, see if there are any completed buildings for sale...

Recently, I aimed at a building near Chaoyang Park outside the Fourth Ring Road, a 14-story building with a construction area of nearly 20,000 square meters, and the other party offered 600 million.

Boss Lu decided to eat it - in the name of a person!

Huayi Brothers has its own building, and Guangguang Media also has it, why does Orange Imaging still have to nest in Zhongguancun?

The rent is still expensive!

Of course, Orange has a total of 600 employees, and it must not be enough to use the entire building, three floors are enough, and the rest can be rented to Sugar Candy Studio, Orange Special Effects, Orange Animation...

Ning Hao Film Studio, Yang Qing Film Studio, Su Lun, Xu Zheng...

Make the most of it!

Wonderful Book House