Jointly organized by the Ministry of Information Industry, the State Administration for Industry and Commerce, and CCTV, the China Well-known Trademark and Automobile Brand Value Conference was held in the capital. Pen % fun % Pavilion www.biquge.info

This is a major event in the domestic automotive industry, and the heads of major automobile companies will gather in the capital to attend this industry ceremony.

In addition to the press conference, various forums will be held for industry professionals to exchange views on the development trends of China's automotive industry after China's accession to the WTO.

This kind of activity endorsed by the competent government department, Han Hao naturally couldn't shirk it, so he came to the capital a day early.

Han Hao has a Western-style villa at the foot of the capital Xiangshan, and he lived here when he came to the capital. Through the housekeeping company, two reliable maid aunts are hired to take care of it regularly, and Han Hao may not appear here as many times a year as the maids.

"Mr. Han, you can inform me at any time if you have any needs, and we will wait in the maid's room. ”

The maid said after washing the dishes.

I thought that there would be many rules for serving such a rich man, but I didn't expect to come here to live less and make more money, Han Hao was approachable and didn't make any excessive requests.

Usually the main thing is to clean, tidy up the room, and take care of this large courtyard. Occasionally, when Han Hao came, the servants would have a little more to do, and they would help with cooking and washing clothes, but he would only stay for a few days and leave.

"Are you saying our boss is a man or not? I've never seen him bring back any of his girlfriends. Not all young men of this age are strong-blooded, but I find that he never seems to have had a mind on this. ”

In the maid's room, a relatively young aunt asked in a whisper.

"Close your eyes and keep your mouth shut, have you forgotten the company's regulations! Anyone who leaks the owner's privacy will be fired and will be held legally responsible. Don't forget, who we serve, who can make life worse than death with their hands. ”

Another elderly aunt hurriedly stopped the other party.

"I know, it's not just the two of us now, I'll talk to you, and I'll sew my mouth straight out of this door. It's still early at the moment, and I don't want to watch TV, so it's better for the two of them to talk. ”

Everyone has the heart of gossip.

The young aunt finally couldn't help but think about what she had been thinking about for a long time, and communicate with the only person in the world who could discuss it openly.

According to their contract, even their husbands can't reveal the slightest bit of information, and the only people they can communicate with are their colleagues who work here.

"It stands to reason that a young and golden man like him has never been short of women around him. I used to serve a son-in-law, 365 days a year, and the female companion around me did not repeat every day. On the other hand, the current boss is like a saint, and I wonder if he will be frigid. ”

Seeing that his colleague did not say anything against him, the young maid continued.

"Can an ordinary person do such a big thing? I think he has a lot of self-control! Okay, don't discuss these nonsense things, some things are better than knowing, let's care about tomorrow's breakfast." Also, you'll need to find time to learn your driver's license. I told the boss that it was inconvenient for us to go out to buy groceries, and sometimes the bus was not on time for fear of delay. He promised to give us a grocery cart so that you could top it when I wasn't available. ”

The older servant should be the head of the two, so he has to be much more thoughtful in his work.

"What kind of car? I see that the other servants in the community drive imported cars, Mercedes-Benz BMWs and the like. Isn't our boss the boss of a joint venture with a domestic BMW? Do you think he will give us a BMW to buy groceries? ”

"You think too much, you don't see the boss only driving a domestic Zhonghua 'Qin', he has always only used his own cars. What is assigned to us is the light of China, which can carry people and pull goods, and it is also his own product. Within three months, you will have to go to the driving school to get your driver's license test, and I can temporarily guide you during this time. At that time, you will use the energy of your gossip to take the driver's license, and you will definitely get a certificate in a month. ”

Although the domestic BMW is also his own product, Han Hao still prefers the brand he founded, so whether it is in Zhejiang or the capital, the cars he travels in are the independent brands of Zhonghua Group. Every time a new car comes out, he has to test drive it as soon as possible, so that he can better understand where the quality of the product is. It can be said that Han Hao is the super tester of Zhonghua Group.

Of course, Han Hao couldn't hear the whispers between the servants, and now he was thinking about it with a stack of reports.

Since the news of China's accession to the WTO this year has been decided, many domestic consumers are looking forward to the price of cars in the market, so they have opened the mode of holding currency and waiting for purchase.

"The American Accord only sells for 200,000 yuan, and after China's accession to the WTO, the price of the car will definitely be in line with international standards, and it will be much more cost-effective to buy imported cars at that time. The person who uses the money to buy a car now joins the national army in 49, is it stupid?"

"Santana will only sell for 80,000 yuan in the future, and I will smash the pot and sell iron to get one, and it has been my dream car since I was a child. ”

......

The wait-and-see trend of holding currency for purchase began to affect the domestic automobile sales market, and the sales of Zhonghua "Qin" were not good, but now they are encountering such a wave, and the sales data is ugly. From last year's monthly sales of 3,000 units all the way down, 2000-1500-1000, the latest month has not exceeded 1,000.

It is rare for China Motor's production line to be overhauled for the first time, and although the workers ushered in a long-lost holiday, they began to worry while being happy.

Because workers' bonuses are linked to production, there is now less production capacity and lower natural income. The wages of the Chung Hwa Group are very high, and the income of ordinary workers is at least twice as high as that of the same local enterprises.

Last year, the production line was hot, and everyone was very motivated, and they did get a large bonus at the end of the year. I thought that this year could go to the next level, but I didn't expect the unfavorable situation at the beginning of the year to continue, and it seems that this year's situation is worse than last year.

Prices have been lowered and marketing activities have been carried out, but the sales of Zhonghua "Qin" have been declining, indicating that its product competitiveness has not been able to keep up with the development of the times and has come to the end of its product career. If the price continues to be reduced, it will not only sell at a loss, but also affect the future replacement models. Therefore, the only solution to the current tragic situation of China's "Qin" is to hurry up the upgrading.

However, the technical difficulty of Toyota's ninth-generation Corolla imitation is beyond Han Hao's expectations, and Toyota has adopted a new platform technology, both the chassis and the shape have been greatly replaced, which poses a higher challenge to Chinese engineers.

In the current situation, the launch of the second-generation Zhonghua "Qin" will definitely be delayed, which means that the sales of Zhonghua sedans this year may not be ideal.

The relatively small impact is the QQ sedan, which continues to maintain a strong market demand, after all, more than 40,000 first sedans are the price that many people can grit their teeth and bear. After joining the WTO, these cheap cars were not greatly affected by tariffs, so many people still bought them on time.

Therefore, Han Hao's goal for Zhonghua Group this year is to transition and consolidate the stage, try to ensure that last year's sales are maintained, and it will be next year's turn to make efforts.

Coming to the scene of China's well-known trademark and automobile brand value conference, many industry bigwigs have already arrived. However, Han Hao's arrival still caused a lot of commotion.

As China's richest man and an upstart in the automotive industry, Han Hao and the Zhonghua Group behind him have become the focus of many media reporters.

As soon as Han Hao appeared, he became the brightest star in the audience, followed by a large crowd of reporters and fans wherever he went.

"People are more angry than people. Look at people, without saying a word, they provoked a large number of followers, it was really shit luck. ”

"Brother Zhang, it's a good thing to be open at your age. Seeing him rise from a tall building, seeing his tall building collapse, maybe we will have the honor to witness a big show. Don't look at the scenery in front of people now, in fact, there are many annoying things behind you. ”

In a corner of the venue, there were two CEOs of small and medium-sized automobile companies whispering.

It can be said that whether it is the government officials on the scene or the major CEOs of the enterprises, they usually stomp their feet and shake the ruthless characters on their own one-third of an acre, but now the limelight is all robbed by a young man.

"Yo, it seems that brother, do you have any inside information?"

Hearing something in the other party's words, another boss couldn't help but ask.

"In fact, it's not a big deal, it's just that the sales of Zhonghua cars have been falling, and people in the industry know it. Last year, it was picked up by Zhonghua Group and entered the top three in the country. This year, when competitors catch up, they don't have a good life. ”

After picking up the water cup and taking a sip of water, the boss next to him said slowly.

"A company like theirs, which started by plagiarism, is destined to not live long, and if he falls, I will buy 10,000 firecrackers to celebrate. ”

The boss who spoke seemed to have forgotten that his company also made a fortune by copying Isuzu light trucks, and now light trucks are still being sold under the banner of Isuzu.

Han Hao met a lot of acquaintances at the venue and met many new friends, no matter what, the face of China's richest man still has to be given one or two on the scene.

After a while, there was another commotion in the venue, and it seemed that another heavyweight had arrived.

With a square face and a tall man, standing out from the crowd, Zhu Tianfeng, the head of FAW, appeared in front of everyone.

FAW's position in China's automobile industry is like that of the leader of the martial arts alliance, so the appearance of Zhu Tianfeng naturally attracts people's attention.

"I have admired the name for a long time, FAW is the eldest son of our country's republic, and Zhu is always a famous young marshal in the industry, and I hope to learn from the big brother of FAW in the future. ”

Although he has been immersed in the automotive industry for many years, Han Hao has never had the opportunity to meet Zhu Tianfeng, the head of FAW, in person. This young marshal, who is pinned on by many people to carry the banner of China's own brand, is a figure who is unanimously favored by many government officials and industry experts.

Therefore, when the two met, Han Hao took the initiative to stretch out his hand to say hello to Zhu Tianfeng.

The meeting of two of the hottest topics in the domestic automotive industry immediately attracted the attention of the audience, and everyone wanted to see what sparks these two people would have.

"Learn from each other and make progress together. It is really touching that the richest man in Han thinks so highly of our FAW. When I had time, I went to Lao Ling for a drink and thanked him for bringing the fire of FAW to the south. ”

As the head of FAW, Zhu Tianfeng has his own conceit and ideas, and he has always looked down on the miscellaneous army of Zhonghua Group, which is a halfway monk.

If it weren't for the poaching of a pillar like Ling Yunzhi from FAW, Zhonghua Group would not have developed so smoothly. As a graduate who entered FAW to work, Zhu Tianfeng has also witnessed the ups and downs of many industry figures over the years, so he actually doesn't like Han Hao, thinking that he is more just a temporary market loophole, and his future development will not last long.

Now that the rise of Zhonghua Group has even been compared with FAW to a certain extent, Zhu Tianfeng is very unhappy. The regular army of FAW Group, which has grown together with the Republic, has made great contributions to China's automobile industry. Without FAW, there would be no Chinese auto industry, and he can say this with considerable confidence.

At present, Zhonghua Group is just a small achievement in the field that FAW disdains to enter, and it has been blown into the sky, as if it represents the future of China's own brands, and this perception makes many people who have the same experience as Zhu Tianfeng oppose it.

Therefore, for Han Hao's initiative to come forward to show goodwill, he proudly responded simply, then ignored Han Hao and went straight to the next place.

FAW, as a regular army with strong roots, shoulders the heavy responsibility of revitalizing China's own brands, which is not comparable to a ragtag army like Zhonghua Group that is good at speculation and has more lip service than practice.

Unexpectedly, Zhu Tianfeng didn't give himself too much face in public, Han Hao was embarrassed for a while, and he couldn't figure out when he offended this young marshal in the Northeast.

"See, the really powerful big people don't want to see this richest man in Han, whether it is real gold in the melting pot of this venue can be known. ”

Seeing Han Hao eating in public, this made the company boss who commented on Han Hao just now very relieved. I thought that FAW still has strength and capital, and Zhu Tianfeng doesn't need to give face to anyone.

"Director Xiao Han, Tianfeng has had this kind of temperament since he was a child, and he has the same attitude towards everyone. Only when you see a car will your attitude be better. ”

There was a voice in his ears, Han Hao turned his head to look, and found that it was Mr. Chen Zhutao, the veteran of the automobile, who came, and hurriedly stepped forward to say hello.

Chen Lao Ke is one of Han Hao's most respected figures in the industry, as a junior, he does not dare to slack off in the face of such a senior who has worked hard for the Chinese automobile industry all his life.

Just now two young marshals of the domestic automotive industry met, Chen Lao saw it in his eyes, and he specially came up to explain in order to play a round.

Zhu Tianfeng is famous, and his roots are red, so he is a little tough in dealing with people.

Chen Lao watched Zhu Tianfeng grow up from childhood to succeed FAW, which can be described as the junior he has high hopes for. Han Hao was born out of nowhere, and he is also a young talent with great achievements, and Chen Lao also appreciates it very much. For these two future leaders in China's auto industry, Chen Lao does not want to cause any estrangement between the two.

"Haha, FAW people naturally have the arrogance of FAW, and Lao Ling is also such a temperament, I have long been used to it. ”

Of course, Han Hao would not hold a grudge for such a trivial matter, how big a person's mind is, how big can he do.

Since ascending to the position of China's richest man, Han Hao has been accustomed to different noises from all sides. Mu Xiu will be destroyed by the forest wind, and if you want to get a lot of praise, you have to endure a lot of criticism first.