"Leaders and guests, welcome to the China Well-known Trademark and Automobile Brand Value Conference......"

With the opening remarks of the host, the grand ceremony of China's automobile industry kicked off. Pen, fun, pavilion www. biquge。 info

After joining the WTO, what kind of challenges will China's automobile industry face, and where will the future go, the industry bigwigs will exchange and discuss in this summit forum.

But before that, there is an appetizer to announce a new batch of well-known trademarks selected by the state authority, as well as a ranking of domestic auto brand value.

After years of accumulation, the brand "Huaxia" has crossed from motorcycles to automobiles, and is quite well-known among Chinese people, and this time it was finally shortlisted for the ranks of "China's well-known trademarks".

There is a mandatory provision in the certification of "well-known trademarks", that is, the history of existence is at least 6 years, otherwise there is a lack of brand heritage.

Selected as "China Famous Trademark", in the future, Huaxia brands can play this slogan in advertising grandly and add the aura of national credit endorsement.

Every year, Huaxia brand spends a huge amount of advertising money on CCTV and other major media, and now this investment has begun to be transformed into intangible assets, and the brand itself has value.

The Huaxia brand is valued at 800 million yuan, ranking 11th on the list. ”

The moderator picked up the sealed envelope and opened it and read out the above data.

Although the vehicles with the Huaxia brand are Mercedes-Benz all over the country, due to the short time they have really entered the lives of Chinese people, they have not been able to correspond to the sales ranking in terms of brand valuation.

"Ahh

When the ranking of the Huaxia brand came out, there was a burst of unexpected sighs at the scene, because everyone felt that this ranking was relatively low.

The previous valuation of the "China" brand was not high, only 100 million yuan, ranking outside the top 20.

The "Zhonghua" brand can understandably launch only one sedan, especially if it has been on the market for less than two years, so it is acceptable to be weak in terms of brand appeal. However, the "Huaxia" brand first went through the tempering of motorcycles, and then ushered in the fight of automobiles, and it still lagged behind these large state-owned automobile brands in terms of brand value.

"As an emerging brand entering the automotive field, Huaxia has gone through the path taken by other Chinese independent brands for decades in just a few years, which is not easy. Therefore, the organizing committee specially awarded him the annual Most Progress Award in recognition of his outstanding contribution to China's automobile industry. ”

Perhaps the organizing committee felt that the results were not so convincing when they were selected, so they deliberately gave a consolation award.

Han Hao nodded generously to accept this result, how much the brand value is worth is just a reference, and what he really cares about is the sales ranking in the market. He believes that the brand value will continue to rise as his products sell well in the market.

"No. 10, Chunlan Automobile, worth 1.2 billion. ”

"Ahh

There was a commotion at the scene again, Chunlan, a car recruit, was able to enter the top 10.

"Chunlan air conditioning is well-known at home and abroad, after years of brand communication, Chunlan has been a well-known brand trusted and loved by Chinese people. From Chunlan Electric to Chunlan Automobile, Chunlan brand will be a new force that cannot be ignored in the domestic automobile industry. ”

From the host's explanation, it was learned that Chunlan Automobile was stained with the light of Chunlan Electric, after all, it began to advertise on CCTV in the 80s, and the Chinese people are familiar with it.

Then Jinlong, Chang'an, Jinbei, etc. were announced in turn, and the final rankings were basically concentrated in the three major and three small enterprises.

With the dominance of light passenger vans, Jinbei ranked 7th with a valuation of 2 billion yuan, and single-handedly held up half of Brilliance Auto.

Kim Yangyong also seems to be satisfied with this result, and the Jin Cup is stronger than Huaxia, which seems to be the consensus of most people.

"Red Xiali is the first car for many Chinese people, and as the main force in the taxi market, it only costs 10 yuan to take a family for a big ride. Xiali car, worth 2.5 billion yuan, ranked sixth. ”

Although the sales volume in the market has been declining, Xiali has been sold for more than ten years and is still the unshakable representative of the micro car in the hearts of China.

The top five have not yet been announced, but most of those present have guessed the results, and it is just a matter of ranking.

"Hongqi, the most well-known car brand in China, is the pride of our country. Hongqi car has carried a banner of our country's car industry, insisting on independent innovation and development in the wave of joint ventures, and FAW Xiaohongqi's sales last year ranked among the top independent brands.

The Dahongqi State Guest Car, which has been built with all its might, has become a special vehicle for the state to receive foreign guests, successfully completed various foreign affairs tasks, and has been praised many times by party and state leaders. In particular, at the 50th anniversary of the founding of the People's Republic of China, the Hongqi car attracted worldwide attention and was inspected by the people of the whole country as a representative of China's automobile industry.

According to the unanimous evaluation of experts, the Hongqi brand is worth 4.3 billion yuan, ranking fifth, and it is a well-deserved first among China's independent car brands. ”

Hongqi, a sedan brand with the status of China's spiritual totem, is an irreplaceable role in China, because its political significance is more than economic.

Hearing that the Hongqi brand ranked first in the car, the corners of Zhu Tianfeng's mouth moved slightly, showing his inner happiness.

"Jiefang Truck, the first self-manufactured car in New China, has witnessed the process of China's industrialization all the way. It is older than most of the people present, and after decades of ups and downs, the liberation truck has made great contributions to the construction of New China.

Although Jiefang trucks have ushered in several generations, the spirit of liberation has always inspired our automobile practitioners to move forward.

With a valuation of 5 billion, it is the fourth liberation brand and a well-deserved truck king. ”

The two major FAW's own brands have swiped the screen, which to a certain extent shows FAW's strong strength, not only in the field of joint ventures, but also in its own brands.

In the end, there is no suspense in the top three, and they belong to the three major automobile companies recognized in China, which are FAW, SAIC and Dongfeng from high to bottom.

As the overall brand of the group, these three surpassed the previous single brand, and the value estimate exceeded 8 billion.

In particular, FAW dominates the list, far surpassing SAIC and Dongfeng with 10.6 billion, and is worthy of being the eldest son of the Republic of China's automobile industry.

The top five occupy three seats, especially Hongqi in cars, Jiefang in trucks and FAW in the group all reached the top, FAW's status in the rivers and lakes can be seen.

This is also the biggest confidence of FAW Marshal Zhu Tianfeng, the banner of China's own brand, except for FAW, no other company can carry it.

Dongfeng only has trucks and no cars, while SAIC only has a joint venture and no autonomy.

Only FAW is the most complete product line among China's independent brands, with industrial bases all over the north and south of the country, and its sales volume also ranks first in the country.

Because of this, in the eyes of FAW Marshal Zhu Tianfeng, there will not be too much status of Zhonghua Group.

Although the micro-car is doing well, it can be known from this list that neither Changhe, Hafei (Songhuajiang), Wuling, etc. can enter the top 15, indicating that the values of China's automobile owners are still dominated by large cars.

If the protagonist was still a topical figure like Han Hao before the start of the meeting, now as soon as the list is released, it will become an occasion to speak with strength, and FAW Marshal Zhu Tianfeng has begun to become a well-deserved protagonist in the audience.

"As the eldest son of the Republic, FAW has the unshirkable responsibility to carry the banner of China's automobile industry. I am very happy to be able to come to such a summit meeting, so that more people can know FAW, like FAW, and support FAW!"

Zhu Tianfeng's limelight is unparalleled, and he has become the object of pursuit by all kinds of reporters for a while.

Seeing this scene, the organizing committee specially arranged a forum for the two heroes, inviting the young marshal Zhu Tianfeng and the richest man Han Hao to attend together to discuss and exchange each other's experiences on the development of China's automobile industry after joining the WTO.

This is the most anticipated dialogue of this year's ceremony, the two representatives of the young Zhuang school of automobiles face to face, as long as they sit together, it is already the biggest topic in China's automotive industry.

"Hurry up and grab a seat, make sure that this conversation is very interesting! It is said that before the meeting started, Zhu Tianfeng unceremoniously gave Han Hao a dismount, and now the two are facing each other, there is really a good show to watch!"

A reporter hurriedly informed his colleague and asked him to grab a place immediately.

"A young marshal of a state-owned enterprise, a young marshal of a private enterprise, the dialogue between the development paths of two different enterprises is really news!"

When they learned that Han Hao would hold a summit dialogue with Zhu Tianfeng, all the reporters on the scene took action, not wanting to miss this once-in-a-lifetime opportunity.

Soon, the number of people who signed up to attend the event far exceeded the number of receptions, and the organizing committee had to temporarily change the location of the forum so that more people could come to the site to have a look.

Han Hao was notified to temporarily change the venue, and he was a little puzzled for a while, in his opinion, this was just an ordinary exchange meeting, but the object was changed to the head of FAW.

As a private automobile company, Zhonghua Group has not had an easy journey along the way, and FAW can be said to be China's rival in China to catch up and learn, and he respects such opportunities for dialogue.

From the list just announced, we can know that in the field of pure independent brands, FAW is still the big brother among the national automobile companies and the leader in the industry.

When I came to the venue, I saw that the black pressed a large number of people, and Han Hao estimated that the audience at least exceeded 500 people.

Whether it is reporters from major media outlets, government officials and industry bigwigs attending the forum, they all appeared, sitting below in turn and waiting for the dialogue between the two protagonists.

Seeing Han Hao appear, there was a round of warm applause at the venue.

Regardless of Han Hao's personal charm and morality, in just a few years, he can develop from a township motorcycle enterprise to a nationally famous automobile company, and Zhonghua Group can afford everyone's applause.

Han Hao's nervousness welled up in his heart that he had not attended a live event for a long time, because this time the audience brought together the elites of the national automotive industry. There are officials in charge of the automotive industry, heads of major enterprises, experts and scholars from third-party organizations, and senior media reporters in the financial industry.

Soon after sitting down, Zhu Tianfeng appeared at the venue, which once again caused bursts of applause, as the head of FAW, everyone paid tribute to the big brother of FAW.

"As everyone knows, China's accession to the WTO will be achieved by the end of the year. China's auto industry has always been considered the most affected area, so our country has deliberately fought for a five-year transitional protection period to protect the development of national independent brands.

Today, both of them are representatives of the young Zhuang faction in China's automobile industry, and some people also have the honorific title of young marshal. Next, I would like to invite you to talk about how China's independent auto brands should cope with the impact of foreign auto giants after joining the WTO, and how they should deal with it.

In addition, after joining the WTO, it is also an opportunity for China's automobile industry, and some people will ask us whether the automobile industry will get the opportunity to enter the international market and develop rapidly, so as to suddenly become a world automobile power in line with international standards?

Let the two of you speak separately and share your views to inspire us all. ”

The speaker was from the host of CCTV's "Dialogue" column, Han Hao is already an old friend with him, and he has been on the program several times before.

"China's accession to the WTO is the trend of the times, so we have no way out, we can only bite the bullet.

Before analyzing, let's take a look at a set of data, that is, the world's top 5 automobile companies, the lowest sales in 2000 were more than 4 million units. And our FAW, as the national sales champion last year, all sales add up to more than 400,000 units, which has included all the cars engraved with the FAW name. If you only count cars, our FAW Xiaohongqi sales are less than 40,000, and the status of these foreign car-based auto giants is even more disparity.

The gap is quite large, and we are lagging behind the international auto giants across the board, both in terms of capital, technology and market. Therefore, for those who are too naïve and optimistic, hoping to be in line with international standards all at once, I just want to say that they think too much.

Automobile is the crown of the civil industry, competition needs to rely on capital, platform, system and brand, these aspects of the international auto giants have decades or even hundreds of years of experience precipitation, we want to catch up in a short time can only be an unrealistic fantasy.

After joining the WTO, I believe that the biggest task of FAW is to survive, and only by surviving first can we think about other things and plan for the future.

Competition is so cruel: either you do better than everyone else, or you are out!"

Zhu Tianfeng's words immediately made the entire venue fall silent, and everyone was thinking about the meaning it revealed.

"It is impossible for us to catch up with the international level all at once, our generation is not an international generation, but a generation that works hard and lays a good foundation.

Cars are basically replaced every five years, and I think it will take about 20 years for us to keep up with the world level in the fourth or fifth generation.

Therefore, the goal I set for myself is to endure loneliness for 20 years and work hard for 20 years!

In 20 years, I will lay the foundation to create the right conditions for the next generation to catch up with internationalization and achieve the goals that I have not had time to achieve.

Mr. Chen was sitting in the audience, and his FAW worker number was 01, which was the first employee of our FAW. He has struggled for FAW all his life, endured loneliness for fifty or sixty years, and now FAW has developed to its current status, which is inseparable from the silent dedication of countless characters like Chen Lao.

Therefore, I proposed to endure loneliness for 20 years, and the time is already less than that of Chen Lao, and I hope that when I reach Chen Lao's age, I can see the red flag of FAW planted all over the world and become an international large enterprise. ”

This is the first time that Zhu Tianfeng has publicly publicized his development concept, and at least the direction of FAW in the next 20 years will follow his ideas.

There is indeed a huge difference between the Chinese and foreign auto industries, and the results can be seen from the fact that the joint venture brands are killing in the domestic market and consumers are more willing to buy foreign brands at the same price.

Zhu Tianfeng's remarks immediately aroused universal recognition in the audience, and everyone felt that China's auto industry would have to wait at least 20 years before it could be said to be internationalized. It seems that the young marshal of FAW really lives up to his reputation, and his views are different from ordinary people, and his views are more rational and practical.

"I don't agree with that!"

When the whole audience agreed with Zhu Tianfeng's assertion, the only objection appeared in the venue.